Check out our list of free Customer Advocacy Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
If you'd like to see more products and to evaluate additional feature options, compare all Customer Advocacy Software to ensure you get the right product.
View Free Customer Advocacy Software
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment.
One P
Users
Owner
Marketing Manager
Industries
Hospital & Health Care
Real Estate
Market Segment
51% Small-Business
36% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Birdeye is a platform that centralizes reviews across platforms and offers AI tools for composing responses, review request tools, and listings management tools.
Users like the ease of use, the ability to manage listings for multiple clients in one location, the AI-powered response feature, and the excellent customer service.
Reviewers mentioned issues with the interface not being intuitive, the analytics not being deep enough, the setup process being long, and occasional billing issues.
User Satisfaction
Birdeye features and usability ratings that predict user satisfaction
9.3
Ease of Use
Average: 9.0
9.4
Has the product been a good partner in doing business?
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment.
One P
Users
Owner
Marketing Manager
Industries
Hospital & Health Care
Real Estate
Market Segment
51% Small-Business
36% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Birdeye is a platform that centralizes reviews across platforms and offers AI tools for composing responses, review request tools, and listings management tools.
Users like the ease of use, the ability to manage listings for multiple clients in one location, the AI-powered response feature, and the excellent customer service.
Reviewers mentioned issues with the interface not being intuitive, the analytics not being deep enough, the setup process being long, and occasional billing issues.
Birdeye features and usability ratings that predict user satisfaction
9.3
Ease of Use
Average: 9.0
9.4
Has the product been a good partner in doing business?
NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referra
Users
Owner
President
Industries
Construction
Consumer Services
Market Segment
92% Small-Business
5% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
NiceJob is a review management tool that automates the process of soliciting and tracking customer feedback.
Reviewers like the ease of use, the automation of review requests, and the significant increase in customer reviews, particularly on Google, since using NiceJob.
Users mentioned challenges with uploading clients to the database, issues with website widgets, and a desire for more automation and personalization in responding to reviews.
User Satisfaction
NiceJob features and usability ratings that predict user satisfaction
9.4
Ease of Use
Average: 9.0
9.5
Has the product been a good partner in doing business?
NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referra
Users
Owner
President
Industries
Construction
Consumer Services
Market Segment
92% Small-Business
5% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
NiceJob is a review management tool that automates the process of soliciting and tracking customer feedback.
Reviewers like the ease of use, the automation of review requests, and the significant increase in customer reviews, particularly on Google, since using NiceJob.
Users mentioned challenges with uploading clients to the database, issues with website widgets, and a desire for more automation and personalization in responding to reviews.
NiceJob features and usability ratings that predict user satisfaction
9.4
Ease of Use
Average: 9.0
9.5
Has the product been a good partner in doing business?
Referral Factory is the fastest way to launch your referral program or your affiliate program. With our no-code referral program software, you can:
👉 Build your customer referral program in seconds
Users
Owner
Industries
Marketing and Advertising
Computer Software
Market Segment
78% Small-Business
17% Mid-Market
User Satisfaction
Referral Factory features and usability ratings that predict user satisfaction
9.6
Ease of Use
Average: 9.0
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.7
Ease of Admin
Average: 9.0
9.6
Ease of Setup
Average: 8.8
What G2 Users Think
RF
The GUI is very good, everything seems to load quite smoothly with no input errors that I can find. The simplistic and bold colouring makes... Read review
UM
Referral Factory is a very easy programme to use. Their AI feature was personally very useful for setting up my campaign and only took me minutes... Read review
Referral Factory is the fastest way to launch your referral program or your affiliate program. With our no-code referral program software, you can:
👉 Build your customer referral program in seconds
Users
Owner
Industries
Marketing and Advertising
Computer Software
Market Segment
78% Small-Business
17% Mid-Market
Referral Factory features and usability ratings that predict user satisfaction
9.6
Ease of Use
Average: 9.0
9.7
Has the product been a good partner in doing business?
Average: 9.2
9.7
Ease of Admin
Average: 9.0
9.6
Ease of Setup
Average: 8.8
RF
The GUI is very good, everything seems to load quite smoothly with no input errors that I can find. The simplistic and bold colouring makes... Read review
UM
Referral Factory is a very easy programme to use. Their AI feature was personally very useful for setting up my campaign and only took me minutes... Read review
ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud.
