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Best Audience Intelligence Platforms for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Audience Intelligence Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Audience Intelligence Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Audience Intelligence Platforms category.

In addition to qualifying for inclusion in the Audience Intelligence Platforms category, to qualify for inclusion in the Medium-Sized Business Audience Intelligence Platforms category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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13 Listings in Audience Intelligence Platforms Available
(171)4.4 out of 5
2nd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for GWI
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork w

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 44% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GWI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    61
    Audience Analysis
    50
    Insights Discovery
    35
    Customer Support
    29
    Artificial Intelligence
    16
    Cons
    Inaccuracy
    10
    Search Functionality
    8
    Filtering Issues
    7
    Learning Curve
    7
    Limited Data
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GWI features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.7
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    5.7
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    GWI
    Company Website
    Year Founded
    2009
    HQ Location
    London, England
    Twitter
    @gwidotcom
    15,735 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    760 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork w

Users
No information available
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 44% Mid-Market
  • 30% Enterprise
GWI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
61
Audience Analysis
50
Insights Discovery
35
Customer Support
29
Artificial Intelligence
16
Cons
Inaccuracy
10
Search Functionality
8
Filtering Issues
7
Learning Curve
7
Limited Data
7
GWI features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.7
9.1
Has the product been a good partner in doing business?
Average: 9.2
5.7
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.8
Seller Details
Seller
GWI
Company Website
Year Founded
2009
HQ Location
London, England
Twitter
@gwidotcom
15,735 Twitter followers
LinkedIn® Page
www.linkedin.com
760 employees on LinkedIn®
(124)4.2 out of 5
Optimized for quick response
5th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Real-Time CDP
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

    Users
    No information available
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 31% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Real-Time CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    51
    Personalization
    50
    Data Management
    49
    Data Insights
    36
    Integrations
    35
    Cons
    Learning Curve
    56
    Complex Setup
    38
    Difficult Setup
    32
    Expensive
    31
    Steep Learning Curve
    21
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Real-Time CDP features and usability ratings that predict user satisfaction
    7.5
    Ease of Admin
    Average: 8.7
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ad Integrations
    Average: 7.9
    7.4
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Users
No information available
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 31% Enterprise
  • 31% Small-Business
Adobe Real-Time CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
51
Personalization
50
Data Management
49
Data Insights
36
Integrations
35
Cons
Learning Curve
56
Complex Setup
38
Difficult Setup
32
Expensive
31
Steep Learning Curve
21
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
7.5
Ease of Admin
Average: 8.7
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ad Integrations
Average: 7.9
7.4
Ease of Setup
Average: 8.8
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,472 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
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(1,146)4.2 out of 5
Optimized for quick response
6th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Adobe Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 42% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    68
    Analytics
    65
    Ease of Use
    65
    Features
    53
    Reporting
    32
    Cons
    Learning Curve
    37
    Expensive
    20
    Steep Learning Curve
    19
    Slow Performance
    18
    Difficult Learning
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.7
    8.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Ad Integrations
    Average: 7.9
    7.2
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 42% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
68
Analytics
65
Ease of Use
65
Features
53
Reporting
32
Cons
Learning Curve
37
Expensive
20
Steep Learning Curve
19
Slow Performance
18
Difficult Learning
14
Adobe Analytics features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.7
8.0
Has the product been a good partner in doing business?
Average: 9.2
8.9
Ad Integrations
Average: 7.9
7.2
Ease of Setup
Average: 8.8
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,472 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(709)4.4 out of 5
9th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

    Users
    • Analyst
    • Consultant
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 35% Enterprise
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brandwatch Consumer Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Helpful
    30
    Intuitive
    29
    Features
    25
    Dashboards
    24
    Cons
    Limited Features
    20
    Platform Limitations
    19
    Learning Curve
    18
    Data Limitations
    17
    Not Intuitive
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.7
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.0
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Brighton, East Sussex
    Twitter
    @Brandwatch
    34,304 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    920 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from ove

