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Best Audience Intelligence Platforms

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Audience intelligence platforms gather and analyze public data from online sources to help businesses gain in-depth insights into their target audiences. Marketers use the information gathered through these platforms to create customer segments, discover influencers, conduct market research, and inform decision making. By offering instantaneous and persistent access to audience insight and analysis, this type of software enables businesses to make quick, informed decisions around brand marketing, content strategies, advertising, and product development.

Like marketing analytics software and social media analytics software, audience intelligence platforms report on a brand’s audience demographics. However, audience intelligence platforms go a step further. These tools use artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests, opinions, behaviors, and affinities. Businesses that use audience intelligence platforms may also use social media monitoring software for social listening and influencer marketing.

To qualify for inclusion in the Audience Intelligence Platforms category, a product must:

Use artificial intelligence to analyze data on a company’s target audiences
Provide insights on audience psychographics and demographics
Create customer personas or audience segments based on information gathered about them
Offer tools for sharing or exporting audience segments to marketing and digital advertising platforms
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Featured Audience Intelligence Platforms At A Glance

Free Plan Available:
consumr.ai
Sponsored
consumr.ai
Leader:
GWI
GWI
Highest Performer:
YouScan
YouScan
Easiest to Use:
OMNA from Stirista
OMNA from Stirista
Top Trending:
GWI
GWI
Show LessShow More
Highest Performer:
YouScan
YouScan
Easiest to Use:
OMNA from Stirista
OMNA from Stirista
Top Trending:
GWI
GWI

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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98 Listings in Audience Intelligence Platforms Available
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    G2 Score
GWI
(166)4.4 out of 5
3rd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for GWI
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 45% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • GWI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Audience Analysis
    50
    Insights Discovery
    35
    Customer Support
    29
    Artificial Intelligence
    16
    Cons
    Inaccuracy
    10
    Search Functionality
    8
    Filtering Issues
    7
    Learning Curve
    7
    Limited Data
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GWI features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.8
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    5.7
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GWI
    Company Website
    Year Founded
    2009
    HQ Location
    London, England
    Twitter
    @gwidotcom
    15,751 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    759 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data. GWI provides ins

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 45% Mid-Market
  • 31% Enterprise
GWI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Audience Analysis
50
Insights Discovery
35
Customer Support
29
Artificial Intelligence
16
Cons
Inaccuracy
10
Search Functionality
8
Filtering Issues
7
Learning Curve
7
Limited Data
7
View All Pros and Cons
GWI features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.8
9.1
Has the product been a good partner in doing business?
Average: 9.2
5.7
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
GWI
Company Website
Year Founded
2009
HQ Location
London, England
Twitter
@gwidotcom
15,751 Twitter followers
LinkedIn® Page
www.linkedin.com
759 employees on LinkedIn®
Adobe Real-Time CDP
(115)4.2 out of 5
Optimized for quick response
7th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

    Users
    No information available
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 32% Enterprise
    • 30% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Real-Time CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    51
    Personalization
    50
    Data Management
    49
    Data Insights
    36
    Integrations
    35
    Cons
    Learning Curve
    56
    Complex Setup
    38
    Difficult Setup
    32
    Expensive
    31
    Steep Learning Curve
    21
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Real-Time CDP features and usability ratings that predict user satisfaction
    7.7
    Ease of Admin
    Average: 8.8
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ad Integrations
    Average: 7.9
    7.4
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,816 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Users
No information available
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 32% Enterprise
  • 30% Small-Business
Adobe Real-Time CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
51
Personalization
50
Data Management
49
Data Insights
36
Integrations
35
Cons
Learning Curve
56
Complex Setup
38
Difficult Setup
32
Expensive
31
Steep Learning Curve
21
View All Pros and Cons
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.8
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ad Integrations
Average: 7.9
7.4
Ease of Setup
Average: 8.7
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,816 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®

