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Auction reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Auction Software for Small Businesses

    Products classified in the overall Auction category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Auction to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Auction category.

    In addition to qualifying for inclusion in the Auction Software category, to qualify for inclusion in the Small Business Auction Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 4 Auction Software for Small Businesses

    • Handbid
    • GiveSmart
    • Silent Auction Pro
    • Accelevents

    Compare Small Business Auction Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (115)4.8 out of 5
    Optimized for quick response
    Entry Level Price:$695 1 Auction

    Handbid's virtual fundraising platform powers online auctions, mobile bidding, virtual events, peer to peer fundraisers, crowd funding and text to donate. Handbid includes integrated ticketing, registration, live streaming, mobile bidding, donations, and automatic payments and checkout. Event managers can easily setup and manage an event from an easy-to-use backend manager. Whether you are looking to run a virtual fundraising event, peer to peer fundraiser, or an in-person event, Handbid has yo

    (107)4.6 out of 5

    GiveSmart by Community Brands allows your donors to give anytime, anywhere. Nonprofits, foundations, and schools across the country utilize our software to drive donor engagement and increase fundraising revenue all year round. Over the last eight years alone, our charity partners have raised over $3 Billion through our platform. Organizations can manage event registration, auctions, donations, payments, and more, streamlining processes while furthering your mission.

    (107)4.9 out of 5
    Optimized for quick response
    Entry Level Price:$99 Per Event**

    Simplify every aspect of running your event! Eliminate check-in / check-out lines, store credit cards, sell tickets, Online, mobile, paper, live auction bidding options. Manage contacts, track donations, create auction bundles and printed material, write thank you letters and more. Simple, affordable and powerful event management software for any organization. Includes FREE phone support, FREE night of event support, video tutorials and more. Call: (408) 583-4880 x1. We're here to help!

    (21)4.9 out of 5
    Entry Level Price:$1 Per Participant

    Accelevents is a mobile fundraising and event ticketing platform. From selling ticketing your event to raising more money by using our engaging mobile fundraising tools, Accelevents is your one-stop shop for all things fundraising and event management. Our end-to-end event ticketing tool allows you to create and sell custom tickets online in minutes. From a fundraising perspective, our mobile silent auctions and raffles are enabled for both text message and online donation / bidding capabili

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    Check out the G2 Grid® for the top Auction Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Silent Auction Pro
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    What is Auction Software?

    All auction software falls into one of two main segments: for-profit auctions and nonprofit auctions. For-profit auctions are run by auction houses and other businesses as a primary source of revenue, while nonprofit auctions are either run specifically for charity or used as a means of raising funds for the nonprofit itself. While these uses are distinct, there are tools that are able to encompass the needs of both.

    More and more online and mobile auction features are employed during live or silent auctions. This allows much of the paperwork to be stored within the tool itself and makes it much easier for participants to place bids at their convenience. Rather than writing a bid on a sheet at a silent auction and circling back around to check on a bid’s status, bidders are enabled to place bids on their mobile phone and be notified when they win or are outbid. For the auction organizers, it is that much easier to see the overall performance and easily collect payments.

    For organizers of fundraising events (especially charity events), silent or live auctions are often the preferred approach, so it is much easier to have an auction software that also contains ticketing and other event planning features. Charity auctions may take many forms, hence these tools are often both robust and flexible.

    Regardless of whether the auction is for charity or profit, online auctions are an easily managed method of hosting an auction. While it may be difficult to assure the quality of high-end items, the ability to create an auction site, place bids in real time, automatically determine the maximum bid, and manage an unlimited number of bids makes the online forum worthwhile.

    Online auction software and silent auction software are also extremely helpful for organizations that only do occasional fundraising. From creating an auction event to building an auction website, some platforms can handle all aspects of auction management so organizers can focus on building interest for the auction itself.

    Key Benefits of Auction Software

    • Take the live auction online
    • Engage a much larger group of attendees for the auction
    • Organize the auction catalog
    • Register donors and attendees online for live auctions
    • Produce live and dynamic auction data that is never out of date

    Why Use Auction Software?

    Auction management software—if not online auction software—helps maintain records as well as organize the auction itself. Web-based software helps build online auctions, while auction houses may be more concerned with inventory management and accounting than highest or lowest unique bidders.

    Online auctions, however, present a multitude of challenges. Creating multiple auctions at once may prove difficult, but some auction platforms are equipped to create custom websites for one or multiple auctions. Whether it is a penny auction (which requires bidders to pay their bid upfront, whether they win or lose) or a more traditional auction, online auction software keeps both organized and helps auctions run smoothly with little input.

    Nonprofit organizations utilize auctions widely and there are many different solutions available for different needs. Auctions are a proven fundraising method so auction software is commonplace in the nonprofit world. Fundraising is already difficult; auction software makes the process of running an auction easy and simple so organizers can focus more on their work.

    Who Uses Auction Software?

    Auctioneers — Auctioneers can refer to either a contracted auction business or any business seeking to sell an array of items. An auction business may be an auction house that hosts live auctions, or it may be an auction site for online bidding. Almost any auction platform will allow users to adjust the auction format and create an auction design that fits their needs. From livestock auctions to high-end art and antiques, anyone whose business model revolves around bidding on products can benefit from using auction software.

    Nonprofits — While auctioneers conduct auctions to sell inventory and generate profit, nonprofits use specifically designed auction software that enables them to conduct auctions as a fundraising event. This typically would be a silent auction that includes a live portion during a gala event, as well as an online listing for donors to bid remotely. Nonprofits use this type of software to manage event registration, auction listings, donation processing, and event communications. Nonprofits can make use of for-profit auction products, however, they benefit greatly from the added functionality that nonprofit auction or event fundraising software offers to enhance donor or guest experience.

