# Top Free Customer Advocacy Software Check out our list of free Customer Advocacy Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) to ensure you get the right product. ## View Free Customer Advocacy Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **41** Customer Advocacy Products Available View all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) View all [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) [ ### Birdeye ](https://www.g2.com/products/birdeye/reviews) [By Birdeye](https://www.g2.com/sellers/birdeye) [ (4,079)4.7 out of 5 ](https://www.g2.com/products/birdeye/reviews#reviews "Read Birdeye Reviews") Product Description Birdeye is the leading marketing platform for multi-location brands, where AI agents drive real business outcomes. Birdeye replaces fragmented marketing tools with a single platform where agents autom **Users:** Owner, Marketing Manager · **Industries:** Hospital & Health Care, Real Estate · **Market Segment:** 48% Small-Business, 35% Mid-Market User SentimentHow are these determined? Reviewers like the ease of use, the ability to consolidate reviews from multiple platforms in one place, the AI-assisted support, and the quick response from customer service. Reviewers noted some issues with the initial setup, occasional glitches, repetitive AI-generated responses, and a desire for more specific details about properties and faster timelines for feature enhancements. Birdeye features and usability ratings that predict user satisfaction 9.3 Ease of Use Average: 8.9 9.4 Has the product been a good partner in doing business? Average: 9.2 9.3 Ease of Admin Average: 9.0 9.1 Ease of Setup Average: 8.8 Year Founded 2012 HQ Location Palo Alto, CA Company Website https://www.birdeye.com Twitter @BirdEye\_ LinkedIn® Page https://www.linkedin.com/company/2837064/ [ ### LoyaltyLion ](https://www.g2.com/products/loyaltylion/reviews) [By LoyaltyLion](https://www.g2.com/sellers/loyaltylion) [ (594)4.6 out of 5 ](https://www.g2.com/products/loyaltylion/reviews#reviews "Read LoyaltyLion Reviews") Product Description LoyaltyLion is a customer loyalty platform specifically designed to assist ecommerce brands in creating and managing rewards programs. The platform is tailored for direct-to-consumer brands, parti **Users:** Marketing Manager, Ecommerce Manager · **Industries:** Apparel & Fashion, Retail · **Market Segment:** 70% Small-Business, 24% Mid-Market User SentimentHow are these determined? Reviewers appreciate the platform's ease of use, flexibility, and the ability to customize the loyalty program to align with their brand, as well as the responsive and helpful support team. Reviewers experienced challenges with real-time usage tracking, difficulty in data analysis within the platform, limitations in customization, and issues with the support process for complex problems. LoyaltyLion features and usability ratings that predict user satisfaction 8.6 Ease of Use Average: 8.9 9.1 Has the product been a good partner in doing business? Average: 9.2 8.8 Ease of Admin Average: 9.0 8.5 Ease of Setup Average: 8.8 Year Founded 2012 HQ Location London, GB Company Website https://loyaltylion.com Twitter @LoyaltyLionHQ LinkedIn® Page https://www.linkedin.com/company/loyaltylion/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ### NiceJob ](https://www.g2.com/products/nicejob/reviews) [By Paystone](https://www.g2.com/sellers/paystone) [ (417)4.8 out of 5 ](https://www.g2.com/products/nicejob/reviews#reviews "Read NiceJob Reviews") Product Description NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referra **Users:** Owner, President · **Industries:** Construction, Consumer Services · **Market Segment:** 92% Small-Business, 5% Mid-Market User SentimentHow are these determined? Users frequently mention the ease of setup, seamless integration with other platforms, and the significant increase in customer reviews as key benefits of using NiceJob. Reviewers experienced challenges with uploading clients to the database, issues with website widgets, and expressed a desire for more automation and additional features. NiceJob features and usability ratings that predict user satisfaction 9.4 Ease of Use Average: 8.9 9.5 Has the product been a good partner in doing business? Average: 9.2 9.5 Ease of Admin Average: 9.0 9.5 Ease of Setup Average: 8.8 Year Founded 2002 HQ Location Montréal, CA Company Website https://www.paystone.com/ LinkedIn® Page https://www.linkedin.com/company/paystone/ [ ### Referral Factory ](https://www.g2.com/products/referral-factory/reviews) [By Referral Factory B.V](https://www.g2.com/sellers/referral-factory-b-v) [ (181)4.8 out of 5 ](https://www.g2.com/products/referral-factory/reviews#reviews "Read Referral Factory Reviews") Product Description Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home se **Users:** Owner · **Industries:** Marketing and Advertising, Financial