--- title: Amazon Sponsored Ads Reviews meta\_title: 'Amazon Sponsored Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 75 reviews by the users' company size, role or industry to find out how Amazon Sponsored Ads works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 75 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Amazon Sponsored Ads Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Amazon Sponsored Ads but has limited features. Are you part of the Amazon Sponsored Ads team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sponsored ads—such as Sponsored Products and Sponsored Brands (formerly known as Headline Search Ads)—allow you to reach Amazon customers as they research and discover products. Ads appear on search results pages and relevant product pages, directing customers to your product detail page or Store. * * * Seller [Amazon](https://www.g2.com/sellers/amazon) Discussions [Amazon Sponsored Ads Community](https://www.g2.com/products/amazon-amazon-sponsored-ads/discuss) Solution Type Best-of-Breed Overview by Samsom Tasneim (English Language Teacher at school) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 9 months [ View More Pricing Information ](https://www.g2.com/products/amazon-amazon-sponsored-ads/pricing) ## Top-Rated Alternatives [ ![BigSpy](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigSpy") BigSpy 4.6/5(651) ](https://www.g2.com/products/bigspy/reviews) [ ![wetracked.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "wetracked.io") wetracked.io 4.9/5(345) ](https://www.g2.com/products/wetracked-io/reviews) [ ![Kartapult](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartapult") Kartapult 4.8/5(64) ](https://www.g2.com/products/kartapult/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-amazon-sponsored-ads/competitors/alternatives) ## User Insights Average based on 75 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Bob B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bob B.") BB Bob B. PRESIDENT -- GeoTargeting Expert | Mobile Marketing Influencer | SEO Guru | Best Selling Author Small-Business (50 or fewer emp.) 5/5/2026 "Can Really Drive Sales" 5/5 What do you like best about Amazon Sponsored Ads? We need another option compared to Meta and Google. Amazon sponsored ads are that alternative and their growth shows that it is working for advertisers. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? I don't necessarily think this is a dislike of the product itself, but there is a lot of competition in the vertical market that we are competing in and the costs continue to escalate. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? Increased sales is the benefit. Not sure what else would be the penultimate KPI of advertising on Amazon. The bottom line is that it simply works. And, you can't expect more than that. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Small-Business (50 or fewer emp.) 12/22/2025 "Genuine Product Suggestions and Impressive Reach" 4.5/5 What do you like best about Amazon Sponsored Ads? genuine product suggestion ... and increased reach Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? Sometimes it can prove expensive.. in comparison to other platforms Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? It promotes the product which often doesnt get enough views.. spreads awareness... ease of use for campaigns Review collected by and hosted on G2.com. Show More 1/19/2026 Validated ReviewerSource: Organic ![Yonggi Gray A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yonggi Gray A.") YA Yonggi Gray A. Freelance Translator from English to French Small-Business (50 or fewer emp.) 9/25/2023 "Useful from the free book promotion to the paid advertising." 4/5 What do you like best about Amazon Sponsored Ads? I like the several options presented in kdp select for advertising. They give us an amazing option to build our professional profile as a Writer. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? I consider this option as something well built... but at the same time I am asking myself why amazon didn't promote a worldwide advertising... They didn't allow several submissions for more than 3 books to get featured in award winning prizes or programs for recognition. After all everything is fine. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? Amazon Advertising is solving several things. Now it's possible to get recognized as a relevant writer faster by the powerful engines made by Amazon. Thanks for your help. Review collected by and hosted on G2.com. Show More 3/25/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ir. Arch. Jurgen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ir. Arch. Jurgen C.") IC Ir. Arch. Jurgen C. Senior Projectleader Small-Business (50 or fewer emp.) 12/28/2023 "HAVING A BELGIAN WEBSITE ADVERTISING AMAZON (BELGIAN)PRODUCTS" 5/5 What do you like best about Amazon Sponsored Ads? IT IS EASY USE AND HAS AN EASY IMPLEMENTATION INTO THE WEBSITE. OVERALL IT HAS AN EASE INTERGRATION. AMAZON HAS THE BEST CONDITIONS IN TERMS OF SHIPPING TIMES AND PRICES AMAZON HAS A GREAT CUSTOMER SUPPORT AND IS FREQUENTLY USED. THE NUMBER OF FEATURES IT PROVIDES DOESN'T FIND IT'S PEERS IN BELGIUM Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? PRICES CHANCE RAPIDLY, WHICH MEANS ALOT OF WORK TO MANAGE THE SITE. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? IT SOLVES A LOT OF TIME AND EFFORT TO INTEGRATE THE PRODUCTS AND MAKE A NICH-BASED WEBSITE ON AMAZON PRODUCTS Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Deepanshu R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepanshu R.") DR Deepanshu R. Manager - Marketing Mid-Market (51-1000 emp.) 10/5/2023 "Great option to improve sales" 5/5 What do you like best about Amazon Sponsored Ads? Very easy to launch campaign with minimal technical things. Great results boost sales a lot. Lot of option to target the correct audience. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? Approval process and trademark issues though we are rightful owners of the product still sometime ads not get approved Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? to increase the sales by improving the visibility Review collected by and hosted on G2.com. Show More 10/30/2023 Current UserValidated ReviewerSource: Organic OG OM G. Test Engineer Telecommunications Mid-Market (51-1000 emp.) 9/4/2023 ""Best Advertising Plateform for grow Business"" 5/5 What do you like best about Amazon Sponsored Ads? I like Amazon advertising because of the Amazon Advertising help to grow our organisation & business through the Advertisement.Amazon advertising help to connect the People & client through the using Audio Video Advertisement plateform.So we can easily connect to the target & grow the Business. Amazon Advertising teams very good & intellegent & help me to the lots. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? As user nothing to the dislike about the Amazon Advertising. It is help me to the lots. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? Amazon Advertising resolved my advertisement problem, which I want to connect to the people & Client.now we can easily connect to the People , Client & Our Target easily through the Vidoe & Organisational sponsored. Review collected by and hosted on G2.com. Show More 8/9/2024 Validated ReviewerIncentivizedSource: G2 invite ![Trilok R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trilok R.") TR Trilok R. Product Manager - AI Platforms Mid-Market (51-1000 emp.) 2/15/2024 "Best strategic advertising firm" 4/5 What do you like best about Amazon Sponsored Ads? Vast audience, Targeting options, high purchase intent Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? Complexity, dependency on Amazon, limited creativity Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? Reducing cost per click, wider visibility Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Abhishek P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek P.") AP Abhishek P. Campaign Performance Specialist - Digital Marketing & E-Commerce Mid-Market (51-1000 emp.) 6/2/2023 "Powerhouse of Insights and Retail performance" 4.5/5 What do you like best about Amazon Sponsored Ads? The best thing I like about the platform is the ability to manage ads daily by seeing performances across different cuts. The interface is simple and results to business is remarkable. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? The only thing I dislike currently in the took is look back window for historical performance. I would be happy to compare performance with last year rather than having last 3 month data only. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? Amazon advertising is helping our brand be visible on the marketplace leading to conversion. Various ad formats increase my share of voice in the category and consumers gets releavant information before they choose to purchase. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/19/2023 "Smooth and Easy to use" 5/5 What do you like best about Amazon Sponsored Ads? The segmentation and targeting is best in class. Something that is quite helpful is the keyword ideas that Amazon suggests based on relevancy, this helps cut down a lot of time on ideation. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? Something that isn't that helpful or needs improvement is the summary dashboard of all the ads that are running on the account, I think that there could be more insights added to it to have a consolidated view. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? There are multiple problems that Amazon ad solves one is where the new sellers may not have a strong organic presence even though they have a good product, Amazon as helps them reach their target audience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gajendra Singh C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gajendra Singh C.") GC Gajendra Singh C. Sr Manager -SEO ( CheapOair) Enterprise (\> 1000 emp.) 7/19/2023 "Best platform of advertising" 4.5/5 What do you like best about Amazon Sponsored Ads? It's the best advertising platform to boost sales. I can easily control my budget, there are lots of ada variety. Review collected by and hosted on G2.com. What do you dislike about Amazon Sponsored Ads? Nothing particular. But sometimes it will be expensive if you do not nange proper. Review collected by and hosted on G2.com. What problems is Amazon Sponsored Ads solving and how is that benefiting you? To boost my sales and target customer by showing personalized ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 9 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/amazon-amazon-sponsored-ads/pricing) Amazon Sponsored Ads Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_00f318d2322ca8db0d96edb2357d28a3/bigspy.png "Product Avatar Image") BigSpy 4.6/5(651) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-sponsored-ads-vs-bigspy) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-sponsored-ads-vs-criteo-commerce-growth) ##### Categories on G2 [Other Digital Advertising](https://www.g2.com/categories/other-digital-advertising) ##### Explore More [Which recognition software simplifies employee nomination collection from distributed teams across global organizations?](https://www.g2.com/discussions/which-recognition-software-simplifies-employee-nomination-collection-from-distributed-teams-across-global-organizations)[NEOGOV vs Watermark Faculty Success: which is better for faculty tracking and accreditation management?](https://www.g2.com/discussions/neogov-vs-watermark-faculty-success-which-is-better-for-faculty-tracking-and-accreditation-management)[Best data analytics tools for tech industry](https://www.g2.com/discussions/what-are-the-best-data-analytics-tools-for-the-tech-industry) [Which screen and video capture software offers the highest resolution?](https://www.g2.com/discussions/which-screen-and-video-capture-software-offers-the-highest-resolution)[Vaccine Tracking](https://www.g2.com/articles/g2-introduces-new-vaccine-tracking-software-category)[Pros and Cons Details](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)