
Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings, Amazon/online gift cards, Opus/Otter, and google docs for reports. Now I can do everything from inviting the right people, to different types of research (survey, interview, unmoderated) to sending incentives and auto highlighting and synthesizing via AI, in less than 1/2 the time. Great Question has made our Voice of Customer program possible, without this platform, we'd have to hire at least 1 part time person just to manage the research alone.
Even when I have recordings from other customer interactions, I can upload them into Great Question, and it does all the synthesizing for me. It's not perfect, but it's getting smarter.
We're conducting research across the product lifecycle now, from brainstorming to MVPs and our product managers love knowing that what they are developing is actually making a difference in our customers lives. Review collected by and hosted on G2.com.
I wish it could convince more of my customers to join my research panel Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.




