--- title: Google Display Ad Network Reviews meta_title: 'Google Display Ad Network Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 70 reviews by the users' company size, role or industry to find out how Google Display Ad Network works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 70 scale: '5' date_modified: '2026-06-17' parent_category: name: Design url: https://www.g2.com/categories/design --- # Google Display Ad Network Reviews **Vendor:** Google **Category:** [Display Ad Design Software](https://www.g2.com/categories/display-ad-design) **Average Rating:** 4.3/5.0 **Total Reviews:** 70 ## About Google Display Ad Network Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. ## Google Display Ad Network Pros & Cons **What users like:** - Users love the **massive, cost-effective reach** of Google Display Ad Network, enhancing brand awareness and driving conversions effectively. (2 reviews) - Users find the **ease of use** of Google Display Ad Network exceptional, benefiting from its intuitive features and robust targeting. (2 reviews) - Users value the **vast and cost-effective inventory** of Google Display Ad Network for effective audience targeting. (2 reviews) - Users appreciate the **customization options** in Google Display Ad Network, enhancing brand visibility and targeting efficiency. (1 reviews) - Users value the **cost-effective reach and precise targeting** of Google Display Network, enhancing brand awareness and driving conversions. (1 reviews) - Users value the **massive reach and precise targeting** of Google Display Network, enhancing brand awareness and conversions efficiently. (1 reviews) - Helpful (1 reviews) - Templates (1 reviews) - Time-saving (1 reviews) - Useful (1 reviews) **What users dislike:** - Users face **inaccuracy issues** with Google Display Ad Network, affecting CTR and data reporting during campaigns. (1 reviews) - Users find the **limited font options** in Google Display Ad Network restrictive, impacting ad creativity and effectiveness. (1 reviews) ## Google Display Ad Network Reviews ### 1. Huge, Cost-Efficient Reach—But Low Intent and Limited Inventory Control **Rating:** 3.5/5.0 stars **Reviewed by:** Nabin K. | Activation Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Google Display Ad Network?** Google Display ad network provides us with a vast range of Google inventory, which helps us reach our targeted audience seamlessly. We can run ads across YouTube, websites, Gmail, mobile apps, and more. The inventory is very cost-efficient and allows us to target audiences effectively and with precision. **What do you dislike about Google Display Ad Network?** The main drawback is related to the audience’s search intent. Most of the audience isn’t really looking for the product, which is why the CTR is low. Also, during reporting (for example, in Trade desk), we don’t get exact data on what is being reported. At the same time, we don’t have much control over the inventory. **What problems is Google Display Ad Network solving and how is that benefiting you?** Our client want to reach large audiences at efficient cost which is constantly being provided by the google display ad. At the same time we can retarget the audience which have viewed or seen tha ads. ### 2. Massive Reach and Smart Targeting, But Quality Control Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** nicolas c. | Head of Affiliation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Google Display Ad Network?** The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build brand awareness across 90%+ of the internet, then efficiently drive conversions using powerful remarketing and in-market audiences. Plus, Responsive Display Ads automate creative optimization perfectly. **What do you dislike about Google Display Ad Network?** The quality control is awful. My biggest dislike is the huge volume of low-quality, accidental clicks and bot traffic, often from random mobile apps or low-tier websites. I have to spend too much time constantly adding placement and content exclusions just to prevent my budget from being wasted. The low conversion intent is frustrating. **What problems is Google Display Ad Network solving and how is that benefiting you?** The GDN solves four key issues: 1) Demand Creation (early visibility). 2) Recapturing Lost Sales (remarketing). 3) Finding New Audiences (beyond Search). 4) Saving Time (AI-powered creative). It's essential for scaling my brand and maximizing my overall ROI. ### 3. Amazing Ad Network with Vast Inventory and Easy-to-Use Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Chunnu A. | Associate Director - Strategy & Insights, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Google Display Ad Network?** GDN is a very big inventory/marketplace of multiple types of ads. Comes with reach planner, audience type selection, type of placements selection, publishers to showcase ads. GDN is one of the amazing Ad network I have ever used. It is very easy to use the GDN. **What do you dislike about Google Display Ad Network?** I won't it as a dislike but GDN is not meant for any conversion campaign. If you want a high brand awareness and low cost go for it. **What problems is Google Display Ad Network solving and how is that benefiting you?** GDN is my go to market network for brand awareness campaign. Reach planning etc ### 4. Affordable Access to Lots of Apps, YouTube, and Websites **Rating:** 5.0/5.0 stars **Reviewed by:** Emily F. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Google Display Ad Network?** You get affordable access to lots of apps, YouTube,websites and etc **What do you dislike about Google Display Ad Network?** Poor inventory control,not good for direct-response lead generation or strict, low-budget campaigns **What problems is Google Display Ad Network solving and how is that benefiting you?** Outside of active search, the audience reach feels limited, and overall visual engagement in digital advertising is low. ### 5. Great Targeting Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Fridah J. | Web Developer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Google Display Ad Network?** Excellent interface with accessible,reliable and functional features. Google Display Ad Network gives its user an effective chance for easy uploading various advertising materials with different formats. Via this tool the user has a very high chances of reaching many right end users from different areas at the best time. The tool has amazing power to categorize the users Ads ensuring each Ad will get to the right customers and being in a front line. **What do you dislike about Google Display Ad Network?