Best Mobile Attribution Platforms
Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike attribution software—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.
Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, ad network software, marketing automation software, and CRM software. Marketing teams can also use these solutions in conjunction with mobile marketing software, mobile app optimization software, and mobile app analytics software.
To qualify for inclusion in the Mobile Attribution category, a product must:
Best Mobile Attribution Platforms At A Glance
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Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite f
7,404 Twitter followers
Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify
1,318 Twitter followers
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos ac
12,646 Twitter followers
AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu
Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I
9,467 Twitter followers
At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a num
267 Twitter followers
Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑
Airbridge is a Mobile Measurement Partner (MMP) trusted by 600+ global apps like Nexon, KFC, and Alarmy. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console
113 Twitter followers
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver bet
12 Twitter followers
Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a
1,915 Twitter followers
Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices
9,060 Twitter followers
Cometly is a attribution cloud platform that enables businesses to get better accurate attribution for their ad campaigns and make smarter ad optimization decisions based on accurate data.
1,845 Twitter followers
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th
3,410 Twitter followers
Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Gro
Swaarm provides an innovative tracking and attribution Platform that empowers agencies, advertisers, and partners with innovative solutions for performance-based marketing. Our comprehensive platform
