[ Bannerflow Reviews ](https://www.g2.com/products/bannerflow/reviews) [ Bannerflow Reviews ](https://www.g2.com/products/bannerflow/reviews) # Bannerflow Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (12) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Mobile (2) In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Platform (23) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Show More ##### ## Template Creation (4) Image Upload Directly upload images to use for your graphic on the platform. Stock Image Library Choose from pre-loaded images to use for your banner. Drag & Drop Editing Ability to edit without any coding or design knowledge. Variety Of Banner Types Create a stactic, animated or interactive banner. Show More ##### ## Design & Editing (3) Shape & Clip Art Insert a variety of shapes and clipart onto your design. Font Selection Chose from a variety of fonts to layer over your graphic. Scale Scale your image to a variety of sizes. Show More ##### ## Ad Management (3) Ad Sets Ability to duplicate and save your design as an ad set. Export As Different File Types Ability to save your image as a variety of file types. Schedule Schedule banners to be published ahead of time. Show More ##### ## Analytics (3) Reporting Ensure your ads are reaching your target demographic. Heatmap Ability to see how your audience is interacting with your ads. Budget Ability to adjust your campaign budget. Show More ##### ## Authoring Tools (6) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (4) Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Task Scheduling Track and manage the scheduling of tasks Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Platform Interoperability (2) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Agentic AI - Display Advertising (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Task Planning Project Planning Organize and schedule projects Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (74) Task Management Create, manage and track all task activities and progression Generative AI Use AI to generate content in the form of text, images, videos, etc. Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Publishing/Sharing Share pre-configured sets of data organized and presented in a specific manner with the organization Customizable Reports Alter the layout and content of reports Asset Library Collection of all assets in the system AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Branding Add customized logos and colors to align with company branding Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Resource Management Process of planning, scheduling and executing the optimal and effective use of human capital across projects Secure Data Storage Securely stores data to prevent data loss or breaches Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Single Sign On Allow users to access multiple services after entering their login credentials once Document Review Review and analyze existing information across documents To-Do List A digital list of items that need to be completed Time Tracking Measure and track time including hours worked and paid time off (PTO) Deadline Management Specify or track the date/time a project, task, etc., is due for completion Project Management Plan and coordinate all the resources, costs and time needed to execute assignments File Sharing Public or private sharing of digital files such as documents, audio/video, images, and more Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Task Progress Tracking Track the status and progress of tasks Access Controls/Permissions Define levels of authorization for access to specific files or systems Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Approval Process Control Manage the process of evaluating documents or requests submitted for approval Workflow Management Create, design and manage workflows for repetitive tasks Client Management Manage contact details and communication with clients @mentions An @mention is a way to tag or notify a specific person about a message/post Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Configurable Workflow Configure existing workflows to meet your organization's needs Status Tracking Track the status over time for a request, process, asset, or transaction Billing & Invoicing Create, manage, and send invoices or bills to customers Video Support Supports various video file formats Version Control Track revisions and updates made to files and navigate between different versions Project Tracking Monitor the progress of projects from start to finish Commenting/Notes Leave comments and notes on documents for others to view Digital Asset Management Manage digital assets Campaign Analytics Track and interpret campaign performance metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Visualization Graphical representation of data Project Time Tracking Measure time to completion or hours worked for projects Real-Time Updates Receive system updates as soon as any changes are made Data Import/Export Import and export data to and from software applications Real-Time Data Receive data and information in real time Cross Channel Attribution Track user conversions from all digital sources Prioritization Arrange tasks based on the level of priority or urgency Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Access Controls/Permissions Define levels of authorization for access to specific files or systems Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Personalization Adjust communications based on previous interactions or personal preferences Real-Time Reporting Active reporting of data and metrics A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Reminders Timed notification for any upcoming task, deadline, appointment, or activity Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Behavior Analytics Track and analyze user behavior within a system or network Task Progress Tracking Track the status and progress of tasks Commenting/Notes Leave comments and notes on documents for others to view Task Scheduling Track and manage the scheduling of tasks Projections Estimate or forecast of a future scenario based on the study of present trends Show More ## Top-Rated Alternatives [ ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![Bannerwise](https://images.g2crowd.com/uploads/product/hd_favicon/311eacc245bf6fde5694deb32c316e0f/bannerwise.svg "Bannerwise") Bannerwise 4.5/5(61) ](https://www.g2.com/products/bannerwise/reviews) [ ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") Smartly 4.4/5(475) 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