You can connect ReferralCandy i
Users
Owner
CEO
Industries
Retail
Consumer Goods
Market Segment
88% Small-Business
12% Mid-Market
User Satisfaction
ReferralCandy features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 9.0
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.2
Ease of Admin
Average: 9.0
7.7
Ease of Setup
Average: 8.8
What G2 Users Think
JQ
Great functionalities, super easy to use and great assistance. Thank you JC! Read review
AV
customer support is great so far even during my free trial Read review
ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud.
You can connect ReferralCandy i
Users
Owner
CEO
Industries
Retail
Consumer Goods
Market Segment
88% Small-Business
12% Mid-Market
ReferralCandy features and usability ratings that predict user satisfaction
8.3
Ease of Use
Average: 9.0
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.2
Ease of Admin
Average: 9.0
7.7
Ease of Setup
Average: 8.8
JQ
Great functionalities, super easy to use and great assistance. Thank you JC! Read review
AV
customer support is great so far even during my free trial Read review
Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing i
Users
No information available
Industries
Consumer Goods
Health, Wellness and Fitness
Market Segment
77% Small-Business
18% Mid-Market
User Satisfaction
Roster features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.8
Ease of Admin
Average: 9.0
8.2
Ease of Setup
Average: 8.8
What G2 Users Think
KS
For the price you get a lot of features to grow, organize and streamline your ambassador program. I like the idea of the campaigns to engage and... Read review
EE
The platform is so easy to navigate and works great to meet all our needs. We have reached out to our CSM for any questions or concerns and have... Read review
Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing i
Users
No information available
Industries
Consumer Goods
Health, Wellness and Fitness
Market Segment
77% Small-Business
18% Mid-Market
Roster features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.8
Ease of Admin
Average: 9.0
8.2
Ease of Setup
Average: 8.8
KS
For the price you get a lot of features to grow, organize and streamline your ambassador program. I like the idea of the campaigns to engage and... Read review
EE
The platform is so easy to navigate and works great to meet all our needs. We have reached out to our CSM for any questions or concerns and have... Read review
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empower
Users
No information available
Industries
Retail
Consumer Goods
Market Segment
54% Mid-Market
34% Enterprise
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Talon,one is a rule engine that handles complex promotions and loyalty programs through a clean dashboard and requires connection to BI tools.
Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously.
Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify.
User Satisfaction
Talon.One features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
9.6
Has the product been a good partner in doing business?
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empower
Users
No information available
Industries
Retail
Consumer Goods
Market Segment
54% Mid-Market
34% Enterprise
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Talon,one is a rule engine that handles complex promotions and loyalty programs through a clean dashboard and requires connection to BI tools.
Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously.
Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify.
Talon.One features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
9.6
Has the product been a good partner in doing business?
Modern and reliable affiliate tool for subscription-based companies.
Since 2017, our mission has been clear: helping businesses launch and grow highly profitable affiliate programs.
Our results
Users
No information available
Industries
Marketing and Advertising
Computer Software
Market Segment
75% Small-Business
21% Mid-Market
User Satisfaction
FirstPromoter features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 9.0
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.3
Ease of Admin
Average: 9.0
9.2
Ease of Setup
Average: 8.8
What G2 Users Think
CG
First things first, the support team at FirstPromoter is seriously amazing! Whenever I had a question or hit a roadblock, they were there in a... Read review
Modern and reliable affiliate tool for subscription-based companies.
Since 2017, our mission has been clear: helping businesses launch and grow highly profitable affiliate programs.
Our results
Users
No information available
Industries
Marketing and Advertising
Computer Software
Market Segment
75% Small-Business
21% Mid-Market
FirstPromoter features and usability ratings that predict user satisfaction
9.1
Ease of Use
Average: 9.0
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.3
Ease of Admin
Average: 9.0
9.2
Ease of Setup
Average: 8.8
CG
First things first, the support team at FirstPromoter is seriously amazing! Whenever I had a question or hit a roadblock, they were there in a... Read review
Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize
Users
Marketing Manager
CEO
Industries
Retail
Consumer Goods
Market Segment
64% Small-Business
21% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Okendo is a platform that allows businesses to manage customer reviews and referrals, and offers features such as loyalty programs, quizzes, and surveys.
Reviewers like the ease of use, the intuitive interface, the seamless integration with other platforms such as Shopify and Klaviyo, and the responsive and helpful customer support.
Reviewers mentioned some limitations such as lack of deeper analytics and insights, need for more design flexibility, issues with initial setup, and the need for continued improvement in integrations with multiple platforms.