Services · **Market Segment:** 78% Small-Business, 17% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of setup and customization, the variety of ways to reward customers, the ability to track referrals, and the helpful customer support. Reviewers experienced a learning curve with advanced features, a lack of language options, limitations in referral methods, and difficulties with editing and adjusting settings. Referral Factory features and usability ratings that predict user satisfaction 9.6 Ease of Use Average: 8.9 9.6 Has the product been a good partner in doing business? Average: 9.2 9.6 Ease of Admin Average: 9.0 9.4 Ease of Setup Average: 8.8 HQ Location Amsterdam, NL Company Website https://referral-factory.com Twitter @referralfctry LinkedIn® Page https://www.linkedin.com/company/referral-factory [ ### ReferralCandy ](https://www.g2.com/products/referralcandy/reviews) [By ReferralCandy](https://www.g2.com/sellers/referralcandy) [ (110)4.5 out of 5 ](https://www.g2.com/products/referralcandy/reviews#reviews "Read ReferralCandy Reviews") Product Description ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud. You can connect ReferralCandy i **Users:** Owner, CEO · **Industries:** Retail, Consumer Goods · **Market Segment:** 87% Small-Business, 12% Mid-Market ReferralCandy features and usability ratings that predict user satisfaction 8.3 Ease of Use Average: 8.9 8.9 Has the product been a good partner in doing business? Average: 9.2 8.2 Ease of Admin Average: 9.0 7.7 Ease of Setup Average: 8.8 ![Joaquin Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joaquin Q.") JQ Great functionalities, super easy to use and great assistance. Thank you JC! [Read review](https://www.g2.com/products/referralcandy/reviews/referralcandy-review-5016744) ![Anthony V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anthony V.") AV customer support is great so far even during my free trial[Read review](https://www.g2.com/products/referralcandy/reviews/referralcandy-review-5157559) HQ Location Central Region, Singapore Company Website https://www.referralcandy.com Twitter @ReferralCandy LinkedIn® Page https://www.linkedin.com/company/966431/ [ ### Okendo ](https://www.g2.com/products/okendo/reviews) [By Okendo](https://www.g2.com/sellers/okendo) [ (372)4.6 out of 5 ](https://www.g2.com/products/okendo/reviews#reviews "Read Okendo Reviews") Product Description Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize **Users:** Marketing Manager, CEO · **Industries:** Retail, Consumer Goods · **Market Segment:** 65% Small-Business, 20% Mid-Market User SentimentHow are these determined? Reviewers like the ease of use, seamless integration with other platforms, and the responsive customer support provided by Okendo. Reviewers mentioned issues with the platform's pricing, limitations in customization, and some features not being relevant or functional for certain businesses. Okendo features and usability ratings that predict user satisfaction 9.0 Ease of Use Average: 8.9 9.3 Has the product been a good partner in doing business? Average: 9.2 9.1 Ease of Admin Average: 9.0 9.0 Ease of Setup Average: 8.8 Year Founded 2016 HQ Location Sydney, Australia Company Website https://www.okendo.io Twitter @GetOkendo LinkedIn® Page https://www.linkedin.com/company/13228018 [ ### Roster ](https://www.g2.com/products/roster/reviews) [By Roster](https://www.g2.com/sellers/roster) [ (62)4.4 out of 5 ](https://www.g2.com/products/roster/reviews#reviews "Read Roster Reviews") Product Description Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing i **Industries:** Consumer Goods, Health, Wellness and Fitness · **Market Segment:** 76% Small-Business, 16% Mid-Market Roster features and usability ratings that predict user satisfaction 8.9 Ease of Use Average: 8.9 9.4 Has the product been a good partner in doing business? Average: 9.2 8.8 Ease of Admin Average: 9.0 8.3 Ease of Setup Average: 8.8 ![Kelly S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly S.") KS For the price you get a lot of features to grow, organize and streamline your ambassador program. I like the idea of the campaigns to engage and...[Read review](https://www.g2.com/products/roster/reviews/roster-review-4500704) EE The platform is so easy to navigate and works great to meet all our needs. We have reached out to our CSM for any questions or concerns and have...