Northbeam is easy to use once set up, integrates smoothly with ad and ecommerce platforms, and offers strong attribution and performance features. Implementation takes some initial effort, but daily usage is simple. Customer support is responsive, and I primarily use it to track multi-touch attribution, affiliate performance, revenue, and ROAS optimization across channels. Review collected by and hosted on G2.com.

It can feel overwhelming at first because there’s so much data and customization. It takes some time to get fully comfortable with the platform. Review collected by and hosted on G2.com.

It doew seems they have a smart tech however i never used it since its been a month as a paying member, and i couldnt use the product due to lack of onboarding and support Review collected by and hosted on G2.com.

Their onboarding process is very hard. I've been going back and forth for 29 days. They also had a DNS issue that caused some problems on the website. We couldn't even finish the setup; it was extremely hard. Review collected by and hosted on G2.com.

Northbeam gives us a marketing intelligence opportunity that brings growth and ensure we acquire profits We get powerful multi touch conversion that helps us achieve suitable digital initiatives The app has brought about an incremental machine learning solution that creates dynamic business models We scale up our ads and optimize powerful content that brings more traffic Review collected by and hosted on G2.com.

Northbeam works with multiple intelligence models, making complex, highly sophisticated and pricey Review collected by and hosted on G2.com.

It's a deeper, next level of insight that's allowed us to really optimize our programs at a new level. Northbeam is our standard for all attribution now, for paid and owned channels. The UI is fast and clean which has allowed us to make quicker decision and drive more revenue day to day. Integrations were easy to set up and have not had issues with lose of data in the first year. Northbeam has had a great team supporting us along the way and are open to hearing feedback on feature development that would benefit our business. Review collected by and hosted on G2.com.

One of the things that I think would be really beneficial in the platform is having the view of products sold and what's driving the sale of those products. If there was a UI piece that demonstrated basket data like the top products that's sold via a channel (like Meta, for example) you could select that as a filter and learn what products are indexing higher against certain platforms, creative, audiences, etc. Review collected by and hosted on G2.com.

Northbeam has helped make it easy for us to determine what is really making money within the businesses we work with and letting us scale the mediums that are actually profitable. We'd recommend Northbeam to any business doing over $5 million a year, spending on paid traffic, and looking to find clarity within their numbers. Review collected by and hosted on G2.com.

Northbeam can be a complex system, so ensuring that you read documentation and work with their team to understand your numbers is the most important aspect. Review collected by and hosted on G2.com.

Northbeam is amazing and everyone on the team is extremely knowledgeable and supportive. This is the best attribution platform I've ever used.

Before Northbeam, explaining multi-channel marketing concepts to clients was extremely difficult and took forever. Now I have saved reports for things I look at frequently, and all of the reports are clear and easy to understand.

The API is also well documented and easy to use. Review collected by and hosted on G2.com.

All of the data is modeled, so there's no way to look at a "blended" performance report. MER, aMER, etc. Review collected by and hosted on G2.com.

I've been using Northbeam for the past couple of years, and have expanded to using it across most of our mid to large scale companies. We utilize the reporting to make day to day optimizations, as well as for higher level / strategic budgeting decisions. Review collected by and hosted on G2.com.

It can be a bit pricier than some other solutions (not saying it's not worth it!), but for smaller companies, may be out of their price range. Review collected by and hosted on G2.com.

The thing which I like most in NorthBeam is their detailing for insight into customer's behavior. Also, the performance of the sales which helps to make quick decisions and increase wealth as well. Review collected by and hosted on G2.com.

The thing which I like least in NorthBeam is their complexity to use. Sometimes it becomes challenging while utilizing all its features. Review collected by and hosted on G2.com.

It has very clear reporting and works great as a central source of truth. It is easy to use once you understand the data definitions. We use it daily to understand the impact of our ad spend. The Northbeam team has been very communicative and knowledgeable when we've needed them. Integration isn't super easy, but it isn't too hard either. Review collected by and hosted on G2.com.

Expensive - this is really targeted towards upper mid-size to enterprise operations. Smaller eCommerce brands should probably look elsewhere. Integration could be easier or more automated. Review collected by and hosted on G2.com.

The ability to understand how our paid media channels are working together. We can clearly see what is driving customer acquisition without relying on biased in-platform metrics. Review collected by and hosted on G2.com.

Northbeam's UI has a steeper learning curve. Review collected by and hosted on G2.com.