# Brandfolder vs Canto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Canto excels in user support, with many users highlighting the helpful onboarding process and best practice suggestions. This support makes it easier for teams to create custom metadata and tag assets efficiently, enhancing overall usability.
- **Users say** that Canto's "Portals" feature significantly simplifies content sharing, allowing for curated access without overwhelming external vendors with unnecessary files. This feature is particularly praised for its ability to streamline workflows compared to Brandfolder's more traditional folder structure.
- **According to verified reviews** , both Canto and Brandfolder have similar star ratings, but Canto's higher G2 Score indicates a stronger overall satisfaction among users. This suggests that Canto is more consistently meeting user expectations across various metrics.
- **Reviewers mention** that Brandfolder is well-structured and offers an advanced API, which is beneficial for users with complex content needs. However, some users feel that while it saves time in locating images, it may not be as intuitive as Canto for everyday tasks.
- **Users highlight** that Canto's speed in uploading and downloading assets is a significant advantage, making it a preferred choice for teams that require quick access to their digital assets. In contrast, while Brandfolder is noted for its quick asset viewing, it doesn't match the overall speed and efficiency reported by Canto users.
- **G2 reviewers note** that while both platforms offer solid features for asset management, Canto's higher quality of support and user satisfaction ratings suggest it may be a better long-term partner for businesses looking to enhance their digital asset management processes.



---
## Frequently Asked Questions

### What is the difference between Canto vs Brandfolder?

Canto and Brandfolder are both highly rated Digital Asset Management platforms, but Canto stands out for its customer support and search functionality, while Brandfolder is noted for its ease of use and organizational flexibility.

| [Canto](https://www.g2.com/products/canto/reviews) | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) |
| --- | --- |
| 4.4/5 (1,774 reviews) | 4.4/5 (1,428 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 8.1 |
| 9.1 | 8.8 |
| Search Functionality (73 all-time mentions) | Ease of Use (56 all-time mentions) |



### How do the pricing models of Canto and Brandfolder compare?

Canto and Brandfolder are rated at parity for value, with reviewers expressing cost concerns more frequently for Brandfolder.

- **Canto:** Reviewers describe the pricing as "fine overall" but note that it can be expensive for smaller teams, with some features requiring add-ons.
- **Brandfolder:** Reviewers frequently cite Brandfolder as "super expensive" and mention significant price increases at renewal, with 17 all-time mentions of cost as a trade-off.
- **Switching-reason:** Recent Brandfolder reviewers mention actively exploring competitors due to high costs and pricing model changes.



### What are the best alternatives to Canto and Brandfolder?

The top 3 alternatives to Canto and Brandfolder are Acquia DAM (Widen), Bynder, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | Pricing can be high for smaller teams | Search Functionality (73 all-time mentions) |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Frequently cited as expensive, with notable price increases | Ease of Use (56 all-time mentions) |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | Enterprise-grade asset management |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | Flexible and intuitive DAM platform |



### Which Digital Asset Management features should I prioritize when comparing Canto and Brandfolder?

Buyers comparing Canto and Brandfolder should prioritize Search Functionality, Ease of Use, Asset Organization, Sharing Features, and Tagging System.

- **Search Functionality:** Canto (73 all-time mentions), Brandfolder (13 all-time mentions)
- **Ease of Use:** Canto (154 all-time mentions), Brandfolder (56 all-time mentions)
- **Asset Organization:** Canto (47 all-time mentions), Brandfolder (26 all-time mentions)
- **Sharing Features:** Canto (79 all-time mentions), Brandfolder (32 all-time mentions)
- **Tagging System:** Canto (37 all-time mentions), Brandfolder (19 all-time mentions)



### What are the pros and cons of Canto vs Brandfolder?

Canto's headline strength is its search functionality, while Brandfolder's is its ease of use.

- **Canto strengths:** Search Functionality (73 all-time mentions), Ease of Use (154 all-time mentions), Asset Management (123 all-time mentions), Sharing Features (79 all-time mentions), Customer Support (47 all-time mentions)
- **Canto trade-offs:** Reviewers note a busy UI, initial setup effort, and some glitches in navigation and tagging.
- **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44 all-time mentions), Organizational flexibility, Sharing Ease (32 all-time mentions)
- **Brandfolder trade-offs:** Cost concerns (17 all-time mentions), Search Issues (16 all-time mentions), Tagging Issues (16 all-time mentions), and reports of customer support turnover.