User Satisfaction
Okendo features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 9.0
9.2
Has the product been a good partner in doing business?
Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize
Users
Marketing Manager
CEO
Industries
Retail
Consumer Goods
Market Segment
64% Small-Business
21% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Okendo is a platform that allows businesses to manage customer reviews and referrals, and offers features such as loyalty programs, quizzes, and surveys.
Reviewers like the ease of use, the intuitive interface, the seamless integration with other platforms such as Shopify and Klaviyo, and the responsive and helpful customer support.
Reviewers mentioned some limitations such as lack of deeper analytics and insights, need for more design flexibility, issues with initial setup, and the need for continued improvement in integrations with multiple platforms.
Okendo features and usability ratings that predict user satisfaction
9.0
Ease of Use
Average: 9.0
9.2
Has the product been a good partner in doing business?
Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs.
Users
No information available
Industries
Marketing and Advertising
Market Segment
100% Small-Business
User Satisfaction
Prefinery features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
8.3
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Admin
Average: 9.0
8.9
Ease of Setup
Average: 8.8
What G2 Users Think
HC
There are some companies that provide great marketing tools for you to use, and Prefinery is one of them! Prefinery offers a way to manage the... Read review
AI
Prefinery is a really robust and efficient platform that delivers what it promises. I've been looking at referral campaign software and services... Read review
Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs.
Users
No information available
Industries
Marketing and Advertising
Market Segment
100% Small-Business
Prefinery features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
8.3
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Admin
Average: 9.0
8.9
Ease of Setup
Average: 8.8
HC
There are some companies that provide great marketing tools for you to use, and Prefinery is one of them! Prefinery offers a way to manage the... Read review
AI
Prefinery is a really robust and efficient platform that delivers what it promises. I've been looking at referral campaign software and services... Read review
BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma
Users
Owner
Industries
Retail
Apparel & Fashion
Market Segment
91% Small-Business
6% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
BON Loyalty is an app for customer loyalty programs that allows businesses to reward customers with points to encourage their return.
Users like the app's stability even with multiple plugins running, its easy installation, customization options, and the exceptional support team that resolves issues quickly and offers proactive suggestions for improvements.
Users reported that they sometimes need to upgrade their plan to access basic features, leading to extra costs, and some have found difficulty syncing with certain Shopify features and feel that customization could be more comprehensive.
User Satisfaction
BON Loyalty features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 9.0
9.8
Has the product been a good partner in doing business?
BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma
Users
Owner
Industries
Retail
Apparel & Fashion
Market Segment
91% Small-Business
6% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
BON Loyalty is an app for customer loyalty programs that allows businesses to reward customers with points to encourage their return.
Users like the app's stability even with multiple plugins running, its easy installation, customization options, and the exceptional support team that resolves issues quickly and offers proactive suggestions for improvements.
Users reported that they sometimes need to upgrade their plan to access basic features, leading to extra costs, and some have found difficulty syncing with certain Shopify features and feel that customization could be more comprehensive.
BON Loyalty features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 9.0
9.8
Has the product been a good partner in doing business?
LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS.
LoudCrowd delivers the top brands in e-Commerce (Gymshark
Users
No information available
Industries
Health, Wellness and Fitness
Apparel & Fashion
Market Segment
60% Small-Business
33% Mid-Market
User Satisfaction
LoudCrowd features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ease of Admin
Average: 9.0
8.7
Ease of Setup
Average: 8.8
What G2 Users Think
AC
We have many customers that want to work with us - Loudcrowd has enabled us to reward our top customers and fans with site credits. It's really... Read review
CV
Its nice that LoudCrowd does the backend work of approving customer posts. Also nice that we get the rights to use the UGC for marketing purposes Read review
LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS.
LoudCrowd delivers the top brands in e-Commerce (Gymshark
Users
No information available
Industries
Health, Wellness and Fitness
Apparel & Fashion
Market Segment
60% Small-Business
33% Mid-Market
LoudCrowd features and usability ratings that predict user satisfaction
8.8
Ease of Use
Average: 9.0
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ease of Admin
Average: 9.0
8.7
Ease of Setup
Average: 8.8
AC
We have many customers that want to work with us - Loudcrowd has enabled us to reward our top customers and fans with site credits. It's really... Read review
CV
Its nice that LoudCrowd does the backend work of approving customer posts. Also nice that we get the rights to use the UGC for marketing purposes Read review
Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to ena
Users
No information available
Industries
Computer Software
Market Segment
48% Mid-Market
44% Enterprise
User Satisfaction
Peerbound features and usability ratings that predict user satisfaction
9.9
Ease of Use
Average: 9.0
10.0
Has the product been a good partner in doing business?
