Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.
Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.
Employee advocacy software is a subset of brand advocacy software. Brand advocacy platforms typically focus on either employee advocacy or customer advocacy, though some solutions support engagement programs for both employees and customers within a single platform.
To qualify for inclusion in the Employee Advocacy category, a product must:
Provide a centralized library of pre-approved content for employees to share on their social networks
Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
Provide social integrations to allow the company’s employees to share messages and content directly from the platform