### Is Canto or Brandfolder better for small businesses?

Canto is a better fit for small businesses based on reviewer sentiment and market segment alignment.

- **Canto:** Largest segment is Mid-Market, but reviewers highlight intuitive setup and strong support for onboarding smaller teams.
- **Brandfolder:** Largest segment is Mid-Market, with reviewers frequently citing high costs as a barrier for smaller organizations.



### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts.

- **Canto:** Canva integration is mentioned in 13 all-time reviews.
- **Brandfolder:** Smartsheet integration (20 all-time mentions), Canva (10 all-time mentions), PrintUI (4 all-time mentions).



### How do Canto and Brandfolder compare on customer support?

Canto and Brandfolder are rated at near-parity for Quality of Support, with Canto at 9.1 and Brandfolder at 8.8.

- **Canto:** Reviewers consistently praise responsive and helpful support, with 47 all-time mentions of customer support as a strength.
- **Brandfolder:** Support experiences are mixed, with some reviewers noting helpful onboarding and others citing frequent account rep turnover and slow response times.



### Which is easier to implement, Canto or Brandfolder?

Canto and Brandfolder score within 0.2 points on Ease of Setup, indicating near-parity in implementation experience.

- **Canto:** Reviewers describe setup as intuitive and straightforward, though some note a learning curve for DAM newcomers and initial manual effort for tagging and organization.
- **Brandfolder:** Reviewers highlight easy onboarding for most users, but mention that enablement for new users can take time and that setup benefits from thorough documentation.



### Which product has better Search?

Canto is favored for Search, with more reviewer-cited mentions and higher sentiment for search-related features.

- **Canto:** Search Functionality (73 all-time mentions), Easy Search (67 all-time mentions), AI-enabled search and tagging frequently praised in recent reviews.
- **Brandfolder:** Searchability (13 all-time mentions), with reviewers noting both strengths and recurring issues with search accuracy and usability.



| | Brandfolder | Canto | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,428 | 1,776 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Contact Us | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Expensive (17 reviews)
- Search Issues (16 reviews)

### Canto

Pros:
- Ease of Use (154 reviews)
- Asset Management (123 reviews)

Cons:
- Search Difficulties (29 reviews)
- Search Functionality (28 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Canto | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1181 reviews) | 8.9 (1532 reviews) | 
  | **Ease of Use** | 8.9 (1192 reviews) | 8.7 (1544 reviews) | 
  | **Ease of Setup** | 8.1 (532 reviews) | 8.3 (959 reviews) | 
  | **Ease of Admin** | 8.5 (497 reviews) | 8.7 (871 reviews) | 
  | **Quality of Support** | 8.8 (854 reviews) | 9.1 (1322 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (488 reviews) | 9.2 (854 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1155 reviews) | 9.0 (1485 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Canto

#### Entry-Level Pricing

Plan: Canto Digital Asset Management

Price: Contact Us

Description: Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Key Features:
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration

[Learn more about Canto](https://www.g2.com/products/canto/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1064 |
| **Canto** | 8.5/10 | 1408 |

#### Interface and Performance

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.6 (1258 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.5 (1292 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.6 (1301 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.5 (1256 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | 7.7 (512 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Brandfolder | Canto | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 9.0 (1221 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.8 (1101 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.4 (956 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 8.4 (902 reviews) ✓ Verified | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.7 (890 reviews) ✓ Verified | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 8.2 (722 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.6 (805 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | 8.5 (570 reviews) | 

#### Media Types

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.6 (1057 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.6 (798 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.4 (1267 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.2 (708 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.7 (1138 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (789 reviews) ✓ Verified | 8.7 (1095 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 7.9 (761 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 7.9 (662 reviews) ✓ Verified | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | 7.1 (69 reviews) | 

#### Additional Functionality

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Canto** | 8.6/10 | 49 |

#### Data Management

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Collection** | Not enough data | 8.7 (39 reviews) | 
| **Cleansing** | Not enough data | 8.2 (29 reviews) | 
| **Classification** | Not enough data | 8.7 (33 reviews) | 
| **Access Rights** | Not enough data | 9.1 (36 reviews) | 
| **Versioning** | Not enough data | 8.8 (31 reviews) | 
| **Publication** | Not enough data | 8.6 (28 reviews) | 
| **Digital Assets** | Not enough data | 9.4 (41 reviews) | 