** Google Display Ad Network has an easy interface to easily learn its usability and the implementation is also very simple. **Recommendations to others considering Google Display Ad Network:** Great Google solution for business, Services and product advertisement and marketing through various methods which effectively reaches the correct Audience. **What problems is Google Display Ad Network solving and how is that benefiting you?** Efficient method of easy business and products advertisement and marketing through major powerful social platforms. ### 6. A Highly efficient ad platform for all type of businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Ankit B. | Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Google Display Ad Network?** I have many years of experience in Google and I gave desired results to my organization. Display ads are useful for branding, reach, and traffic purposes in minimum CPC. They have a wide range of audiences to choose from, a clean interface, a lot of ways to optimize campaigns, and tons of matrices to analyze the performance. **What do you dislike about Google Display Ad Network?** They don't stick to the budget I decide, sometimes they spend 2 or 3 times the daily budget. and I'm cutting 3 points for their customer support which is horrible, if your campaign is not working or any errors they don't tell you the exact problems, they will shift you to a different team and then you'll think that forget it I'll make another campaign from start. For the last three months in the chat option, they take your number and promise to call and resolve the issue but you'll be waiting and waiting and no one will call. If your campaign got suspended then you can't do anything to get it back even if you submit all your business documents. **What problems is Google Display Ad Network solving and how is that benefiting you?** I think driving traffic, and branding in a small amount is really helpful for small businesses, and that's why a Google display campaign is useful. The overall CPC of a display campaign is about .5 to 1 Indian rupee. If you made a good campaign you can get some conversions too which is a plus point. Easy to target specific audiences and more. ### 7. Vast Reach, Always At leading Edge **Rating:** 4.0/5.0 stars **Reviewed by:** Haresh K. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2022 **What do you like best about Google Display Ad Network?** 1. Ease of use 2. Matches very efficiently once content or keyword "Theme" is accurate (please architect separate campaigns for display and search) 3. Efficient geo-targeting and local targeting 4. Efficient ad costs once you leverage best practices and policies 5. Various ad formats 6. Efficient algorithms and AI **What do you dislike about Google Display Ad Network?** None as of now. It is the pioneer and world leader considering the vast publisher network reach **What problems is Google Display Ad Network solving and how is that benefiting you?** 1. Reaching hyperlocal audiences 2. Targeted traffic at affordable rates 3. Strong controls on click fraud ### 8. Display your product/service on google and get sales **Rating:** 4.5/5.0 stars **Reviewed by:** Naeem B. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Google Display Ad Network?** The display ad network is the best way to show your product on google and get unbelievable sales. If you are an expert to optimize google ads then you definitely get the best results. **What do you dislike about Google Display Ad Network?** I don't think any dislike but as also say if you are not an expert in google ads then you exhaust your all budget and not getting any results with the google display ad network. **What problems is Google Display Ad Network solving and how is that benefiting you?** If you use Google Display Ad Network then you show your actual view of the product on google so I think this is the best way to answer by me and also you can get sales. ### 9. Unlocking the Power of Online Advertising: A Review of the Google Display Ad Network **Rating:** 5.0/5.0 stars **Reviewed by:** Ammad A. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Google Display Ad Network?** Extensive targeting options. Vast reach. Various ad formats are available. Cost-effective advertising. Remarketing and customer targeting. Real-time performance reporting. Granular control over ad placements. Multiple bidding strategies. Diverse audience targeting. Google's powerful data analytics. **What do you dislike about Google Display Ad Network?** Potential for ad fraud. High competition. Quality control issues. Ad blindness. Ad blocking software. Viewability issues. Ad placement concerns. Limited ad space. Rising costs. Technical complexity. **What problems is Google Display Ad Network solving and how is that benefiting you?** One of the main problems of the Google Display Ad Network is the potential for ad fraud and click fraud, which can result in wasted ad spend and reduced ROI. However, the platform has implemented various measures to combat ad fraud, such as using automated tools to detect and filter out fraudulent clicks and impressions. This can be beneficial for advertisers as it helps to ensure that their ad spend is being used effectively and not wasted on fraudulent activity. Other problems with the platform, such as quality control issues, ad blindness, ad blocking, and technical complexity, can also be addressed by using best practices and implementing effective ad strategies. By overcoming these challenges, advertisers can leverage the platform's vast reach and targeting capabilities to reach their desired audience and achieve their marketing objectives. ### 10. A game changer Marketing Tool by Google **Rating:** 5.0/5.0 stars **Reviewed by:** Bhushan T. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Google Display Ad Network?** Google Dispay ad is popular and very useful internet marketing tool which is game chnager in online marketing and business to achive their targets and get potetial converion throgh its wide network and dispay ads campaigns. **What do you dislike about Google Display Ad Network?** This tool is require technical knowledge and strong marketing knowledge about tageting audience and budgets. **What problems is Google Display Ad Network solving and how is that benefiting you?** Product Display marketing Brand awareness, promotional campaigns, lead generation, across the global reach. Display ads were found more effective than other ads that we run in the past. ### 11. Best solution for Display Advertising for beginners and low budgets **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay K. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Google Display Ad Network?** Easy to setup and use Not too technical Low budget campaign options No or very less training Cheap **What do you dislike about Google Display Ad Network?