Link copied to clipboard

# Bannerflow vs Smartly Comparison - What are their main differences?

Share
[
Export
](/compare/bannerflow/smartly/export.csv)

BannerflowSmartly[+ Add Product](#)

Reviews

**Bannerflow** [

4.5/5(193)

](https://www.g2.com/products/bannerflow/reviews#reviews)

**Smartly** [

4.4/5(475)

](https://www.g2.com/products/smartly/reviews#reviews)

Pricing

**Bannerflow**
No pricing available

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**Bannerflow**
1 monthFaster

Based on 12 responses

**Smartly**
2 months

Based on 27 responses

Return on Investment

**Bannerflow**
8 months4 months sooner

Based on 7 responses

**Smartly**
12 months

Based on 18 responses

Perceived Cost

**Bannerflow**
$$$$$

**Smartly**
$$$$$

Average Discount

**Bannerflow**
9%2% more

**Smartly**
7%

Pros & Cons

**Bannerflow**
[
Collaboration (2)
](https://www.g2.com/products/bannerflow/reviews?filters%5Bsentiment_snippet%5D=1294392&qs=pros-and-cons#reviews)[
Creative Freedom (2)
](https://www.g2.com/products/bannerflow/reviews?filters%5Bsentiment_snippet%5D=1293144&qs=pros-and-cons#reviews)[
Learning Curve (2)
](https://www.g2.com/products/bannerflow/reviews?filters%5Bsentiment_snippet%5D=2276567&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/bannerflow/reviews?filters%5Bsentiment_snippet%5D=1293157&qs=pros-and-cons#reviews)

**Smartly**
Not enough data

Integrations

**Bannerflow**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_250a7dd8074b010cbdcb39ad1ec9c95c/6sense-hq.jpeg "Product Avatar Image")

6sense HQ

](https://www.g2.com/products/6sense-hq/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c0adee1980ab73f5e10c14d5aeae44f/adform-creative-management-platform-ad-server-2020-02-26.jpg "Product Avatar Image")

Adform Creative Management...

](https://www.g2.com/products/adform-creative-management-platform-ad-server-2020-02-26/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0eb2ffe451b4f5eb1c3c026513bec3ec/adform-dmp.png "Product Avatar Image")

Adform

](https://www.g2.com/products/adform-dmp/reviews)[
View all
](https://www.g2.com/products/bannerflow/integrations)

**Smartly**
Not enough data

Screenshots

**Bannerflow**
 ![Bannerflow screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/128124/Create.jpg)

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

Ratings

Meets Requirements

**Bannerflow**

8.5

8.5154

**Smartly**

8.6

8.6386

Ease of Use

**Bannerflow**

8.8

8.8158

**Smartly**

8.3

8.3388

Ease of Setup

**Bannerflow**

8.8

8.886

**Smartly**

8.3

8.3179

Ease of Admin

**Bannerflow**

9.0

9.049

**Smartly**

8.3

8.3179

Quality of Support

**Bannerflow**

9.3

9.3156

**Smartly**

9.3

9.3381

Has the product been a good partner in doing business?

**Bannerflow**

9.3

9.351

**Smartly**

9.0

9.0177

Product Direction (% positive)

**Bannerflow**

9.4

9.4148

**Smartly**

8.6

8.6382

Features

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

8.2

98

8.5

69

Authoring Tools

Ad Templates

8.1

59

8.5(won by 0.4)

56

HTML5 Authoring

8.3(won by 0.5)

60

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

24

Automated Ad Creation

8.3

58

8.5(won by 0.2)

55

Lanugage Translation

8.0

54

8.2(won by 0.2)

32

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Cross-system Integration

8.8(won by default)

8

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

8.5

61

8.7(won by 0.2)

45

A/B Testing 

8.1

49

8.8(won by 0.7)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Publishing Tools

Campaign Scheduling

8.2

52

8.9(won by 0.7)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Demand Side Platform Integration

8.2(won by default)

55

Feature Not Available

Demand Side Platform Built-in

Feature Not Available

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

8.0

94

Not enough data

Channel Functionality

Display Functionality

8.9(won by default)

76

Not enough data

Platform Interoperability

Close Ecosystem API

7.3(won by default)

39

Not enough data

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.1

61

8.2(won by 0.1)

320

Campaign Optimization

7.9

55

8.5(won by 0.6)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

8.6(won by 0.8)

70

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.4(won by 0.7)

61

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Fraud Protection

7.5

44

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

8.3

62

8.5(won by 0.2)

296

Rich Media Capabilties

8.1

64

8.3(won by 0.2)

193

In-App Ads

7.5

42

7.9(won by 0.4)

141

Mobile Rich Media Capabilities

7.5

48

8.2(won by 0.7)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

7.8(won by default)