[Read review](https://www.g2.com/products/roster/reviews/roster-review-7219439) Year Founded 2016 HQ Location Lehi, Utah Company Website https://www.getroster.com/ Twitter @get\_roster LinkedIn® Page https://www.linkedin.com/company/getroster/ [ ### Talon.One ](https://www.g2.com/products/talon-one/reviews) [By Talon.One](https://www.g2.com/sellers/talon-one) [ (61)4.5 out of 5 ](https://www.g2.com/products/talon-one/reviews#reviews "Read Talon.One Reviews") Product Description Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empower **Industries:** Retail, Consumer Goods · **Market Segment:** 56% Mid-Market, 33% Enterprise User SentimentHow are these determined? Users like the intuitive and user-friendly interface, the flexibility of the platform, the quick and helpful support team, and the ability to handle multiple campaigns simultaneously. Reviewers experienced some complexity in setting up campaign rules, lack of depth in dashboard analytics, and some hidden logic in the interface that requires time to learn and clarify. Talon.One features and usability ratings that predict user satisfaction 8.6 Ease of Use Average: 8.9 9.6 Has the product been a good partner in doing business? Average: 9.2 8.8 Ease of Admin Average: 9.0 8.6 Ease of Setup Average: 8.8 Year Founded 2015 HQ Location Berlin, Germany Company Website https://www.talon.one/ Twitter @talonone LinkedIn® Page https://www.linkedin.com/company/talon.one/ [ ### FirstPromoter ](https://www.g2.com/products/firstpromoter/reviews) [By Firstpromoter](https://www.g2.com/sellers/firstpromoter) [ (30)4.5 out of 5 ](https://www.g2.com/products/firstpromoter/reviews#reviews "Read FirstPromoter Reviews") Product Description Partner programs only pay off when commissions reflect what actually happened in your billing system. FirstPromoter ties every reward to real subscription events: charges, renewals, upgrades, and refu **Industries:** Marketing and Advertising, Computer Software · **Market Segment:** 77% Small-Business, 20% Mid-Market FirstPromoter features and usability ratings that predict user satisfaction 9.1 Ease of Use Average: 8.9 9.6 Has the product been a good partner in doing business? Average: 9.2 9.3 Ease of Admin Average: 9.0 9.3 Ease of Setup Average: 8.8 CG First things first, the support team at FirstPromoter is seriously amazing! Whenever I had a question or hit a roadblock, they were there in a...[Read review](https://www.g2.com/products/firstpromoter/reviews/firstpromoter-review-8264059) Year Founded 2016 HQ Location Sibiu, Sibiu Company Website https://firstpromoter.com Twitter @FirstPromoter LinkedIn® Page https://www.linkedin.com/company/first-promoter/ [ ### Prefinery ](https://www.g2.com/products/prefinery/reviews) [By Prefinery](https://www.g2.com/sellers/prefinery-c00416db-576e-430f-9fee-8a2614c97d5d) [ (23)4.7 out of 5 ](https://www.g2.com/products/prefinery/reviews#reviews "Read Prefinery Reviews") Product Description Prefinery is a viral customer acquisition platform for product launches and word of mouth referral programs. **Industries:** Marketing and Advertising · **Market Segment:** 100% Small-Business Prefinery features and usability ratings that predict user satisfaction 8.7 Ease of Use Average: 8.9 8.9 Has the product been a good partner in doing business? Average: 9.2 8.8 Ease of Admin Average: 9.0 8.8 Ease of Setup Average: 8.8 ![Manoharan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manoharan R.") MR Prefinery has been a very handy tool for running referral and waitlist campaigns without needing a developer on standby. I like that it gives me a...[Read review](https://www.g2.com/products/prefinery/reviews/prefinery-review-12600017) Year Founded 2007 HQ Location Austin, US Company Website https://prefinery.com Twitter @prefinery LinkedIn® Page https://www.linkedin.com/company/2725625/ [ ### BON Loyalty ](https://www.g2.com/products/bon-loyalty/reviews) [By BON Loyalty](https://www.g2.com/sellers/bon-loyalty) [ (59)4.8 out of 5 ](https://www.g2.com/products/bon-loyalty/reviews#reviews "Read BON Loyalty Reviews") Product Description BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma **Users:** Owner · **Industries:** Retail, Apparel & Fashion · **Market Segment:** 88% Small-Business, 8% Mid-Market User SentimentHow are these determined? Users like the ease of setup, the stability of the application even with other plugins running, and the quick, effective support team that often resolves issues within the same day. Users experienced issues with the need to upgrade their plan to access basic features, leading to unnecessary expenses, and a lack of integration with email sites. BON Loyalty features and usability ratings that predict user satisfaction 9.2 Ease of Use Average: 8.9 9.7 Has the product been a good partner in doing business? Average: 9.2 9.3 Ease of Admin Average: 9.0 9.2 Ease of Setup Average: 8.8 Year Founded 2021 HQ Location N/A Company Website https://bonloyalty.com/ LinkedIn® Page https://www.linkedin.com/company/bon-loyalty/ [ ### LoudCrowd ](https://www.g2.com/products/loudcrowd/reviews) [By LoudCrowd](https://www.g2.com/sellers/loudcrowd) [ (42)4.4 out of 5 ](https://www.g2.com/products/loudcrowd/reviews#reviews "Read LoudCrowd Reviews") Product Description LoudCrowd is the first and best offering that HELPS BRANDS better monetize their creators with Influencer Storefronts, on the BRAND'S TERMS. LoudCrowd delivers the top brands in e-Commerce (Gymshark **Industries:** Health, Wellness and Fitness, Apparel & Fashion · **Market Segment:** 60% Small-Business, 33% Mid-Market LoudCrowd features and usability ratings that predict user satisfaction 8.8 Ease of Use Average: 8.9 9.1 Has the product been a good partner in doing business? Average: 9.2 8.9 Ease of Admin Average: 9.0 8.7 Ease of Setup Average: 8.8 ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC We have many customers that want to work with us - Loudcrowd has enabled us to reward our top customers and fans with site credits. It's really...