** Too easy for everyone to use. Customer Support isnt adequate. **What problems is Google Display Ad Network solving and how is that benefiting you?** To run display ads for branding and Lead Gen ### 12. Product and Relevance Is Key To Return **Rating:** 3.5/5.0 stars **Reviewed by:** Ben B. | Sr. Manager, Digital Marketing and Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Google Display Ad Network?** The Google Display Ad Network makes it easy to get started and starts getting your ads in front of people on countless sites within nearly every vertical out there. The interface is familiar to anyone who's worked with Google Ads before, and managing ads can be pretty straightforward to begin, though getting the most from them takes a lot of experience and time. **What do you dislike about Google Display Ad Network?** Getting the most from your ads takes a significant investment in ongoing management and fine-tuning. It requires daily performance review and fine-tuning. It's a lot of time and energy needed to constantly be sure your ads are reaching the right people and returning on investment. This style of ads only aligns well with certain types of products. For many, it just isn't a match and likely a waste of time and money. **What problems is Google Display Ad Network solving and how is that benefiting you?** Getting our message in front of more people and reaching relevant audiences across many touchpoints. Google Display Ads have visibility across so many sites that it's likely most can find places they align. ### 13. Great Brand Awareness Network **Rating:** 4.0/5.0 stars **Reviewed by:** Laura G. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2023 **What do you like best about Google Display Ad Network?** Setting up campaigns through the Google Display Ad Network is extremely user-friendly and the reach through this network is virtually unmatched. Google Display ads work great for brand awareness and reaching people while they are browsing various websites. **What do you dislike about Google Display Ad Network?** The least helpful aspect of Google Display Ad Network is the reporting. I feel like it lacks exact details, and makes it difficult to determine if the campaign is effective in leading to new leads or sales. **What problems is Google Display Ad Network solving and how is that benefiting you?** When we need to push a specific message to as many people as possible, Google Display Ad Network is by far the most cost-efficient method of doing so. It is solving the issue of reaching people at the right time because we are able to target people as they are doing their own thing online. ### 14. Google Display Ads and Problems **Rating:** 3.0/5.0 stars **Reviewed by:** Parikshit K. | Digital marketing trainer , Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Google Display Ad Network?** Google display ad network allows me to target different audience networks and also allows me to select different types of ad creatives, and also I can create multiple ad groups as well. **What do you dislike about Google Display Ad Network?** The cost to run ads is very high. Many companies have already used Google ads, so ranking my website is becoming very tedious. I also think by running Google Ads I am not getting quality leads **What problems is Google Display Ad Network solving and how is that benefiting you?** The Google Display Ad Network solves a number of problems for both advertisers and website owners, which in turn benefits users who may see more relevant ads and have a better overall browsing experience. Some of the key problems the network solves include: Targeting: The Google Display Ad Network allows advertisers to target specific audiences based on a variety of factors, such as demographics, interests, and behaviors. This means that advertisers can show their ads to people who are more likely to be interested in their products or services, rather than showing them to a broad audience and hoping for the best. ### 15. Very useful platform to advertise **Rating:** 5.0/5.0 stars **Reviewed by:** Rex Y. | Social Media Evaluator, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Google Display Ad Network?** Google Display Network (GDN) is a platform that allows businesses and advertisers to display ads on a wide range of websites across the internet. Some of the best features of Google Display Network: Massive Reach: The Google Display Network reaches more than 90% of internet users worldwide, making it one of the largest ad networks on the planet. This vast reach means that your ads can potentially be seen by millions of people every day. Targeting Options: GDN offers a variety of targeting options, allowing you to reach your ideal audience. You can target your ads by demographic information, such as age, gender, and location, as well as by interests, keywords, and specific websites. Multiple Ad Formats: GDN supports various ad formats, including static and animated images, video, responsive ads, and more. This flexibility ensures that you can choose the ad format that best suits your campaign goals. Cost-Effective: GDN offers a cost-effective way to reach a large audience. With its flexible bidding options and pay-per-click pricing model, you only pay for the clicks your ads receive, making it a great option for businesses on a tight budget. Performance Tracking: GDN provides robust performance tracking and reporting tools, allowing you to monitor the success of your campaigns in real time. You can track impressions, clicks, conversions, and more, providing valuable insights into the effectiveness of your ads. Overall, Google Display Network is a powerful platform that provides businesses and advertisers with a range of targeting and ad format options, a massive reach, and robust performance tracking, making it a great option for businesses looking to reach a large audience with their ads. **What do you dislike about Google Display Ad Network?** I believe that while there are many benefits to using the Google Display Network (GDN), there are also some potential drawbacks to consider. Firstly, GDN is susceptible to ad fraud, which can negatively impact the performance of advertising campaigns. Fraudulent activities such as click fraud, impression fraud, and bot traffic can inflate ad spend and reduce the effectiveness of ads. Secondly, users may see the same ad repeatedly on GDN, leading to ad fatigue. When users see the same ad repeatedly, they are more likely to tune it out or develop a negative perception of the brand. Thirdly, while GDN provides a wide range of targeting options, there may be limited control over where ads appear. This can lead to ads appearing on websites or alongside content that may not align with a brand's values or message. Fourthly, because GDN is a popular advertising network, there is high competition for ad space. This can lead to higher costs per click (CPC) and reduced ad exposure for campaigns. Lastly, there may be limitations on where ads can be placed on GDN. For example, some websites may not allow certain ad formats, or ads may not be eligible to appear on certain devices. Overall, it's important for businesses to be aware of these potential drawbacks when planning and executing advertising campaigns on GDN. With careful planning and ongoing monitoring, businesses can maximize the benefits of GDN while mitigating these potential issues. **What problems is Google Display Ad Network solving and how is that benefiting you?