Introducing G2.ai, the future of software buying.Try now
Compare Brandfolder and Canto 
At a Glance
Market Segments
Mid-Market (48.3% of reviews)
Mid-Market (49.9% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Contact Us
Brandfolder
Star Rating
(1,421)4.4 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderCanto
Star Rating
(1,672)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in overall user satisfaction, reflected in its higher G2 Score of 90.47 compared to Brandfolder's 77.03. Users appreciate Canto's intuitive navigation and AI integration, making it easier to manage branding and marketing content effectively.
- According to verified reviews, Canto has a significantly larger number of reviews (1,644) than Brandfolder (1,365), indicating a more robust user base and potentially more reliable insights into its performance and user experience.
- Users say that Canto's implementation process is quick and straightforward, with many highlighting the platform's easy navigation and effective searching and sorting features. In contrast, while Brandfolder is also praised for its accessibility, some users find it less intuitive for specific tasks.
- Reviewers mention that Canto provides superior support quality, scoring 9.1 compared to Brandfolder's 8.8. Users have noted that Canto's support team is responsive and helpful, which enhances the overall user experience.
- Users highlight that both platforms offer strong digital asset management features, but Canto's advanced AI capabilities and integration with third-party platforms give it an edge in streamlining workflows. Brandfolder, while effective, is often seen as more basic in comparison.
- According to recent feedback, Brandfolder is appreciated for its scalability and cloud-based storage, ensuring users have access to the latest assets. However, Canto's comprehensive features and user-friendly design often lead to a more favorable experience for managing a wide range of digital assets.
Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Brandfolder
Free Trial is available
Canto
No trial information availableRatings
Meets Requirements
8.9
1,177
8.9
1,462
Ease of Use
8.9
1,188
8.7
1,474
Ease of Setup
8.2
529
8.3
898
Ease of Admin
8.5
496
8.7
855
Quality of Support
8.8
851
9.1
1,259
Has the product been a good partner in doing business?
8.7
487
9.2
839
Product Direction (% positive)
8.3
1,151
9.0
1,425
Features by Category
Interface and Performance
8.8
855
|
Verified
8.6
1233
|
Verified
8.6
901
|
Verified
8.5
1246
|
Verified
8.3
930
|
Verified
8.6
1261
|
Verified
8.7
945
|
Verified
8.5
1243
|
Verified
7.4
298
7.7
506
Asset Management
9.1
898
|
Verified
9.0
1210
|
Verified
8.6
691
|
Verified
8.8
1082
|
Verified
8.5
659
|
Verified
8.4
952
|
Verified
8.5
611
|
Verified
8.4
894
|
Verified
8.6
573
|
Verified
8.7
887
|
Verified
8.1
418
|
Verified
8.2
717
|
Verified
8.3
458
|
Verified
8.6
798
|
Verified
8.4
364
8.5
560
Media Types
8.6
697
|
Verified
8.6
1048
|
Verified
8.5
530
|
Verified
8.6
794
|
Verified
9.4
952
|
Verified
9.4
1254
|
Verified
Administration
8.4
646
|
Verified
8.2
704
|
Verified
8.7
765
|
Verified
8.7
1114
|
Verified
8.8
785
|
Verified
8.7
1062
|
Verified
7.9
560
|
Verified
7.9
749
|
Verified
7.9
486
|
Verified
7.9
660
|
Verified
Agentic AI - Digital Asset Management
5.9
43
7.0
66
Data Management
Not enough data
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Optimization
Not enough data
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Analytics
Not enough data
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Editing
5.7
131
6.5
115
7.1
133
7.9
120
5.4
128
5.7
112
5.7
125
6.8
110
Search
7.5
134
8.2
125
7.9
133
7.9
118
6.6
136
6.9
124
6.7
128
7.1
117
Permissions
7.7
131
8.3
122
8.1
132
8.5
122
7.9
129
8.4
119
Platform
7.4
130
8.0
117
7.9
131
8.4
119
6.7
126
7.4
117
Agentic AI - Brand Asset Management
5.4
19
5.8
24
5.3
19
5.9
24
5.3
19
6.1
25
5.2
18
6.1
24
5.1
18
6.0
24
5.6
18
6.0
24
Categories
Categories
Shared Categories
Brandfolder and Canto are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Brandfolder has no unique categories
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Food & Beverages
6.2%
Non-Profit Organization Management
6.0%
Consumer Goods
5.7%
Computer Software
5.4%
Other
68.7%
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
64.0%
Alternatives
Discussions
How secure is Brandfolder?
1 Comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
What features are available on the Brandfolder Enterprise plan?
1 Comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 Comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
