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Canto Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Canto Media

Canto Demo - AI-Powered Search
Find the perfect visuals for any project in seconds. Just describe what you're looking for in natural language, and our industry-leading AI scans your entire library and instantly retrieves relevant photos and videos.
Canto Demo - Canto's Integrations
At Canto, we pride ourselves on having the integrations our customers need to elevate their content journey, including Adobe Creative Suite, Hootsuite, Canva, monday.com, and more!
Canto Demo - Unify your content lifecycle with one central platform.
One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.
Canto Demo - Share assets smarter
Push on-brand digital content easily to teams, channels, and platforms while maintaining control with access controls and digital rights management.
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Play Canto Video
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Canto Reviews (1,677)

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Reviews

Canto Reviews (1,677)

View 3 Video Reviews
4.5
1,677 reviews

Pros & Cons

Generated from real user reviews
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SL
IT Manager
Computer & Network Security
Mid-Market (51-1000 emp.)
"Centralized, User-Friendly Asset Management with Powerful Search"
What do you like best about Canto?

Canto is a fruitful solution that centralizes all the digital assets and allows proper management and accountability

Canto has a brilliant and robust search option, which gives users an instant access to the required information

Canto is extremely valuable and user friendly, with easy adoption across all users

The tool supports internal and external sharing digital assets, but only with the authorized users

Canto ensures we maintain the brand control, where only the right users get the digital assets. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Canto faces challenges when browsing large databases and libraries

The app has no flexibility, and this brings the aspect of editing limitations Review collected by and hosted on G2.com.

GC
IT Manager
Financial Services
Small-Business (50 or fewer emp.)
"Centralized Asset Management with Seamless Interface and Robust Permissions"
What do you like best about Canto?

Cantos offers remarkable digital assets control measures, by centralizing them for easy management and file access

Cantos has brilliant metadata filters, something that helps in finding specific assets on time

Canto has a seamless and valuable interface that is smooth to adapt as the users

Canto ensures all assets are successfully shared both externally and internally without problems

The access mechanisms are robust, ensuring that role based permissions are enabled Review collected by and hosted on G2.com.

What do you dislike about Canto?

Canto has slow loading, more so on large digital assets

Canto requires some learning, more so with the beginners for them to be comfortable Review collected by and hosted on G2.com.

SC
Digital Marketing Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Effortless Organization and Accessibility at a Great Price"
What do you like best about Canto?

Canto creates a brilliant and strong organization, something that ensures files are accessible and searchable

Navigating Canto is seamless, with an interface that is simple and no advanced training required

The accessibility of all digital assets is another impressive feature, where images, marketing files, videos, and documents are accessible

The app saves search time due to the organization nature of the files, and this increase the productivity of employees

The price for Canto is very competitive, very reasonable even for small companies Review collected by and hosted on G2.com.

What do you dislike about Canto?

The visual capabilities for Canto are limited and less enticing, where they are outdated and less attractive

Canto faces some search issues, where not everything that is attainable Review collected by and hosted on G2.com.

AK
Software Consultant
Mid-Market (51-1000 emp.)
"Reduced confusion around file versions and approvals."
What do you like best about Canto?

What stands out most about Canto is how it brings structure to asset management. Having a single library for images, videos and documents makes it easier for teams to work with the correct files. Version control and permissions helps ensure that outdated or unapproved assets aren't accidentally used. The preview options and sharing links also make collaboration with external stakeholders more efficient. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Canot works best once eveything is properly organized, but getting to that point requires effort. Uploading large libraries and setting metadata rules can be time consuming. The interface is clean, but some actions take a few clicks more than expected. Review collected by and hosted on G2.com.

AC
Software Engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Cut down the time spent hunting for brand assets"
What do you like best about Canto?

Canto makes it much easier to manage a large number of images, videos, and documents without relying on shared drives. The ability to tag assets, add metadata, and preview files quickly helps our team find what they need without asking around. sharing files with external partners is straightforward and permissions help as your only approved assets are used. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Getting everything organised at the beginning requires planning and time. If tags and folders aren't setup properly the library can become messy. Review collected by and hosted on G2.com.

Amir T.
AT
Asst. Manager Digital Marketing
Small-Business (50 or fewer emp.)
"AI-Powered Image Search Shines, But Slow Web Loading Frustrates"
What do you like best about Canto?

