Highlight Reviews & Product Details

Highlight is staffed by genuine and caring members who make you feel like each of your projects are their #1 priority. They have a very thorough process that handles all of the details around project management. Their dashboard makes it fun and interactive to get a sneak peek into your data as it is being collected, giving you a heads up before the final report comes out. Review collected by and hosted on G2.com.

Highlight does great work and owns their entire process from sample collection to final report. As such there is a higher price tag attached to most of their quotes. Review collected by and hosted on G2.com.

I appreciate how user-friendly Highlight's IHUT platform is. Everything feels foolproof, so even if you're new to consumer research and survey design, you can quickly build confidence. The tool is seamless, and they offer plenty of helpful tips, which streamlines the process and takes care of much of the programming for you. I also like that once you're logged in, you remain logged in and don't have to re-enter your credentials throughout the day. Since the portal doesn't automatically log you out, I can build out my study details and audience information in real time while gathering feedback from my team and making small decisions and adjustments as needed. The platform doesn't slow down my daily workflow; instead, it adds value by allowing me to spend less time worrying about the technical aspects and more time focusing on the research objectives. This leads to an efficient turnaround from the initial project kick-off to the final deliverable. Additionally, the customer service is excellent. My account manager is extremely knowledgeable and communicates clearly. I've had the opportunity to work with two of their senior researchers, and both made the implementation stage stress-free by thoroughly answering my questions and providing timely solutions and recommendations. My company has used Highlight twice now, bundling Phase 1 digital concept testing with Phase 2 in-home usage testing, and both experiences have been pleasant and positive. When working with physical samples especially, it's an added benefit that they offer to handle shipping and recruitment with testers—cutting down on the grunt work that we have to do internally. Review collected by and hosted on G2.com.

For some reason, the portal requires me to log in twice. The link I use directs me to a basic login page where I enter my credentials, and after clicking "Sign In," a new window automatically appears, prompting me to "Sign in with Cognito" once more. While this is a minor inconvenience and only happens once each day when I log in, it feels like an unnecessary hiccup that could be avoided.

Additionally, in the "Design Surveys" feature of their tool, I wish there were an option to move more than one question at a time. Currently, I can't shift questions in bulk, which ends up slowing down the process. Review collected by and hosted on G2.com.

Highlight is a trusted partner for multiple reasons. First, the team takes the time to fully understand our business, goals and project objectives. The Highlight tester audience is top-notch and provide usable insights. Lastly, the Highlight platform is easy to use. Review collected by and hosted on G2.com.

Nothing comes to mind in terms of dislikes at the moment. We had some initial feedback on the platform and all of our suggestions have been implemented. Review collected by and hosted on G2.com.

Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable and helpful throughout the project life cycle. Review collected by and hosted on G2.com.

More recently, our only challenge with Highlight has been a lack of general shipping knowledge, resulting in loss of product. For a company that fields mailer studies, my expectation is that they would be experts in shipping all kinds of products, including fragile items. Review collected by and hosted on G2.com.

Highlight produces high quality output with proven research methodology. We were able to confidently lean on the research results. We also enjoy the personalized attention from our account executive, Tim. Review collected by and hosted on G2.com.

Would love to see a broader offering, which I believe they've been working on it. Review collected by and hosted on G2.com.

Excellent service, quality respondents, amazing value, and a true business partner Review collected by and hosted on G2.com.

I can't think of anything specific that I don't like Review collected by and hosted on G2.com.

For our two consecutive projects, the Highlight platform was helpful to gain visibility in the entirety of the project, and ensure everything was progressing as efficiently as possible. Overall, with prepared surveys and other product documentation, the process is very quick and smooth. Review collected by and hosted on G2.com.

As it was still in beta testing, there were bugs to iron out. Helpfully, the Highlight team was happy to host calls with us to guide through the platform, and diligently record any issues we were able to uncover in the process. Review collected by and hosted on G2.com.

-very user friendly

-love being able to see results in real time as they come in

-love having one place to access everything from the project

-love being able to comment and get responses directly on the platform Review collected by and hosted on G2.com.

No downside I have seen yet- everythign thus far has been very smooth Review collected by and hosted on G2.com.

I loved how organized the platform was - it made my job faster and easier. All I had to do was go into the platform and execute from a checklist to keep us on track. The team was responsive and flexible with our needs, which was a huge bonus. Review collected by and hosted on G2.com.

All great research comes at a bit expense, and Highlight is no different. It can be a difficult service to justify if you're working on a tight budget, but the results are worth it! I'm familiar with the GSuite tools, but if you're not, or have a device that isn't compatible, it may be a challenge. Review collected by and hosted on G2.com.

The live stream of incoming data was a great feature to have eyes on the project during the testing! Review collected by and hosted on G2.com.

I did not have any issues while using the platform Review collected by and hosted on G2.com.