Top Free Local Listing Management Software

Check out our list of free Local Listing Management Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Local Listing Management Software to ensure you get the right product.

(974)4.8 out of 5
Optimized for quick response

Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings and reviews, be connected with existing customers using text messaging, and deliver the best end-to-end customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and

JT
The 2 main reasons we use Birdeye are for location data clean up, and Google Reviews. With the number of projects we have, and the small team with... Read review
UM
They made the initial set up so easy and was there every step of the way. Great company to help build your practice and easy way to connect to... Read review
(152)4.3 out of 5
Optimized for quick response

With a mission is to help businesses and organizations around the world deliver official answers everywhere people search, the Yext Search Experience Cloud platform puts businesses in control of their facts online. Starting on a brand's website, then extending across search engines, voice assistants, maps, apps, and chatbots, Yext helps its customers provides accurate, up-to-date, official answers to consumer questions across the entire search ecosystem. Yext has been named a Best Place to Wor

AC
I liked how simple and easy it was to manage a large number of local listings across a multitude of platforms from one central location. Read review
AT
Being able to make an update to a location or multiple locations from a single source and have it update across our digital footprint is essential. Read review
(1,004)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

UE
SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
AM
Its workflow from content research to creation saves me a lot of time. Read review
(109)4.2 out of 5
Entry Level Price:$0 per month

Vendasta is the leading platform for companies selling digital solutions to local businesses. Sold exclusively through channel partners — including agencies, broadcasters, publishers, financial institutions, telecoms, and more — the Vendasta Platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses. By offering a marketplace of resellable products and services and an automated marketing platform, our partners are empowered to

GF
I love that they're a Canadian company that is looking to help agency's across Canada to grow. Read review
AH
The fantastic customer service. I never have to wait and I get intelligent answers to my questions Read review
(108)4.5 out of 5
Entry Level Price:$29 per month

BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, our powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard. A separate offering from our tool, Citation Builder creates and fixes business listings (aka citations) on over 1,400 sites. Starting at just $2 a listing and $60 for all agg

DB
Antreas was fantastic during our screen share and over-delivered with the explanation of what Bright Local can do for me (my business) and my... Read review
MP
The citation tracker tool is pretty much the best option for those trying to monitor citations in the UK. Most other tools and software mostly use... Read review
(133)4.6 out of 5

ReviewTrackers is the award-winning reputation management and insights platform trusted by over 50,000 businesses. Reliable, accurate, and easy-to-use, ReviewTrackers specializes in aggregating and analyzing online reviews from all major review sites, and in helping multi-location businesses discover and interpret key customer insights to optimize operations, increase local SEO, and build customer loyalty. Features of the Software-as-a-Service platform include customizable review notification

Myranda G.
MG
Review Tracker's customer support team is outstanding. They are always quick to respond and resolve issues and are very friendly! I love the... Read review
Nikita B.
NB
Review trackers has helped me keep track of and garner more reviews for my company at a low cost and high ROI. Read review
(17)4.4 out of 5

GoSite creates simplified technology for small businesses that drive America's economy. Our software empowers them to have everything they need in one place to connect with their customers in the digital era. Our cloud-based suite of mobile and web tools transforms the way our customers run their business, on the go, and everywhere.

AH
Great feature set for the cost. Company seems to be constantly adding to their suite. Read review
(6)5.0 out of 5
Entry Level Price:$99 Month

DigitalMaas is a marketing platform that enables business owners to market themselves online.

KD
Efficient and easy to use. Reporting is great and clients are loving the growth Digital Maas enables us to deliver Read review
Alastair M.
AM
Very easy to update GMB listings. Monthly fee is minimal compared to the time it saves me. Read review
0 ratings
Entry Level Price:$0

mypresences.com is the best way to optimise and manage a business’s online presence & reputation and allows them to create, maintain and monitor a presence across over 2000 services that is correct, consistent and complete in a minimum of time and without the need to understand each service. As new business is increasingly found online, online presence and reputation is becoming as important as the storefront. mypresences.com allows a business to monitor and engage with everything that is

(1)0.0 out of 5

Individual marketing communication -define centrally and carry it out locally. With the marketing portal, a large number of users can individualize and personalize their marketing templates. Reach customers on the print, e-mail and web channel with highly personalised communication media.

