# Best Enterprise Website Builder Software

  *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)*

   Products classified in the overall Website Builder category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Website Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Website Builder category.

In addition to qualifying for inclusion in the Website Builder Software category, to qualify for inclusion in the Enterprise Business Website Builder Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Category Overview

**Total Products under this Category:** 637


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,700+ Authentic Reviews
- 637+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

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### Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=619&secure%5Bdisplayable_resource_id%5D=619&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=619&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4941&secure%5Bresource_id%5D=619&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwebsite-builder%2Fmid-market&secure%5Btoken%5D=fde18322d27706f37228d4b6000f9b205ccb52ec3e775e72365588a74a27beea&secure%5Burl%5D=https%3A%2F%2Fwww.contentful.com%2Fproducts%2Fpersonalization%2F%3Fnt_experiences%3D9BZdShPA4TYFUwHsEmNZi%3D0%26utm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfy27-q1-global-inbound_competitor&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Canva](https://www.g2.com/products/canva/reviews)
  Canva is an end-to-end AI-powered visual communication and collaboration platform empowering everyone in the world to design everything from presentations to infographics, videos, documents, websites, social media graphics and more. With pre-templated designs and thousands of stock images, videos, soundtracks, and fonts, Canva is a simple way to create visual content at scale. Canva is available on the web, iOS and Android.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 6,196

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Customer Support:** 8.6/10 (Category avg: 8.6/10)
- **Content Management:** 8.0/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Canva](https://www.g2.com/sellers/canva)
- **Company Website:** https://www.canva.com/
- **Year Founded:** 2012
- **HQ Location:** Sydney
- **Twitter:** @canva (337,930 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2850862/ (13,716 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 66% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1742 reviews)
- Templates (1264 reviews)
- Features (1145 reviews)
- Easy Creation (1062 reviews)
- Template Availability (1055 reviews)

**Cons:**

- Limited Features (585 reviews)
- Limited Options (560 reviews)
- Missing Features (498 reviews)
- Expensive (473 reviews)
- Limited Customization (451 reviews)

  ### 2. [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and video conferencing into a unified platform. This suite of applications is tailored for businesses, educational institutions, and individuals looking to enhance their communication and collaboration efforts, all while leveraging the power of Google’s artificial intelligence. Targeted at a diverse audience, Google Workspace caters to teams of all sizes, from small startups to large enterprises. It is particularly beneficial for remote teams and organizations that prioritize collaboration across different locations. The platform supports various use cases, including project management, team communication, document sharing, and virtual meetings, making it an ideal choice for professionals who need to work together efficiently, regardless of their physical location. One of the key features of Google Workspace is its seamless integration of applications such as Gmail, Google Meet, Google Drive, and Google Docs. This interconnectedness allows users to switch effortlessly between tasks, whether they are sending emails, participating in video calls, or collaborating on documents in real-time. The AI capabilities embedded within the platform enhance user experience by providing smart suggestions, automating repetitive tasks, and improving search functionalities, ultimately saving time and increasing productivity. Additionally, Google Workspace prioritizes security and data protection, offering robust features such as two-factor authentication, advanced phishing protection, and customizable access controls. These measures ensure that sensitive information remains secure while allowing teams to collaborate freely. The platform also supports third-party integrations, enabling users to connect their favorite applications and tools, further enhancing their workflow. In summary, Google Workspace stands out in the productivity software category by providing a holistic approach to collaboration. Its user-friendly interface, combined with powerful AI-driven features and strong security protocols, makes it a valuable tool for anyone looking to improve their work processes and foster effective teamwork. Whether for managing projects, communicating with colleagues, or sharing files, Google Workspace is designed to meet the diverse needs of its users, making it an essential resource in today’s digital workplace.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 45,328

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Customer Support:** 8.4/10 (Category avg: 8.6/10)
- **Content Management:** 8.8/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Student, Teacher
  - **Top Industries:** Information Technology and Services, Education Management
  - **Company Size:** 46% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2240 reviews)
- Team Collaboration (1359 reviews)
- Integrations (1270 reviews)
- Features (1152 reviews)
- Intuitive (1070 reviews)

