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Wix

By Wix

4.2 out of 5 stars

How would you rate your experience with Wix?

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Wix Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of Wix, finding it intuitive and straightforward for building websites effortlessly. (62 mentions)
Users find Wix's easy creation process highly beneficial, enabling even novices to build attractive websites effortlessly. (26 mentions)
Users find Wix's simplicity enjoyable, making website creation effortless even for those with minimal technical skills. (23 mentions)
Users appreciate the comprehensive features of Wix, enjoying its user-friendly setup and diverse customization options. (21 mentions)
Users value the customization options in Wix, allowing for tailored solutions despite some limitations in advanced features. (20 mentions)
Users value the customizability of Wix, enabling effortless creation of unique and professional websites. (18 mentions)
Users praise Wix for its ease of creation, enabling effortless website design with minimal coding required. (18 mentions)
Users commend Wix for its easy integration, enabling quick setup and smooth implementation of advanced features. (17 mentions)
Users find the expensive pricing of Wix to be a drawback, impacting overall satisfaction and value. (18 mentions)
Users express frustration over limited customization options in Wix, impacting design flexibility and functionality. (18 mentions)
Users express concerns over pricing issues, citing hidden fees and inflexible payment plans as major frustrations. (14 mentions)
Users find Wix has limited templates, lacking diversity and options compared to more flexible web design platforms. (11 mentions)
Users report experiencing horrible customer support from Wix, complicating their attempts to resolve issues and cancel services. (11 mentions)

Top Pros or Advantages of Wix

1. Ease of Use
Users love the ease of use of Wix, finding it intuitive and straightforward for building websites effortlessly.
See 62 mentions

See Related User Reviews

AC

Andrew C.

Small-Business (50 or fewer emp.)

1.0/5

"Loved it until I started using the SEO"

What do you like about Wix?

I liked the ease of the website functionality and real time updates.

NP

Nahid P.

Enterprise (> 1000 emp.)

5.0/5

"Website creation is so much easy with this platform"

What do you like about Wix?

It's a platform on which one can easily build websites, stores, or markets. No coding needed! Plus, they provide heaps of free tools and designs to ma

2. Easy Creation
Users find Wix's easy creation process highly beneficial, enabling even novices to build attractive websites effortlessly.
See 26 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Have been using wix for years. Best software to create a website for your business"

What do you like about Wix?

Easy and simple to use. Have created multiple websites using wix. As someone with not much experience setting up domains and websites, they made the p

Ja'net Y.
JY

Ja'net Y.

Small-Business (50 or fewer emp.)

4.5/5

"Wix is great for inexperienced website developers"

What do you like about Wix?

Wix website creation is easy to use for non-website developers. The array of templates Wix can be used as a guide for website creation.

3. Simple
Users find Wix's simplicity enjoyable, making website creation effortless even for those with minimal technical skills.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Have been using wix for years. Best software to create a website for your business"

What do you like about Wix?

Easy and simple to use. Have created multiple websites using wix. As someone with not much experience setting up domains and websites, they made the p

NP

Nahid P.

Enterprise (> 1000 emp.)

5.0/5

"Website creation is so much easy with this platform"

What do you like about Wix?

It's a platform on which one can easily build websites, stores, or markets. No coding needed! Plus, they provide heaps of free tools and designs to ma

4. Features
Users appreciate the comprehensive features of Wix, enjoying its user-friendly setup and diverse customization options.
See 21 mentions

See Related User Reviews

Arkajit D.
AD

Arkajit D.

Small-Business (50 or fewer emp.)

4.0/5

"Wix review"

What do you like about Wix?

Wix is really helpful as it hosts multiple features

tejashri p.
TP

tejashri p.

Small-Business (50 or fewer emp.)

5.0/5

"No code solution for a fully customized way to bring your business online"

What do you like about Wix?

Wix helps new businesses like me to bring our personal brand into reality. I was able to customize my website with blog integration and e commerce sho

5. Customization
Users value the customization options in Wix, allowing for tailored solutions despite some limitations in advanced features.
See 20 mentions

See Related User Reviews

Dave M.
DM

Dave M.

Small-Business (50 or fewer emp.)

0.0/5

"Fraudulent renewal scams - and way harder to use than Webflow or Tilda"

What do you like about Wix?

It's become a fully-integrated marketing platform (lite version)... so if you need bare minimum CRM, email marketing, shopping cart, etc. with a no-co

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Limited Customization and Frustrating Cancellation Experience with Wix"

What do you like about Wix?

If you don't need any customization, Wix can be appealing. But, I found it to not have many options.

6. Customizability
Users value the customizability of Wix, enabling effortless creation of unique and professional websites.
See 18 mentions

See Related User Reviews

Swastik Swoyaam M.
SM

Swastik Swoyaam M.

