### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Customer Advocacy Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Customer Advocacy Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Customer Advocacy Software Articles [![How to Implement an Impressive Customer Marketing Strategy](https://learn.g2.com/hubfs/Customer%20Marketing@2x.png "How to Implement an Impressive Customer Marketing Strategy")](https://www.g2.com/articles/customer-marketing) [ ### How to Implement an Impressive Customer Marketing Strategy ](https://www.g2.com/articles/customer-marketing) Many companies spend a vast amount of their marketing budget on acquiring new customers. [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![Introducing G2’s New Brand Advocacy Services Category](https://learn.g2.com/hubfs/brand%20advocacy%20services%20blog-AI.jpg "Introducing G2’s New Brand Advocacy Services Category")](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) [ ### Introducing G2’s New Brand Advocacy Services Category ](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category) On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing.  [ ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A ](https://learn.g2.com/author/alanna-iwuh) by Alanna Iwuh [![Customer Marketing the G2 Way](https://learn.g2.com/hubfs/customer%20marketing.jpg "Customer Marketing the G2 Way")](https://www.g2.com/articles/customer-marketing-the-g2-way) [ ### Customer Marketing the G2 Way ](https://www.g2.com/articles/customer-marketing-the-g2-way) In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been that knowing your customer is key. But how do you harness the voice of your customer in a sea of software? [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Customer Advocacy Software Discussions 0 Question on: impact.com [Does SaaSquatch integrate with 3rd-party tools?](/discussions/46613-does-saasquatch-integrate-with-3rd-party-tools) Can I connect SaaSquatch program data to other tools like my CRM? SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s your existing CRM, CDP, tools for billing, reward management, or automation, we’re always looking for ways to help you build a more powerful set of programs. Learn more here: https://www.saasquatch.com/integrations/ Answered: SaaSquatch Team on March 16, 2021 We use Salesforce and SaaSquatch has integrated well with it. We've also used Zapier to build some custom workflows and those have worked. Answered: Kyle Garrett on November 3, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/46613-does-saasquatch-integrate-with-3rd-party-tools/comments/new?remote=true) 0 Question on: impact.com [Does SaaSquatch work with both B2B and B2C?](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c) Is the SaaSquatch platform designed specifically for just one type of business model? Yes - The SaaSquatch platform comes loaded with loyalty, referral, and rewards programs designed to drive growth for companies in both the B2B or B2C space. We work with a variety of other business models as well and can recommend strategies for your specific needs. Each program can be fully customized to your organization’s specific needs, customers, goals, and business model. Answered: SaaSquatch Team on March 16, 2021 Comment deleted by user. Answered: SaaSquatch Team on March 16, 2021 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c/comments/new?remote=true) 0 Question on: impact.com [How do you help me get started with SaaSquatch?](/discussions/46614-how-do-you-help-me-get-started-with-saasquatch) What is the onboarding process like for new customers? When you choose to power your referral and loyalty programs with SaaSquatch, our team is with you every step of the way to help you design, implement, and launch powerful programs. The SaaSquatch Onboarding process provides you with the tools and guidance you need in order to succeed, and offers personalized support as you continue to grow. Our approach to onboarding starts with defining what success looks like for your organization, designing your program down to the finest details, and helping you initialize and install your program with custom documentation before testing and launching. Support from the SaaSquatch Success Team continues after you are launched so you can ask questions, get advice, and continue implementing new rewards programs. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46614-how-do-you-help-me-get-started-with-saasquatch/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/customer-advocacy/resources?discussions_page=2) - [3](/categories/customer-advocacy/resources?discussions_page=3) - [4](/categories/customer-advocacy/resources?discussions_page=4) - [5](/categories/customer-advocacy/resources?discussions_page=5) - … - [30](/categories/customer-advocacy/resources?discussions_page=30) - [31](/categories/customer-advocacy/resources?discussions_page=31) - [Next ›Next ›](/categories/customer-advocacy/resources?discussions_page=2) ## Customer Advocacy Software Reports Mid-Market Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Customer Advocacy Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Grid® Report for Customer Advocacy Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Customer Advocacy Spring 2026 G2 Report: Momentum Grid® Report