Users
  • Analyst
  • Consultant
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 35% Enterprise
  • 33% Mid-Market
Brandwatch Consumer Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Helpful
30
Intuitive
29
Features
25
Dashboards
24
Cons
Limited Features
20
Platform Limitations
19
Learning Curve
18
Data Limitations
17
Not Intuitive
17
Brandwatch Consumer Intelligence features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.7
8.8
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.0
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,304 Twitter followers
LinkedIn® Page
www.linkedin.com
920 employees on LinkedIn®
(270)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for YouScan
Save to My Lists
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 46% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • YouScan Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    49
    Helpful
    48
    Ease of Use
    45
    Intuitive
    33
    Analytics
    32
    Cons
    Learning Curve
    19
    Difficult Learning
    13
    Slow Performance
    12
    Limited Features
    10
    Data Inaccuracy
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • YouScan features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    YouScan
    Company Website
    Year Founded
    2010
    HQ Location
    Kyiv, Kyiv City
    Twitter
    @YouScan_io
    446 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marke

Users
No information available
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 46% Small-Business
  • 36% Mid-Market
YouScan Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
49
Helpful
48
Ease of Use
45
Intuitive
33
Analytics
32
Cons
Learning Curve
19
Difficult Learning
13
Slow Performance
12
Limited Features
10
Data Inaccuracy
8
YouScan features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
9.4
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.8
Seller Details
Seller
YouScan
Company Website
Year Founded
2010
HQ Location
Kyiv, Kyiv City
Twitter
@YouScan_io
446 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
(2,494)4.0 out of 5
10th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Meltwater
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a platform used for tracking and monitoring company mentions across the web, automating searches, scheduling posts across multiple platforms, and providing data integration.
    • Users like the automation of searches, the ease of scheduling posts across multiple platforms, the responsiveness of the support team, and the ability to see all media mentions and reach in one space.
    • Reviewers mentioned that the alerts and reports are not as customizable as they would like, the platform can be slow to upload videos, and the user interface could be easier to use and less complex.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    193
    Helpful
    158
    Features
    156
    Customer Support
    126
    Helpfulness
    114
    Cons
    Improvement Needed
    90
    Learning Curve
    63
    Not Intuitive
    56
    Technical Issues
    55
    Complexity
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Meltwater features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.7
    8.4
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    7.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    24,932 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,573 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a platform used for tracking and monitoring company mentions across the web, automating searches, scheduling posts across multiple platforms, and providing data integration.
  • Users like the automation of searches, the ease of scheduling posts across multiple platforms, the responsiveness of the support team, and the ability to see all media mentions and reach in one space.
  • Reviewers mentioned that the alerts and reports are not as customizable as they would like, the platform can be slow to upload videos, and the user interface could be easier to use and less complex.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
193
Helpful
158
Features
156
Customer Support
126
Helpfulness
114
Cons
Improvement Needed
90
Learning Curve
63
Not Intuitive
56
Technical Issues
55
Complexity
54
Meltwater features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.7
8.4
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
7.8
Ease of Setup
Average: 8.8
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,932 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
(208)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
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Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    53
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.7
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Ad Integrations
    Average: 7.9
    7.3
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,902 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
53
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.7
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.4
Ad Integrations
Average: 7.9
7.3
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,902 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(125)4.3 out of 5
Optimized for quick response
7th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

    Users
    • Research Director
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 39% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StatSocial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    47
    Audience Analysis
    44
    Audience Segmentation
    37
    Insights
    26
    Insights Discovery
    26
    Cons
    Limited Audience Reach
    18
    Limited Audience Diversity
    14
    Audience Management
    12
    Time-consuming Processes
    12
    Data Limitations
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StatSocial features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.7
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.0
    Ad Integrations
    Average: 7.9
    8.5
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    New York, NY
    Twitter
    @StatSocial
    1,211 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social

