Best Brand Data Management Software

Brand data management software, also known as location data management or listings management software, gives businesses with brick-and-mortar locations a central hub for managing and updating location data on customer-facing platforms. These listings can include details such as store hours, phone numbers, addresses, and menus, in addition to photos from inside and outside the location. Retail stores, restaurants, and other organizations can leverage these platforms to ensure accuracy of important information, improve visibility, and maximize engagement with customers (at either a single location or across multiple locations). Brand data management tools are commonly used by corporate marketing departments; regional or other high-level management teams who oversee individual or company-wide location listings also utilize the software. Proper use of these platforms helps companies avoid missed business opportunities and forestall upset customers due to a lack of store details or inaccurate and outdated listing information. These products can also offer ways to enhance local listings to further legitimize businesses to potential customers.

Products in the brand data management category may share features of, or integrate with, local SEO software and online reputation management software to improve search rankings and track/engage with local customer reviews on various platforms, respectively. They typically integrate with popular online or mobile app directories, local store webpages, and social networks to ensure brand location data is accurate wherever customers may be searching. In some cases these tools may also provide features of or integrate with business intelligence platforms to produce location-based analytics, as well as various types of marketing software tools to enhance online visibility and improve both website and in-store traffic. Some products in the brand data management category may integrate with website builders or web content management software to create and manage optimized store pages or microsites.

To qualify for inclusion in the Brand Data Management category, a product must:

  • Provide a central view and modification portal for location listings across the web
  • Integrate with online and mobile app platforms where customers may search for brick-and-mortar location data
  • Facilitate automated or manual listing updates when locations change addresses, phone numbers, store hours, or other location-specific details
  • Offer features of, or integrate with, platforms that assist with local marketing and customer engagement
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    (89)4.4 out of 5
    Optimized for quick response
    Optimized for quick response delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue.

    (60)4.0 out of 5
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    Yext is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales. Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. Area. For more information, visit

    Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to acquire more local business clients, retain them for longer, and grow their recurring revenue. Included within Vendasta is an award winning needs-assessment, automated email marketing, easy to use CRM, a marketplace of resellable apps & services, and a white-label fulfillment agency. Over 1,200 resellers use the Vendasta platform to sell to 1,000,000+ local businesses around the world.

    Thryv is the all-in-one management software built for small business. Ditch the multiple logins and screens, and opt for one software that does it all, with 24/7 service and support. Thryv includes: *Consistent listings on more than 60 websites *Easy management of contacts and customer data *Online and mobile payment processing *Electronic estimates and invoicing *Online appointment booking and scheduling *Social media, text and email promotions *Dedicated experts available 24/7 Small business owners struggle with the daily demands of running their business. At Thryv, we created simple software to help them manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful. Thousands of small business owners trust Thryv with essential business functions like contact management, text and email marketing, and payment processing so they can get back to doing what they love—running their businesses. When your business isn’t run from behind a desk, you shouldn’t be stuck behind one either.

    ReviewTrackers is the award-winning review monitoring and reputation management software platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights at a time when word of mouth has gone digital and online review shape business reputation. Features of the Software-as-a-Service platform include customizable review notifications, a centralized monitoring and management dashboard, powerful reporting and analytics, simplified multi-user collaboration and workflow management, and tools for efficient review response and review generation.

    Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.

    MomentFeed’s mobile consumer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Consumer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel. With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit

    Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our heritage as search experts combined with our first-class service drives tangible results for some of the nation’s most recognizable brands. Rio SEO’s professional services, Local Solutions, acts as an extension of your brand offering high-level expertise, local marketing support, and adaptability to the ever-changing SEO industry. Whether it’s search or social, we believe that every brand interaction is an opportunity to create a customer relationship. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers. From web to mobile, we’re redefining the technology driving the future of local. To learn how Rio SEO can drive search to sales, please visit us at http:/

    Brandify is an industry-leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations. Established in 1997, Brandify (formerly known as Where2GetIt) powers more than 300 brands and serves more than 4.5 million brick and mortar locations. Brandify has channel strength that reaches millions of consumers around the world. CEO Manish Patel has led Brandify in developing local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools

    Reputation Loop™ is an online reputation marketing platform. Our goal is to empower local business owners with the ability to control and expand their positive online reputation. The platform was built to create a “hands-off” approach for business owners, allowing them to focus on their company and customers. To achieve this goal, we are constantly innovating, upgrading, and automating our services and processes.

    Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and provide personalized recommendations for improvement through our interactive dashboard and daily email alerts. By taking ownership of online visibility and the customer experience, marketers can have a significant impact on reaching new customers. We offer a full, end to end marketing analytics platform for large retailers and agencies with multiple locations. Chatmeter is the only platform that presents the full picture of all your locations across reviews, social media, listing accuracy and search rankings. Our platform provides actionable items based on the most impactful things you can do to improve your presence, reputation and in turn, rankings for every one of your locations. Some customers include Caliber Collision, Commerce Bank, AMITA Health, Lincoln Property Management, A&W Restaurants, Tender Greens, Dickey’s BBQ, Pet Valu, and Sherwin-Williams Company.

    SinglePlatform is just that - a single platform to publish your menu and business information everywhere it needs to be - search engine, social media, travel, & review sites.

    uberall powers sales through location data, using the innovative Location Marketing Cloud. We enable companies to manage multi-site information in a centralized tool, enriching and securing data in a global range of directories, maps, social networks and navigation services, providing maximal findability for their stores, and enabling businesses to interact with their customers, wherever the business is mentioned online. Our products, Engage, Listings and Locator empower businesses to transform online interactions into offline sales, all over the world.

    Hibu constantly reviews and manages your information on more than 60 top sites, directories and apps, keeping you in control of how your listings appear everywhere your customers search online, so they always find the right information they need to reach your business.

    Neustar Localeze is the trusted business listings identity management provider for local search, helping national brands and local businesses take control and improve the visibility of their online business listings and delivering trusted, verified local business information to a broad network of local search platforms.

    Ignite’s Placeable solutions enable enterprise brands to drive online and offline revenue through location data management, local marketing and digital advertising.

    ReachLocal helps local businesses around the world get more customers online through our total digital marketing system.

    Vivial's mission is to help you grow your business, whether that is with our easy-to-use and affordable local online marketing technology or a custom marketing campaign that we create, implement and monitor for you

    1&1 IONOS List Local makes sure you get found and talked about. Save time and effort managing your business details in one easy-to-use tool that syncs your data across the most relevant directories and ensures that it is protected.

    Brandkit is a brand management software that helps marketing teams move faster, save time and stay on brand.

    Brandox is a brand management software that lets users organize and share graphic elements in an easy, controlled and professional way.

    Brand Toolbox is a brand management software that enables business managers, brand custodians, marketing staff, employees, and select vendors and clients to manage an organisations brand tools and specification guidelines, image libraries, document libraries and marketing material 24/7 and in the cloud.

    We Grow Your Brand Connecting Units with the Corporate

    With Brickwork, you can easily organize and bring your store data online.

    C-Smart is a brand management software that is used in brand management to track effects of promotions and new product launches.

    Dailypoint can help to control data, learn who are the customers, individualize marketing and guest services, run targeted sales actions and get meaningful insights for decision making.

    Grapeshot builds connections for marketers to reach consumers using page crawling algorithm, providing audience targeting solutions.

    Knotch measures the impact of branded content.

    LOCALACT empowers you with the tools and support you require in order to monitor your local digital marketing footprint, engage with consumers online, and convert more customers at each and every one of your franchises and business locations

    Mobilosoft helps companies and agencies drive more traffic to their stores by using local digital marketing

    Outfit is a brand automation platform empowering teams to produce and manage marketing materials.

    Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential.

    Effectively manage your global brand across content, languages and channels with SDL MultiTerm.

    SpeedMarketing is an award winning global brand tool

    With Velocity, national brands can create location-based offers to turn “near me” mobile searches into offline conversions. Velocity includes a powerful local data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies.