Best Customer Advocacy Software
Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.
Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.
Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers.
To qualify for inclusion in the Customer Advocacy category, a product must:
Featured Customer Advocacy Software At A Glance
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Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One P
Birdeye is a platform that manages online reputation, customer engagement, and reviews across multiple locations from a centralized dashboard. Users frequently mention the ease of use, the ability to consolidate reviews in one place, and the efficient management of online reputation as key benefits of Birdeye. Users experienced a learning curve when first implementing all features across multiple locations and found some features overwhelming due to the multitude of tools packed into the platform.
5,239 Twitter followers
NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referra
NiceJob is a review management tool that automates the process of soliciting and tracking customer feedback. Reviewers frequently mention the ease of setup, seamless integration with other platforms, and the significant increase in customer reviews as key benefits of using NiceJob. Users reported challenges with uploading clients to the database, issues with website widgets, and a desire for more automation and customization in responding to reviews.
Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into
Smile.io is a loyalty program management tool that integrates with Shopify to encourage repeat purchases and customer engagement. Reviewers like the ease of use, seamless integration with Shopify, and the ability to customize reward points and tiers, which has led to increased customer engagement and repeat purchases. Reviewers noted limitations in customization options, occasional lagging with the Shopify POS app, and the need for higher-tier plans for access to advanced features and API, which can be costly for small businesses.
4,523 Twitter followers
Synup is an operating system built for marketing agencies to help them grow revenue, retain clients, and deliver a better end-client experience, all from one platform. Instead of agencies juggling mul
Synup is a tool that supports businesses in managing their listings across multiple search engines, monitoring reviews, and planning social media content. Reviewers appreciate Synup's ease of use, its ability to run on auto-pilot once set up, the natural and friendly tone of the AI review responder, the easy management of directory listings, the helpful and responsive customer support, and the convenience of having one dashboard for social posting. Users reported inconsistent billing experiences, a cumbersome user interface, difficulties in connecting multiple businesses to the Facebook admin via the Synup dashboard, a need for consistent training due to overwhelming features, occasional server downtime, delays in syncing updates, and complexity in advanced features like social analytics and custom reporting.
3,084 Twitter followers
Buyapowa is an enterprise referral and reward platform designed for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design an
2,744 Twitter followers
Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize
Okendo is a platform that offers features including review collection, loyalty programs, quizzes, and surveys to streamline integrations on site. Users frequently mention the platform's user-friendly interface, responsive customer support, and the ability to streamline various tasks such as review collection and customer engagement. Reviewers experienced issues with limited design flexibility in certain features, difficulties in capturing more reviews, and challenges with certain integrations and customizations.
1,264 Twitter followers
Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yot
Yotpo is a platform that manages customer reviews, images, loyalty programs, and SMS marketing, and integrates these elements within a single ecosystem. Reviewers frequently mention the ease of use, the ability to quickly set up and customize the platform, the seamless integration with other systems, and the valuable support from the Yotpo team. Users reported issues with the platform being expensive and overly complex, limitations in customization and visual options, and dissatisfaction with the support received from Yotpo.
19,294 Twitter followers
ReferenceEdge is a 100% Salesforce-native customer advocacy management solution built to help B2B teams scale and streamline their advocacy programs. It centralizes customer advocate data and advocacy
33 Twitter followers
Talkable’s marketing technology empowers e-commerce brands to acquire & retain high-value customers through referral & loyalty marketing programs. As a single-source solution for your referral
3,007 Twitter followers
Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: helping businesses launch and grow highly profitable affiliate programs. Our results
218 Twitter followers
Extole is an enterprise referral and customer engagement platform that turns existing customers into your most efficient acquisition channel. Leading brands in retail, financial services, telecom, hos
8,009 Twitter followers
Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to ena
ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud. You can connect ReferralCandy i
2,633 Twitter followers
Deeto is an AI-powered platform that turns customer experience & knowledge into revenue. Deeto combines references, referrals, campaigns and customer-generated content into an all-in-one platform
Deeto is a platform for building reference and advocacy programs, featuring a Q&A feature for curated customer questions and a video recording feature for customer testimonials. Users like the ease of use of Deeto for references and prospects, the fast and flexible response of the platform, the effortless management of testimonials, and the ability to create authentic social proof including references and reviews. Users experienced issues with the AI generated user stories, the process change for salespeople, the difficulty in extracting content from the platform, the limited languages on the platform, and the frequent changes in the interface.
BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and ma
BON Loyalty is an application designed for customer loyalty programs, allowing users to reward customers with points to encourage their return. Users like the ease of setup, the stability of the application even with other plugins running, and the quick, effective support team that often resolves issues within the same day. Users experienced issues with the need to upgrade their plan to access basic features, leading to unnecessary expenses, and a lack of integration with email sites.
