Canto Features
Interface and Performance (5)
Import/Export
Based on 1246 Canto reviews and verified by the G2 Product R&D team.
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Based on 1265 Canto reviews and verified by the G2 Product R&D team.
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Based on 1282 Canto reviews and verified by the G2 Product R&D team.
Able to search and filter assets by keywords and metadata.
File Preview
Based on 1251 Canto reviews and verified by the G2 Product R&D team.
Able to easily preview large image files and video storyboards.
Analytics
512 reviewers of Canto have provided feedback on this feature.
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Based on 1218 Canto reviews and verified by the G2 Product R&D team.
Software supports a wide range of file types.
Metadata
Based on 1092 Canto reviews and verified by the G2 Product R&D team.
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Based on 955 Canto reviews and verified by the G2 Product R&D team.
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Based on 900 Canto reviews and verified by the G2 Product R&D team.
Keep track of incrementally changing versions of the same asset.
Expiration
Based on 890 Canto reviews and verified by the G2 Product R&D team.
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Based on 721 Canto reviews and verified by the G2 Product R&D team.
Apply visual watermarks to images and video.
Digital Rights Management
Based on 803 Canto reviews and verified by the G2 Product R&D team.
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
566 reviewers of Canto have provided feedback on this feature.
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
Based on 1053 Canto reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit video media files.
Audio
Based on 797 Canto reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit audio media files.
Images
Based on 1259 Canto reviews and verified by the G2 Product R&D team.
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Based on 708 Canto reviews and verified by the G2 Product R&D team.
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Based on 1127 Canto reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Based on 1082 Canto reviews and verified by the G2 Product R&D team.
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Based on 757 Canto reviews and verified by the G2 Product R&D team.
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Based on 662 Canto reviews and verified by the G2 Product R&D team.
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Data Management (7)
Collection
Based on 39 Canto reviews.
Collects and consolidates product data from multiple sources like software and documents.
Cleansing
As reported in 29 Canto reviews.
Provides features to clean product data to void duplicate information and inconsistencies.
Classification
As reported in 34 Canto reviews.
Allows users to classify product data and content using standard or custom taxonomies.
Access Rights
Based on 36 Canto reviews.
Define which users have access to the different modules of the software and how.
Versioning
This feature was mentioned in 31 Canto reviews.
Track versions of documents and digital files and maintain an audit trail of the changes.
Publication
29 reviewers of Canto have provided feedback on this feature.
Approval processes to make product data and documents available internally and externally.
Digital Assets
41 reviewers of Canto have provided feedback on this feature.
Maintain a repository of digital files such as documents, videos, or 3D visualizations.
Optimization (3)
Data Quality
37 reviewers of Canto have provided feedback on this feature.
Monitor the quality of the product information to ensure it's not outdated or inaccurate.
Workflows
As reported in 36 Canto reviews.
Deliver workflows to define what type of product information needs to be optimized, by whom, and when.
Localization
Based on 27 Canto reviews.
Provide localized product information such as description in multiple languages and prices in multiple currencies.
Analytics (3)
Compliance
As reported in 32 Canto reviews.
Monitor compliance with regulations, internal policies, and identify violations such as MAP (Minimum Advertised Price).
KPIs
Based on 23 Canto reviews.
Include KPIs to track the performance of the product content and data, such as ROI of product data.
Performance
36 reviewers of Canto have provided feedback on this feature.
Identify the most performant content and the types of content that can be improved or eliminated.
Editing (4)
Photo editing
As reported in 117 Canto reviews.
Offers image editing capabilities.
Resizing
Based on 123 Canto reviews.
Provides image and video resizing tools.
Video editing
Based on 113 Canto reviews.
Offers video editing capabilties.
Integration with editing tools
As reported in 111 Canto reviews.
Integrates with external image and/or video editing tools.
Search (4)
Filtering
126 reviewers of Canto have provided feedback on this feature.
Provides filters to help search for assets.
Pinned search
119 reviewers of Canto have provided feedback on this feature.
Allows users to save a specific search result at the top of the search results page.
Auto tagging
Based on 127 Canto reviews.
Auto-tags assets based on AI detected descriptive markers.
Suggested search
As reported in 118 Canto reviews.
Provides users with suggestions for related or similar keywords to help refine search queries.
Permissions (3)
Content expiration
This feature was mentioned in 124 Canto reviews.
Sets expiration dates on assets after which they can no longer be accessed or used
Asset permissions
124 reviewers of Canto have provided feedback on this feature.
Provides permissions controls to manage who can access and/or edit assets.
Access requests
This feature was mentioned in 121 Canto reviews.
Allows users to request access to assets.
Platform (3)
Customizable brand guidelines
Based on 119 Canto reviews.
Allows users to create brand guidelines at a company level, channel level, and campaign level.
Collaboration
This feature was mentioned in 121 Canto reviews.
Provides collaboration tools to allow teams to share and comment on assets.
Templates
This feature was mentioned in 118 Canto reviews.
Provides premade organization templates to help users organize and structure their brand assets.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
69 reviewers of Canto have provided feedback on this feature.
Works across multiple software systems or databases
Agentic AI - Brand Asset Management (6)
Autonomous Task Execution
Based on 24 Canto reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
24 reviewers of Canto have provided feedback on this feature.
Ability to break down and plan multi-step processes
Cross-system Integration
Based on 25 Canto reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 24 Canto reviews.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 24 Canto reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 24 Canto reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Versioning is the process of assigning unique names or identifiers to manage multiple versions of software. Learn more about versioning, types of versioning schemes, and best practices to follow during a software release.
Digital rights management plays a crucial role in fighting piracy and protecting copyrighted digital media. Learn more about digital rights management, digital rights management software, and how G2 can help you make the best decision for your business.