**Cons:**

- Missing Features (910 reviews)
- Limited Features (843 reviews)
- Lacking Features (503 reviews)
- Lack of Features (351 reviews)
- Limited Customization (347 reviews)

  ### 3. [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews)
  Content Hub provides tools to create, manage, and personalize content across the entire customer journey, addressing the modern challenge of producing high-volume, multi-channel, personalized content at scale. Core Value Proposition: Content Hub addresses three critical content challenges: creating sufficient content volume to support multi-channel strategies, managing content assets and permissions across distributed teams, and personalizing content at scale. The role of content has evolved beyond just a lead generation tool– marketers need to create more content than ever before, distribute it across more channels at more points in the customer journey, and make it highly personal to the buyer. Key Capabilities: Content Creation Tools: Content Hub provides website page builders, blog editors, landing page creators, and asset management systems within a unified platform, enabling content production without switching between multiple tools. Multi-Channel Distribution: The platform enables content publishing across websites, blogs, landing pages, and email from a single content library with consistent brand management and asset reuse. Personalization at Scale: Content Hub includes dynamic content functionality that adapts page elements, messaging, and calls-to-action based on visitor attributes, behavior, and customer journey stage. This enables personalization without creating separate page versions for each audience segment. Content Management: The platform provides tools that help marketing teams coordinate content production, maintain quality standards, and measure effectiveness. Content Hub vs. Alternatives: Unlike standalone content management systems lacking marketing context, Content Hub operates on the HubSpot CRM platform, enabling content personalization based on customer data. This connection between content and customer data enables relevant experiences traditional CMS platforms cannot deliver. Content Hub eliminates the need to purchase and integrate separate tools for website management, landing pages, blog hosting, and asset storage by providing these capabilities within the HubSpot ecosystem. Who Should Use Content Hub: Content Hub serves marketing teams producing content across multiple channels and journey stages, content managers coordinating distributed content production, and organizations requiring content personalization based on customer behavior. The platform scales content operations from small marketing teams to enterprise content organizations. Outcome: With Content Hub, marketers get everything they need to create and manage personalized content experiences across the customer journey at scale, shifting from reactive content production to strategic content programs.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,883

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Customer Support:** 8.7/10 (Category avg: 8.6/10)
- **Content Management:** 8.9/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.8/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://www.HubSpot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,747 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 53% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (240 reviews)
- Content Management (122 reviews)
- Features (101 reviews)
- Easy Creation (89 reviews)
- Intuitive (81 reviews)

**Cons:**

- Limited Customization (56 reviews)
- Learning Curve (51 reviews)
- Lack of Customization (37 reviews)
- Expensive (35 reviews)
- Confusing Interface (29 reviews)

  ### 4. [Wix](https://www.g2.com/products/wix/reviews)
  Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,808

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.7/10)
- **Customer Support:** 8.4/10 (Category avg: 8.6/10)
- **Content Management:** 8.4/10 (Category avg: 8.5/10)
- **Marketing Tools:** 7.8/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Wix](https://www.g2.com/sellers/wix)
- **Company Website:** https://www.wix.com/
- **Year Founded:** 2006
- **HQ Location:** Tel Aviv
- **Twitter:** @Wix (389,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/97250/ (7,648 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 79% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (99 reviews)
- Customer Support (50 reviews)
- Customization (38 reviews)
- Design Appreciation (38 reviews)
- User-Friendly (37 reviews)

**Cons:**

- Expensive (28 reviews)
- Limited Customization (28 reviews)
- Pricing Issues (20 reviews)
- Poor Customer Support (17 reviews)
- Slow Loading (16 reviews)

  ### 5. [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  WordPress.com offers everything you need to build and grow any website–all in one place. See why more than 160 million websites trust WordPress.com to be their home on the web.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,658

