Bannerflow Features
Channel Functionality (1)
Display Functionality
Based on 70 Bannerflow reviews. Overall product functionality for display advertising.
Mobile Functionality (1)
Mobile Functionality
Overall product functionality for mobile advertising. This feature was mentioned in 49 Bannerflow reviews.
Campaign Management (10)
Campaign Dashboard
Based on 61 Bannerflow reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. 55 reviewers of Bannerflow have provided feedback on this feature.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 48 reviewers of Bannerflow have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 67 Bannerflow reviews.
Batch Uploading
Based on 60 Bannerflow reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 45 reviewers of Bannerflow have provided feedback on this feature.
Creative Optimization
As reported in 61 Bannerflow reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
As reported in 62 Bannerflow reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps. 43 reviewers of Bannerflow have provided feedback on this feature.
Mobile Rich Media Capabilities
As reported in 49 Bannerflow reviews. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. 45 reviewers of Bannerflow have provided feedback on this feature.
Retargeting
Based on 44 Bannerflow reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 41 reviewers of Bannerflow have provided feedback on this feature.
Contextual Targeting
As reported in 41 Bannerflow reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (2)
In-App Ads
Based on 43 Bannerflow reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 49 reviewers of Bannerflow have provided feedback on this feature.
Platform (7)
API / Integrations
As reported in 53 Bannerflow reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 48 Bannerflow reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 65 Bannerflow reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 67 Bannerflow reviews.
Enterprise Scalability
As reported in 62 Bannerflow reviews. Provides features to allow scaling for large organizations.
Customization
As reported in 65 Bannerflow reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 62 reviewers of Bannerflow have provided feedback on this feature.
Template Creation (4)
Image Upload
Directly upload images to use for your graphic on the platform.
Stock Image Library
Choose from pre-loaded images to use for your banner.
Drag & Drop Editing
Ability to edit without any coding or design knowledge.
Variety Of Banner Types
Create a stactic, animated or interactive banner.
Design & Editing (3)
Shape & Clip Art
Insert a variety of shapes and clipart onto your design.
Font Selection
Chose from a variety of fonts to layer over your graphic.
Scale
Scale your image to a variety of sizes.
Ad Management (3)
Ad Sets
Ability to duplicate and save your design as an ad set.
Export As Different File Types
Ability to save your image as a variety of file types.
Schedule
Schedule banners to be published ahead of time.
Analytics (3)
Reporting
Ensure your ads are reaching your target demographic.
Heatmap
Ability to see how your audience is interacting with your ads.
Budget
Ability to adjust your campaign budget.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in. This feature was mentioned in 56 Bannerflow reviews.
HTML5 Authoring
Allows users to make ads using HTML5. This feature was mentioned in 58 Bannerflow reviews.
Automated Ad Creation
Auto-creates ads using templating and/or data. 57 reviewers of Bannerflow have provided feedback on this feature.
Lanugage Translation
Based on 53 Bannerflow reviews. Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
As reported in 55 Bannerflow reviews. Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 49 Bannerflow reviews.
Publishing Tools (2)
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution. This feature was mentioned in 53 Bannerflow reviews.
Campaign Scheduling
Schedules marketing campaigns. This feature was mentioned in 51 Bannerflow reviews.
Platform Interoperability (2)
Close Ecosystem API
As reported in 40 Bannerflow reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 30 reviewers of Bannerflow have provided feedback on this feature.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





