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Best Website Builder Software in 2026

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Best Website Builder Software At A Glance

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Buyer's Guide: Website Builder

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618 Listings in Website Builder Available
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G2 recognized Canva
Product Description
Pros and Cons

Users praise Canva for its ease of use, making it accessible and straightforward for all design levels.

Users love the user-friendly templates in Canva, making design accessible and efficient for everyone.

Users love the user-friendly and efficient features of Canva, making professional design accessible for everyone.

Users feel that Canva's limited features restrict its effectiveness compared to more advanced design tools like Illustrator.

Users feel restricted by Canva's limited options for offline functionality and design flexibility, impacting their workflow.

Users feel that the premium plan is too expensive, limiting access to important features and templates.

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Product Description
Pros and Cons

Users appreciate the ease of use of Google Workspace, effortlessly managing their digital office from anywhere.

Users value the seamless team collaboration of Google Workspace, enabling easy access and real-time contribution from anywhere.

Users value the seamless integrations in Google Workspace, enhancing collaboration and streamlining workflows across various tools.

Users find missing features in Google Workspace, particularly in Docs and Sheets compared to Microsoft Office, limiting for power users.

Users note limited features in Google Workspace, particularly in integrations and advanced functionality compared to competitors.

Users note the limited features of Google Workspace, which may not meet all business needs effectively.

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G2 recognized Webflow
Product Description
Pros and Cons

Users appreciate the ease of use in Webflow, allowing quick website creation through intuitive drag-and-drop functionality.

Users value the design flexibility of Webflow, enabling rapid website creation with visual precision and advanced functionality.

Users love Webflow's lightning-fast publishing and intuitive CMS, enhancing collaboration and creative freedom for swift site development.

Users feel the learning curve is steep, making it challenging for newcomers to adapt to Webflow's complexities.

Users express frustration with Webflow's limited features, particularly around CMS nesting and e-commerce functionality.

Users note the missing features in Webflow, including nested collections and various file upload limitations.

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G2 recognized Wix
Product Description
Pros and Cons

Users value the ease of use with Wix, enabling quick setup and seamless creativity for their projects.

Users appreciate the helpful customer support of Wix, making website building easier for everyone.

Users find Wix's easy creation process ideal for building websites without coding skills, enhancing DIY experiences.

Users highlight the expensive pricing of Wix, especially for unlocking essential features and removing branding.

Users express concerns about limited customization with Wix, feeling constrained in creating their ideal websites and apps.

Users report serious pricing issues with Wix, including unauthorized charges and high costs for additional features.

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Pros and Cons

Users love the constant improvement and ease of use with HighLevel, appreciating its templates and supportive community.

Users find the exceptional support from GHL invaluable, especially praising Krishna for his patience and clarity.

Users commend the excellent customer support of HighLevel, enhancing their overall business management experience seamlessly.

Users find the steep learning curve challenging due to frequent updates and a need for ongoing adaptation.

Users desire missing features in HighLevel, such as easier live streaming and support for multiple bank accounts.

Users face a steep learning curve with HighLevel, requiring dedication to master its constantly evolving features.

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Product Description
Pros and Cons

Users value the ease of use of Wix Studio, enhancing workflow efficiency and simplifying web design tasks.

Users value the ease of use and flexibility of Wix Studio, allowing for efficient design and management of websites.

Users value the wide range of features in Wix Studio, enhancing efficiency and creativity for their web design projects.

Users find limited features in Wix Studio, noting issues with integrations and lack of advanced tools for customization.

Users notice missing features in Wix Studio, leading to quirks and misalignments in their designs.

Users note a lack of customization options in Wix Studio, hindering flexibility for complex and personalized projects.

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Pros and Cons

Users love the ease of use in HubSpot Content Hub, enabling quick creation of various marketing assets effortlessly.

Users value the centralized content management of HubSpot Content Hub, enhancing organization and workflow efficiency seamlessly.