Small-Business (50 or fewer emp.)

5.0/5

"A solid 10/10 platform for any business opting for online presence"

What do you like about Wix?

Wix has a vast number of functionalities that make it such a pleasure to use. Its like the cloud manager of our organisation from where we can manage

Shelaqgh O.
SO

Shelaqgh O.

Small-Business (50 or fewer emp.)

5.0/5

"With its new AI integration, Wix has officially reached rock star status"

What do you like about Wix?

The website templates are stunning, easy to use & customise, and responsive on all devices, but the AI website builder is the shtz, it lets you ed

7. Ease of Creation
Users praise Wix for its ease of creation, enabling effortless website design with minimal coding required.
See 18 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Have been using wix for years. Best software to create a website for your business"

What do you like about Wix?

Easy and simple to use. Have created multiple websites using wix. As someone with not much experience setting up domains and websites, they made the p

NP

Nahid P.

Enterprise (> 1000 emp.)

5.0/5

"Website creation is so much easy with this platform"

What do you like about Wix?

It's a platform on which one can easily build websites, stores, or markets. No coding needed! Plus, they provide heaps of free tools and designs to ma

8. Easy Integration
Users commend Wix for its easy integration, enabling quick setup and smooth implementation of advanced features.
See 17 mentions

See Related User Reviews

Beth L.
BL

Beth L.

Small-Business (50 or fewer emp.)

5.0/5

"I've done two different sites in Wix and I love it."

What do you like about Wix?

Wix is very user-friendly. You don't have to know a whole lot about building websites. They basically hold your hand through the process and make it e

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Simple compared to others"

What do you like about Wix?

I'm a compulsive do-it-yourselfer and started with wordpress based on it's full function list but damn, it was confusing and I got way too impatient.

Top Cons or Disadvantages of Wix

1. Expensive
Users find the expensive pricing of Wix to be a drawback, impacting overall satisfaction and value.
See 18 mentions

See Related User Reviews

Srinivas R.
SR

Srinivas R.

Mid-Market (51-1000 emp.)

5.0/5

"Wix Quick Start CMS"

What do you dislike about Wix?

SEO pricing is steep after a point plugin ecosystem is not so mature

Joanna S.
JS

Joanna S.

Small-Business (50 or fewer emp.)

3.5/5

"Intuitive Design Platform with some Cool Website Components"

What do you dislike about Wix?

The pricing structure needs work, it is quite expensive but the cost will occasionally drop at certain points of the year. I would also like to se

2. Limited Customization
Users express frustration over limited customization options in Wix, impacting design flexibility and functionality.
See 18 mentions

See Related User Reviews

OR

Oliver R.

Small-Business (50 or fewer emp.)

3.0/5

"Good for basic needs and limited website skills"

What do you dislike about Wix?

The plug-ins are limited and you need to use Wix compatible plug-ins. Not as much freedom to create a really good website

Dave M.
DM

Dave M.

Small-Business (50 or fewer emp.)

0.0/5

"Fraudulent renewal scams - and way harder to use than Webflow or Tilda"

What do you dislike about Wix?

All of their tech is okay but not great. For example: their email marketing is okay but not as good as Mailchimp/competitors that specialize in email,

3. Pricing Issues
Users express concerns over pricing issues, citing hidden fees and inflexible payment plans as major frustrations.
See 14 mentions

See Related User Reviews

Srinivas R.
SR

Srinivas R.

Mid-Market (51-1000 emp.)

5.0/5

"Wix Quick Start CMS"

What do you dislike about Wix?

SEO pricing is steep after a point plugin ecosystem is not so mature

NP

Nahid P.

Enterprise (> 1000 emp.)

5.0/5

"Website creation is so much easy with this platform"

What do you dislike about Wix?

I really don't like the extra for transferring my domain by myself. I prefer a more flexible payment option, such as monthly, rather than yearly subsc

4. Limited Templates
Users find Wix has limited templates, lacking diversity and options compared to more flexible web design platforms.
See 11 mentions

See Related User Reviews

Srinivas R.
SR

Srinivas R.

Mid-Market (51-1000 emp.)

5.0/5

"Wix Quick Start CMS"

What do you dislike about Wix?

SEO pricing is steep after a point plugin ecosystem is not so mature

Dave M.
DM

Dave M.

Small-Business (50 or fewer emp.)

0.0/5

"Fraudulent renewal scams - and way harder to use than Webflow or Tilda"

What do you dislike about Wix?

All of their tech is okay but not great. For example: their email marketing is okay but not as good as Mailchimp/competitors that specialize in email,

5. Poor Customer Support
Users report experiencing horrible customer support from Wix, complicating their attempts to resolve issues and cancel services.
See 11 mentions

See Related User Reviews

AC

Andrew C.