EI
I really love Novadex because it lets businesses collaborate and use integrated services Read review
0 ratings
Entry Level Price:$129/mo

The NALA is a nationwide digital marketing agency that not only helps businesses get discovered online, but ensures that business has the best chance of being chosen by prospective customers. THE NALA’s Reputation & Directory Management (RDM) and Press Releases boost organic SEO, build stellar reputations, and help control the public’s image of your business. RDM offers one easy-to-use dashboard for directory management and review generation to request, monitor and respond to reviews. Other

0 ratings

SO Connect Listings helps your local business get found by more customers. Update your company information in one go on 50+ platforms, improve your rankings and receive more website traffic, phone calls and visitors to your location(s). SO Connect currently serves more than 100.000 business locations in over 30 countries. We aim to empower large and small businesses to engage with their customers and manage their online reputation and reviews, while improving local search visibility on a wide r

(41)4.4 out of 5
Entry Level Price:$0 / month

UpCity is an online marketplace that connects businesses with qualified agencies and digital marketing service providers. The company provides a comprehensive directory of trusted marketing service providers in local markets and across industry verticals. For agencies, UpCity’s Agency Growth Engine helps drive top-line revenue growth for agencies in a scalable manner. The Growth Engine helps agencies Promote their business through UpCity’s online marketplace, provides People to help scale mark

Mike H.
MH
What I like best about UPcity's platform is the ease of use. The dashboard is intuitive and offers a lot of helpful features that make finding... Read review
UI
Once logging into the system and clicking on the domain/site of choice, I like to see the recent movements in rankings. This is a quick and easy... Read review

Top 10 Free Local Listing Management Software in 2021

  • Birdeye
  • Yext
  • Semrush
  • Vendasta
  • BrightLocal

Learn More About Local Listing Management Software


What is Local Listing Management Software?

Businesses with brick-and-mortar locations use local listing management software to update and maintain store information online. Consumers can find information about a store, such as addresses, store hours, and phone numbers, across a wide variety of websites, mobile apps, social networks, and GPS systems. Local listing management tools help businesses get their information listed on as many directories as possible and ensure that the information consumers find online is always accurate and up to date.

While some local listing management solutions primarily focus on listings management, other products provide additional features that support businesses with hyperlocal marketing strategies or online reputation management. Additional tools that are often bundled with local listing management software include local SEO, online review management, store locators, and social media management. When evaluating local listing management software, buyers should consider what features will be most valuable to their business.

Key Benefits of Local Listing Management Software

  • Control business information such as name, address, phone number, and store hours from one central hub
  • Ensure business information is accurate and consistent across digital listings
  • Improve website rankings in local search results
  • Optimize online business listings with photos, menus, and other rich media


Why Use Local Listing Management Software?

Modern technology has revolutionized the way consumers find and connect with local businesses. Consumers have seemingly endless options when it comes to searching for brick-and-mortar businesses in their geographic area, from navigation systems to customer review sites to voice assistants. Maintaining consistent and accurate information across digital listings is key to creating positive customer experiences and driving sales. As a result, businesses implement local listing management solutions to more efficiently control their local business listings on customer-facing platforms.

Brand visibility — By providing a central source of truth for businesses, local listing management software empowers brick-and-mortar businesses to control the information customers can find about their brand across dozens or even hundreds of online directories, social networks, and mobile apps. Businesses list their information in a variety of sources to boost brand awareness and increase the likelihood of customers finding them in local search results.

