# Top Free Customer Advocacy Software Check out our list of free Customer Advocacy Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) to ensure you get the right product. ## View Free Customer Advocacy Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **42** Customer Advocacy Products Available View all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) View all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) ### [Birdeye](https://www.g2.com/products/birdeye/reviews) [By Birdeye](https://www.g2.com/sellers/birdeye) [ (4,121)4.7 out of 5 ](https://www.g2.com/products/birdeye/reviews#reviews "Read Birdeye Reviews") Product Description Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI cowork **Users:** Owner, Marketing Manager · **Industries:** Hospital & Health Care, Real Estate · **Market Segment:** 47% Small-Business, 34% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the user-friendly interface, the helpful and proactive team, the easy setup process, the ability to reply on multiple platforms, and the seamless customer review integration. Users experienced issues such as missing features like uploading documents and videos to survey responses, lack of notifications for new reviews, the need for a Gmail or Facebook account to leave a review, and occasional glitches. Year Founded 2012 HQ Location Palo Alto, CA Company Website https://www.birdeye.com Twitter @BirdEye\_ LinkedIn® Page https://www.linkedin.com/company/2837064/ ### [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) [By LoyaltyLion](https://www.g2.com/sellers/loyaltylion) [ (600)4.6 out of 5 ](https://www.g2.com/products/loyaltylion/reviews#reviews "Read LoyaltyLion Reviews") Product Description LoyaltyLion is a customer loyalty platform specifically designed to assist ecommerce brands in creating and managing rewards programs. The platform is tailored for direct-to-consumer brands, parti **Users:** Ecommerce Manager, Marketing Manager · **Industries:** Apparel & Fashion, Retail · **Market Segment:** 70% Small-Business, 24% Mid-Market User SentimentHow are these determined? Users frequently mention the platform's ease of use, seamless integration with other systems, and the responsive and helpful customer support team. Reviewers noted some limitations in customization, issues with certain integrations, and a desire for more detailed analytics and reporting capabilities. Year Founded 2012 HQ Location London, GB Company Website https://loyaltylion.com Twitter @LoyaltyLionHQ LinkedIn® Page https://www.linkedin.com/company/loyaltylion/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [NiceJob](https://www.g2.com/products/nicejob/reviews) [By Paystone](https://www.g2.com/sellers/paystone) [ (417)4.8 out of 5 ](https://www.g2.com/products/nicejob/reviews#reviews "Read NiceJob Reviews") Product Description NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referra **Users:** Owner, President · **Industries:** Construction, Consumer Services · **Market Segment:** 92% Small-Business, 5% Mid-Market User SentimentHow are these determined? Users frequently mention the ease of setup, seamless integration with other platforms, and the significant increase in customer reviews as key benefits of using NiceJob. Reviewers experienced challenges with uploading clients to the database, issues with website widgets, and expressed a desire for more automation and additional features. Year Founded 2002 HQ Location Montréal, CA Company Website https://www.paystone.com/ LinkedIn® Page https://www.linkedin.com/company/paystone/ ### [Referral Factory](https://www.g2.com/products/referral-factory/reviews) [By Referral Factory B.V](https://www.g2.com/sellers/referral-factory-b-v) [ (183)4.8 out of 5 ](https://www.g2.com/products/referral-factory/reviews#reviews "Read Referral Factory Reviews") Product Description Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home se **Users:** Owner · **Industries:** Marketing and Advertising, Financial Services · **Market Segment:** 78% Small-Business, 17% Mid-Market User SentimentHow are these determined? Users like the ease of use, the ability to customize the referral journey to match their branding, the clear reporting, and the automation features that save significant administrative time, as well as the ability to track referrals in real time without having to sift through spreadsheets. Reviewers mentioned that the platform could be smoother for first-time users, with a need for a guided walkthrough at the start, and that more advanced customization and integration options have a learning curve, with some users finding the unique links required for referrals to be a hindrance. HQ Location Amsterdam, NL Company Website https://referral-factory.com Twitter @referralfctry LinkedIn® Page https://www.linkedin.com/company/referral-factory ### [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) [By ReferralCandy](https://www.g2.com/sellers/referralcandy) [ (110)4.5 out of 5 ](https://www.g2.com/products/referralcandy/reviews#reviews "Read ReferralCandy Reviews") Product Description ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud. You can connect ReferralCandy i **Users:** Owner, CEO · **Industries:** Retail, Consumer Goods · **Market Segment:** 87% Small-Business, 12% Mid-Market ![Joaquin Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joaquin