Users value the seamless integration of HubSpot Content Hub, enhancing content creation, tracking, and marketing efficiency in one platform.

Users note limited customization options in HubSpot Content Hub, feeling constrained by its functional limitations and email designer.

Users find the learning curve steep for HubSpot Content Hub, especially with the HubL Language and module creation.

Users express frustration with the lack of customization options in HubSpot Content Hub, hindering branding adaptability.

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Pros and Cons

Users find WordPress.com incredibly easy to use, benefiting from its user-friendly interface and extensive resources available.

Users value the wide variety of plugins that enhance customization and support for diverse website needs.

Users appreciate the easy creation capabilities of WordPress.com, enabling seamless website building and content management.

Users experience plugin issues due to bugs and the need for frequent updates, complicating their usage of WordPress.com.

Users find WordPress.com expensive, as essential features require costly upgrades and limit customization options.

Users dislike the limited customization options on WordPress.com, hindering their ability to fully personalize their sites.

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Product Description
Pros and Cons

Users admire the ease of use of Squarespace, enabling anyone to create professional websites effortlessly.

Users love the customization options offered by Squarespace, enabling unique and user-friendly website designs.

Users find Squarespace's intuitive design makes setup easy and enjoyable, perfect for creating professional websites quickly.

Users feel restricted by the limited customization options in Squarespace templates, impacting their creative control.

Users are frustrated with Squarespace's poor customer support, experiencing long response times and difficulty in reaching assistance.

Users frequently face domain issues with Squarespace, resulting in inaccessible sites and unresponsive customer support during critical times.

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Pros and Cons

Users value the ease of use of CRMOne, enabling smooth access across all devices with a modern interface.

Users value the efficient lead management of CRMOne, enhancing support and facilitating smoother sales transitions.

Users value the enhanced customer engagement provided by CRMOne, leading to faster replies and better feedback.

Users find the learning curve steep initially, as adapting to the platform and configuration takes time.

Users find the limited customization options of CRMOne restrict their ability to align the system with their brand.

Users may struggle with the steep learning curve during initial setup but find the software user-friendly over time.

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G2 recognized Duda
Product Description
Pros and Cons

Users praise Duda for its ease of use, appreciating the intuitive editor and quick website setup.

Users praise Duda for its exceptional customer support, which greatly enhances their overall experience and satisfaction.

Users praise Duda for its easy creation process, enabling seamless website development and client management for agencies.

Users find Duda offers limited customization, making it challenging for developers needing advanced design flexibility and integrations.

Users find Duda has limited features compared to other platforms, hindering advanced functionality and integration options.

Users find Duda's missing features limiting, hindering advanced customization and some functionalities compared to competitors.

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Users commend Hostinger for its intuitive ease of use, simplifying management and enhancing focus on creative tasks.

Users appreciate the affordability of Hostinger, making it a great choice for small businesses and personal sites.

Users appreciate the excellent customer support at Hostinger, benefiting from both AI and knowledgeable real-person assistance.

Users experience poor customer support from Hostinger, facing long waits and inadequate solutions to their problems.

Users find Hostinger to be expensive, particularly due to high renewal rates and limited features for complex designs.

Users express frustration over the limited customization options, especially for advanced settings and email features.

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Product Description
Pros and Cons

Users love the user-friendly drag and drop interface of GoDaddy Website Builder, simplifying website creation for everyone.

Users love the drag-and-drop functionality of GoDaddy Website Builder for its user-friendly design and ease of use.

Users commend the ease of use of GoDaddy Website Builder, thanks to its intuitive drag and drop interface.

Users feel that the limited customization options restrict creative control over their websites, despite the product's overall quality.

Users wish for more customization options in templates for better personalization, but still find the product great.

Users find the expensive nature of GoDaddy Website Builder frustrating, with unclear subscription benefits and constant upselling.

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Product Description
Pros and Cons

Users appreciate the ease of use of FlexiFunnels, simplifying website creation for everyone, including beginners.