Save time — Keeping track of a business’ information across a plethora of digital listings, social networks, and apps can be a difficult and tedious task. If information needs to be updated or corrected, a business would typically need to submit changes through each directory individually. Local listing management solutions help businesses get listed in the directories that are most relevant to their market and then oversee those listings from one central hub. If any information needs to be updated or corrected, businesses can do so through the local listing management platform rather than updating each individual listing. This can help businesses save a considerable amount of time and effort.

Drive traffic — Without local listing management, a business may not know that a listing has inaccurate information until it’s too late. If a customer finds a local business listing with the wrong hours or address, for example, they may arrive when the store is closed or be unable to find the location at all, leading to a negative experience—and the loss of a customer. Maintaining accurate brand data helps ensure customers can find the information they need wherever they look, driving more foot traffic to brick-and-mortar locations.

Local listing management is also a useful tool for local search engine optimization (SEO). By making sure that their information is listed accurately in online directories, businesses can improve their search rankings and ensure they’re reaching potential customers through the right search results.

Analytics — Local listing management software often provides analytics and insight into location and listing performance. Businesses can find out how consumers are engaging with their listing by tracking metrics such as search frequency and clicks. Reporting tools can also help businesses make connections between online searches and sales conversions, enabling them to develop new marketing strategies based on their most successful methods.


Who Uses Local Listing Management Software?

Brick-and-mortar businesses — Any business with a physical location where they interact with customers face to face can use local listing management tools. Retail shops, restaurants, grocery stores, and banks are all examples of brick-and-mortar businesses that list their information online to reach new customers and drive revenue.

Multilocation businesses — Larger companies with multiple locations, like retail chains, franchises, and medical clinics, use local listing management software to correct and maintain online listings for their businesses. Some enterprises can have hundreds or even thousands of locations listed online. Local listing management tools help these businesses streamline their listing management process.


Local Listing Management Software Features

While there are many products available that offer local listing management, no two solutions are exactly alike. All local listing management tools enable businesses to control their information across multiple listing sites and apps, but each product also includes additional features that may be suitable for some businesses and impractical for others. Before purchasing a local listing management solution, businesses should consider which product will provide the most value for them based on a few factors, such as the number of locations a business has and the level of support they need to manage their listings.

Listings management — Listings management features within a local listing management product enable businesses to find, claim, and update their online listings across multiple customer-facing platforms. Updates are often made in real time, but some products offer capabilities for scheduling updates to deploy at a later time.

Network directory — There are hundreds of online directories, review sites, mobile apps, voice assistants, and navigation systems that consumers can use to find local businesses. Local listing management solutions offer varying levels of integration with these platforms based on the size of their network.

Reporting — Reporting and analytics features provide businesses with insights into the performance of their listings. These tools can track and report on data such as how often a business’ listing appears in search results, how many clicks the listing receives, and the search terms for which the business appears to consumers.

Duplicate removal — Some local listing management solutions provide a duplicate removal service, which involves monitoring a business’ online listings and removing any duplicates. Duplicate listings cause confusion and distrust among consumers and has a negative impact on SEO.

Listing enhancements — Listing enhancements, sometimes referred to as listing optimization, allows businesses to add rich media content to their businesses listings. This is an important feature for restaurants or service providers that may wish to upload menus to certain listing sites.


Potential Issues with Local Listing Management Software

Setting and forgetting — After a business claims their listings and ensures the information is correct, they may decide to stop monitoring their listings. However, some search engines and directories allow users to upload photos or suggest changes to business listings. Most local listing management products will monitor a business’ listings for duplicates, errors, and missing information, but users should remain attentive to their listings to ensure their information and content is both accurate and high quality.

Bad SEO practices — When providing a business title for their online listings, a business owner might feel compelled to use an invalid name in an attempt to improve their search rankings. For example, a cafe in Chicago may call itself “Best Chicago Coffee Shop" in its listings. This practice, known as keyword stuffing, is actually bad for SEO and violates Google’s business listing guidelines.