Q.") JQ Great functionalities, super easy to use and great assistance. Thank you JC! [Read review](https://www.g2.com/products/referralcandy/reviews/referralcandy-review-5016744) ![Anthony V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony V.") AV customer support is great so far even during my free trial[Read review](https://www.g2.com/products/referralcandy/reviews/referralcandy-review-5157559) HQ Location Central Region, Singapore Company Website https://www.referralcandy.com Twitter @ReferralCandy LinkedIn® Page https://www.linkedin.com/company/966431/ ### [Okendo](https://www.g2.com/products/okendo/reviews) [By Okendo](https://www.g2.com/sellers/okendo) [ (397)4.7 out of 5 ](https://www.g2.com/products/okendo/reviews#reviews "Read Okendo Reviews") Product Description Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize **Users:** Marketing Manager, CEO · **Industries:** Retail, Consumer Goods · **Market Segment:** 65% Small-Business, 21% Mid-Market User SentimentHow are these determined? Reviewers like the ease of use of the Okendo platform, its intuitive interface, the proactive customer service, and the ability to collect high-quality, detailed reviews including photos, videos, and specific attributes. Users reported issues with the cost, especially for smaller businesses, limitations in custom filtering and deep dive analytics, and the lack of an option for customers to submit anonymous reviews. Year Founded 2016 HQ Location Sydney, Australia Company Website https://www.okendo.io Twitter @GetOkendo LinkedIn® Page https://www.linkedin.com/company/13228018 ### [Roster](https://www.g2.com/products/roster/reviews) [By Roster](https://www.g2.com/sellers/roster) [ (62)4.4 out of 5 ](https://www.g2.com/products/roster/reviews#reviews "Read Roster Reviews") Product Description Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing i **Industries:** Consumer Goods, Health, Wellness and Fitness · **Market Segment:** 76% Small-Business, 16% Mid-Market ![Kelly S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly S.") KS For the price you get a lot of features to grow, organize and streamline your ambassador program. I like the idea of the campaigns to engage and...[Read review](https://www.g2.com/products/roster/reviews/roster-review-4500704) EE The platform is so easy to navigate and works great to meet all our needs. We have reached out to our CSM for any questions or concerns and have...[Read review](https://www.g2.com/products/roster/reviews/roster-review-7219439) Year Founded 2016 HQ Location Lehi, Utah Company Website https://www.getroster.com/ Twitter @get\_roster LinkedIn® Page https://www.linkedin.com/company/getroster/ ### [Talon.One](https://www.g2.com/products/talon-one/reviews) [By Talon.One](https://www.g2.com/sellers/talon-one) [ (61)4.5 out of 5 ](https://www.g2.com/products/talon-one/reviews#reviews "Read Talon.One Reviews") Product Description Talon.One is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform. Built for enterprise scale and security, Talon.One helps bus **Industries:** Retail, Consumer Goods · **Market Segment:** 56% Mid-Market, 33% Enterprise User SentimentHow are these determined? Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously. Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify. Year Founded 2015 HQ Location Berlin, Germany Company Website https://www.talon.one/ Twitter @talonone LinkedIn® Page https://www.linkedin.com/company/talon.one/ ### [FirstPromoter](https://www.g2.com/products/firstpromoter/reviews) [By Firstpromoter](https://www.g2.com/sellers/firstpromoter) [ (32)4.6 out of 5 ](https://www.g2.com/products/firstpromoter/reviews#reviews "Read FirstPromoter Reviews") Product Description Partner programs only pay off when commissions reflect what actually happened in your billing system. FirstPromoter ties every reward to real subscription events: charges, renewals, upgrades, and refu **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 78% Small-Business, 19% Mid-Market CG First things first, the support team at FirstPromoter is seriously amazing! Whenever I had a question or hit a roadblock, they were there in a...[Read review](https://www.g2.com/products/firstpromoter/reviews/firstpromoter-review-8264059) Year Founded 2016 HQ Location Sibiu, Sibiu Company Website https://firstpromoter.com Twitter @FirstPromoter LinkedIn® Page https://www.linkedin.com/company/first-promoter/ ### [Prefinery](https://www.g2.com/products/prefinery/reviews) [By Prefinery](https://www.g2.com/sellers/prefinery-c00416db-576e-430f-9fee-8a2614c97d5d) [ (23)4.7 out of 5 ](https://www.g2.com/products/prefinery/reviews#reviews "Read Prefinery Reviews") Product Description Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs. **Industries:** Marketing and Advertising · **Market Segment:** 100% Small-Business ![Manoharan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manoharan R.") MR Prefinery has been a very handy tool for running referral and waitlist campaigns without needing a developer on standby. I like that it gives me a...