Small-Business (50 or fewer emp.)

1.0/5

"Loved it until I started using the SEO"

What do you dislike about Wix?

I started using the SEO and they are TERRIBLE. They don't back it up and allow you to set it up but then if it does not work...the blame it on Google

Dave M.
DM

Dave M.

Small-Business (50 or fewer emp.)

0.0/5

"Fraudulent renewal scams - and way harder to use than Webflow or Tilda"

What do you dislike about Wix?

All of their tech is okay but not great. For example: their email marketing is okay but not as good as Mailchimp/competitors that specialize in email,

Wix Reviews (1,780)

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Wix Reviews (1,780)

View 4 Video Reviews
4.2
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G2 reviews are authentic and verified.
Mukesh K.
MK
BDE and QA
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Drag-and-Drop Editor Makes Website Building Effortless"
What do you like best about Wix?

The best thing is definitely the drag-and-drop editor. I am NOT a coding person at all—zero coding knowledge—but I launched my whole site myself. I could place pictures and text exactly where I wanted them, which is a big deal for my brand look. Review collected by and hosted on G2.com.

What do you dislike about Wix?

My site can be kinda sluggish sometimes, especially on mobile, which I worry about for SEO. And when you start needing the good stuff, like e-commerce features or extra apps, the pricing jumps up way more than I first thought. It gets expensive fast. Review collected by and hosted on G2.com.

Javier C.
JC
Full Stack developer
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Use Wix for your Portfolio"
What do you like best about Wix?

Help to make the website faster. Also, in the short term, I use it to create my portfolio, and it works well, because it was created in a month, which helps a lot to create the link on Wix Review collected by and hosted on G2.com.

What do you dislike about Wix?

Well, you are working on Wix, and if you do not have the premium version, they ask you a lot, even on your work, so that is something I do not like. Also that WIX is not too good at integrating code; on the other hand, you can not create code. The best way to use if interact with HTML and CSS and move things around Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
AA
Small-Business (50 or fewer emp.)
"Limited Customization and Frustrating Cancellation Experience with Wix"
What do you like best about Wix?

If you don't need any customization, Wix can be appealing. But, I found it to not have many options. Review collected by and hosted on G2.com.

What do you dislike about Wix?

This was absolutely the worst company I have worked with to aid my business. After 5 years of using them, I still never had a working version of the website I was trying to create. It was a waste of money, and when I tried to cancel my account, they made me jump through so many hopes instead of making it easy to delete and cancel the account. I choose to sign up for 3 year terms, assuming that I could cancel at any time and be prorated the difference as a refund, they would not issue me a refund even though I had 2 years left on my plan. It's just going to go to waste now. They had horrible customer support. Review collected by and hosted on G2.com.

Ayush A.
AA
Administration Lead
Mid-Market (51-1000 emp.)
"Wix Website Builder Review"
What do you like best about Wix?

This software has been great to design websites for client it has great features for blogging and marketing making it simple for us to work on it. The websites are highly customizable and easy to manage and deploy. The platform is easy to use as well Review collected by and hosted on G2.com.

What do you dislike about Wix?

The AI that creates the website needs to be much more fast and simple to use. Also the domain connection is not smooth needs improvement. The website sometimes has slow loading speeds hampering the experience of users Review collected by and hosted on G2.com.

Kathy N.
KN
"Reliable Platform with Helpful Support"
What do you like best about Wix?

I really appreciate that Wix makes it easy to look at the billing history, which is crucial for managing my business finances efficiently. I am quite pleased with the customer service offered by Wix, having had a positive experience during a chat with Valentina, who explained billing questions effectively. The platform is somewhat easy to use, making it accessible for managing my business without too much complexity. Additionally, I value the resources available on Wix, which support my business operations effectively. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I find that Wix could be more user-friendly for beginners. It would be beneficial to have a more structured step-by-step process to assist new users in navigating and setting up their websites. Some aspects of the website could also be improved to enhance the user experience for those who are not as tech-savvy. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
AW
Small-Business (50 or fewer emp.)
"User-Friendly Platform with Excellent Support and Customization"
What do you like best about Wix?

I enjoy working with the Wix platform because it is user-friendly and offers a wide range of customizable features. While their AI help feature isn't flawless, I find it to be very helpful about 90% to 95% of the time. What stands out to me most about Wix is their customer support, which has always been friendly and quick to assist. I've been using the platform for about a year now, and I find it easy to integrate both the blog and newsletter features. Overall, using Wix has been a great experience. Since I am new to website building, I can't really compare its ease of use to other providers. Nevertheless, I am very satisfied with how Wix operates and with the integration of its various marketing features. Review collected by and hosted on G2.com.

