
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build brand awareness across 90%+ of the internet, then efficiently drive conversions using powerful remarketing and in-market audiences. Plus, Responsive Display Ads automate creative optimization perfectly. Review collected by and hosted on G2.com.
The quality control is awful. My biggest dislike is the huge volume of low-quality, accidental clicks and bot traffic, often from random mobile apps or low-tier websites. I have to spend too much time constantly adding placement and content exclusions just to prevent my budget from being wasted. The low conversion intent is frustrating. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.