[Read review](https://www.g2.com/products/loudcrowd/reviews/loudcrowd-review-7374809) CV Its nice that LoudCrowd does the backend work of approving customer posts. Also nice that we get the rights to use the UGC for marketing purposes[Read review](https://www.g2.com/products/loudcrowd/reviews/loudcrowd-review-7504246) Year Founded 2019 HQ Location Austin, US Company Website https://loudcrowd.com/ LinkedIn® Page https://www.linkedin.com/company/loud-crowd/ [ ### Peerbound ](https://www.g2.com/products/peerbound/reviews) [By Peerbound](https://www.g2.com/sellers/peerbound) [ (29)5.0 out of 5 ](https://www.g2.com/products/peerbound/reviews#reviews "Read Peerbound Reviews") Product Description Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to ena **Industries:** Computer Software · **Market Segment:** 48% Mid-Market, 45% Enterprise Peerbound features and usability ratings that predict user satisfaction 9.8 Ease of Use Average: 8.9 10.0 Has the product been a good partner in doing business? Average: 9.2 9.8 Ease of Admin Average: 9.0 9.7 Ease of Setup Average: 8.8 ![Debbi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbi S.") DS Peerbound has been such a game-changer for us. The biggest win is how much time it saves and how easy it is to grab the customer proof we...[Read review](https://www.g2.com/products/peerbound/reviews/peerbound-review-11666578) Year Founded 2023 HQ Location New York Company Website https://www.peerbound.com LinkedIn® Page https://www.linkedin.com/company/peerbound-inc/ [ ### Snoball ](https://www.g2.com/products/best-company-snoball/reviews) [By Snoball](https://www.g2.com/sellers/snoball) [ (70)4.7 out of 5 ](https://www.g2.com/products/best-company-snoball/reviews#reviews "Read Snoball Reviews") Product Description Referrals. Done For You. Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that **Users:** Marketing Manager · **Industries:** Renewables & Environment, Consumer Services · **Market Segment:** 47% Mid-Market, 41% Small-Business Snoball features and usability ratings that predict user satisfaction 9.1 Ease of Use Average: 8.9 9.2 Has the product been a good partner in doing business? Average: 9.2 9.2 Ease of Admin Average: 9.0 9.1 Ease of Setup Average: 8.8 ![Nina F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nina F.") NF Bestcompany.com gives fair, honest, and unbiased reviews of companies and products that consumers can trust.[Read review](https://www.g2.com/products/best-company-snoball/reviews/snoball-review-4980437) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Engaging tools that are easy to use and implement[Read review](https://www.g2.com/products/best-company-snoball/reviews/snoball-review-4998223) Year Founded 2019 HQ Location Pleasant Grove, UT Company Website https://Snoball.com LinkedIn® Page https://www.linkedin.com/company/snoballplatform/ [ ### Referral Rock ](https://www.g2.com/products/referral-rock/reviews) [By Referral Rock](https://www.g2.com/sellers/referral-rock) [ (15)4.5 out of 5 ](https://www.g2.com/products/referral-rock/reviews#reviews "Read Referral Rock Reviews") Product Description Get more customers with best-in-class referral marketing software that works alongside your business. Run end-to-end referral programs with frictionless sharing, nudge reminders, & rewards custom **Market Segment:** 60% Small-Business, 33% Mid-Market Referral Rock features and usability ratings that predict user satisfaction 8.2 Ease of Use Average: 8.9 9.7 Has the product been a good partner in doing business? Average: 9.2 8.3 Ease of Admin Average: 9.0 7.7 Ease of Setup Average: 8.8 EW I love how easy the platform is to administer - you don't need to be technical to run it. Tracking is straightforward, users can easily understand...[Read review](https://www.g2.com/products/referral-rock/reviews/referral-rock-review-5010572) Year Founded 2017 HQ Location Washington, D.C. Company Website https://referralrock.com Twitter @ReferralRock LinkedIn® Page https://www.linkedin.com/company/referral-rock/ - ‹ Prev‹ Prev - 1 - [2](/categories/customer-advocacy/free?order=g2_score&page=2#product-list) - [3](/categories/customer-advocacy/free?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/customer-advocacy/free?order=g2_score&page=2#product-list)