Compare CTM (formerly CallTrackingMetrics) and Marchex 
At a Glance
Market Segments
Small-Business (66.2% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free Trial Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansMarchex
Star Rating
(184)4.1 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- According to verified reviews, CallTrackingMetrics stands out for its overall user satisfaction, boasting a significantly higher G2 Score compared to Marchex. Users appreciate the platform's adaptability and reliability, with one reviewer noting it serves as the "cornerstone of our attribution mechanics."
- Users say that CallTrackingMetrics excels in personalization options, allowing businesses to tailor the program to their specific needs. This flexibility is highlighted by feedback on its superior API integrations, particularly with Google Ads, making it a preferred choice for many users.
- Reviewers mention that Marchex offers commendable customer service, with users praising the team's dedication to providing valuable insights. One user specifically highlighted the efforts of a team member who "goes out of her way to help," showcasing the personal touch that some users appreciate.
- According to G2 reviewers, CallTrackingMetrics has a more robust support system, reflected in its higher ratings for quality of support. Users have noted that the platform meets their needs effectively, contributing to a smoother day-to-day experience.
- Users report that Marchex has strengths in call recording features, receiving high praise for this aspect. However, overall, it struggles to keep pace with the comprehensive feature set and user satisfaction levels that CallTrackingMetrics consistently delivers.
- Reviewers highlight that CallTrackingMetrics provides a more intuitive setup process, making it easier for users to get started. This ease of implementation is a significant advantage for businesses looking to quickly integrate call tracking into their operations.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Marchex
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Marchex
Free Trial is available
Ratings
Meets Requirements
9.1
630
8.2
168
Ease of Use
8.6
636
8.0
167
Ease of Setup
8.4
533
7.8
134
Ease of Admin
8.6
530
7.9
134
Quality of Support
9.0
585
8.2
159
Has the product been a good partner in doing business?
9.2
525
8.3
133
Product Direction (% positive)
9.1
629
7.2
165
Features by Category
Call Analytics
9.6
54
|
Verified
9.7
5
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
8.3
5
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
8.7
42
9.1
249
8.9
43
8.8
180
8.1
12
Tracking
8.9
267
7.9
32
9.0
228
8.1
14
8.9
231
7.6
27
Analytics
9.0
295
9.0
46
9.3
300
9.3
43
8.7
270
8.7
36
8.3
101
Not enough data
Call Routing
8.9
169
7.1
21
8.9
150
7.4
19
8.6
137
7.6
16
Administration
8.5
85
Not enough data
9.2
131
7.3
5
9.1
149
9.3
7
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.3
44
Not enough data
9.1
57
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Marchex are categorized as Conversation Intelligence and Inbound Call Tracking
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Sales Coaching, Outbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Marchex has no unique categories
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marchex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.3%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.7%
Marketing and Advertising
60.6%
Internet
7.2%
Automotive
3.3%
Information Technology and Services
2.8%
Real Estate
1.7%
Other
24.4%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
SC
very convenientRead more
Need referral for creative Implementation Consultant
1 Comment
DC
Try Blue Pig Media. I’ve heard they’re quite good. Read more
Why is texting difficult on the platform
1 Comment
TG
Do you mean to the receiving user of a response? Read more
Marchex has no discussions with answers
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