Users praise the outstanding customer support of FlexiFunnels, appreciating the responsive and helpful team behind the product.

Users love the effortless creation of professional landing pages and online presence with FlexiFunnels.

Users find the learning curve steep for FlexiFunnels, especially regarding initial setup and understanding Meta Ads.

Users experience poor customer support from FlexiFunnels, which leads to frustration and unresolved issues after payment.

Users indicate the lack of essential features like integrated autoresponders and advanced SEO options as a drawback.

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Product Description
Pros and Cons

Users praise the exceptional customer support of Divi, highlighting quick response times and effective assistance.

Users love Divi for its ease of use, allowing professional website creation without programming skills.

Users love Divi for its intuitive design capabilities, enabling beautiful websites that look professionally made with ease.

Users often experience slow performance with Divi, which can hinder their workflow during page building.

Users experience slow loading times with Divi, which can hinder productivity during page building and editing.

Users find the subscription costs expensive, preferring a one-time payment option instead of recurring fees.

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Learn More About Website Builder Software

What is Website Builder Software?

Businesses and individuals use website builders to create complex, well-designed websites independently without the need for coding or design skills. Website builder software varies greatly in terms of the scope and intention of the website. Businesses may use a website builder for a simple informational site or as an outlet through which to build a complex storefront full of multimedia content and unique features. Individuals may create simple sites to display their online portfolio of creative work. Website builders may offer a free plan or a free trial, but creating a custom domain name and using the full breadth of available services will require the purchase of a full plan.

Key Benefits of Website Builder Software

With a website builder, you can:

  • Track valuable analytics such as unique and returning visitors
  • Have help with search engine optimization (SEO) to increase website rank
  • Own a unique domain name that leads users straight to your site
  • Have a mobile friendly webpage
  • Connect a blog to your product
  • Encourage users to connect with your social media accounts

Why Use Website Builder Software?

Businesses use website builder software for a variety of reasons, but the main motivation is to end up with a high-quality, responsive website for a fraction of the cost of outsourcing the work. There is a slight learning curve for anyone using the software, but the ease of use is a significant draw. If you run any type of business, your business plan should include building and maintaining a robust web presence. Products in this category can significantly lower the barrier to entry and provide your business with a feasible option which you can use to maintain control over every aspect of the process.

Save Money – Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building.

Website builders have improved in the breadth and scope of their features, to the point where you have the capability to build a site nearly indistinguishable from a custom-designed and programmed site for a fraction of the cost. You can build an e-commerce shop complete with payment gateway directly into your website without any coding skills.

Expediency – When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so.

Professional Quality – If you lack the design and coding skills necessary to carry out a custom build of your site, website builders offer the drag-and-drop tools you need to create a high-quality website on your own. The templates available via website builders offer non-dev folks the opportunity to create a professional website with a user-friendly interface, something that was the exclusive purview of real coding geeks prior to the creation and widespread use of these tools. Creating an interactive site is much easier to do with these WYSIWYG website builders.

Ease of Use – There are a ton of reasons to use website builders, but the ease with which you can create a website is a vital one. A drag-and-drop website builder places the power to create a well-built, responsive website with non-coders and non-designers. Now you can create a website and boost your online presence without going through the arduous process of learning how to program or design.

Updated content – If you use a webmaster and outsource your website build, that means that every time you want to update your site, you need to go through a third party. By using a website builder, you have the power to update your website as you see fit whenever you’d like to. Your site becomes much more nimble and easily altered by using a website builder.

Who Uses Website Builder Software?

The primary users for website builders are small businesses and personal sites, as enterprise-level sites require a bit more of a robust architecture to deliver the type of performance expected of an enterprise company.

Website Builder Software Features

There is a wealth of different website builder software features. Website builder software often includes, but is not limited to, the following features.

Social Sharing – Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.

E-Commerce Hosting – If your business revolves around selling a product, then an e-commerce feature set is key for your website builder. Some website builders allow you to build an online store directly into your site, complete with a payment gateway so that your website is truly a one-stop shop. E-commerce features will often require the payment of an additional monthly fee.