    Kinds of Auction Software

    Auction software falls into two general categories: for-profit auctions and nonprofit auctions. Within those two main categories, there are several different kinds of auction software that may be helpful. Many auction platforms may support multiple kinds of auctions, making them versatile enough to support a variety of needs.

    For-profit auctions:

    Live auctions — Live auctions are still widely used and require their own specialized features. Many of them involve maintaining records and catalogs in real time so auctioneers have the most up-to-date information. Live auction software may also help manage online and phone bidders during a live auction.

    Online auctions — There are many different kinds of online auctions, which differ mainly in how the winner is determined. Highest and lowest unique bidder auctions choose (usually automatically) the bidder who is the only person to bid the highest or lowest amount. However users would like their auction to function, there is likely a software solution that to help them create it.

    Nonprofit auctions:

    Silent auctions — Silent auctions are a mainstay of fundraisers and are typically a manual affair for both guests and organizers alike. Silent auction software, however, makes it much simpler by allowing participants to place bids using their phones or computers and then notifying bidders if or when they have been outbid. Organizers can then easily process payments and keep track of what was sold to whom. This removes the tedious process of managing paper bid sheets and manual bid updates for guests.

    Fundraising event auctions — Fundraising or charity events may use more than one type of auction to secure donations. With fundraising event software, organizers can run multiple kinds of auctions, manage ticketing and attendance, and collect donations all in one place. Fundraising event auction software encompasses aspects of event management platforms or event registration & ticketing software, while also primarily allowing organizers to run and manage fundraising auctions easily and efficiently.

    Auction Software Features

    Auction software may contain a multitude of features, all of which help auction organizers build and run a variety of auctions both online and offline.

    Bidder profiles or registration — For organizers running an online auction, registering bidders is crucial for knowing who bought what, and where each item should be delivered. If bidders also have the ability to create a profile, auction owners can gain insight into bidders’ habits and which products are more popular than others. These kinds of analytics help with details such as price optimization and auction timing, as well as monitoring bidder behavior and weeding out bots or other security risks. Registration is also beneficial to the bidders, as they don’t have to keep entering information such as their address and payment information each time they place a bid. For a live auction, bidder registration makes auction resolution much smoother if payment, contact information, and other important details are collected upfront.

    Bidding styles — The advantage of auction software is that the bidding style can be set at the beginning of an auction; all bidding information is then filtered through these rules to determine an outcome. For instance, an online auction can easily become a lowest unique bidder auction with little to no work on the part of the organizer, with the winner automatically chosen at the end of the auction given the set parameters.

    Inventory management — Auctions wouldn’t exist without inventory, so it’s crucial to have up-to-date, accurate information about what is and is not available. For live auctions, lots can be easily cataloged and maintained before and after the auction. For online auctions, inventory is managed in real time as auctions close, so nothing is sold more than once. Some products also allow for printable listings to be designed for guests to refer to during a live or silent auction.

    Payment collection and processing — For online auctions especially, gathering payment is a crucial step. With most auction software, this is easy, since many tools include built-in payment gateways. Security goes hand in hand with payment, so most auction tools with a payment gateway will have some kind of security measure to ensure customer information is safe. Some online platforms may allow customers to add payment information to their profile, making it easier for all parties to complete the transaction.

    Website design — Both live and online auction tools may contain features that allow organizers to create custom websites for their auction. Whether that’s simply an informational website or a fully online auction, that depends on both the tool and the user. The advantages of having a custom auction website are huge. Websites help tremendously with marketing and creating interest, especially for a charity event. If the auction is occurring entirely online, a website is a major requirement.

    Photo gallery — Both online auctions and live auctions can benefit from photo galleries showing the items being auctioned. Online auctions especially require this function, as customers will likely not see the actual product until it arrives if they win the auction. Photo galleries allow organizers to post multiple photos of each item so bidders can get a full idea of what they are buying.

    Event management — Some auction software contains event planning features that are especially useful for planning fundraiser events that feature auctions. Guest ticketing and registration is a major component of this feature, making it easy to manage attendance. Custom websites also play a part in this, making it easy for people to register for the event and buy tickets online. They can even potentially view the auction lots and make advance bids, helping organizers estimate how many donations they will receive.

    Mobile bidding — Modern auction software allows for guests to make bids via text message and can receive automated updates whenever they are outbid. Auctioneers can also utilize a mobile interface to send mass notifications to auction attendees and monitor auction statuses.

    Donation collection — Specifically for nonprofit auction products, bidders can make general donations to the organization in addition to bidding on specific auction listings. Some products allow for organizations to redirect bidders directly to a website donation page, while others will collect payment and segment it from auction revenue when nonprofits pull end-of-auction financial reports.

    Reporting — Once auctions are concluded, users can pull financial and inventory reports for accounting purposes. These are useful to ensure all bids are collected before items are shipped (for online auctions) and can provide year-over-year performance analysis for auctions.

    Potential Issues with Auction Software

    For the most part, auction software can be configured to work for standard auctions, regardless of being for-profit or nonprofit. Buyers, however, should be aware of specialized auction products that may not suit their needs, particularly in the case of reverse auctions or automobile auctions. Reverse auctions commonly refer to the procurement process for businesses, in which the roles of buyer and seller are reversed. Public sector agencies most commonly utilize these to receive service bids from interested parties. Dedicated software solutions manage the procurement auction process, but these would not be usable by those seeking to run a traditional auction for listing items.

    In the case of automobile auctions, standard auction products may lack the functionality to list all the required information when listing cars for interested buyers. Specialized auto auction marketplaces are designed to comply with legal compliance when selling and purchase automobiles. Other automotive software contains auction products specifically for selling automobiles.