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Customer Support:** 8.1/10 (Category avg: 8.6/10)
- **Content Management:** 8.8/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @automattic (57,093 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/58194/ (4,058 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 65% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (229 reviews)
- Plugins (98 reviews)
- Easy Creation (95 reviews)
- Simple (74 reviews)
- No Coding (72 reviews)

**Cons:**

- Plugin Issues (94 reviews)
- Expensive (58 reviews)
- Limited Customization (57 reviews)
- Pricing Issues (45 reviews)
- Security Issues (37 reviews)

  ### 6. [Webflow](https://www.g2.com/products/webflow/reviews)
  Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leading brands demand. With a visual, composable CMS at its core, Webflow unites marketers, designers, and developers on a single platform built for performance and precision. Built for the intelligent web era, Webflow combines AI-powered creation, automation, and optimization to help companies drive measurable growth and deliver high-performing digital experiences, anywhere their brand lives. Today, more than 300,000 of the world’s leading companies and over 2,000 Certified Webflow Partners trust Webflow to power exceptional, enterprise-grade web experiences at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 967

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Customer Support:** 8.2/10 (Category avg: 8.6/10)
- **Content Management:** 8.5/10 (Category avg: 8.5/10)
- **Marketing Tools:** 7.0/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Webflow](https://www.g2.com/sellers/webflow)
- **Company Website:** https://webflow.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, California
- **Twitter:** @webflowapp (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3502352/ (1,641 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Graphic Designer
  - **Top Industries:** Design, Marketing and Advertising
  - **Company Size:** 69% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (278 reviews)
- Design Flexibility (180 reviews)
- Features (170 reviews)
- Intuitive (166 reviews)
- Flexibility (152 reviews)

**Cons:**

- Learning Curve (109 reviews)
- Limited Features (105 reviews)
- Missing Features (97 reviews)
- Expensive (82 reviews)
- Steep Learning Curve (80 reviews)

  ### 7. [Squarespace](https://www.g2.com/products/squarespace/reviews)
  Squarespace makes beautiful products to help people with creative ideas succeed. Our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,116

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Customer Support:** 8.4/10 (Category avg: 8.6/10)
- **Content Management:** 8.6/10 (Category avg: 8.5/10)
- **Marketing Tools:** 7.7/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Squarespace](https://www.g2.com/sellers/squarespace)
- **Year Founded:** 2003
- **HQ Location:** New York
- **Twitter:** @squarespace (138,430 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/265314/ (2,073 employees on LinkedIn®)
- **Ownership:** NYSE: SQSP

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 85% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (24 reviews)
- Templates (12 reviews)
- Intuitive (11 reviews)
- Design Quality (8 reviews)
- Customizability (7 reviews)

**Cons:**

- Limited Customization (8 reviews)
- Expensive (7 reviews)
- Integration Issues (4 reviews)
- Limited Flexibility (4 reviews)
- Limited Templates (4 reviews)

  ### 8. [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews)
  Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 473

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Customer Support:** 6.3/10 (Category avg: 8.6/10)
- **Content Management:** 8.2/10 (Category avg: 8.5/10)
- **Marketing Tools:** 7.1/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Block](https://www.g2.com/sellers/block)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @Square (309,907 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/joinblock/ (13,211 employees on LinkedIn®)
- **Ownership:** NYSE:SQ

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 75% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Features (3 reviews)
- Integrations (3 reviews)
- Drag (2 reviews)
- Drag-and-Drop Functionality (2 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Missing Features (3 reviews)
- Limited Features (2 reviews)
- Competition Issues (1 reviews)
- Complexity (1 reviews)

  ### 9. [Microsoft Power Pages](https://www.g2.com/products/microsoft-power-pages/reviews)
  Microsoft Power Pages is a low-code development and hosting platform that leverages AI technology to build business-centric websites. It is suitable for both low-code makers and professional developers. With its intuitive, visual experience, users can design, configure, and publish their sites for desktop and mobile. The platform offers a range of customizable templates to cater to unique business needs, and users can also add advanced capabilities with Visual Studio Code. To model and visualize business data, the platform provides a data workspace. Power Pages ensures enterprise-grade security and site management with role-based access controls. Additionally, being a part of Power Platform, Power Pages offers streamlining of business processes and automation of workflows all through one comprehensive platform.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 42