** Google Display Network (GDN) is solving several problems for businesses and advertisers, and these benefits can ultimately lead to increased revenue and business growth. Here are some of the problems that GDN is solving and how it can benefit businesses: Reaching a Large Audience: One of the primary problems that GDN is solving is the ability to reach a large audience. With over 90% of internet users worldwide being reachable through GDN, businesses can leverage this platform to increase brand awareness and drive more traffic to their websites. Targeting the Right Audience: Another issue that GDN is addressing is the ability to target the right audience. GDN offers various targeting options that allow businesses to tailor their advertising to specific demographics, interests, and behaviors. This targeting can result in a higher conversion rate and more qualified leads. Cost-Effective Advertising: GDN also solves the problem of cost-effective advertising. With a pay-per-click pricing model, businesses only pay when someone clicks on their ads, making it a cost-effective option for businesses on a tight budget. Additionally, the flexibility of bidding options allows businesses to optimize their ad spend and get the most out of their advertising budget. Measuring Campaign Performance: GDN provides businesses with robust performance tracking and reporting tools, which helps to solve the problem of measuring campaign performance. By tracking impressions, clicks, and conversions in real time, businesses can make data-driven decisions to optimize their campaigns and maximize their return on investment (ROI). Multiple Ad Formats: Finally, GDN offers multiple ad formats, which solves the problem of choosing the right ad format for a campaign. With options like static and animated images, video, responsive ads, and more, businesses can choose the format that best suits their campaign goals. In summary, Google Display Network is solving several problems for businesses and advertisers, including reaching a large audience, targeting the right audience, cost-effective advertising, measuring campaign performance, and offering multiple ad formats. These benefits can ultimately lead to increased revenue and business growth, making GDN a valuable platform for businesses to consider in their advertising strategy. ### 16. Cost effective Advertising package **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. Soniya N. | Postdoctoral Research Fellow, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Google Display Ad Network?** The vast audience and reach provided by Google display ad network was the main highlight of this application. Also, quick to use and easy interface attracted most of the users like us. **What do you dislike about Google Display Ad Network?** The limited ad space and huge competition were hated by many of the users. Moreover, there were no dashboards to look through the results of the target reach and hence lacked essential elements to analyze the success and failure of them. **What problems is Google Display Ad Network solving and how is that benefiting you?** It helped in reaching a vast audience before launching any of the products to understand the market penetration and first reactions of the potential consumers. It also helped in choosing the right number of product to enhance the future revenue streams. ### 17. Great platform for driving traffic, strong targeting and reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Google Display Ad Network?** The display network has tons of benefits. Because it's part of the larger Google system, you can expect placements in a plethora of locations and formats, alongside exceptional targeting, compelling reporting, and cheap and effective results based on your investment. **What do you dislike about Google Display Ad Network?** I'd say that my biggest frustrations with the Display Ad Network are a lack of directl support, unless you're a preferred brand that is spending significant resources on advertising through Google. It seems like Google is built around every rep needing to reach out to others for specific answers and needs which creates a diluted and complicated system with slow responses and lack of assuredness from direct reps. **What problems is Google Display Ad Network solving and how is that benefiting you?** It allows brands to reach users based on a variety of factors and insights and provide creative that can drive users to different landing pages for a variety of reasons. Awareness, traffic, sales, etc. ### 18. Great Aircover Advertising Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Uddeshya R. | Technical Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Google Display Ad Network?** Display Ads are low cost and have a unlimited pool of audience that can quickly help a brand increases discoverability in any country & demographic. **What do you dislike about Google Display Ad Network?** Display ads are helpful but also due to a huge inventory in place there needs to be a check on quality of traffic. As sometimes low quality traffic also comes. **What problems is Google Display Ad Network solving and how is that benefiting you?** Google Display Ad network is helping us in following manner: - Launch brand awareness campaigns - Drive traffic on blogs - Increasing visibility for ecommerce products ### 19. Im handling Google Display Ad Network since 2010 **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan Batchin I. | Chief Operating Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Google Display Ad Network?** 1. Google Display Ad Network has largest reach 2. Reach around 80% Top Publishers in Indonesia 3. Can be customized targeting with Audience and Content Targeting **What do you dislike about Google Display Ad Network?** 1. Sometime the ads shown in low quality website / publishers **What problems is Google Display Ad Network solving and how is that benefiting you?