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Extole Reviews & Product Details

Extole Overview

What is Extole?

Extole is the Customer-led Growth platform. With Extole, marketers fight skyrocketing paid media costs by turning their customers into a primary source for acquisition, awareness, and activation. With Extole’s SaaS platform and expert services, marketers rapidly launch programs such as refer-a-friend, ambassador, and welcome programs, personalized to important behavioral segments. Customer-Led Growth drives revenue, lowers customer acquisition cost, and generates an important source of first-party data.

Extole Details
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Product Description

Extole helps marketers acquire new customers at scale by rewarding existing customers.

How do you position yourself against your competitors?

Extole is a SaaS technology company. Our refer-a-friend platform helps you acquire your best customers. It can deliver more than 10% of your new customers when it is marketed effectively, offers an easy on-brand referral experience, and delivers instant gratification. Our platform features beautiful, on-brand consumer referral creative, capabilities to market your program broadly, a three-layered system for protecting against fraud, and deep benchmarks and analytics that help you understand, segment, and target your brand advocates.


Seller Details
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@extoleinc
8,275 Twitter followers
LinkedIn® Page
www.linkedin.com
92 employees on LinkedIn®

Chris D.
CD
Overview Provided by:
VP Marketing at Extole

Recent Extole Reviews

Ricardo N.
RN
Ricardo N.Small-Business (50 or fewer emp.)
4.5 out of 5
"Great service provided to integrate our referral program"
It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort.
Bob S.
BS
Bob S.Enterprise (> 1000 emp.)
5.0 out of 5
"Customer for 10+ years; solid product, great account management"
The account management. I have built several referral programs with Extole for many lines of business within my organization over the last 10 year...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Referral Software Review"
We use Extole to power our customer referral program. The program allows our customers to create unique links that allow them to refer their friend...
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Extole Media

Extole Demo - Complete Program & Campaign Analytics
Rich insights into funnel performance of campaigns and programs give immediate understanding into performance and opportunities to optimize your programs. Our dashboards and reports reflect the events that matter to your business whether you are a bank focused on account openings, a retailer trac...
Extole Demo - Visual Canvas to Build Powerful Programs
Our canvas is an intuitive interface where marketers create programs. It’s a bit visual tool to let you build a cohesive user journey out of a series of steps that trigger creatives, events and rewards.
Extole Demo - Robust Rewards for Powerful Programs
Extole puts the power of rewards at your fingertips. From gift card and coupon codes to PayPal, account credits, and loyalty points, you can thank customers for the actions that matter to your business.
Extole Demo - Powerful Creative Editor for On-Brand Programs
Designed for marketers, our campaign editor is a powerful tool for controlling the creative experiences of your customers when they are in-app or online.
Extole Demo - Rich Reporting to Power Segmentation and Targeted Programs
Beyond program analytics and when you are using Extole for a variety of programs, our reporting capabilities unlock additional insight, power segmentation and targeting of additional programs, and uncover insight about advocates, friends, and engaged customers that can easily be shared with other...
Extole Demo - Personalized Experiences Using Rich Targeting
A key to getting more performance from your engagement programs is your ability to personalize them. With Extole's targeting, you can tailor rewards, creatives, and entire journeys based on characteristics and behaviors of your customers.
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17 Extole Reviews

4.7 out of 5
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17 Extole Reviews
4.7 out of 5
17 Extole Reviews
4.7 out of 5

Extole Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ExtoleQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Bob S.
BS
Global Director Customer Marketing; Head of Customer &amp; Consumer Marketing
Telecommunications
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

The account management. I have built several referral programs with Extole for many lines of business within my organization over the last 10 years, and each one has improved our revenue and profitability. We have RFP'ed several times in my tenure, and Extole wins each time, in no small part because I KNOW I can rely on their account and technical delivery teams to provide top notch support, strategic guidance, and every day program management expertise. Review collected by and hosted on G2.com.

What do you dislike about Extole?

Dislike is too strong a word, but we have niche reward needs for several of our programs, and having more choice in B2B rewards (cash proxy/ACH) could help. The B2C reward options have always been a perfect fit. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

Driving incremental value from our existing Business & Consumer customers using Extole's platform to create tailor made referral programs that drive quality Leads & Opportunities for our B2B units and new B2C customers for our Residential business. Both equate to profitable revenue at a higher rate of cost efficiency, with additional long term benefits (referrals have longer ALTV, higher rates of CSAT/tenure, and are more likely to refer other new business). Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

We use Extole to power our customer referral program. The program allows our customers to create unique links that allow them to refer their friends. Extole is integrated with our CRM and also handles the referral program incentives. The visibility within Extole to see which of our customers are making referrals has been very useful. One of the best things about Extole is its flexibility and customizability. For example, you can set up different programs or campaigns that target different audiences or regions for your referral program. Their Customer Success and Customer Support have been excellent and are quick to respond and supportive. Review collected by and hosted on G2.com.