Email Hosting – Website builder software may include an email hosting option, which you can use to send all official website-related correspondence. An email address with your hosted domain name is an asset to your company and lends an air of professionalism to any and all business mail you send and receive.

Web Hosting – The majority of website builders contain hosting options to enable you to build and host your website through a single tool. If you outsource the build of a custom site, you have to deal with finding a proper web hosting service on which to house your site. A good web host may be difficult to find and adds another layer of complexity in terms of site maintenance, as web hosting services contain a separate basket of challenges.

Built-In Blog – Many website builders offer a blogging tool so you can write a blog directly within the application. Blogs are a vital traffic-driving tool for many websites who do not constantly churn out new content or product offerings. Built-in blogging tools facilitate the process of creating and maintaining your blog, which can be a major catalyst for boosting traffic numbers by providing a well of SEO-driven content.

Image Editing – Website builders often contain built-in image editing tools so that you can alter and enhance images you put up on the site. Image editing can make a huge difference between presenting a polished product and representing your business poorly online. The ubiquitous grainy image quality of ‘90s-era websites is not acceptable in the age of widely available photo editors and image editing tools. That tools of that ilk are built into these website builders means that there is even more opportunity to make your site look the best it possibly can.

Forms Builder – Website builder software enables you to build forms directly within the application instead of going to a third-party application. These forms can be valuable for signing up new members if your site is membership-driven or for soliciting and gathering information from your site visitors.

Preformatted Layouts – One of the best features of website builders is the variety of prebuilt site layouts that are available for you to select during your site build. These layouts are designed for different types of websites—some may be more design focused, while others draw attention to the products on the page. Building an e-commerce website requires different design and features than that of another business website, and a website creator may need different layouts for each.

Additional Website Builder Features

Customization Options – Another fantastic feature of website builder software is the vast array of customization options that most offer. From different layouts featuring responsive design to multimedia content, there are a ton of options for you to choose from. While the options may not be as diverse as the number of options available to you with a web design company, which are limited only by the imagination and skill of the designers and programmers tasked with bringing your vision to life, there are solutions that offer a solid set of customization options. As customization becomes a key desire for businesses looking at website builders to create their sites, more website builders are allowing those with coding skills to create their own alterations to the templates and layouts provided by the software. One of the options available to those with coding knowledge is the ability to create a members area. This is valuable for membership sites, which require members to have a separate area walled off by a payment gateway.

Mobile Optimized – As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site.

Potential Issues with Website Builder Software

While website builder software is a fantastic tool that opens the door for companies and individuals looking to build a legitimate online presence, it is not without issues. Some of the most glaring issues, issues which are addressed to varying degrees by different solutions, include the isolated nature of most builders, the lack of freedom associated with the free offerings, a tendency towards the generic, and the potential loss of SEO-driven content.

Isolated Solution – Website builder software tends to lack the ease of integration with analytics and third-party applications designed to enhance the capabilities of your website that custom-built sites may offer. More website builders are starting to offer integration with Google Analytics at the very least, but there are many other third-party analytics applications that you could use with a custom-built website to enable you to squeeze as much information and value out of your site as possible.

Lack of Domain Ownership – There are many website builders which offer a free domain site builder. A free website and free domain name sound fantastic, but the catch comes in the lack of ownership of your site. Should you want to switch over to a new domain, you’ll likely lose all of the SEO you’ve built into your content and have to start from scratch.

Lack of Originality – There are hundreds of millions of sites on the internet that have been designed and published using website builder software. While there are a variety of templates and customization options built into the quality website builders, the fact that so many sites are built using the same application means that your website will have the same feel as thousands of others. This is being addressed somewhat by newer website builders, which are allowing users to customize by uploading their own HTML code or by opening up the existing templates to extreme alterations, widening the breadth of arrangement possibilities.

Absence of SEO – Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.