Northbeam

16 reviews

Northbeam is a marketing intelligence platform designed to empower direct-to-consumer and e-commerce brands with actionable insights into their marketing performance. By leveraging machine learning and first-party data, Northbeam provides a comprehensive view of the customer journey, enabling businesses to optimize their marketing strategies for profitable growth. Key Features and Functionality: - Multi-Touch Attribution : Offers near real-time conversion attribution, free from cookie limitations or privacy constraints, allowing for accurate tracking of customer interactions across all touchpoints. - Media Mix Modeling : Utilizes digitally-native media mix modeling to perfect channel mix, supported by strategic guidance from experts, enabling businesses to forecast revenue and optimize budget allocation across channels. - Incrementality Analysis: Employs machine learning to measure incremental lift without the need for geo holdout tests or brand lift studies, providing insights into the true impact of marketing efforts. - Creative Analytics: Identifies effective creative elements to scale ad accounts efficiently, offering insights into which ads to iterate, pause, or scale based on performance at every stage of the omnichannel funnel. - Cross-Channel Ad Optimization: Integrates data from platforms like Google, Facebook, TikTok, and others to optimize ad spend and increase profitability. Primary Value and Problem Solved: Northbeam addresses the challenge of fragmented and complex digital marketing landscapes by providing a unified, data-driven approach to marketing measurement. It enables brands to understand the return on investment of their marketing efforts, delivering actionable insights that drive profitable growth. By offering a clear picture of customer buying behavior across all channels—including influencers, owned media, TV, podcasts, press, and direct mail—Northbeam helps businesses invest in growth efforts that make economic sense, especially important in today's privacy-first marketing environment.