#### Optimization

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Data Quality** | Not enough data | 8.8 (36 reviews) | 
| **Workflows** | Not enough data | 8.3 (35 reviews) | 
| **Localization** | Not enough data | 8.4 (26 reviews) | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 

#### Analytics

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Compliance** | Not enough data | 8.3 (31 reviews) | 
| **KPIs** | Not enough data | 7.5 (22 reviews) | 
| **Performance** | Not enough data | 8.7 (35 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Documentation Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Master Record Management** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Online Catalog** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Quality Control** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **Document Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Canto** | 7.2/10 | 143 |

#### Editing

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | 6.5 (118 reviews) | 
| **Resizing** | 7.1 (133 reviews) | 8.0 (126 reviews) | 
| **Video editing** | 5.4 (128 reviews) | 5.7 (113 reviews) | 
| **Integration with editing tools** | 5.7 (125 reviews) | 6.8 (112 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | 8.2 (128 reviews) | 
| **Pinned search** | 7.9 (133 reviews) | 7.9 (120 reviews) | 
| **Auto tagging** | 6.6 (136 reviews) | 7.0 (129 reviews) | 
| **Suggested search** | 6.7 (128 reviews) | 7.1 (119 reviews) | 

#### Permissions

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | 8.3 (125 reviews) | 
| **Asset permissions** | 8.1 (132 reviews) | 8.6 (127 reviews) | 
| **Access requests** | 7.9 (129 reviews) | 8.4 (122 reviews) | 

#### Platform

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | 8.1 (121 reviews) | 
| **Collaboration** | 7.9 (131 reviews) | 8.4 (123 reviews) | 
| **Templates** | 6.7 (126 reviews) | 7.4 (119 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | 5.9 (25 reviews) | 
| **Multi-step Planning** | 5.3 (19 reviews) | 6.1 (25 reviews) | 
| **Cross-system Integration** | 5.3 (19 reviews) | 6.1 (25 reviews) | 
| **Adaptive Learning** | 5.2 (18 reviews) | 6.3 (25 reviews) | 
| **Proactive Assistance** | 5.1 (18 reviews) | 6.2 (25 reviews) | 
| **Decision Making** | 5.6 (18 reviews) | 6.3 (26 reviews) | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Canto | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


**Unique to Canto (1):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Canto | 
|---|---|---|
| **Small-Business** | 28.7% | 32.1% | 
| **Mid-Market** | 48.5% | 50.0% | 
| **Enterprise** | 22.8% | 17.9% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 53.0%

#### Canto

- **Marketing and Advertising:** 9.3%
- **Non-Profit Organization Management:** 7.9%
- **Higher Education:** 7.5%
- **Consumer Goods:** 6.5%
- **Retail:** 4.8%
- **Food & Beverages:** 3.2%
- **Apparel & Fashion:** 2.8%
- **Hospital & Health Care:** 2.5%
- **Hospitality:** 2.4%
- **Education Management:** 2.3%
- **Other:** 50.9%

---
## Alternatives

### Alternatives to Brandfolder

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (463 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.5/5 stars (329 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (319 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)

### Alternatives to Canto

- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (463 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.5/5 stars (329 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (691 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (896 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Canto

- Title: [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Canto is a DAM (Digital Asset Manager) It can be used for many things like marketing, team libraries, easy assets storage or embedding. 

Our team uses for..."
- Title: [How much does a digital asset management system cost?](https://www.g2.com/discussions/how-much-does-a-digital-asset-management-system-cost) — 1 comment
  > **Top comment:** "Depends on users and size."
- Title: [What is Canto DAM?](https://www.g2.com/discussions/what-is-canto-dam) — 1 comment
  > **Top comment:** "CANTO Dam is a digital asset management software that allows the user to organize photos, videos and other files. Canto has the ability to tag assets to make..."
- Title: [What is Canto Software?](https://www.g2.com/discussions/what-is-canto-software) — 1 comment
  > **Top comment:** "It is a cloud-based digital asset management software."
- Title: [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for the suggestion, Camilo. I'll take this to the team!"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-canto)