47

Feature Not Available

Brand Safety

Feature Not Available

8.2(won by default)

204

Frequency Capping

Feature Not Available

8.0(won by default)

210

Budget Pacing

Feature Not Available

8.2(won by default)

272

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.3

44

8.9(won by 1.6)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

44

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.3

40

8.9(won by 1.6)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

40

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

8.3

56

8.4(won by 0.1)

221

Custom Reports

7.0

47

8.4(won by 1.4)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.2

66

8.4(won by 0.2)

291

Performance and Reliability

8.4(won by 0.1)

66

8.3

310

Enterprise Scalability

8.7(won by 0.2)

63

8.5

260

Customization

8.4(won by 0.1)

66

8.3

278

Internationalization

8.6(tied score)

62

8.6(tied score)

222

Workflow Capability

Feature Not Available

8.4(won by default)

258

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Display Ad Design[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

9.5

8

Not enough data

Template Creation

Image Upload

9.3(won by default)

5

Not enough data

Stock Image Library

Not enough data

Not enough data

Drag & Drop Editing

Not enough data

Not enough data

Variety Of Banner Types

Not enough data

Not enough data

Design & Editing

Scale

9.7(won by default)

5

Not enough data

Shape & Clip Art

Not enough data

Not enough data

Font Selection

Not enough data

Not enough data

Ad Management

Ad Sets

Not enough data

Not enough data

Export As Different File Types

Not enough data

Not enough data

Schedule

Not enough data

Not enough data

Analytics

Reporting

Not enough data

Not enough data

Heatmap

Not enough data

Not enough data

Budget

Not enough data

Not enough data

Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.1

91

Not enough data

Platform Interoperability

Close Ecosystem API

7.4(won by default)

29

Not enough data

Mobile Functionality

Mobile Functionality

8.3(won by default)

49

Not enough data

Agentic AI - Mobile Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.1

61

8.2(won by 0.1)

320

Campaign Optimization

7.9

55

8.5(won by 0.6)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

8.6(won by 0.8)

70

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.4(won by 0.7)

61

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Fraud Protection

7.5

44

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

8.3

62

8.5(won by 0.2)

296

Rich Media Capabilties

8.1

64

8.3(won by 0.2)

193

In-App Ads

7.5

42

7.9(won by 0.4)

141

Mobile Rich Media Capabilities

7.5

48

8.2(won by 0.7)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

7.8(won by default)

47

Feature Not Available

Brand Safety

Feature Not Available

8.2(won by default)

204

Frequency Capping

Feature Not Available

8.0(won by default)

210

Budget Pacing

Feature Not Available

8.2(won by default)

272

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.3

44

8.9(won by 1.6)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

44

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.3

40

8.9(won by 1.6)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

40

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Mobile

In-App Ads

7.5

42

7.9(won by 0.4)

141

Mobile Rich Media Capabilities

7.5

48

8.2(won by 0.7)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Mobile Tracking

Feature Not Available

Not enough data

Platform

API / Integrations

8.3

56

8.4(won by 0.1)

221

Custom Reports

7.0

47

8.4(won by 1.4)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.2

66

8.4(won by 0.2)

291

Performance and Reliability

8.4(won by 0.1)

66

8.3

310

Enterprise Scalability

8.7(won by 0.2)

63

8.5

260

Customization

8.4(won by 0.1)

66

8.3

278

Internationalization

8.6(tied score)

62

8.6(tied score)

222

Workflow Capability

Feature Not Available

8.4(won by default)

258

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

361

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.1

61

8.2(won by 0.1)

320

Campaign Optimization

7.9

55

8.5(won by 0.6)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

8.6(won by 0.8)

70

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.4(won by 0.7)

61

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Fraud Protection

7.5

44

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

8.3

62

8.5(won by 0.2)

296

Rich Media Capabilties

8.1

64

8.3(won by 0.2)

193

In-App Ads

7.5

42

7.9(won by 0.4)

141

Mobile Rich Media Capabilities

7.5

48

8.2(won by 0.7)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

7.8(won by default)

47

Feature Not Available

Brand Safety

Feature Not Available

8.2(won by default)

204

Frequency Capping

Feature Not Available

8.0(won by default)

210

Budget Pacing

Feature Not Available

8.2(won by default)

272

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.3

44

8.9(won by 1.6)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

44

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.3

40

8.9(won by 1.6)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

40

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

8.3

56

8.4(won by 0.1)

221

Custom Reports

7.0

47

8.4(won by 1.4)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.2

66

8.4(won by 0.2)

291

Performance and Reliability

8.4(won by 0.1)

66

8.3

310

Enterprise Scalability

8.7(won by 0.2)

63

8.5

260

Customization

8.4(won by 0.1)

66

8.3

278

Internationalization

8.6(tied score)