[Read review](https://www.g2.com/products/prefinery/reviews/prefinery-review-12600017) Year Founded 2007 HQ Location Austin, US Company Website https://prefinery.com Twitter @prefinery LinkedIn® Page https://www.linkedin.com/company/2725625/ ### [BON Loyalty](https://www.g2.com/products/bon-loyalty/reviews) [By BON Loyalty](https://www.g2.com/sellers/bon-loyalty) [ (59)4.8 out of 5 ](https://www.g2.com/products/bon-loyalty/reviews#reviews "Read BON Loyalty Reviews") Product Description BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma **Users:** Owner · **Industries:** Retail, Apparel & Fashion · **Market Segment:** 88% Small-Business, 8% Mid-Market User SentimentHow are these determined? Users like the ease of setup, the stability of the application even with other plugins running, and the quick, effective support team that often resolves issues within the same day. Users experienced issues with the need to upgrade their plan to access basic features, leading to unnecessary expenses, and a lack of integration with email sites. Year Founded 2021 HQ Location N/A Company Website https://bonloyalty.com/ LinkedIn® Page https://www.linkedin.com/company/bon-loyalty/ ### [LoudCrowd](https://www.g2.com/products/loudcrowd/reviews) [By LoudCrowd](https://www.g2.com/sellers/loudcrowd) [ (42)4.4 out of 5 ](https://www.g2.com/products/loudcrowd/reviews#reviews "Read LoudCrowd Reviews") Product Description LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS. LoudCrowd delivers the top brands in e-Commerce (Gymshark **Industries:** Apparel & Fashion, Health, Wellness and Fitness · **Market Segment:** 60% Small-Business, 33% Mid-Market ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC We have many customers that want to work with us - Loudcrowd has enabled us to reward our top customers and fans with site credits. It's really...[Read review](https://www.g2.com/products/loudcrowd/reviews/loudcrowd-review-7374809) CV Its nice that LoudCrowd does the backend work of approving customer posts. Also nice that we get the rights to use the UGC for marketing purposes[Read review](https://www.g2.com/products/loudcrowd/reviews/loudcrowd-review-7504246) Year Founded 2019 HQ Location Austin, US Company Website https://loudcrowd.com/ LinkedIn® Page https://www.linkedin.com/company/loud-crowd/ ### [Peerbound](https://www.g2.com/products/peerbound/reviews) [By Peerbound](https://www.g2.com/sellers/peerbound) [ (29)5.0 out of 5 ](https://www.g2.com/products/peerbound/reviews#reviews "Read Peerbound Reviews") Product Description Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to ena **Industries:** Computer Software · **Market Segment:** 48% Mid-Market, 45% Enterprise ![Debbi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbi S.") DS Peerbound has been such a game-changer for us. The biggest win is how much time it saves and how easy it is to grab the customer proof we...[Read review](https://www.g2.com/products/peerbound/reviews/peerbound-review-11666578) Year Founded 2023 HQ Location New York Company Website https://www.peerbound.com LinkedIn® Page https://www.linkedin.com/company/peerbound-inc/ ### [Snoball](https://www.g2.com/products/best-company-snoball/reviews) [By Snoball](https://www.g2.com/sellers/snoball) [ (70)4.7 out of 5 ](https://www.g2.com/products/best-company-snoball/reviews#reviews "Read Snoball Reviews") Product Description Referrals. Done For You. Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that **Users:** Marketing Manager · **Industries:** Renewables & Environment, Consumer Services · **Market Segment:** 47% Mid-Market, 41% Small-Business ![Nina F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nina F.") NF Bestcompany.com gives fair, honest, and unbiased reviews of companies and products that consumers can trust.[Read review](https://www.g2.com/products/best-company-snoball/reviews/snoball-review-4980437) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Engaging tools that are easy to use and implement[Read review](https://www.g2.com/products/best-company-snoball/reviews/snoball-review-4998223) Year Founded 2019 HQ Location Pleasant Grove, UT Company Website https://Snoball.com LinkedIn® Page https://www.linkedin.com/company/snoballplatform/ ### [Tapfiliate](https://www.g2.com/products/tapfiliate/reviews) [By Tapfiliate](https://www.g2.com/sellers/tapfiliate) [ (43)4.2 out of 5 ](https://www.g2.com/products/tapfiliate/reviews#reviews "Read Tapfiliate Reviews") Product Description Maximize Growth with Our Easiest Affiliate Tracking Software For E-commerce, SaaS, Retail, and Online Services by Subscription. Create, track, and scale your affiliate programs in one place. Provi **Industries:** Computer Software · **Market Segment:** 74% Small-Business, 26% Mid-Market User SentimentHow are these determined? Reviewers like the responsive and helpful support team, the intuitive and user-friendly interface, the reliable tracking, and the easy setup and management of affiliate programs. Users mentioned occasional bugs, lack of phone support, outdated UI/UX experience, complications in functionality, and the need for more advanced customization and reporting options. Year Founded 2014 HQ Location Amsterdam Company Website https://www.tapfiliate.com Twitter @tapfiliate LinkedIn® Page https://www.linkedin.com/company/tapfiliate/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) - ‹ Prev‹ Prev - 1 - [2](/categories/customer-advocacy/free?order=g2_score&page=2#product-list) - [3](/categories/customer-advocacy/free?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/customer-advocacy/free?order=g2_score&page=2#product-list)