What do you dislike about Extole?

The reporting can be a bit clunky, but I believe improvements are being made. Sometimes the user interface on the backend is not intuitive and I have to reach out to the Extole support team or our CSM, but they have always been quick to help. The program can be a bit expensive compared to some other similar programs on the market, but it seems to offer more customizability, enterprise-grade capabilities, and customer success partnership. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

Extole is used to power our customer referral program. Review collected by and hosted on G2.com.

Ricardo N.
RN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Extole?

It was really easy to setup, the team was very responsive and we are able to have a custom API integration with little effort. Review collected by and hosted on G2.com.

What do you dislike about Extole?

The lack of a completely separated staging environment Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We needed a full referral program with analytics Review collected by and hosted on G2.com.

MM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

I think Extole is an excellent platform that provides a much needed solution for Referral capabilities. The folks running the show are knowledgeable, professional and amicable. Even with the amount of customization that we have within our website architecture, Extole provided prompt communication and worked with us to find an appropriate solution. 5 Stars. Review collected by and hosted on G2.com.

What do you dislike about Extole?

So far, I can't think of anything negative to say about Extole. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

It's solving our previous inability to reward our most loyal advocates. Review collected by and hosted on G2.com.

KL
P
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

Extole helped us set up a professional refer-a-friend program in just a few days. Their customer service and tech team are first-class. We love how their support team continues to suggest ways to improve conversions and they have been willing to A/B test new ideas to make sure we are going with the best option. Their refer-a-friend program is completely seamless and it requires very little effort to run after the initial setup is complete. Review collected by and hosted on G2.com.

What do you dislike about Extole?

We love everything about their product and company. Review collected by and hosted on G2.com.

Recommendations to others considering Extole:

I highly recommend Extole! Their product is world-class and their employees are kind, knowledgeable, and easily accessible. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We love that we now have an easy way to encourage our customers to tell their friends about our company. Review collected by and hosted on G2.com.

cyo n.
CN
CEO and Cofounder
More Options
Validated Reviewer
Review source: Organic
What do you like best about Extole?

Incredible software that drives about 20% of our new customer acquisition and is our lowest CAC channel by a lot. The team is very responsive and is always bringing creative ideas for new ways the leverage the platform. Review collected by and hosted on G2.com.

What do you dislike about Extole?

I wish it were a little bit easier to use to track our influencers and affiliates. Right now we have to use two platforms and I'd rather just use extole for everything. Also, this isn't extole's fault but we use the Glew.io analytics platform and there is an extension to connect Glew.io and Extole but we'd have to upgrade our plan with Glew and its too expensive :( Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

Extole allows us to harness the power of word-of-mouth marketing in a streamlined, data-driven way. It allows us to reach new customers at a very low cost and investors love hearing about the success of the program. Review collected by and hosted on G2.com.

JS
Performance Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Extole?

Great guidance and support from onboarding through program optimizations. Customizable programs and capabilities. Review collected by and hosted on G2.com.

What do you dislike about Extole?

Some customizations can take some time to implement Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We can tap into an entirely new revenue stream using the power of digital "word of mouth". Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Extole?

We recently migrated our referral program from another platform to Extole and have enjoyed the enhanced communication flows, offering flexibility, and knowledgeable customer support team. Review collected by and hosted on G2.com.

What do you dislike about Extole?

There's definitely a learning curve when it comes to managing the backend of the interface and pulling reports. The lingo can also be a bit confusing for how certain tags or pieces of a program are labelled. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We are using Extole to run our referral program. Its technology has allowed us to optimize and scale our program in a short period of time. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

The people: dependable and solution orientated. The RAF offering has tremendous upside for your business and let's you customize every aspect. Review collected by and hosted on G2.com.

What do you dislike about Extole?

There's nothing too much to dislike when it comes to Extole. They are a very easy, dependable and intelligent partner that make my life as an ecom partnerships manager very easy. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We have created a great RAF program that spans different continents in a very easy way. The benefits = revenue generation, building our comminity, staying up to speed on trends Review collected by and hosted on G2.com.

Jen N.
JN
Sr. Client Success Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Extole?

We love working with the team at Extole. Review collected by and hosted on G2.com.

What do you dislike about Extole?

The interface can be a little challenging when looking up rewards for our customers, but our account rep always helps us out! Review collected by and hosted on G2.com.

Recommendations to others considering Extole:

Fully recommend this product to enhance sale, traffic, and customer engagement for your online business. Review collected by and hosted on G2.com.

What problems is Extole solving and how is that benefiting you?

We've participated in their refer-a-friend program for years, and they are always quick to point out ways to tweak and augment what is already a great offering. Extole is such an easy way to enhance our customer engagement and increase site traffic. Review collected by and hosted on G2.com.