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Reflektion Reviews & Product Details

The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. A scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with E-Commerce AI that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. Breakthrough 1:1 Customer Engagement Technology. Finally Within Reach. No hodge-podge of on-premises and hosted tools. No custom coding. No reliance on developers and data scientists. We built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code—and see the impact of it all with visual analytics and executive reports. Reflektion easily connects to any existing E-Commerce platform, using JavaScript or API so any online retailer can enhance their current site with the latest hyper-personalization technology, quickly and efficiently.

Seller

Reflektion

Product Description

Customer-centric personalization and website optimization

Overview by

Julie Mahr (Director, Demand Generation at Reflektion)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

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Reflektion Media

Instantly showcase the right products from the very first search click, with AI-powered preview search that enables in- credibly individualized customer engagement.

Give each customer a voice. Voice search is quickly weaving itself into the fabric of mainstream consumer engagement.

Reflektion Demo - Merchandise for Each Individual Shopper

Create a relevant and engaging experience by responding to the real-time preferences and intent of each individual.

Reflektion Demo - Complete Merchandiser Control

Build deep rules based on product categories, sub-categories, and attributes and target contextual audiences by device, geo, or buying behavior models.

Reflektion Demo - Personalized Email Recommendations

By responding to unique preferences and intent at each point in the journey, brands can out-perform standard recommendations.

Determine the impact of your merchandising campaigns with our Merchandising Control Center’s analytics dashboards, which allow you to capture core metrics and page results as well as page, widget, and variation performance.

Reflektion Reviews (24)

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Michael K.

Director of Ecommerce

Mid-Market (51-1000 emp.)

3/1/2020

"Allowed us to grow our business and improve technology on our website"

4.5/5

What do you like best about Reflektion?

Full page search and preview search are light-years ahead of the search function we had built into our website previously. Not only do they personalize based on activity on the site, but there is a ton of customization available and this feature has really grown our business. Just having the preview search populate with best sellers when you click on it (but do not enter any text) has had a positive lift.

On top of that, the automated (and dynamic) product recommendations on product pages and other modules has made it much easier to merchandise on our site and in emails. Before we were doing everything manually, and it was static. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

We've had a bit of turnover on our account reps. Although that is to be expected from companies in this space, more continuity with our support team would be preferred. Of course, we wish the service was cheaper, but it's had a positive return on investment, so we can't complain (too much). Review collected by and hosted on G2.com.

Recommendations to others considering Reflektion:

Keep an eye on the software during deployment and testing, you may have to make some changes based on your business module. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Reflektion has allowed us to bring personalization to our website, which we did not have previously. It has also enhanced our search capabilities and automated all product recommendations (before, these were manual and static unless we made an effort to update them). It also allowed us to add personalized modules in broadcast and transactional email; before, these were either static or did not exist. Review collected by and hosted on G2.com.

Jason B.

Marketing Director

Enterprise (> 1000 emp.)

10/6/2020

"Incredibly Intuitive"

5/5

What do you like best about Reflektion?

Reflektion is a very easy to use software. We currently use Reflektion for on site search and to give us recommendation widgets. Both of which are incredibly intuitive and can give you tons of stats on your website. It has helped us get customers to the correct pages, and helped us convert customers when they get on site. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

My company is very thorough during implementation and can be difficult to work with. Implementation of the software took longer than I wanted but it was expected because of my team. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

We are able to easily set up rules and redirects for when people are searching for products on our site. Reflektion also gives customers great recommendations for products they should purchase using their own algorithms and digging through our data to find what previous customers purchased together. Review collected by and hosted on G2.com.

Martina H.

Small-Business (50 or fewer emp.)

10/23/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great platform and overall experience"

4.5/5

What do you like best about Reflektion?

Great technology for a personalized customer experience that drives conversion and revenue growth. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Reflektion's email product recommendations lives outside the customer engagement platform. The capabilities and flexibility are as great as the tools in the CEC. Reflektion has shared they are working on merging this and offering more. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

10/7/2020

"Great customer engagement platform"

4.5/5

What do you like best about Reflektion?

Customizable Merchandising control center. Clear integrations documentation along with testing and integration support along with overall capabilities of the platform to provide customized experiences Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Maintenance and support process needs to be improved for post deployment of the solution Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

10/7/2020

"User friendly merchandising tool"

3/5

What do you like best about Reflektion?

User-friendly interfaces

Breakdown of UI based on different features of the product

Predictive

Real-time results based on the personalized results Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

it interfaces when customized doesn't all category breadcrumbs in a readable fashion Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

3/5/2020

"Great Experience"

5/5

What do you like best about Reflektion?

Reflektion is a dynamic tool that provides great insight about your customer and demographics, providing great personalization and user experience across the paltform. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

There are limitations with you Magento and Reflektion interact that are specific to our product catalog, but provide obstacles with implementing certain functions. Review collected by and hosted on G2.com.

Recommendations to others considering Reflektion:

If you are looking for a tool that covers a broad spectrum of optimizations on the site, Reflektion does a great job of providing that. Their personalization and ability to split test are also key factors when considering Reflektion, that not alot of tools offer in the market. They are continuously learning from their customers and optimizing their tool to stay competitive in the market. Their customer success team is also amazing and provide insights and answer questions every step of the way. Review collected by and hosted on G2.com.

What problems is Reflektion solving and how is that benefiting you?

Reflektion has provided better personalization and direct revenue results across our onsite search and product recommendation areas on our site. The tool allows better visibility into what's working and isn't working within our product catalog. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

10/6/2020

"Great Decision to choose Reflection"

3.5/5

What do you like best about Reflektion?

I like the way the data is presented in an elegant way. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

I have not come across anything that I dislike as of yet. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

10/6/2020

"Great service and support"

4.5/5

What do you like best about Reflektion?

effective communication, reliable support, and cutting-edge technology Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

none at this time as all of our questions have been answered. Review collected by and hosted on G2.com.

brooke d.

Enterprise (> 1000 emp.)

3/13/2020

"Good product, implementation takes too long"

3.5/5

What do you like best about Reflektion?

The multiple use cases and different things you can do with the one program. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Implementation is taking too long, we need a clearer understanding of the issues that need to be fixed and by each team. Review collected by and hosted on G2.com.

Adriana W.

Mid-Market (51-1000 emp.)

2/24/2020

"Love Reflektion for enhanced UX"

4.5/5

What do you like best about Reflektion?

Extremely user-friendly and easy to use. Widgets have successfully increased site performance. Better understanding of how customers shop the site by use of added widgets and we are able to quickly react and adjust based on results. Review collected by and hosted on G2.com.

What do you dislike about Reflektion?

Would love the capability to export reporting. Review collected by and hosted on G2.com.