Wix Pricing Overview

Yes. According to G2 data, Wix offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Wix pricing in 2026 starts at $17.00 and can reach $159.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Wix's official pricing page for the most current details.

According to G2 reviewers, Wix's pricing is best suited for small businesses, freelancers, and non-technical users who need a professional website without hiring a developer. The overwhelming majority of G2 reviewers come from small businesses with 50 or fewer employees, spanning industries like marketing, design, health and wellness, restaurants, and non-profits. G2 users in these segments consistently praise Wix's entry-level and mid-tier plans as affordable and accessible. Wix's Core plan at $29 per month suits small businesses needing eCommerce and scheduling, while the Light plan at $17 per month fits informational or portfolio sites. Enterprise users on G2 note Wix's limitations for complex, large-scale requirements.

Wix's free plan provides a subdomain-only URL, 500MB storage, basic AI and drag-and-drop tools, and one site collaborator, but includes Wix branding on the site. G2 reviewers consistently cite the Wix branding and lack of a custom domain as the primary limitations driving upgrades. Wix's paid plans starting at $17 per month unlock a free custom domain for one year, expanded storage, 24/7 customer support, and additional collaborators. Higher tiers like Wix's Core and Business plans add eCommerce, payment processing, scheduling tools, and marketing suites. G2 users note that advanced features such as analytics and eCommerce are only accessible on paid tiers, making upgrades necessary for serious business use.

G2 reviewers give Wix an average rating of 4.5 out of 5, suggesting strong overall satisfaction, though pricing concerns appear frequently across reviews. Many G2 users praise Wix as cost-effective compared to hiring a web developer, with reviewers noting it saves thousands in development costs. However, a recurring theme in G2 reviews is that costs escalate quickly once add-ons, apps, and domain renewals are factored in. Several G2 reviewers also flag that renewal pricing increases year over year. Some reviewers mention switching to WordPress for cost savings on larger projects. For simple websites and small businesses, G2 users generally consider Wix good value, but budget-conscious users should account for cumulative add-on costs.