** 1. Solve to increase numbers of reach and awareness 2. Solve to increase numbers of conversion by using it with remarketing audience ### 20. Its good **Rating:** 5.0/5.0 stars **Reviewed by:** Md. Anamul H. | Sales And Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Google Display Ad Network?** 1. Understanding Product knowledge increase. 2. Value creates. 3. Brand awareness make. 4. Best for lead & conversion. 5. Marketing. 6. Promotion. 7. Engagement **What do you dislike about Google Display Ad Network?** 1. Sometimes, showing violates ads. 2. harassment ads. 3. Ilogical ads. 4. Adult ads. 5. Nudes ads. 6. Fake ads. 7. irritating ads. 8. painfull ads. 9. bored ads. **What problems is Google Display Ad Network solving and how is that benefiting you?** 1. Learning-type ads are needed. 2. Logical ads. 3. Touching ads. 4. Technical ads. 5. Helping ads. 6. certificate type ads. 7. personal income makes this kind of ad. ### 21. Branding **Rating:** 4.0/5.0 stars **Reviewed by:** Lucila L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Google Display Ad Network?** You can target, by interest, custom list, placements, topics, and keywords. **What do you dislike about Google Display Ad Network?** Mobile Game Apps that are bing targeted; you can exclude until you launch the campaigns. **What problems is Google Display Ad Network solving and how is that benefiting you?** Branding; for Treatment Centers. Website Traffic and Conversions for Antidepression meds. ### 22. Very Good Google Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2023 **What do you like best about Google Display Ad Network?** You can reach whoever you want with Google Display Ad Network. Reaching people is better now. **What do you dislike about Google Display Ad Network?** User interface can be better but i like it anyway. **What problems is Google Display Ad Network solving and how is that benefiting you?** In these days reaching to the right people is difficult, google dsiaplay ad network can make it easy. ### 23. Best platform to showcase your Ecommerce business **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad F. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Google Display Ad Network?** detailed targeting options and its efficiency to deliver results all over the word **What do you dislike about Google Display Ad Network?** I have been using google display ad network for last 3 years, and till now i didnot found any thing bad about this. **What problems is Google Display Ad Network solving and how is that benefiting you?** As i have my ecommerce business in UAE and by using google display ad network its easy for me to target and get valuable audience and results for my products. ### 24. Google Display is the biggest and best **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2022 **What do you like best about Google Display Ad Network?** highest performer for engagement and ease of setup **What do you dislike about Google Display Ad Network?** could be easier to navigate to areas like brand safety - Performance Max now takes away from Display results **What problems is Google Display Ad Network solving and how is that benefiting you?** Huge amount of inventory allowing for reach and frequency of our target market ### 25. GDN is the Most Broaden Network for Display Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad A. | Associate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Google Display Ad Network?** Google display network has a wide range of ad inventory and targeting parameters that help an advertiser to target the precise audience to get impressions and drive traffic to the landing page. GDN has multiple ad placements so that you can simply run testing campaigns to get the best ROI of your campaign. **What do you dislike about Google Display Ad Network?** The CPM! Google Display Network is the most extensive network for display ad campaigns and I think they play a monopoly business in terms of pricing. Where other platforms charge less CPM for the same target audience and placements, GDN seems more expensive! **What problems is Google Display Ad Network solving and how is that benefiting you?** If your company wants to get huge impressions and ad views, you can't ignore GDN since I already mentioned GDN has partnered up with millions of publishers worldwide. No matter what is your product and what is your target segments, GDN can bring you traffic as long as you don't break their ad policy. ### 26. Google Display Ad Network Review **Rating:** 4.0/5.0 stars **Reviewed by:** Steven K. | Ad Ops/ Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Google Display Ad Network?** I can tell that they optimize performance to drive the best result. And you can set up a conversion goal. **What do you dislike about Google Display Ad Network?** It's not easy to edit ad creatives after launching it. And there is a limited targeting option. It's pretty advanced to use all the features & settings. **Recommendations to others considering Google Display Ad Network:** You need to study before setting up many detailed settings such as audiences, keywords, etc. **What problems is Google Display Ad Network solving and how is that benefiting you?** I was able to promote the new mobile app when it was launched. And I was able to obtain app page visitors. ### 27. GDN is a great place to scale **Rating:** 5.0/5.0 stars **Reviewed by:** Ben M. | Manager, Owner, Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Google Display Ad Network?** Google Display Network is incredibly consistent once you've found a set of placements that's working for you. Getting to that point isn't always easy, and often isn't, but once your campaigns are stable they can run for a long time with a lot of consistency. **What do you dislike about Google Display Ad Network?** Getting started with Google Display Network can be really expensive, and/or take a really long time. It takes a while to prune losing placements which can cost a lot of money if you're not careful. **Recommendations to others considering Google Display Ad Network:** Google Display Network is not the easiest ad platform to run, but once you've got it working it can be really profitable and stable. **What problems is Google Display Ad Network solving and how is that benefiting you?** Google Display Network offers a great ad network to continue to scale on in addition to other mainstream ad networks like Facebook, Google Search, Youtube, etc. It can take a while to find campaigns that work, but once you do they are very stable and usually offers quite a bit of scale. ### 28. Mixed results **Rating:** 4.0/5.0 stars **Reviewed by:** Mariana B. | BI Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2022 **What do you like best about Google Display Ad Network?