Best Brand Data Management Software

Brand data management software, also known as location data management or listings management software, gives businesses with brick-and-mortar locations a central hub for managing and updating location data on customer-facing platforms. These listings can include details such as store hours, phone numbers, addresses, and menus, in addition to photos from inside and outside the location. Retail stores, restaurants, and other organizations can leverage these platforms to ensure accuracy of important information, improve visibility, and maximize engagement with customers (at either a single location or across multiple locations). Brand data management tools are commonly used by corporate marketing departments; regional or other high-level management teams who oversee individual or company-wide location listings also utilize the software. Proper use of these platforms helps companies avoid missed business opportunities and forestall upset customers due to a lack of store details or inaccurate and outdated listing information. These products can also offer ways to enhance local listings to further legitimize businesses to potential customers.

Products in the brand data management category may share features of, or integrate with, local SEO software and online reputation management software to improve search rankings and track/engage with local customer reviews on various platforms, respectively. They typically integrate with popular online or mobile app directories, local store webpages, and social networks to ensure brand location data is accurate wherever customers may be searching. In some cases these tools may also provide features of or integrate with business intelligence platforms to produce location-based analytics, as well as various types of marketing software tools to enhance online visibility and improve both website and in-store traffic. Some products in the brand data management category may integrate with website builders or web content management software to create and manage optimized store pages or microsites.

To qualify for inclusion in the Brand Data Management category, a product must:

  • Provide a central view and modification portal for location listings across the web
  • Integrate with online and mobile app platforms where customers may search for brick-and-mortar location data
  • Facilitate automated or manual listing updates when locations change addresses, phone numbers, store hours, or other location-specific details
  • Offer features of, or integrate with, platforms that assist with local marketing and customer engagement
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    (89)4.4 out of 5
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    Optimized for quick response delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue.

    The Moz Local platform brings a robust local technology solution — driving more accurate listings management, actionable insights, automation of duplicate deletion, and review management. Moz Local will help you to better own and manage your physical location data than ever before. Deeper integrations, more active location management, and automation of previously manual processes will make your life easier.

    (60)4.0 out of 5
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    The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer in

    Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to acquire more loca

    Thryv is the all-in-one management software built for small business. Ditch the multiple logins and screens, and opt for one software that does it all, with 24/7 service and support. Thryv includes: *Consistent listings on more than 60 websites *Easy management of contacts and customer data *Online and mobile payment processing *Electronic estimates and invoicing *Online appointment booking and scheduling *Social media, text and email promotions *Dedicated experts available 24/7 Small business

    ReviewTrackers is the award-winning reputation management and insights platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights to optimize operations, increase local SEO, and build customer loyalty. Features of the Software-as-a-Service platform include customizable review notification

    (18)4.7 out of 5
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    Optimized for quick response

    Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

    (11)4.4 out of 5
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    Optimized for quick response

    BirdEye enables you to be the best business. BirdEye drives business growth by getting new reviews and improving customer experience. More than 50,000 businesses use BirdEye to manage their reviews, be found online, gather customer feedback, improve operations and increase revenue. BirdEye’s all-in-one software includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, customer support ticketing, listings, webchat,

    Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.

    MomentFeed’s mobile consumer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Consumer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each

    Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our heritage as search experts combined with our first-class service drives tangible results for some of the nation’s most recognizable brands. Rio SEO’s professional services, Local Solutions, acts as an extension of your brand offering high-level expertise, local marketing support, and adaptability to the ever-changing SEO industry. Whether it’s sear

    Brandify is an industry-leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations. Established in 1997, Brandify (formerly known as Where2GetIt) powers more than 300 brands and serves more than 4.5 million brick and mortar locations. Brandify has channel strength that re

    BrightLocal is a specialized local marketing platform that helps marketing agencies, brands and businesses take control of their local marketing to boost their online visibility and get more customers. Our powerful software automates Reputation Management and provides detailed analysis of online marketing performance, including local search rankings, Google My Business optimization and local citation accuracy. Our expert Citation Builder service makes it easy to create and fix business listi

    SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.

    SweetIQ is a local marketing hub designed to help integrate a product suite and grant full control over local online presence.

    Reputation Loop™ is an online reputation marketing platform. Our goal is to empower local business owners with the ability to control and expand their positive online reputation. The platform was built to create a “hands-off” approach for business owners, allowing them to focus on their company and customers. To achieve this goal, we are constantly innovating, upgrading, and automating our services and processes.

    SinglePlatform is just that - a single platform to publish your menu and business information everywhere it needs to be - search engine, social media, travel, & review sites.

    uberall powers sales through location data, using the innovative Location Marketing Cloud. We enable companies to manage multi-site information in a centralized tool, enriching and securing data in a global range of directories, maps, social networks and navigation services, providing maximal findability for their stores, and enabling businesses to interact with their customers, wherever the business is mentioned online. Our products, Engage, Listings and Locator empower businesses to transform

    Local SEO software for Agency & Enterprise Google My Business management. The dbaPlatform will: + Automate and schedule Google Posts for franchise and multi-location brands, + Provide expanded reporting on Google My Business Insights data (using the Local Authority scoring method in addition to 12 months of GMB Insights history), + Automatically include unique, keyword-specific meta data as well as location-specific EXIF data with every photo published to Google My Business, + Leverage c

    Neustar Localeze is the trusted business listings identity management provider for local search, helping national brands and local businesses take control and improve the visibility of their online business listings and delivering trusted, verified local business information to a broad network of local search platforms.

    Ignite’s Placeable solutions enable enterprise brands to drive online and offline revenue through location data management, local marketing and digital advertising.

    Tribelocal is a local SEO opmitization tool for small businesses.

    Vivial's mission is to help you grow your business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor for you

    1&1 IONOS List Local makes sure you get found and talked about. Save time and effort managing your business details in one easy-to-use tool that syncs your data across the most relevant directories and ensures that it is protected.

    Advice Local is dedicated to providing scalable, cost effective and customizable local presence management solutions to our channel partners, brands, agencies and local marketers.

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