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Adobe Analytics
(1,136)4.2 out of 5
Optimized for quick response
6th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    68
    Analytics
    65
    Ease of Use
    65
    Features
    53
    Reporting
    32
    Cons
    Learning Curve
    37
    Expensive
    20
    Steep Learning Curve
    19
    Slow Performance
    18
    Difficult Learning
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Analytics features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.8
    8.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ad Integrations
    Average: 7.9
    7.2
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,816 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
68
Analytics
65
Ease of Use
65
Features
53
Reporting
32
Cons
Learning Curve
37
Expensive
20
Steep Learning Curve
19
Slow Performance
18
Difficult Learning
14
View All Pros and Cons
Adobe Analytics features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.8
8.0
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ad Integrations
Average: 7.9
7.2
Ease of Setup
Average: 8.7
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,816 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Meltwater
(2,492)4.1 out of 5
10th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Meltwater
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a media intelligence system that provides social media listening and media monitoring, trend analysis, automated reports, and PR analysis for companies of various sizes.
    • Reviewers appreciate Meltwater's comprehensive global coverage, customizable dashboard, automated analytics, and keyword alerts, which facilitate easy understanding and visualization of brand sentiments and trends.
    • Users experienced challenges with the platform's high prices and complexities, occasional system glitches, inconsistent alert relevance, and limitations in contract flexibility and social media platform analysis.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    193
    Helpful
    158
    Features
    156
    Customer Support
    126
    Helpfulness
    114
    Cons
    Improvement Needed
    90
    Learning Curve
    63
    Not Intuitive
    56
    Technical Issues
    55
    Complexity
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.8
    8.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    7.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    24,963 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,571 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a media intelligence system that provides social media listening and media monitoring, trend analysis, automated reports, and PR analysis for companies of various sizes.
  • Reviewers appreciate Meltwater's comprehensive global coverage, customizable dashboard, automated analytics, and keyword alerts, which facilitate easy understanding and visualization of brand sentiments and trends.
  • Users experienced challenges with the platform's high prices and complexities, occasional system glitches, inconsistent alert relevance, and limitations in contract flexibility and social media platform analysis.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
193
Helpful
158
Features
156
Customer Support
126
Helpfulness
114
Cons
Improvement Needed
90
Learning Curve
63
Not Intuitive
56
Technical Issues
55
Complexity
54
View All Pros and Cons
Meltwater features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.8
8.4
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
7.8
Ease of Setup
Average: 8.7
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,963 Twitter followers
LinkedIn® Page
www.linkedin.com
2,571 employees on LinkedIn®
Brandwatch Consumer Intelligence
(709)4.4 out of 5
9th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 35% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Helpful
    30
    Intuitive
    29
    Features
    25
    Dashboards
    24
    Cons
    Limited Features
    20
    Platform Limitations
    19
    Learning Curve
    18
    Data Limitations
    17
    Not Intuitive
    17
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.0
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brandwatch
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,354 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 35% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Helpful
30
Intuitive
29
Features
25
Dashboards
24
Cons
Limited Features
20
Platform Limitations
19
Learning Curve
18
Data Limitations
17
Not Intuitive
17
View All Pros and Cons
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.0
Ease of Setup
Average: 8.7
Seller Details
Seller
Brandwatch
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,354 Twitter followers
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
Salesforce Data 360 (formerly Data Cloud)
(208)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
Save to My Lists
Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    53
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Ad Integrations
    Average: 7.9
    7.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    577,793 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
53
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
View All Pros and Cons
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.4
Ad Integrations
Average: 7.9
7.3
Ease of Setup
Average: 8.7
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
577,793 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
YouScan
(267)4.8 out of 5
Optimized for quick response
2nd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for YouScan
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 46% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    49
    Helpful
    48
    Ease of Use
    45
    Intuitive
    33
    Analytics
    32
    Cons
    Learning Curve
    19
    Difficult Learning
    13
    Slow Performance
    12
    Limited Features
    10
    Data Inaccuracy
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • YouScan features and usability ratings that predict user satisfaction
    9.1
    Ease of Admin
    Average: 8.8
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    444 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    83 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 46% Small-Business
  • 37% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
49
Helpful
48
Ease of Use
45
Intuitive
33
Analytics
32
Cons
Learning Curve
19
Difficult Learning
13
Slow Performance
12
Limited Features
10
Data Inaccuracy
8
View All Pros and Cons
YouScan features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.8
9.4
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
444 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
StatSocial
(125)4.3 out of 5
Optimized for quick response
5th Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