** It can certainly give you reach, and it works for brand awareness, for conversions/sales, i've gotten mixed results, sone advertisers it works very well, others not so much. **What do you dislike about Google Display Ad Network?** They keep changing the platform, in some cases it is good, in others it is not, they discontinue, formarts/settings that work very well. **What problems is Google Display Ad Network solving and how is that benefiting you?** It's helping with brand awareness and sales/conversions ### 29. If you want to grow your business online you must try google display ads network **Rating:** 5.0/5.0 stars **Reviewed by:** Sanchit S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2022 **What do you like best about Google Display Ad Network?** I am using google ads for the last 2 years and the google display ads network from last almost a year so I will suggest you If you are selling a product this is the best ad network you can choose and if you are selling your service you can show your service through pictures by this ad network. Google display ads network service is part of google ads so you can grow your business and can take it to the next level. Because this is the best way of marketing in this online era. **What do you dislike about Google Display Ad Network?** Although it's nothing to dislike in google display ad network but if you are not into technical knowledge you will find it difficult and complicated so i would suggest you should hire a professional for your business and then you will get amazing results. Because if you won't hire a professional or at least a person who has knowledge regarding google ads you won't get your desired result. So I would say nothing to dislike for me so just need the experience to get clients. **Recommendations to others considering Google Display Ad Network:** Just go for it, if you are planning to take your business online you must try the google display ad network. **What problems is Google Display Ad Network solving and how is that benefiting you?** So many problems have been solved after starting using Google display ad network. In offline marketing, you have limited sources and limited space for displaying your product or service but by google display ads you can reach to a huge number of customers or clients through google ads, and display ad network is a part of it where you can attract your clients by showing them pictures of your product and service. ### 30. It's Hard, But Necessary.... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Google Display Ad Network?** Obviously, the best part of Google Display Network is that if you want to post ads on the internet, this is your best option. The billing is also nice, unlike LinkedIn, they serve you monthly invoices which makes reporting on budget fairly simple. Also, the targeting is very advanced and if you know your target market well, Google makes it easy to target them. **What do you dislike about Google Display Ad Network?** It's complex and it's difficult and it's always changing. Just as soon as I take the time to really study how to do the ads well and get some practice in, everything changes. Job security I guess? Also, a lot of bots and competitors waste our ad spend by clicking on our ads. **What problems is Google Display Ad Network solving and how is that benefiting you?** The main thing we do with the Google Display Ad Network is to build brand recognition. We obviously want to get people to our website, but the main goal for the display network is to get our brand and messaging before our customer's eyes. ### 31. An essential tool for any eCommerce business looking to advertise **Rating:** 5.0/5.0 stars **Reviewed by:** Christian N. | Director of Marketing and Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2021 **What do you like best about Google Display Ad Network?** Google Display Network is the most effective of the competing PPC (paid ads) software on the market. The best thing about it other than some potentially great return on ad spend is how easy it is to set up an advertising campaign targeting the display network. From there, google does the rest for you with their machine learning. **What do you dislike about Google Display Ad Network?** The smart display campaigns have performed very poorly for me, and a standard search display seems to be more in line with where I need my ROAS to be for a given month over month comparison to keep my business ad spend manageable. **Recommendations to others considering Google Display Ad Network:** Test various ad sets before making any conclusions on the effectiveness of the display ad network service. You may find fantastic results over a 7-day period, but you may see it underperform before it picks up momentum. Make sure you have enough test data before calling it quites or upping your ad spend budget. **What problems is Google Display Ad Network solving and how is that benefiting you?** I've been able to increase sales on my business's website. When I've run out of keywords and targets for my audiences to test, the Display ad network uses the Google algorithms to place my ads on sites that best fit my target demographic for users and customers. I've been able to bring more traffic to my business with this feature. ### 32. The best service I've found for local small business marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Alfredo M. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2021 **What do you like best about Google Display Ad Network?** Google Display Ad Network is a great tool to use if you want to market your business online. It saves you a lot of time and energy that you would otherwise need to invest in paid advertising to get your business noticed. You can find customers looking for your services and products through Google and reach out to them with a well-designed ad. **What do you dislike about Google Display Ad Network?** The only downside is that you need a budget. I recommend checking out if you are able to put money into ads. **What problems is Google Display Ad Network solving and how is that benefiting you?** I can get my business, essential services and products in front of people searching for them. The results are in and my business has grown ### 33. Simple Platform for Creating Google Ad Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** jade C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Google Display Ad Network?** Creating campaigns is relatively easy on the Google Ad Network. It is a simple to set up the budget, locations, goals, and target audience for the campaigns. I really enjoy the simplicity of the landing page to see the campaigns that are up. The platform also gives you campaign suggestion which can be easily applied with the click of a button. **What do you dislike about Google Display Ad Network?