62

8.6(tied score)

222

Workflow Capability

Feature Not Available

8.4(won by default)

258

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.3

368

Platform Interoperability

Close Ecosystem API

Not enough data

8.2(won by default)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Functionality

Social Functionality

Not enough data

8.7(won by default)

286

Campaign Management

Campaign Dashboard

8.1

61

8.2(won by 0.1)

320

Campaign Optimization

7.9

55

8.5(won by 0.6)

317

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Bulk Editing

8.6(won by 0.8)

70

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

285

Batch Uploading

8.4(won by 0.7)

61

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

238

Fraud Protection

7.5

44

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Creative Optimization

8.3

62

8.5(won by 0.2)

296

Rich Media Capabilties

8.1

64

8.3(won by 0.2)

193

In-App Ads

7.5

42

7.9(won by 0.4)

141

Mobile Rich Media Capabilities

7.5

48

8.2(won by 0.7)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

7.8(won by default)

47

Feature Not Available

Brand Safety

Feature Not Available

8.2(won by default)

204

Frequency Capping

Feature Not Available

8.0(won by default)

210

Budget Pacing

Feature Not Available

8.2(won by default)

272

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.3

44

8.9(won by 1.6)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

44

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.3

40

8.9(won by 1.6)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.3(won by default)

40

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

8.3

56

8.4(won by 0.1)

221

Custom Reports

7.0

47

8.4(won by 1.4)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.2

66

8.4(won by 0.2)

291

Performance and Reliability

8.4(won by 0.1)

66

8.3

310

Enterprise Scalability

8.7(won by 0.2)

63

8.5

260

Customization

8.4(won by 0.1)

66

8.3

278

Internationalization

8.6(tied score)

62

8.6(tied score)

222

Workflow Capability

Feature Not Available

8.4(won by default)

258

Notifications

Feature Not Available

8.2(won by default)

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Bannerflow](https://images.g2crowd.com/uploads/product/hd_favicon/0ddad0fcd35acfb0c0d7b35328348d09/bannerflow.svg "Bannerflow")](https://www.g2.com/products/bannerflow/reviews)

Bannerflow

Small-Business(50 or fewer emp.)

26.2%

Mid-Market(51-1000 emp.)

44.0%

Enterprise(\> 1000 emp.)

29.8%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

50.8%

Enterprise(\> 1000 emp.)

29.8%

Small-Business

(50 or fewer emp.)

26.2%

19.4%

Mid-Market

(51-1000 emp.)

44.0%

50.8%

Enterprise

(\> 1000 emp.)

29.8%

29.8%

Reviewers' Industry

[![Bannerflow](https://images.g2crowd.com/uploads/product/hd_favicon/0ddad0fcd35acfb0c0d7b35328348d09/bannerflow.svg "Bannerflow")](https://www.g2.com/products/bannerflow/reviews)
Bannerflow

Gambling & Casinos

29.0%

Marketing and Advertising

10.8%

Telecommunications

6.5%

Leisure, Travel & Tourism

5.9%

Retail

5.4%

Other

42.5%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

18.0%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.6%

Other

47.5%

FAQs

## Bannerflow vs Smartly FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Bannerflow vs Smartly?

Bannerflow stands out for its higher G2 rating and collaboration strengths, while Smartly is recognized for its campaign automation and cross-channel optimization.

| [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) |
| --- | --- |
| 4.5/5 (193 reviews) | 4.4/5 (475 reviews) |
| Mid-Market | Mid-Market |
| 8.8 | 8.3 |
| 9.3 | 9.3 |
| Collaboration | Campaign Automation |

### How do the pricing models of Bannerflow and Smartly compare?

Bannerflow is rated higher for value satisfaction compared to Smartly, with reviewers expressing more positive sentiment about its pricing.

- **Bannerflow:** In recent reviews, several buyers note that while Bannerflow's price is considered premium, the platform's efficiency and time savings often justify the investment for teams managing campaigns at scale.
- **Smartly:** Reviewers mention that Smartly's pricing can be a barrier for small businesses, but its automation and cross-channel capabilities are valued by larger teams.
- **Switching reasons:** Some reviewers mention using both Bannerflow and Smartly to cover different advertising needs, indicating that pricing and feature coverage can drive multi-platform adoption.

### What are the best alternatives to Bannerflow and Smartly?

The top three alternatives to Bannerflow and Smartly are Prisma, Celtra, and Bannerwise.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5 (193 reviews) | Mid-Market | Premium price, justified by efficiency gains | Collaboration |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475 reviews) | Mid-Market | Pricing can be a barrier for small businesses | Campaign Automation |
| [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437 reviews) | Enterprise | — | — |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409 reviews) | Mid-Market | — | — |
| [Bannerwise](https://www.g2.com/products/bannerwise/reviews) | 4.5/5 (61 reviews) | Small-Business | — | — |

### Which Creative Management Platforms features should I prioritize when comparing Bannerflow and Smartly?

Buyers should prioritize collaboration, campaign automation, integrations, customization, and dynamic content capabilities when comparing Bannerflow and Smartly.

