Best Product Analytics Software - Page 2
Product analytics software provides companies visibility into user behavior by tracking and analyzing their interactions with a product. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events. Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience.
Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences. Many product analytics software is also equipped with heatmap tools, session replay software, digital analytics software, and user research software for comprehensive feedback on the customer and product.
To qualify for inclusion in the Product Analytics category, a product must:
Best Product Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over 5,500 enterprises, including a quarter of the Fortune 500. As the industry’s leading end-to-end feature management pl
- Software Engineer
- Senior Software Engineer
- Computer Software
- Information Technology and Services
- 45% Mid-Market
- 38% Enterprise
5,537 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Impro
- Product Manager
- Software Engineer
- Computer Software
- Information Technology and Services
- 54% Mid-Market
- 35% Small-Business
6,586 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in
- Retail
- Health, Wellness and Fitness
- 86% Small-Business
- 14% Mid-Market
488 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across mul
- Banking
- Financial Services
- 63% Enterprise
- 21% Mid-Market
192 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo
- Owner
- CEO
- Retail
- Marketing and Advertising
- 82% Small-Business
- 12% Mid-Market
10,669 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zipy is a trusted digital experience platform which combines session replay, frontend error monitoring, product analytics and prioritisation into one while ensuring privacy and security. What can yo
- Computer Software
- Information Technology and Services
- 67% Small-Business
- 22% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and pow
- Customer Success Manager
- Senior Customer Success Manager
- Computer Software
- Information Technology and Services
- 62% Small-Business
- 33% Mid-Market
633 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c
- Customer Success Manager
- Head of Customer Success
- Computer Software
- Information Technology and Services
- 59% Mid-Market
- 32% Small-Business
1,056 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deplo
- Information Technology and Services
- 55% Small-Business
- 45% Enterprise
6,805 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all?
- Telecommunications
- Insurance
- 50% Enterprise
- 36% Mid-Market
12,277 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Conviva is a SaaS platform for digital experience and AI agent analytics and monitoring that connects real consumer interactions to real outcomes. Using full-census client-side telemetry and a patente
- Broadcast Media
- Entertainment
- 52% Enterprise
- 44% Mid-Market
12,751 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Honeybadger is a full-stack, all-in-one application monitoring tool that helps software development teams quickly identify and resolve issues in production environments. Honeybadger combines error tra
- Computer Software
- Information Technology and Services
- 68% Small-Business
- 21% Mid-Market
1,684 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easil
- CEO
- Owner
- Computer Software
- Marketing and Advertising
- 85% Small-Business
- 12% Mid-Market
721,562 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount.
- Computer Software
- Information Technology and Services
- 73% Mid-Market
- 22% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sprig is a product experience platform built for researchers who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time fe
- Product Designer
- Product Manager
- Computer Software
- Information Technology and Services
- 50% Mid-Market
- 32% Enterprise
2,103 Twitter followers
