Best Customer Journey Mapping Tools - Page 4
Customer journey mapping tools help companies understand a customer’s full experience using dynamic visualizations. Customer journey mapping is the process of creating a visual map of all the touchpoints throughout a customer’s journey, including customer’s expectations, objectives, and interactions. This representation is mapped out from the beginning of a customer’s experience with your brand (i.e., initial discovery) to purchase and retention. While often confused with customer journey analytics software, both types of software are complementary but different. Customer journey analytics software monitors, tracks, and analyzes lead and/or customer behavior across a multitude of channels over time and helps eliminate data silos by combining previously segmented data.
Marketers use customer journey mapping software to improve and enhance the full customer experience by creating a visualization of every customer touchpoint, including email, ads, social media, online reviews, and many others. Marketers can also use customer journey maps to help break down organizational silos by fostering a customer-focused mentality throughout their business. These customer journey maps can be distributed with an entire company to showcase a customer’s journey with their brand, which can help product, sales, customer service, and more. Additionally, this type of software helps marketers visualize and target multiple personas and often integrates with existing cross-channel marketing data sources to create a comprehensive view of customer journeys, including but not limited to social media management software, email marketing software , and marketing automation software.
To qualify for inclusion in the Customer Journey Mapping category, a product must:
Featured Customer Journey Mapping Tools At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Netmera is an all-in-one AI powered Customer Engagement & Growth Platform. We unify customer data across all touchpoints into a single platform—empowering businesses to turn insights into acti
- Financial Services
- Telecommunications
- 40% Small-Business
- 29% Enterprise
2,830 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data so
- Financial Services
- Gambling & Casinos
- 66% Mid-Market
- 31% Small-Business
1 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Growlytics is an Omnichannel Marketing Automation suite and a Customer data Platform that enhances user engagement and retention strategies and help increase overall online revenue. Solutions offered
- 75% Mid-Market
- 25% Small-Business
- Overview
- User Satisfaction
- Seller Details
Vizury, launched in 2007, is an performance-focused MarTech solution that empowers brands to achieve higher funnel conversions and customer retention. Since inception, the focus of our unique techno
- Retail
- Apparel & Fashion
- 55% Mid-Market
- 28% Small-Business
2,079 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta
- Marketing and Advertising
- Retail
- 44% Mid-Market
- 35% Enterprise
13,418 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customer
- 67% Small-Business
- 22% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Boardmix is an innovative online whiteboard that enables seamless brainstorming, discussion, and collaborative creation. Harness the power of AI and redefine your remote work experience.
- 62% Small-Business
- 38% Mid-Market
- Overview
- User Satisfaction
- Seller Details
A scalable Customer Experience management platform designed by certified CX professionals. Cemantica supports the full CX journey—from strategy through execution. Begin by mapping your customer journe
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
CXDeployer is a cloud-based all-in-one solution that enables design thinking professionals to deploy and transform the customer experience by creating, sharing, and presenting the persona map, busines
- 67% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Experience2Go provides you with the insights to identify problem areas with your customer interaction so you can quickly remedy these. It allows you to feedback aggregated customer comments to the sal
- 33% Enterprise
- 33% Mid-Market
39 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
FunnelStory is a Customer SuperIntelligence Platform that combines enterprise structured and unstructured data to generate superintelligence, driving a 90% reduction in surprise churn, tripling custo
- Computer & Network Security
- 62% Mid-Market
- 31% Small-Business
42 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and a custom journey crea
- 50% Mid-Market
- 25% Enterprise
16 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenu
- Marketing Manager
- Publishing
- Retail
- 60% Mid-Market
- 21% Small-Business
- Overview
- User Satisfaction
- Seller Details
Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experi
- 57% Small-Business
- 21% Mid-Market
147 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CustomerGlu is a gamification platform designed to help you create rich in-app experiences that drive customer engagement and retention. With over 50 pre-built templates and the ability to create your
- 43% Small-Business
- 36% Mid-Market
270 Twitter followers