** Like any other ad campaign designer, it is can be difficult to navigate all the fine tuning and such. I wish it was more intuitive in targeting the audiences we want and getting the keywords for them. **What problems is Google Display Ad Network solving and how is that benefiting you?** With the Google Display Ad Network we are creating ad campaigns for our business to be displayed on the Google search engine. We are reaching more potential clients by getting traffic to our webpages. ### 34. Display for Lead Gen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Google Display Ad Network?** Great tool for creating responsive ads and testing them against your own creatives **What do you dislike about Google Display Ad Network?** Sometimes it can be hard to determine which website your ads are landing on. **Recommendations to others considering Google Display Ad Network:** Really get creative with your testing, responsive display ads allow for great A/B testing. **What problems is Google Display Ad Network solving and how is that benefiting you?** Display and surround sound brand coverage, GDN is great for that ### 35. Great Way to Increase Brand Awareness **Rating:** 3.5/5.0 stars **Reviewed by:** Sean W. | Senior Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Google Display Ad Network?** It's fairly easy to get a Display campaign up and running in Google Ads, especially with dynamic display ads **What do you dislike about Google Display Ad Network?** There are a large number of poor-quality sites on the GDN that will need to be reviewed and potentially excluded from Display campaign targeting. **Recommendations to others considering Google Display Ad Network:** Use the automatic bidding feature to drive moe clicks to your website. **What problems is Google Display Ad Network solving and how is that benefiting you?** Increase brand awareness, drive traffic to your website or online store at manageable costs. ### 36. Canned solution for your advertising needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Google Display Ad Network?** I like that there is a single source to run ads across the Google landscape..Such as Youtube and the banner exchange **What do you dislike about Google Display Ad Network?** I feel that the filters could be better as there are more ads that are not contextually relevant to my website **Recommendations to others considering Google Display Ad Network:** Do enough research to understand how this product can benefit your team and how much of our resources will be dedicated to ensuring you are using the product to meet your goals. **What problems is Google Display Ad Network solving and how is that benefiting you?** I am looking to utilize undersold advertising inventory that could be better monetized. I am also looking to use the network for additional reach and targeting via video ### 37. Good general coverage ad platform, expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Laura L. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Google Display Ad Network?** Google Display Ad Network is very comprehensive and provides good coverage for various different types of platforms to place your display ads. It allows flexible and customizable targeting as well. **What do you dislike about Google Display Ad Network?** The analysis is comprehensive but a bit not intuitive, compared to other tools out there, especially if you are not super familiar with the G-suite analytics Google ads, in general, are also quite pricey. **Recommendations to others considering Google Display Ad Network:** Google Display Ad Network is a great platform if you are already using the G-suite. **What problems is Google Display Ad Network solving and how is that benefiting you?** We want to run an awareness-level campaign to drive brand awareness and general traffic. Google Display Ad Network is helpful and helped us reach a broad audience. ### 38. The Google Display Ad Network is expansive and offers so much **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Google Display Ad Network?** The GDN is huge and offers some of everything to advertisers. You can show your ads to a huge variety of audiences and create countless different segments. **What do you dislike about Google Display Ad Network?** Google is very strict when it comes to personalized advertising, which includes uploading email lists or retargeting. As a religious non-profit, we are not allowed to use any of these type of lists which really hampers our targeting. **What problems is Google Display Ad Network solving and how is that benefiting you?** Reaching a huge audience and getting them to join our email lists ### 39. Great results at a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Google Display Ad Network?** It's easy to set up and select applicable, preset targeting options that perform well. **What do you dislike about Google Display Ad Network?** I don't really dislike anything. The Smart Display option could certainly use some more optional control features for more advanced users, but the Standard Display setup is solid. **What problems is Google Display Ad Network solving and how is that benefiting you?** I've been able to reallocate some of my clients' budgets from other display platforms that have been really hindered by the iOS 14 update. ### 40. GDN - Effective way to drive offer led awareness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Google Display Ad Network?** Impact property gor quick reach build to drice offer led awareness. **What do you dislike about Google Display Ad Network?** No tool to measure size of the universe (potential reach size) and hence inefficient planning **What problems is Google Display Ad Network solving and how is that benefiting you?** Quick reach to drive awareness and funnel in users to the platform. Targeted reach build on your core tg ### 41. Searching for a Display Network **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Google Display Ad Network?** What is good about the Google Display Network is that it is accessible from the search portal. **What do you dislike about Google Display Ad Network?** We try not to rely on Google for everything since their policies and help can be very inconsistent. **What problems is Google Display Ad Network solving and how is that benefiting you?** The GDN allows us target potential customers for our clients. ### 42. Google Display Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Google Display Ad Network?** The pop-up of items I'm interested in at any moment at my fingertips. **What do you dislike about Google Display Ad Network?** There is nothing that I dislike about this company or platform. **What problems is Google Display Ad Network solving and how is that benefiting you?