I love the AI integration in Canto where it makes my work so much easier and faster. I just type in a keyword, and it instantly finds the images I need. Review collected by and hosted on G2.com.

What do you dislike about Canto?

I would prefer having a desktop version of the software instead of relying solely on the web-based application. Similar to Dropbox, I believe this would help improve accessibility and performance, as the current loading time for Canto is quite slow and can sometimes cause inconvenience for end users. Review collected by and hosted on G2.com.

LG
Digital Asset Manager
Mid-Market (51-1000 emp.)
"Seamless InDesign Integration for Remote Teams, Secure File Management"
What do you like best about Canto?

The integrations are particularly useful for remote workers who use InDesign. They help my team work from anywhere while ensuring that their files remain stored in a secure, backed-up environment. Review collected by and hosted on G2.com.

What do you dislike about Canto?

We have encountered some challenges with mapping metadata fields during our migration. This feature is essential for us, and we are eager to see it resolved soon. Customer support has been making a strong effort to help us address this issue. Review collected by and hosted on G2.com.

Makenna C.
MC
Marketing Specialist
Mid-Market (51-1000 emp.)
"Flexible Content Management with a Learning Curve, But Worth the Effort"
What do you like best about Canto?

Canto has allowed my team to organize our content in a way that makes sense for us and our customers who have access to our Brand Portal. I enjoy the ability to tag, keyword, and cross assign assets to multiple folders where needed, instead of having to upload the same file several times in different folders. Review collected by and hosted on G2.com.

What do you dislike about Canto?

There can be a bit of a learning curve in terms of best-practices on how to best organize your content, but their webinars and new updates have made it more self-explanatory. It's not a one-size-fits-all, but if you put in the strategy and work to create a system that works best for you, it will be beneficial. Review collected by and hosted on G2.com.

NE
Graphic Designer II
Mid-Market (51-1000 emp.)
"A great platform to house all your content in one place."
What do you like best about Canto?

My experience with this platform has been nothing but positive. One of my favorite features in Canto is how easy it is to manage file updates. I can simply replace an existing file without needing to delete or reupload anything, and all the previous versions are stored in the version history for easy reference. This makes asset management incredibly efficient. It’s intuitive and saves me a lot of time when uploading and sorting content.

As a creative designer using Canto daily, I rely on it heavily throughout my workflow. It’s a dependable resource I constantly reference while developing new materials. On top of that, the customer support team is always quick to respond and very helpful whenever I need assistance. Canto is extremely user friendly, and I’d highly recommend it to anyone managing a large volume of digital assets across teams or departments. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The only area of Canto that I find slightly inconvenient is the need to create albums within folders, rather than being able to drop files directly into a folder. That said, I understand this structure supports better organization, so I wouldn't necessarily change it. Another thing that would be helpful is when you delete files if you are able to just delete a version versus the whole item. Review collected by and hosted on G2.com.

Response from Maeghan Durbin of Canto

Nikeeta,

WOW—this review made my day! We love to hear that our customers feel so supported by our customer support team (they're pretty great)! We're also glad to hear that you find the platform user-friendly and that it helps you in handling multiple types of assets as a graphic designer.

We understand your feedback about creating albums within folders and will definitely take it into consideration for future improvements. If you have any more suggestions or questions, please feel free to reach out. Thank you for recommending Canto, and we look forward to continuing to support you!

-Maeghan

Peter B.
PB
Creative Manager
Higher Education
Enterprise (> 1000 emp.)
"Efficient, User-Friendly, and Reliable"
What do you like best about Canto?

The best thing about canto is how quickly you are able to view assets once you've uploaded them. The search works really well, and there's loads of time saving features like AI tagging and creating upload links so that our photographers can upload directly into the system. It's been very straight-forward to implement and it's naturally integrated in our workflow. We use Canto most days and its reliable and does a great job of helping us find the right images so we can focus on design. On a few occasions where we've needed additional support, the customer support has been excellent and you feel valued as a customer. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Like any big business, they are led by their clients and build their platform in response to the different scales and requirements that they need. As a smaller use case, some of the new features like Brand Studio look amazing, but they aren't realistic for us as our requirements are weighted differently to the different packages they offer. In an ideal world I'd love to see a basic package with one admin, then the option to add additional template and exports so that it works for our use case. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

10%

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Canto Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Audio
Images
User, Role, and Access Management
Brand Portal
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Canto