There are two things that ultimately contributed to our decision to use VisitorTrack:
1.) Customer Service and Support: We contacted several similar software companies before choosing VisitorTrack, and VisitorTrack was the most responsive and offered the most useful tracking/lead tools in one platform.
2.) Price - Other platforms are geared solely toward large corporations with extensive marketing budgets. VisitorTrack's tiered registration and pricing options made this the most valuable solution for our company. We chose one of the basic tiers, but also supplemented with additional contacts for a very reasonable price.
Having been a VisitorTrack customer for eight months now, both of the above still hold true - I'm sure we're one of their lower price point customers, but they proactively reach out with offers for refresher training sessions and suggestions to ensure that we're getting the most value from our tracked information.
There's nothing we've found yet that we really dislike. VisitorTrack was extremely simple to set up on our site, and that simple snippet of code provides so much useful information in return.
While we don't know exactly which person at a company is visiting our site, the company information is far more helpful for B2B sales. Just having a personal name would be virtually useless (and we have used those tools before), but with VisitorTrack, we now have the company name, as well as access to a full library of personal names and titles at those companies in an easy-to-use search/report interface.
VisitorTrack is excellent for both Sales and Marketing - we have one department who uses the platform to obtain leads and contacts, and another department who uses it to identify page views for website optimization and design. Prior to VisitorTrack, we had no idea who was visiting our site or which pages they were visiting, and now we have access to both of those extremely useful pieces of information, and much more.