    Users
    • Research Director
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 39% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StatSocial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Audience Analysis
    44
    Audience Segmentation
    37
    Insights
    26
    Insights Discovery
    26
    Cons
    Limited Audience Reach
    18
    Limited Audience Diversity
    14
    Audience Management
    12
    Time-consuming Processes
    12
    Data Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StatSocial features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.5
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StatSocial
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @StatSocial
    1,216 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

Users
  • Research Director
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 39% Mid-Market
  • 30% Enterprise
StatSocial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Audience Analysis
44
Audience Segmentation
37
Insights
26
Insights Discovery
26
Cons
Limited Audience Reach
18
Limited Audience Diversity
14
Audience Management
12
Time-consuming Processes
12
Data Limitations
11
View All Pros and Cons
StatSocial features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.5
Ease of Setup
Average: 8.7
Seller Details
Seller
StatSocial
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@StatSocial
1,216 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Nielsen One
(12)4.2 out of 5
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  • Overview
    Expand/Collapse Overview
    • Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Small-Business
    • 42% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nielsen One features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    8.3
    Ad Integrations
    Average: 7.9
    10.0
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,130 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,074 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Users
No information available
Industries
No information available
Market Segment
  • 50% Small-Business
  • 42% Enterprise
Nielsen One features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
8.3
Ad Integrations
Average: 7.9
10.0
Ease of Setup
Average: 8.7
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,130 Twitter followers
LinkedIn® Page
www.linkedin.com
29,074 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
Quantcast Platform
(177)4.2 out of 5
Optimized for quick response
13th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Quantcast Platform
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Insights
    36
    Campaign Management
    30
    Analytics
    27
    Helpful
    27
    Cons
    Limited Features
    18
    Missing Features
    17
    Poor Reporting
    13
    Reporting Issues
    13
    Reporting Limitations
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Ad Integrations
    Average: 7.9
    8.3
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,264 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Insights
36
Campaign Management
30
Analytics
27
Helpful
27
Cons
Limited Features
18
Missing Features
17
Poor Reporting
13
Reporting Issues
13
Reporting Limitations
13
View All Pros and Cons
Quantcast Platform features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.1
Ad Integrations
Average: 7.9
8.3
Ease of Setup
Average: 8.7
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,264 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
OMNA from Stirista
(28)4.6 out of 5
1st Easiest To Use in Audience Intelligence Platforms software
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OMNA from Stirista Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    3
    Helpful
    3
    Customer Support
    2
    Accuracy
    1
    Audience Activation
    1
    Cons
    Missing Features
    1
    Profile Issues
    1
    Sync Issues
    1
    Technical Glitches
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OMNA from Stirista features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.9
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Stirista
    Company Website
    Year Founded
    2009
    HQ Location
    San Antonio, Texas
    Twitter
    @STIRISTA
    1,994 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
OMNA from Stirista Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
3
Helpful
3
Customer Support
2
Accuracy
1
Audience Activation
1
Cons
Missing Features
1
Profile Issues
1
Sync Issues
1
Technical Glitches
1
View All Pros and Cons
OMNA from Stirista features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.9
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Stirista
Company Website
Year Founded
2009
HQ Location
San Antonio, Texas
Twitter
@STIRISTA
1,994 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
Demandbase One
(1,916)4.4 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
    • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
    • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    8.4
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,458 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,016 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that gathers data from various lead platforms, provides account recommendations, and optimizes sales processes.
  • Users frequently mention the platform's robust user interface, its ability to automate account-based advertising and retargeting, and its seamless integration with other tools.
  • Reviewers mentioned challenges in tracking cumulative reach statistics, frequent feature updates introducing errors, and occasional slow loading times.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
8.4
Ease of Setup
Average: 8.7
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,458 Twitter followers
LinkedIn® Page
www.linkedin.com
1,016 employees on LinkedIn®
Audiense
(246)4.5 out of 5
Optimized for quick response
15th Easiest To Use in Audience Intelligence Platforms software
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Entry Level Price:from $948 billed annually
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 50% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Audiense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    7
    Detailed Information
    6
    Helpful
    6
    Analytics
    5
    Insights
    5
    Cons
    Data Limitations
    2
    Improvement Needed
    2
    Audience Management
    1
    Complex Features
    1
    Complexity
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Audiense features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.8
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.9
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Audiense
    Company Website
    Year Founded
    2011
    HQ Location
    London, England
    Twitter
    @AudienseCO
    171,719 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    90 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research