What do you dislike about Wix?

What I find least helpful about the Wix platform are certain restrictions when creating blog posts. For example, I am unable to add social media icons, and there are also some constraints when it comes to designing custom buttons. Review collected by and hosted on G2.com.

UpDog P.
UP
Owner/Operator
Small-Business (50 or fewer emp.)
"Wix’s Dynamic Pages Fail to Index — A Costly Problem for Small Businesses"
What do you like best about Wix?

The drag-and-drop editor is intuitive, and the template selection gave me a strong starting point. For a small business owner, it’s helpful that everything from hosting to SSL to mobile responsiveness is included in one package. I also liked the ability to use CMS collections for service area pages, since it promised scalability without needing to duplicate dozens of static pages. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Unfortunately, Wix has serious problems with dynamic CMS pages and SEO indexing. For over a month, my business’s dynamic service pages have failed to index in Google, making me essentially invisible in search. Support confirmed this was a platform bug but could not provide a resolution timeline. I was first told it would be fixed by a certain date, which was missed, and later told there is no ETA at all. There is no compensation for lost business, no real escalation path, and contradictory information (e.g., being promised a supervisor call only to be told later that supervisors don’t take calls). For a platform marketed to small businesses, the lack of reliability, transparency, and accountability has been extremely damaging. Review collected by and hosted on G2.com.

Shelaqgh O.
SO
Digital Marketing
Marketing and Advertising
Small-Business (50 or fewer emp.)
"With its new AI integration, Wix has officially reached rock star status"
What do you like best about Wix?

The website templates are stunning, easy to use & customise, and responsive on all devices, but the AI website builder is the shtz, it lets you edit and tweek the design as it creates your site from a few questions you answered, The AI marketing agent takes care of the on-page SEO for you, right down to adding Meta tags and Structured data markups so the bots can read your site easily, it writes content for relevant blogs, creates and posts social posts, creates and sends email campaigns, and optimizes your site for top SEO results Review collected by and hosted on G2.com.

What do you dislike about Wix?

Wix is not clear and upfront about the payment changes and future rules that unfold when one renews their annual website subscription package purchased the previous year Review collected by and hosted on G2.com.

EH
"Outstanding Support with Smooth Site Management"
What do you like best about Wix?

I really appreciate the outstanding customer support at Wix. Without their assistance, I wouldn't have been able to effectively develop my website or create my book. I've been particularly impressed with Matthew from the support staff, who has demonstrated expertise beyond any I've encountered before. I'm also looking forward to utilizing Wix for creating videos. The dedication and helpfulness of the support team have made them my favorite aspect of using Wix. I am totally grateful to Matthew. He went above expertise. He knew more than any other software tech I have seen. THANK YOU MATTHEW! He did a truly AMAZING job above and beyond. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I have a very hard time finding the chat with a live person. I go through the chatbot, but I get very confused and don't understand a lot of its answers. Being not very computer savvy, I find it challenging. If there would be a way to go directly to a live chat from the toolbar, it would make things so much easier. I spend about half an hour just trying to locate and go through questions to get a live chat representative. Other than that, WIX is PERFECT. Review collected by and hosted on G2.com.

Jamie H.
JH
"Highly Intuitive, Flexibly Designed, and Stellar Support"
What do you like best about Wix?

I have been genuinely impressed with Wix due to its intuitive and complete toolset, allowing me the flexibility to create exactly what I envisioned. Wix’s platform is incredibly user-friendly, which made my transition from using MS Front Page much smoother than anticipated. I'm particularly fond of how the AI chat support within Wix works exceptionally well, saving me considerable time and effort. The tutoring videos have been invaluable, providing clear guidance that has enhanced my expertise with the platform. Additionally, Wix stands out for its superior capabilities compared to other web design options such as Wordpress, particularly in terms of producing aesthetically pleasing websites. I appreciate the platform’s versatility, enabling me to follow my creative instincts without technical limitations. The true highlight for me, however, has been the outstanding customer support. On two occasions, speaking with real human representatives significantly eased my navigation issues; they were incredibly skilled communicators. The ease of integrating graphics and photos, with the editing flexibility for elements like buttons and frames, is another fantastic feature of Wix. I also value that Wix caters to modern needs by allowing seamless creation and editing for different device views, ensuring my site looks excellent across desktops, tablets, and smartphones. The effortless way it enabled audio file integration for my project was a big win for me. Overall, the great tools, comprehensive flexibility, and exceptional AI and customer support make me rate Wix highly and enthusiastically recommend it. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Nothing comes to mind. Review collected by and hosted on G2.com.