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Customer Support:** 7.8/10 (Category avg: 8.6/10)
- **Content Management:** 7.9/10 (Category avg: 8.5/10)
- **Marketing Tools:** 3.3/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,105,844 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 42% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Drag-and-Drop Functionality (3 reviews)
- Easy Creation (3 reviews)
- Integrations (3 reviews)
- Simple (2 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Steep Learning Curve (2 reviews)
- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Not User-Friendly (1 reviews)

  ### 10. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,179

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Customer Support:** 9.2/10 (Category avg: 8.6/10)
- **Content Management:** 9.0/10 (Category avg: 8.5/10)
- **Marketing Tools:** 9.2/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,254 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

  ### 11. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5,181

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Customer Support:** 8.7/10 (Category avg: 8.6/10)
- **Content Management:** 8.8/10 (Category avg: 8.5/10)
- **Marketing Tools:** 9.2/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (239,030 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,591 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (250 reviews)
- Email Marketing (199 reviews)
- Email Management (131 reviews)
- Features (125 reviews)
- Easy Creation (119 reviews)

**Cons:**

- Expensive (81 reviews)
- Limited Features (58 reviews)
- Missing Features (55 reviews)
- Learning Curve (46 reviews)
- Limited Customization (40 reviews)

  ### 12. [Duda](https://www.g2.com/products/duda/reviews)
  Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code platform enables agencies and SaaS companies to reach higher productivity and unprecedented growth with an extensive range of capabilities spanning ecommerce, client management, SEO, automation, and white labeling.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 745

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Customer Support:** 9.4/10 (Category avg: 8.6/10)
- **Content Management:** 8.7/10 (Category avg: 8.5/10)
- **Marketing Tools:** 7.7/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Duda](https://www.g2.com/sellers/duda)
- **Company Website:** https://www.duda.co/
- **Year Founded:** 2009
- **HQ Location:** Palo Alto, CA
- **Twitter:** @DudaPlatform (14,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/duda/ (422 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Design
  - **Company Size:** 87% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (155 reviews)
- Customer Support (98 reviews)
- Easy Creation (81 reviews)
- Features (69 reviews)
- Intuitive (56 reviews)

**Cons:**

- Limited Customization (47 reviews)
- Limited Features (45 reviews)
- Missing Features (34 reviews)
- Lack of Customization (28 reviews)
- Learning Curve (24 reviews)

  ### 13. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,094

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Customer Support:** 9.7/10 (Category avg: 8.6/10)
- **Content Management:** 8.9/10 (Category avg: 8.5/10)
- **Marketing Tools:** 9.1/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (58 reviews)
- Helpful (39 reviews)
- Features (34 reviews)
- Email Marketing (32 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (16 reviews)
- Missing Features (16 reviews)
- Limited Features (14 reviews)
- Pricing Issues (13 reviews)