Users
  • CEO
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 50% Small-Business
  • 33% Mid-Market
Audiense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
7
Detailed Information
6
Helpful
6
Analytics
5
Insights
5
Cons
Data Limitations
2
Improvement Needed
2
Audience Management
1
Complex Features
1
Complexity
1
View All Pros and Cons
Audiense features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.9
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Audiense
Company Website
Year Founded
2011
HQ Location
London, England
Twitter
@AudienseCO
171,719 Twitter followers
LinkedIn® Page
www.linkedin.com
90 employees on LinkedIn®
Zeotap CDP
(59)4.4 out of 5
4th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Consumer Goods
    Market Segment
    • 47% Enterprise
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zeotap CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    1
    Customer Support
    1
    Ease of Use
    1
    Innovation
    1
    User Identification
    1
    Cons
    Poor Dashboard
    1
    Poor Usability
    1
    Poor Visualization
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zeotap CDP features and usability ratings that predict user satisfaction
    9.1
    Ease of Admin
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zeotap
    Year Founded
    2014
    HQ Location
    Berlin, Berlin
    Twitter
    @zeotap
    1,957 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    149 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

Users
No information available
Industries
  • Marketing and Advertising
  • Consumer Goods
Market Segment
  • 47% Enterprise
  • 27% Small-Business
Zeotap CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
1
Customer Support
1
Ease of Use
1
Innovation
1
User Identification
1
Cons
Poor Dashboard
1
Poor Usability
1
Poor Visualization
1
View All Pros and Cons
Zeotap CDP features and usability ratings that predict user satisfaction
9.1
Ease of Admin
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 9.2
10.0
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.7
Seller Details
Seller
Zeotap
Year Founded
2014
HQ Location
Berlin, Berlin
Twitter
@zeotap
1,957 Twitter followers
LinkedIn® Page
www.linkedin.com
149 employees on LinkedIn®
Pulsar Platform
(35)4.2 out of 5
8th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and trac

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 34% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Pulsar Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    Ease of Use
    2
    Helpful
    2
    Analytics
    1
    Audience Analysis
    1
    Cons
    Data Inaccuracy
    1
    Data Incompleteness
    1
    Filtering Issues
    1
    Filtering Problems
    1
    Inaccurate Data
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pulsar Platform features and usability ratings that predict user satisfaction
    9.2
    Ease of Admin
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    6.1
    Ad Integrations
    Average: 7.9
    8.7
    Ease of Setup
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pulsar Platform
    HQ Location
    London, United Kingdom
    Twitter
    @PulsarPlatform
    9,746 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    150 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and trac

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 34% Mid-Market
  • 34% Small-Business
Pulsar Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Ease of Use
2
Helpful
2
Analytics
1
Audience Analysis
1
Cons
Data Inaccuracy
1
Data Incompleteness
1
Filtering Issues
1
Filtering Problems
1
Inaccurate Data
1
View All Pros and Cons
Pulsar Platform features and usability ratings that predict user satisfaction
9.2
Ease of Admin
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 9.2
6.1
Ad Integrations
Average: 7.9
8.7
Ease of Setup
Average: 8.7
Seller Details
Seller
Pulsar Platform
HQ Location
London, United Kingdom
Twitter
@PulsarPlatform
9,746 Twitter followers
LinkedIn® Page
www.linkedin.com
150 employees on LinkedIn®
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