** I have no problems and no benefits using Google Display Ad ### 43. Good platform for retargeting and top of funnel campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Google Display Ad Network?** It is good for getting a large number of impressions to your target cohort based on web activity **What do you dislike about Google Display Ad Network?** IT can sometimes drive irrelevant leads/users **What problems is Google Display Ad Network solving and how is that benefiting you?** Drive high volume traffic to campaigns and web pages ### 44. Easy to use with decent placement. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Google Display Ad Network?** Easy to use platform for any sized advertiser - small to large budgets. **What do you dislike about Google Display Ad Network?** Inventory is limited and not as premium as other display offerings. **What problems is Google Display Ad Network solving and how is that benefiting you?** Our smaller clients are able to buy display placements. ### 45. High reach for awareness tactics at lowest cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about Google Display Ad Network?** An extensive list of audiences to choose from, custom audiences to target, low CPM/CPC with high reach **What do you dislike about Google Display Ad Network?** Not always the simplest to set up and can sometimes overlap with audiences. Also, not always the highest quality placements. **What problems is Google Display Ad Network solving and how is that benefiting you?** This is one of the best platforms to build awareness for your brand as you can reach a large amount of users at a low cost. ### 46. Google display **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2021 **What do you like best about Google Display Ad Network?** Easy, all in one platform for display ads and display targeting to various segments. **What do you dislike about Google Display Ad Network?** Not Programmatic, lack of granular targeting **What problems is Google Display Ad Network solving and how is that benefiting you?** Brand awareness, lift in brand recognition, clicks to website ### 47. tGreat platform overall, easy to use and efficient. Could be more user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Google Display Ad Network?** GDAN does a great job of implementing simple advertising. **What do you dislike about Google Display Ad Network?** Platform could be more user friendly and easier to operate **What problems is Google Display Ad Network solving and how is that benefiting you?** Helping reach the right audience with targeted advertising ### 48. Display network does its job when the audience is retargeting visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya R. | SEM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2021 **What do you like best about Google Display Ad Network?** Targeting returning visitors on display network. **What do you dislike about Google Display Ad Network?** In market, affinity audience, they are too broad. **What problems is Google Display Ad Network solving and how is that benefiting you?** Targeting previous visitors, present offer ads via display network. ### 49. Perfect and effective advertising Ads display tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Carolyne A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Google Display Ad Network?** Google Display Ad Network provides its users with many capabilities of tergeting the most suitable audience, delivering your products awareness and business ads to the right users or customers at the the right time. Easy uploading of several different Ads for which through the product the messages is provided to the involved users even before the required time. **What do you dislike about Google Display Ad Network?** No dislike, Google Display Ad Network is an excellent and useful marketing easy platform. **Recommendations to others considering Google Display Ad Network:** Advertising and marketing materials displaying product which helps the users deliver their business ideas and contents to the right user at the best time. **What problems is Google Display Ad Network solving and how is that benefiting you?** Quick and smooth business advertising among other things like services, designs and growing the business progress. ### 50. Perfect product for online marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Patel G. | Software Engineer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Google Display Ad Network?** -Amazing advertising platform for marketing of various business around the world. Easy tool usage and the product is a cloud based meaning you can use the platform from any place provided you can access internet connection. Through this the advert goes direct to the right end users within a very short time. I like this tool because we are able to post or upload various services from our company and through this product, our customer connects with us very quick. **What do you dislike about Google Display Ad Network?** I have no any problem on the platform usage, everything is working smoothly with Google Display Ad Network. **Recommendations to others considering Google Display Ad Network:** Google Display Ad Network, is a great tool for online advertisement through various social media like Facebook, Twitter for marketing purpose. **What problems is Google Display Ad Network solving and how is that benefiting you?** The platform has helped our organization in advertising or marketing of different company products to the right users or customers, saving much of our time. ## Google Display Ad Network Discussions - [What are the features of Google ads?](https://www.g2.com/discussions/google-display-ad-network-what-are-the-features-of-google-ads) - 1 comment - [View Google Display Ad Network pricing details and edition comparison](https://www.g2.com/products/google-display-ad-network/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-17+02%3A01%3A23+-0500&secure%5Bsession_id%5D=97864b59-fef9-49a9-9515-05adf82242f8&secure%5Btoken%5D=a4a126f32dfc06f1b9b861b929ee1e423075790ea78906a4d18951804082bb97&format=llm_user) ## Google Display Ad Network Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) ## Google Display Ad Network Features **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Ad Management** - Ad Sets - Export As Different File Types - Schedule **Analytics** - Reporting - Heatmap - Budget ## Top Google Display Ad Network Alternatives - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,418 reviews) - [Simplified](https://www.g2.com/products/simplified/reviews) - 4.6/5.0 (4,445 reviews) - [Prezi](https://www.g2.com/products/prezi/reviews) - 4.2/5.0 (5,587 reviews)