  ### 14. [Zoomforth](https://www.g2.com/products/zoomforth/reviews)
  Zoomforth is a content experience platform that enables businesses and teams of any size to create engaging, trackable microsites without the need for coding. Its intuitive drag-and-drop editor and customizable templates allow users to design professional, on-brand microsites quickly and efficiently. For those without the time or resources to build their own sites, Zoomforth also offers a professional design service to create customized microsites on your behalf. Key Features: User-Friendly Site Editor: The platform offers an easy-to-use drag-and-drop interface, enabling the creation of media-rich websites that incorporate images, videos, interactive elements, and more. Custom Branding: Built-in branding tools ensure that all microsites align with your company's visual identity, maintaining consistency across all digital touchpoints. Mobile Responsiveness: Microsites are automatically optimized for viewing on mobile devices and tablets, providing a seamless experience for users across all platforms. Collaboration Tools: Teams of any size can work together on microsites with built-in collaboration features, enabling multiple stakeholders to review, comment, and approve content efficiently. Multilingual Capabilities: Sites can be translated into any language, ensuring a global reach and improved accessibility for international audiences. Accessibility Features: Designed to meet accessibility standards, Zoomforth ensures that microsites are inclusive and usable by all individuals, including those with disabilities. Analytics and Tracking: Zoomforth provides real-time data analytics, allowing you to monitor visitor engagement, understand content performance, and refine your approach to boost response rates. Enterprise-Grade Security & Compliance: The platform is fully compliant with GDPR, CCPA, and other data protection regulations, featuring SOC 2 Type II certification and access control measures to secure sensitive content. Professional Design Service: If your team lacks the time or resources to create a microsite, Zoomforth’s expert design team can build a fully customized site for you. Benefits: Suitable for Teams of Any Size: Whether you’re a small business, a growing startup, or a large enterprise, Zoomforth is flexible and scalable to fit your needs. Enhanced Engagement: By delivering interactive and visually appealing content, Zoomforth helps capture and retain audience attention, leading to improved engagement metrics. Accelerated Content Delivery: The platform’s ready-to-use templates and user-friendly design tools enable rapid creation and deployment of microsites, reducing time-to-market for campaigns and proposals. Seamless Team Collaboration: The ability for teams to collaborate in real-time streamlines content creation and approval processes. Global Reach: Built-in translation features make it easy to adapt microsites for different languages and regions. Accessibility for All: Compliance with accessibility standards ensures inclusivity, making sites usable by individuals with diverse needs. Data Security & Privacy Compliance: With robust security protocols and strict adherence to data protection laws, Zoomforth ensures that sensitive information remains secure. Expert Support & Design Services: If you prefer not to build the microsites yourself, Zoomforth’s design team can create a polished, high-quality microsite tailored to your brand and objectives. Summary: Zoomforth is a powerful, user-friendly platform for creating customizable and secure microsites. Whether you’re a small team or a global enterprise, it offers tools for collaboration, accessibility, security, and multilingual support. With the option of professional design services, businesses can create engaging digital experiences with or without in-house resources.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Customer Support:** 9.1/10 (Category avg: 8.6/10)
- **Content Management:** 8.3/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.8/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Zoomforth](https://www.g2.com/sellers/zoomforth)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, California
- **Twitter:** @Zoomforth (465 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2531291/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Consultant
  - **Top Industries:** Management Consulting, Marketing and Advertising
  - **Company Size:** 71% Enterprise, 20% Mid-Market


  ### 15. [CRMOne](https://www.g2.com/products/crmone/reviews)
  The lack of a centralised CRM system can result in data disorganisation, ineffective communication, missed sales opportunities and limited customer insights. Many small to mid sized companies struggle with managing customer relationships without paying the hefty price of different essential features, or multiple subscriptions. However, it doesn’t have to be that way. With CRMOne, businesses can empower themselves with one seamless solution that can manage their customer relationships all in one place without compromising any features that they may need for sales and marketing without breaking the bank. From lead management and sales pipeline tracking to customer support and analytics, CRMOne offers a versatile toolkit to meet the diverse needs of businesses across various industries. CRMOne has a rich history of empowering over 4000 startups, growing businesses, and enterprises worldwide, showcasing a commitment to excellence and innovation.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,044

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [CrmOne](https://www.g2.com/sellers/crmone)
- **Year Founded:** 2022
- **HQ Location:** Menlo Park, US
- **Twitter:** @crmone_global (10 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/crmone-global/ (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 32% Small-Business, 24% Enterprise


#### Pros & Cons

**Pros:**

- Lead Management (135 reviews)
- Customer Management (121 reviews)
- Ease of Use (104 reviews)
- Customer Support (101 reviews)
- Task Management (88 reviews)

**Cons:**

- Limited Customization (84 reviews)
- Learning Curve (79 reviews)
- Steep Learning Curve (49 reviews)
- Limited Features (40 reviews)
- Missing Features (35 reviews)