- **Collaboration:** Bannerflow is cited for collaboration in 2 all-time reviews; Smartly does not have recent collaboration mentions.
- **Campaign Automation:** Smartly is recognized for campaign automation in recent reviews; Bannerflow is not cited for this feature.
- **Integrations:** Bannerflow integrates with Facebook (3 all-time mentions) and Google Ad Manager (1 mention); Smartly's integration mentions are not specified.
- **Customization:** Bannerflow has 1 all-time mention for customization; Smartly's customization is referenced in recent reviews for template flexibility.
- **Dynamic Content:** Bannerflow supports dynamic remarketing and adaptive layouts, frequently highlighted in recent reviews; Smartly is noted for dynamic creative optimization in campaign management.

### What are the pros and cons of Bannerflow vs Smartly?

Bannerflow's headline strength is collaboration and creative scalability, while Smartly excels in campaign automation and cross-channel optimization.

- **Bannerflow strengths:** Collaboration (2 all-time mentions), creative freedom (2), customer support (2), efficiency (2), design quality (2), intuitive UI, and dynamic content capabilities.
- **Bannerflow trade-offs:** Learning curve (2), limited features (2), training difficulty (2), complexity, and premium pricing noted in recent reviews.
- **Smartly strengths:** Campaign automation, cross-channel optimization, and template-driven creative management are highlighted in recent reviews.
- **Smartly trade-offs:** Reviewers note a learning curve, pricing challenges for small businesses, and occasional UI complexity.

### Is Bannerflow or Smartly better for small businesses?

Bannerflow is a better fit for small businesses, as Bannerwise is the top-rated alternative in the small-business segment and Bannerflow's recent reviews highlight ease of use for smaller teams.

- **Bannerflow:** Largest segment is Mid-Market, but recent reviews highlight that small paid media teams benefit from its ease of use and campaign management efficiency.
- **Smartly:** Largest segment is Mid-Market, and reviewers note that pricing can be a barrier for small businesses, with more value seen by larger teams managing high campaign volumes.

### Which Creative Management Platforms platform has better integrations?

Bannerflow is favored for integrations, with reviewers specifically citing its connections to Facebook and Google Ad Manager.

- **Bannerflow:** Integrates with Facebook (3 all-time mentions) and Google Ad Manager (1 mention), with reviewers highlighting these integrations as valuable for campaign deployment.
- **Smartly:** No specific integration tools are cited in recent reviews.

### How do Bannerflow and Smartly compare on customer support?

Bannerflow and Smartly are rated equally on Quality of Support, both scoring 9.3, indicating parity in reviewer satisfaction.

- **Bannerflow:** Reviewers consistently praise the support team for responsiveness, helpful onboarding, and ongoing assistance, with 2 all-time mentions for customer support.
- **Smartly:** Reviewers highlight friendly and fast support, 24/7 chat availability, and effective onboarding, with multiple recent reviews citing positive support experiences.

### Which is easier to implement, Bannerflow or Smartly?

Bannerflow and Smartly score equally on Ease of Setup at 8.8 and 8.3, a difference below the materiality threshold, indicating near-parity in implementation experiences.

- **Bannerflow:** Reviewers describe the initial setup as easy and onboarding as straightforward, with several noting that the platform is intuitive for new users.
- **Smartly:** Reviewers report that setup is easy and frictionless, with a plug-and-play process and supportive onboarding from the account management team.

### Which product has better Customization?

Bannerflow is more frequently cited for Customization, with reviewers highlighting its creative flexibility and adaptive layouts.

- **Bannerflow:** Customization is mentioned in 1 all-time review, with additional praise for creative freedom and adaptive layouts supporting dynamic content.
- **Smartly:** Customization is referenced in recent reviews for template flexibility, but lacks a specific all-time mention count.

Alternatives

**Bannerflow Alternatives**

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![Bannerwise](https://images.g2crowd.com/uploads/product/hd_favicon/311eacc245bf6fde5694deb32c316e0f/bannerwise.svg "Bannerwise")

[
Bannerwise
](/products/bannerwise/reviews)

 ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")

[
Google Marketing Platform
](/products/google-marketing-platform/reviews)

 ![Innovid](https://images.g2crowd.com/uploads/product/hd_favicon/f895b66fc1223ba1c611a7b77b586f8a/mediaocean-innovid.svg "Innovid")

[
Innovid
](/products/mediaocean-innovid/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai")

[
AdCreative.ai
](/products/adcreative-ai/reviews)