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Compare Bannerflow and Smartly 
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At a Glance
Market Segments
Mid-Market (44.6% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Bannerflow
Star Rating
(159)4.6 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BannerflowSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansBannerflow vs Smartly
When assessing the two solutions, reviewers found Bannerflow easier to use, set up, and administer. Reviewers also preferred doing business with Bannerflow overall.
- Reviewers felt that Bannerflow meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, Bannerflow and Smartly provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Bannerflow over Smartly.
Pricing
Entry-Level Pricing
Bannerflow
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Bannerflow
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.6
127
8.5
385
Ease of Use
8.9
130
8.3
387
Ease of Setup
8.7
62
8.3
178
Ease of Admin
8.9
47
8.3
178
Quality of Support
9.3
129
9.3
380
Has the product been a good partner in doing business?
9.3
49
8.9
176
Product Direction (% positive)
9.5
125
8.6
381
Features by Category
Channel Functionality
8.8
70
Not enough data
Platform Interoperability
7.3
40
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
61
8.2
320
7.8
55
8.5
317
7.8
48
Feature Not Available
8.5
67
7.8
284
8.3
60
7.7
238
Feature Not Available
8.2
204
7.4
45
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
61
8.5
296
8.1
62
8.3
193
7.5
43
7.9
141
7.5
49
8.2
151
Targeting
7.4
45
8.8
312
7.2
44
8.9
293
7.2
41
8.9
288
7.3
41
Feature Not Available
Platform
8.2
53
8.3
221
7.0
48
8.4
273
8.2
65
8.3
291
8.4
67
8.3
311
8.6
62
8.5
261
8.4
65
8.3
279
Feature Not Available
8.4
258
8.5
62
8.6
223
Feature Not Available
8.2
274
Template Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
7.9
56
8.5
57
8.2
58
7.8
24
8.3
57
8.5
56
8.0
53
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.5
55
8.7
45
8.0
49
8.8
54
Publishing Tools
Feature Not Available
Feature Not Available
8.1
53
Feature Not Available
8.1
51
8.9
56
Platform Interoperability
7.4
30
Not enough data
Mobile Functionality
8.3
49
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
61
8.2
320
7.8
55
8.5
317
7.8
48
Feature Not Available
8.5
67
7.8
284
8.3
60
7.7
238
Feature Not Available
8.2
204
7.4
45
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
61
8.5
296
8.1
62
8.3
193
7.5
43
7.9
141
7.5
49
8.2
151
Targeting
7.4
45
8.8
312
7.2
44
8.9
293
7.2
41
8.9
288
7.3
41
Feature Not Available
Mobile
Feature Not Available
Not enough data
7.5
43
7.9
141
7.5
49
8.2
151
Platform
8.2
53
8.3
221
7.0
48
8.4
273
8.2
65
8.3
291
8.4
67
8.3
311
8.6
62
8.5
261
8.4
65
8.3
279
Feature Not Available
8.4
258
8.5
62
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
61
8.2
320
7.8
55
8.5
317
7.8
48
Feature Not Available
8.5
67
7.8
284
8.3
60
7.7
238
Feature Not Available
8.2
204
7.4
45
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.2
61
8.5
296
8.1
62
8.3
193
7.5
43
7.9
141
7.5
49
8.2
151
Targeting
7.4
45
8.8
312
7.2
44
8.9
293
7.2
41
8.9
288
7.3
41
Feature Not Available
Platform
8.2
53
8.3
221
7.0
48
8.4
273
8.2
65
8.3
291
8.4
67
8.3
311
8.6
62
8.5
261
8.4
65
8.3
279
Feature Not Available
8.4
258
8.5
62
8.6
223
Feature Not Available
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.1
61
8.2(won by 0.1)
320
7.8
55
8.5(won by 0.7)
317
7.8(won by default)
48
Feature Not Available
8.5(won by 0.7)
67
7.8
284
8.3(won by 0.6)
60
7.7
238
Feature Not Available
8.2(won by default)
204
7.4
45
8.0(won by 0.6)
161
Feature Not Available
8.1(won by default)
211
Feature Not Available
8.2(won by default)
273
8.2
61
8.5(won by 0.3)
296
8.1
62
8.3(won by 0.2)
193
7.5
43
7.9(won by 0.4)
141
7.5
49
8.2(won by 0.7)
151
Targeting
7.4
45
8.8(won by 1.4)
312
7.2
44
8.9(won by 1.7)
293
7.2
41
8.9(won by 1.7)
288
7.3(won by default)
41
Feature Not Available
Platform
8.2
53
8.3(won by 0.1)
221
7.0
48
8.4(won by 1.4)
273
8.2
65
8.3(won by 0.1)
291
8.4(won by 0.1)
67
8.3
311
8.6(won by 0.1)
62
8.5
261
8.4(won by 0.1)
65
8.3
279
Feature Not Available
8.4(won by default)
258
8.5
62
8.6(won by 0.1)
223
Feature Not Available
8.2(won by default)
274
Categories
Categories
Shared Categories
Bannerflow and Smartly are categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
Bannerflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
29.3%
Marketing and Advertising
9.6%
Retail
5.1%
Leisure, Travel & Tourism
5.1%
Telecommunications
4.5%
Other
46.5%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
What is Bannerflow?
1 Comment
Official Response from Bannerflow
Founded in 2010, Bannerflow is a cloud-based platform that enables in-house marketing teams to take control of their display advertising.
Bannerflow...Read more
How much does Bannerflow cost?
1 Comment
Official Response from Bannerflow
Bannerflow doesn't have fixed prices as it depends on customer needs.
You can request a quote if you want to learn more about pricing for your business by...Read more
What is a creative management platform?
1 Comment
OM
In its simplest form, a creative management platform, or CMP, is cloud-based software that allows marketing teams to design, automate, distribute, manage and...Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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