Yext
Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform. Scout, Yext's visibility intelligence engine, analyzes 10 billion signals across four AI models and more than 12 million business locations. Every scan surfaces 150 visibility metrics across 20 competitors, down to the location level, so marketing leaders know exactly where they're losing and why — across both AI and traditional search. The Yext Knowledge Graph is the verified source of truth for every location in a brand's portfolio. Data agents maintain it automatically, connecting data across sources, verifying it at scale, and resolving inconsistencies before they reach a customer. When AI models generate responses about your brand, they pull from this verified record. Content generation agents create on-brand content across every channel from verified brand data: local pages, social posts and replies, review campaigns and responses, and email and SMS campaigns. Distribution agents syndicate that content and data in real time to LLMs, voice assistants, listings, maps, social and review platforms, and email — with no aggregator in between. What Yext pushes is what AI and search engines actually see and trust. Who it's for Yext is built for CMOs, SVPs, and VPs of marketing at multi-location enterprise brands in financial services, healthcare, retail, hospitality, and food. If your brand competes at the local level and needs to show up accurately and consistently across AI and traditional search, Yext is built for you. Why Yext Most platforms deliver insight or distribution, not both. Yext closes the loop — from competitive intelligence to verified data to agentic content creation and real-time distribution — in one system with no disconnected tools and no aggregator delays. Thousands of brands trust Yext, including top US banks, leading hospital systems, and the world's largest restaurant and retail chains.
Average Rating: 4.4/5.0
Total Reviews: 1,091
How Do G2 Users Rate Yext?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.6/10)
- Data Aggregators: 8.6/10 (Category avg: 8.8/10)
- Analytics: 8.3/10 (Category avg: 8.8/10)
- Optimization: 8.6/10 (Category avg: 8.9/10)
Who Is the Company Behind Yext?
- Seller: Yext
- Company Website:
- Year Founded: 2006
- HQ Location: New York
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Twitter: @yext
21,811 Twitter followers -
LinkedIn® Page: www.linkedin.com
2,442 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, Digital Marketing Manager
- Top Industries: Financial Services, Hospital & Health Care
- Company Size: 37% Large, 30% Medium
What Do G2 Reviewers Say About Yext?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Yext, appreciating its organized interface and helpful customer service.
- Users find Yext to be incredibly helpful for maintaining consistency and quickly managing online business information.
- Users value the centralized management of Yext, making it effortless to maintain accurate business information across platforms.
- Users commend the helpful customer support of Yext, always providing quick solutions and guidance for inquiries.
- Users love Yext for its ease of use, quick updates, and streamlined management of online business information.
Cons
- Users find Yext to have a complex usability that necessitates a challenging learning curve and can be frustrating.
- Users find the learning curve challenging, yet appreciate helpful support and documentation for assistance.
- Users experience a difficult learning curve with Yext, finding navigation and edits challenging and sometimes unclear.
- Users find difficult navigation in Yext, especially with complex filters and editing that can frustrate first-time users.
- Users feel the limited features of Yext hinder customization and can complicate the user experience for newcomers.
What Are Recent G2 Reviews of Yext?
"Yext: A Robust Platform for SEO Clients"
Rating: 5.0/5.0 stars
— Ben H.
"Transparent Listings Management with Industry-Leading Publisher Reach"
Rating: 5.0/5.0 stars
— Liz J.
What Are G2 Users Discussing About Yext?
- What is Yext used for?
- What does Yext do? - 3 comments
- Is YEXT worth the cost? - 4 comments
- What does YEXT cost?
- What is YEXT used for? - 2 comments