  ### 16. [openElement](https://www.g2.com/products/openelement/reviews)
  Create and manage websites more efficiently using our powerful & intuitive editor.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 114

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Customer Support:** 10.0/10 (Category avg: 8.6/10)
- **Content Management:** 9.5/10 (Category avg: 8.5/10)
- **Marketing Tools:** 9.5/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [openElement](https://www.g2.com/sellers/openelement)
- **HQ Location:** N/A
- **Twitter:** @openelement (120 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Management Consulting
  - **Company Size:** 85% Mid-Market, 47% Enterprise


  ### 17. [Time Sites](https://www.g2.com/products/time-sites/reviews)
  Brandcast is the first no-code customer experience platform for enterprise. Funded by Marc Benioff, founder and CEO of Salesforce, Brandcast is designed to transform the way global brands create personalized digital experiences for every stage of the customer journey. With Brandcast, digital transformation becomes real—where it counts the most, happens the fastest, and delivers the highest ROI—by engaging customers with moments that feel alive.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Content Management:** 9.4/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.9/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [Vev](https://www.g2.com/sellers/vev)
- **Year Founded:** 2017
- **HQ Location:** Oslo
- **Twitter:** @vevdesign (554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25023321/ (46 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Commercial Real Estate
  - **Company Size:** 56% Enterprise, 25% Small-Business


  ### 18. [Instapage](https://www.g2.com/products/instapage/reviews)
  Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 505

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Customer Support:** 8.7/10 (Category avg: 8.6/10)
- **Content Management:** 8.1/10 (Category avg: 8.5/10)
- **Marketing Tools:** 8.1/10 (Category avg: 8.0/10)


**Seller Details:**

- **Seller:** [airSlate](https://www.g2.com/sellers/airslate)
- **Company Website:** https://www.airslate.com/
- **Year Founded:** 2006
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @airSlate (1,236 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (816 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (19 reviews)
- Landing Pages (13 reviews)
- Easy Creation (12 reviews)
- Intuitive (11 reviews)
- Easy Setup (8 reviews)

**Cons:**

- Unintuitive Interface (6 reviews)
- Limited Customization (5 reviews)
- Limited Features (4 reviews)
- Missing Features (4 reviews)
- UX Improvement (4 reviews)



## Parent Category

[Content Management Systems](https://www.g2.com/categories/content-management)



## Related Categories

- [Domain Registrars](https://www.g2.com/categories/domain-registrars)
- [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)
- [WordPress Hosting Platforms](https://www.g2.com/categories/wordpress-hosting)



---

## Buyer Guide

### What You Should Know About Website Builder Software

### What is Website Builder Software?

Businesses and individuals use website builders to create complex, well-designed websites independently without the need for coding or design skills. Website builder software varies greatly in terms of the scope and intention of the website. Businesses may use a website builder for a simple informational site or as an outlet through which to build a complex storefront full of multimedia content and unique features. Individuals may create simple sites to display their online portfolio of creative work. Website builders may offer a free plan or a free trial, but creating a custom domain name and using the full breadth of available services will require the purchase of a full plan.

**Key Benefits of Website Builder Software**

With a website builder, you can:

- Track valuable analytics such as unique and returning visitors
- Have help with search engine optimization (SEO) to increase website rank
- Own a unique domain name that leads users straight to your site
- Have a mobile friendly webpage
- Connect a blog to your product
- Encourage users to connect with your social media accounts

### Why Use Website Builder Software?

Businesses use website builder software for a variety of reasons, but the main motivation is to end up with a high-quality, responsive website for a fraction of the cost of outsourcing the work. There is a slight learning curve for anyone using the software, but the ease of use is a significant draw. If you run any type of business, your business plan should include building and maintaining a robust web presence. Products in this category can significantly lower the barrier to entry and provide your business with a feasible option which you can use to maintain control over every aspect of the process.

**Save Money –** Website builders tend to be much cheaper than hiring a team of designers and programmers. Solutions in this category can be priced as low as $4.50/month, which includes use of the website creator and domain hosting. There are also free website builders, although their features are understandably more limited than those included in paid options. Hiring a team to design, build, and host your site may cost you thousands of dollars. Website builder software is far cheaper no matter how you slice it. Inclusion of e-commerce tools and advanced capabilities will run you quite a bit more than a basic package, but fall well short of the fees associated with traditional methods of website building.

Website builders have improved in the breadth and scope of their features, to the point where you have the capability to build a site nearly indistinguishable from a custom-designed and programmed site for a fraction of the cost. You can build an e-commerce shop complete with payment gateway directly into your website without any coding skills.

**Expediency –** When you contract out your website to be built, you’re putting the timeline in the hands of an outside team. While you have the power to pressure them to follow a specific timeline, the fact remains that the completion of the website is entirely dependent on how quickly they work. Teams are subject to the whims of different motivations, individual workloads, and managerial direction. By employing the help of a website builder, you take back the power to create and publish your website. If you want to build out the entire site in a few days and feel confident that it’s a product worth publishing, then you possess the power to do so.

**Professional Quality –** If you lack the design and coding skills necessary to carry out a custom build of your site, website builders offer the drag-and-drop tools you need to create a high-quality website on your own. The templates available via website builders offer non-dev folks the opportunity to create a professional website with a user-friendly interface, something that was the exclusive purview of real coding geeks prior to the creation and widespread use of these tools. Creating an interactive site is much easier to do with these WYSIWYG website builders.

**Ease of Use –** There are a ton of reasons to use website builders, but the ease with which you can create a website is a vital one. A drag-and-drop website builder places the power to create a well-built, responsive website with non-coders and non-designers. Now you can create a website and boost your online presence without going through the arduous process of learning how to program or design.

**Updated content –** If you use a webmaster and outsource your website build, that means that every time you want to update your site, you need to go through a third party. By using a website builder, you have the power to update your website as you see fit whenever you’d like to. Your site becomes much more nimble and easily altered by using a website builder.

### Who Uses Website Builder Software?

The primary users for website builders are small businesses and personal sites, as enterprise-level sites require a bit more of a robust architecture to deliver the type of performance expected of an enterprise company.

### Website Builder Software Features

There is a wealth of different website builder software features. Website builder software often includes, but is not limited to, the following features.

**Social Sharing –** Most website builders contain built-in social sharing tools so that you can provide your website visitors the opportunity to share your content on their favorite social media outlets. As your website’s social shares increase, your traffic will follow suit, your site will have more value to advertisers, and other avenues of monetization will open up.

**E-Commerce Hosting –** If your business revolves around selling a product, then an e-commerce feature set is key for your website builder. Some website builders allow you to build an online store directly into your site, complete with a payment gateway so that your website is truly a one-stop shop. E-commerce features will often require the payment of an additional monthly fee.

**Email Hosting –** Website builder software may include an email hosting option, which you can use to send all official website-related correspondence. An email address with your hosted domain name is an asset to your company and lends an air of professionalism to any and all business mail you send and receive.

**Web Hosting –** The majority of website builders contain hosting options to enable you to build and host your website through a single tool. If you outsource the build of a custom site, you have to deal with finding a proper web hosting service on which to house your site. A good web host may be difficult to find and adds another layer of complexity in terms of site maintenance, as web hosting services contain a separate basket of challenges.

**Built-In Blog –** Many website builders offer a blogging tool so you can write a blog directly within the application. Blogs are a vital traffic-driving tool for many websites who do not constantly churn out new content or product offerings. Built-in blogging tools facilitate the process of creating and maintaining your blog, which can be a major catalyst for boosting traffic numbers by providing a well of SEO-driven content.

**Image Editing –** Website builders often contain built-in image editing tools so that you can alter and enhance images you put up on the site. Image editing can make a huge difference between presenting a polished product and representing your business poorly online. The ubiquitous grainy image quality of ‘90s-era websites is not acceptable in the age of widely available photo editors and image editing tools. That tools of that ilk are built into these website builders means that there is even more opportunity to make your site look the best it possibly can.

