--- title: Highlight Reviews meta\_title: 'Highlight Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 29 reviews by the users' company size, role or industry to find out how Highlight works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 29 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Highlight Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Highlight but has limited features. Are you part of the Highlight team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence. Purpose-built for modern physical product teams, Highlight combines a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics to deliver high-impact insights with unmatched quality. From early-stage concepts and prototypes to in-market product renovation, our end-to-end platform supports every phase of the product innovation lifecycle—enabling teams to act quickly and bring winning products to market with confidence. Highlight’s solution allows global and emerging CPG brands to efficiently test and launch new physical products, including food and beverages, beauty and personal care, and products for kids and pets. Our platform streamlines every step—from recruiting the right consumers to collecting real-time data—making it easy to initiate tests and see actionable insights within days of launch. Trusted by top-tier brands like Nestlé, P&G, and Estée Lauder, our clients use Highlight to: - Evaluate early product concepts and formulations -Conduct blind comparisons against competitors -Benchmark existing products for deeper category understanding At our core, Highlight exists to help teams build better products—for people and the planet. With logistics handled, a user-friendly dashboard, and insights that drive results, Highlight is redefining how brands test, iterate, and win in the physical product space. * * * Seller [Highlight](https://www.g2.com/sellers/highlight-20fc6d14-80e6-40d5-bcad-918a36209ac8) Discussions [Highlight Community](https://www.g2.com/products/highlight-highlight/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Autum Molay Show More ## Top-Rated Alternatives [ ![UserTesting](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "UserTesting") UserTesting 4.4/5(792) ](https://www.g2.com/products/usertesting/reviews) [ ![User Interviews](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "User Interviews") User Interviews 4.6/5(1,046) ](https://www.g2.com/products/user-interviews/reviews) [ ![Qualtrics Market Research](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ View All Alternatives ](https://www.g2.com/products/highlight-highlight/competitors/alternatives) ## User Insights Average based on 29 real user reviews. [Log in to unlock pricing and user insights](/login) AR Ashley R. Sr. Sensory Scientist Mid-Market (51-1000 emp.) 9/23/2025 "Great all around experience" 4.5/5 What do you like best about Highlight? Highlight is staffed by genuine and caring members who make you feel like each of your projects are their #1 priority. They have a very thorough process that handles all of the details around project management. Their dashboard makes it fun and interactive to get a sneak peek into your data as it is being collected, giving you a heads up before the final report comes out. Review collected by and hosted on G2.com. What do you dislike about Highlight? Highlight does great work and owns their entire process from sample collection to final report. As such there is a higher price tag attached to most of their quotes. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? Highlight helps us assess consumer acceptance and validate our finished goods prior to market launch in our retail stores. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 9/23/2025 "User-friendly platform backed by excellent support that turns anyone into a research wizard!" 5/5 What do you like best about Highlight? I appreciate how user-friendly Highlight's IHUT platform is. Everything feels foolproof, so even if you're new to consumer research and survey design, you can quickly build confidence. The tool is seamless, and they offer plenty of helpful tips, which streamlines the process and takes care of much of the programming for you. I also like that once you're logged in, you remain logged in and don't have to re-enter your credentials throughout the day. Since the portal doesn't automatically log you out, I can build out my study details and audience information in real time while gathering feedback from my team and making small decisions and adjustments as needed. The platform doesn't slow down my daily workflow; instead, it adds value by allowing me to spend less time worrying about the technical aspects and more time focusing on the research objectives. This leads to an efficient turnaround from the initial project kick-off to the final deliverable. Additionally, the customer service is excellent. My account manager is extremely knowledgeable and communicates clearly. I've had the opportunity to work with two of their senior researchers, and both made the implementation stage stress-free by thoroughly answering my questions and providing timely solutions and recommendations. My company has used Highlight twice now, bundling Phase 1 digital concept testing with Phase 2 in-home usage testing, and both experiences have been pleasant and positive. When working with physical samples especially, it's an added benefit that they offer to handle shipping and recruitment with testers—cutting down on the grunt work that we have to do internally. Review collected by and hosted on G2.com. What do you dislike about Highlight? For some reason, the portal requires me to log in twice. The link I use directs me to a basic login page where I enter my credentials, and after clicking "Sign In," a new window automatically appears, prompting me to "Sign in with Cognito" once more. While this is a minor inconvenience and only happens once each day when I log in, it feels like an unnecessary hiccup that could be avoided. Additionally, in the "Design Surveys" feature of their tool, I wish there were an option to move more than one question at a time. Currently, I can't shift questions in bulk, which ends up slowing down the process. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? As we strive to gain a deeper understanding of the performance of products currently available in the market and expand our internal knowledge, Highlight has played a crucial role in enabling our business to collect valuable feedback and in-depth consumer insights. By utilizing their dependable panel, we are able to pinpoint pain points and make well-informed, data-driven decisions that help steer future improvements in product development. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DF Dana F. Director of Consumer Insights Enterprise (\> 1000 emp.) 9/30/2025 "Trusted Vendor Partner" 5/5 What do you like best about Highlight? Highlight is a trusted partner for multiple reasons. First, the team takes the time to fully understand our business, goals and project objectives. The Highlight tester audience is top-notch and provide usable insights. Lastly, the Highlight platform is easy to use. Review collected by and hosted on G2.com. What do you dislike about Highlight? Nothing comes to mind in terms of dislikes at the moment. We had some initial feedback on the platform and all of our suggestions have been implemented. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? We primarily use Highlight for in-home usage testing (IHUT's). We receive accurate feedback on our product before fully launching in market. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") UM Verified User in Market Research Mid-Market (51-1000 emp.) 4/20/2023 "Convenient IHUT Platform with Great Support" 4.5/5 What do you like best about Highlight? Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable and helpful throughout the project life cycle. Review collected by and hosted on G2.com. What do you dislike about Highlight? More recently, our only challenge with Highlight has been a lack of general shipping knowledge, resulting in loss of product. For a company that fields mailer studies, my expectation is that they would be experts in shipping all kinds of products, including fragile items. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? Highlight is helping us do home-use testing via mail in a simple, straightforward way. It helps us broaden our reach nationwide to reach our target consumers where they live. Review collected by and hosted on G2.com. Show More 9/29/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JF Jenny F. Senior Product Marketing Manager Mid-Market (51-1000 emp.) 9/23/2025 "Great Partner!" 5/5 What do you like best about Highlight? Highlight produces high quality output with proven research methodology. We were able to confidently lean on the research results. We also enjoy the personalized attention from our account executive, Tim. Review collected by and hosted on G2.com. What do you dislike about Highlight? Would love to see a broader offering, which I believe they've been working on it. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? To narrow down product concepts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MD Melissa D. Consumer Research Manager Enterprise (\> 1000 emp.) 9/22/2025 "Excellent value and service" 5/5 What do you like best about Highlight? Excellent service, quality respondents, amazing value, and a true business partner Review collected by and hosted on G2.com. What do you dislike about Highlight? I can't think of anything specific that I don't like Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? Highlight can find niche consumers to field products with on a tight timeline Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ji D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ji D.") JD Ji D. Small-Business (50 or fewer emp.) 5/1/2023 "Fantastic experience with the platform" 5/5 What do you like best about Highlight? For our two consecutive projects, the Highlight platform was helpful to gain visibility in the entirety of the project, and ensure everything was progressing as efficiently as possible. Overall, with prepared surveys and other product documentation, the process is very quick and smooth. Review collected by and hosted on G2.com. What do you dislike about Highlight? As it was still in beta testing, there were bugs to iron out. Helpfully, the Highlight team was happy to host calls with us to guide through the platform, and diligently record any issues we were able to uncover in the process. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? We are expanding into the US market, but with the majority of our team outside of the US, it is difficult to run any consumer insight testing that we can in Australia. The platform allowed us to replicate the tests with an ideal consumer base, to ensure our data was robust for product development decision making. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Small-Business (50 or fewer emp.) 12/14/2023 "Love the new highlight platform" 5/5 What do you like best about Highlight? -very user friendly -love being able to see results in real time as they come in -love having one place to access everything from the project -love being able to comment and get responses directly on the platform Review collected by and hosted on G2.com. What do you dislike about Highlight? No downside I have seen yet- everythign thus far has been very smooth Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? The platform really simplifies the consumer perception testing process Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Madeline B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madeline B.") MB Madeline B. Senior Specialist, Innovation & Strategy (Accelerator Coach) Small-Business (50 or fewer emp.) 7/12/2023 "Flexible, Thorough, and Organized!" 5/5 What do you like best about Highlight? I loved how organized the platform was - it made my job faster and easier. All I had to do was go into the platform and execute from a checklist to keep us on track. The team was responsive and flexible with our needs, which was a huge bonus. Review collected by and hosted on G2.com. What do you dislike about Highlight? All great research comes at a bit expense, and Highlight is no different. It can be a difficult service to justify if you're working on a tight budget, but the results are worth it! I'm familiar with the GSuite tools, but if you're not, or have a device that isn't compatible, it may be a challenge. Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? Highlight allows us to learn deeply from consumers directly - collecting digital assets are really valuable for our internal presentations and highlighting the voice of consumers to support decision making. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 9/7/2022 "The Highlight portal is highly effective, user friendly, and provides excellent data capture." 5/5 What do you like best about Highlight? The live stream of incoming data was a great feature to have eyes on the project during the testing! Review collected by and hosted on G2.com. What do you dislike about Highlight? I did not have any issues while using the platform Review collected by and hosted on G2.com. What problems is Highlight solving and how is that benefiting you? Quick turnaround for consumer testing, immediate feedback, in-home use testing, and customized target market screening criteria. Review collected by and hosted on G2.com. Show More 12/20/2023 Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/highlight-highlight/pricing) ##### ##### Highlight Features User Response Methods Survey Video Snippets Video Interview Participant Selection On-Site Recruitment Pool Insights Analytics Collaboration Sorting [ View More Features ](https://www.g2.com/products/highlight-highlight/features) ##### Categories on G2 [User Research](https://www.g2.com/categories/user-research) ##### Explore More [Top AI-powered helpdesk solutions for e-commerce](https://www.g2.com/discussions/what-are-the-top-ai-powered-helpdesk-solutions-for-e-commerce)[Is MasterControl worth it as an eTMF platform for automated revision tracking and approval routing, or does a lighter electronic trial master file tool handle the same workflows without the complexity?](https://www.g2.com/discussions/is-mastercontrol-worth-committing-to-long-term-as-an-etmf-platform-for-automated-revision-tracking-and-approval-routing-or-does-a-lighter-electronic-trial-master-file-tool-handle-the-same-workflows-without-the-complexity%20)[Best tools for merchandising analytics and performance tracking](https://www.g2.com/discussions/what-are-the-best-tools-for-merchandising-analytics-and-performance-tracking) [Which Google Workspace academic tools help organizations achieve streamlined workflows and better operational insights?](https://www.g2.com/discussions/which-google-workspace-academic-tools-help-organizations-achieve-streamlined-workflows-and-better-operational-insights)[What tool integrates mobile analytics with marketing platforms?](https://www.g2.com/discussions/what-tool-integrates-mobile-analytics-with-marketing-platforms)[Pros and Cons Details](https://www.g2.com/products/highlight-highlight/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)