Average: 9.2
9.9
Ease of Admin
Average: 9.0
9.7
Ease of Setup
Average: 8.8
What G2 Users Think
DS
Peerbound has been such a game-changer for us. The biggest win is how much time it saves and how easy it is to grab the customer proof we... Read review
Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to ena
Users
No information available
Industries
Computer Software
Market Segment
48% Mid-Market
44% Enterprise
Peerbound features and usability ratings that predict user satisfaction
9.9
Ease of Use
Average: 9.0
10.0
Has the product been a good partner in doing business?
Average: 9.2
9.9
Ease of Admin
Average: 9.0
9.7
Ease of Setup
Average: 8.8
DS
Peerbound has been such a game-changer for us. The biggest win is how much time it saves and how easy it is to grab the customer proof we... Read review
Referrals. Done For You.
Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that
Users
Marketing Manager
Industries
Renewables & Environment
Construction
Market Segment
46% Mid-Market
42% Small-Business
User Satisfaction
Snoball features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 9.0
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.3
Ease of Admin
Average: 9.0
9.1
Ease of Setup
Average: 8.8
What G2 Users Think
NF
Bestcompany.com gives fair, honest, and unbiased reviews of companies and products that consumers can trust. Read review
AH
Engaging tools that are easy to use and implement Read review
Referrals. Done For You.
Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that
Users
Marketing Manager
Industries
Renewables & Environment
Construction
Market Segment
46% Mid-Market
42% Small-Business
Snoball features and usability ratings that predict user satisfaction
9.2
Ease of Use
Average: 9.0
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.3
Ease of Admin
Average: 9.0
9.1
Ease of Setup
Average: 8.8
NF
Bestcompany.com gives fair, honest, and unbiased reviews of companies and products that consumers can trust. Read review
AH
Engaging tools that are easy to use and implement Read review
Get more customers with best-in-class referral marketing software that works alongside your business. Run end-to-end referral programs with frictionless sharing, nudge reminders, & rewards custom
Users
No information available
Industries
No information available
Market Segment
60% Small-Business
33% Mid-Market
User Satisfaction
Referral Rock features and usability ratings that predict user satisfaction
8.2
Ease of Use
Average: 9.0
9.7
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Admin
Average: 9.0
7.7
Ease of Setup
Average: 8.8
What G2 Users Think
EW
I love how easy the platform is to administer - you don't need to be technical to run it. Tracking is straightforward, users can easily understand... Read review
Get more customers with best-in-class referral marketing software that works alongside your business. Run end-to-end referral programs with frictionless sharing, nudge reminders, & rewards custom
Users
No information available
Industries
No information available
Market Segment
60% Small-Business
33% Mid-Market
Referral Rock features and usability ratings that predict user satisfaction
8.2
Ease of Use
Average: 9.0
9.7
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ease of Admin
Average: 9.0
7.7
Ease of Setup
Average: 8.8
EW
I love how easy the platform is to administer - you don't need to be technical to run it. Tracking is straightforward, users can easily understand... Read review
The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner u
Users
Owner
Industries
Health, Wellness and Fitness
Retail
Market Segment
97% Small-Business
1% Enterprise
User Satisfaction
Referrizer features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
Ease of Admin
Average: 9.0
8.3
Ease of Setup
Average: 8.8
What G2 Users Think
SW
Cost effective and easy to use. Includes referral marketing as well as loyalty/rewards program. Read review
SS
I love the ease of the platform and how everything is tied together. No more logging into different platforms to do my marketing!
It is far easier... Read review
The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner u
Users
Owner
Industries
Health, Wellness and Fitness
Retail
Market Segment
97% Small-Business
1% Enterprise
Referrizer features and usability ratings that predict user satisfaction
8.6
Ease of Use
Average: 9.0
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.7
Ease of Admin
Average: 9.0
8.3
Ease of Setup
Average: 8.8
SW
Cost effective and easy to use. Includes referral marketing as well as loyalty/rewards program. Read review
SS
I love the ease of the platform and how everything is tied together. No more logging into different platforms to do my marketing!
It is far easier... Read review
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.