**Forms Builder –** Website builder software enables you to build forms directly within the application instead of going to a third-party application. These forms can be valuable for signing up new members if your site is membership-driven or for soliciting and gathering information from your site visitors.

**Preformatted Layouts –** One of the best features of website builders is the variety of prebuilt site layouts that are available for you to select during your site build. These layouts are designed for different types of websites—some may be more design focused, while others draw attention to the products on the page. Building an e-commerce website requires different design and features than that of another business website, and a website creator may need different layouts for each.

#### Additional Website Builder Features

**Customization Options –** Another fantastic feature of website builder software is the vast array of customization options that most offer. From different layouts featuring responsive design to multimedia content, there are a ton of options for you to choose from. While the options may not be as diverse as the number of options available to you with a [web design company](https://www.g2.com/categories/website-design), which are limited only by the imagination and skill of the designers and programmers tasked with bringing your vision to life, there are solutions that offer a solid set of customization options. As customization becomes a key desire for businesses looking at website builders to create their sites, more website builders are allowing those with coding skills to create their own alterations to the templates and layouts provided by the software. One of the options available to those with coding knowledge is the ability to create a members area. This is valuable for membership sites, which require members to have a separate area walled off by a payment gateway.

**Mobile Optimized –** As an increasing percentage of all website visits are made on a mobile device, website builder software allows for the creation of a responsive, mobile-friendly site. The majority of the most popular website builders are HTML5-based, which means that it is easy to create a mobile-optimized site using the applications. Other sites that are not HTML5 based may offer a feature in which you can create a mobile-ready site.

### Potential Issues with Website Builder Software

While website builder software is a fantastic tool that opens the door for companies and individuals looking to build a legitimate online presence, it is not without issues. Some of the most glaring issues, issues which are addressed to varying degrees by different solutions, include the isolated nature of most builders, the lack of freedom associated with the free offerings, a tendency towards the generic, and the potential loss of SEO-driven content.

**Isolated Solution –** Website builder software tends to lack the ease of integration with analytics and third-party applications designed to enhance the capabilities of your website that custom-built sites may offer. More website builders are starting to offer integration with Google Analytics at the very least, but there are many other third-party analytics applications that you could use with a custom-built website to enable you to squeeze as much information and value out of your site as possible.

**Lack of Domain Ownership –** There are many website builders which offer a free domain site builder. A free website and free domain name sound fantastic, but the catch comes in the lack of ownership of your site. Should you want to switch over to a new domain, you’ll likely lose all of the SEO you’ve built into your content and have to start from scratch.

**Lack of Originality –** There are hundreds of millions of sites on the internet that have been designed and published using website builder software. While there are a variety of templates and customization options built into the quality website builders, the fact that so many sites are built using the same application means that your website will have the same feel as thousands of others. This is being addressed somewhat by newer website builders, which are allowing users to customize by uploading their own HTML code or by opening up the existing templates to extreme alterations, widening the breadth of arrangement possibilities.

**Absence of SEO –** Some website builders do not contain blogging tools or an option for users to build a blog within the site. This is a major drawback for SEO opportunities, as content is currently king when it comes to search engine results page (SERP) rankings. The more high-quality, relevant content that you can push out to your site’s visitors on a diverse range of high traffic keywords, the higher your site will appear in Google’s rankings and the larger share of traffic you will receive.

**–**

### Software and Services Related to Website Builder Software

Website builders often integrate with [email software](https://www.g2.com/categories/email), [payment gateway software](https://www.g2.com/categories/payment-gateway), [CRM software](https://www.g2.com/categories/crm), [team collaboration software](https://www.g2.com/categories/team-collaboration), [analytics solutions](https://www.g2.com/categories/analytics), and more. Check out our website builder reviews on G2 Crowd to compare different products using real user reviews and select the option best suited to your needs.