Best Attribution Software - Page 3
Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.
The best attribution software solutions are usually a software hub that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.
Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.
To qualify for inclusion in the Attribution category, a product must:
Featured Attribution Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learn
- Marketing and Advertising
- 79% Small-Business
- 14% Enterprise
4,746 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates
- Computer Software
- Consumer Goods
- 59% Small-Business
- 39% Mid-Market
454 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro
- CEO
- Founder
- Marketing and Advertising
- Retail
- 88% Small-Business
- 13% Mid-Market
18,777 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketin
- Retail
- Apparel & Fashion
- 49% Mid-Market
- 39% Small-Business
650 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive
- Computer Software
- Information Technology and Services
- 59% Enterprise
- 34% Mid-Market
3,625 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps
- Computer Software
- Information Technology and Services
- 93% Mid-Market
- 7% Small-Business
156 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data so
- Financial Services
- Gambling & Casinos
- 66% Mid-Market
- 31% Small-Business
1 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel,
- Marketing and Advertising
- 57% Mid-Market
- 43% Small-Business
9,293 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re
- 58% Mid-Market
- 27% Enterprise
512 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.
- Marketing and Advertising
- 42% Enterprise
- 31% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Data Platform for fast-growing E-Commerce Businesses. Generate better outcomes by powering Marketing Attribution, Business Intelligence Reports and Data Activation Use-Cases with the best possible
- 69% Small-Business
- 31% Mid-Market
- Overview
- User Satisfaction
- Seller Details
LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver
- Account Executive
- Marketing and Advertising
- Broadcast Media
- 42% Small-Business
- 33% Enterprise
73,137 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the pla
- Marketing and Advertising
- Health, Wellness and Fitness
- 59% Small-Business
- 34% Mid-Market
13,054 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance res
- Apparel & Fashion
- 55% Mid-Market
- 27% Enterprise
259 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup.
- Computer Software
- 76% Mid-Market
- 16% Enterprise
110 Twitter followers