Users
  • Research Director
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 39% Mid-Market
  • 30% Enterprise
StatSocial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Audience Analysis
44
Audience Segmentation
37
Insights
26
Insights Discovery
26
Cons
Limited Audience Reach
18
Limited Audience Diversity
14
Audience Management
12
Time-consuming Processes
12
Data Limitations
11
StatSocial features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.7
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.0
Ad Integrations
Average: 7.9
8.5
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@StatSocial
1,211 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
(246)4.5 out of 5
Optimized for quick response
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Entry Level Price:from $948 billed annually
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 50% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Audiense Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    7
    Detailed Information
    6
    Helpful
    6
    Analytics
    5
    Insights
    5
    Cons
    Data Limitations
    2
    Improvement Needed
    2
    Audience Management
    1
    Complex Features
    1
    Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Audiense features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.7
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Ad Integrations
    Average: 7.9
    8.7
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Audiense
    Company Website
    Year Founded
    2011
    HQ Location
    London, England
    Twitter
    @AudienseCO
    171,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research

Users
  • CEO
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 50% Small-Business
  • 33% Mid-Market
Audiense Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
7
Detailed Information
6
Helpful
6
Analytics
5
Insights
5
Cons
Data Limitations
2
Improvement Needed
2
Audience Management
1
Complex Features
1
Complexity
1
Audiense features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.7
9.3
Has the product been a good partner in doing business?
Average: 9.2
8.0
Ad Integrations
Average: 7.9
8.7
Ease of Setup
Average: 8.8
Seller Details
Seller
Audiense
Company Website
Year Founded
2011
HQ Location
London, England
Twitter
@AudienseCO
171,488 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
(36)4.2 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TelmarHelixa is a sophisticated audience insights and cross-media planning platform designed to assist brands, agencies, and media owners in comprehensively understanding their audiences. This solutio

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 33% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TelmarHelixa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Audience Analysis
    1
    Centralized Management
    1
    Social Listening
    1
    Cons
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TelmarHelixa features and usability ratings that predict user satisfaction
    8.2
    Ease of Admin
    Average: 8.7
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.3
    Ad Integrations
    Average: 7.9
    9.2
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Telmar
    Company Website
    Year Founded
    1968
    HQ Location
    New York, New York
    Twitter
    @telmarhelixa
    566 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    202 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TelmarHelixa is a sophisticated audience insights and cross-media planning platform designed to assist brands, agencies, and media owners in comprehensively understanding their audiences. This solutio

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 33% Mid-Market
  • 31% Enterprise
TelmarHelixa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Audience Analysis
1
Centralized Management
1
Social Listening
1
Cons
Expensive
1
TelmarHelixa features and usability ratings that predict user satisfaction
8.2
Ease of Admin
Average: 8.7
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.3
Ad Integrations
Average: 7.9
9.2
Ease of Setup
Average: 8.8
Seller Details
Seller
Telmar
Company Website
Year Founded
1968
HQ Location
New York, New York
Twitter
@telmarhelixa
566 Twitter followers
LinkedIn® Page
www.linkedin.com
202 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dstillery Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    2
    Artificial Intelligence
    1
    Audience Analysis
    1
    Campaign Management
    1
    Customer Engagement
    1
    Cons
    Poor Customer Support
    2
    Aggressive Sales Tactics
    1
    Audience Management
    1
    Data Management Issues
    1
    Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dstillery features and usability ratings that predict user satisfaction
    9.0
    Ease of Admin
    Average: 8.7
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    7.9
    Ad Integrations
    Average: 7.9
    9.0
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Dstillery
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Dstillery
    3,823 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
Dstillery Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
2
Artificial Intelligence
1
Audience Analysis
1
Campaign Management
1
Customer Engagement
1
Cons
Poor Customer Support
2
Aggressive Sales Tactics
1
Audience Management
1
Data Management Issues
1
Inaccuracy
1
Dstillery features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.7
9.2
Has the product been a good partner in doing business?
Average: 9.2
7.9
Ad Integrations
Average: 7.9
9.0
Ease of Setup
Average: 8.8
Seller Details
Seller
Dstillery
Year Founded
2008
HQ Location
New York
Twitter
@Dstillery
3,823 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
(1,917)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Audience Intelligence Platforms software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
    • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
    • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    223
    Lead Generation
    199
    Insights
    197
    Features
    167
    Intent Data
    166
    Cons
    Learning Curve
    87
    Steep Learning Curve
    72
    Complexity
    58
    Missing Features
    57
    Not Intuitive
    57
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.7
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    0.0
    No information available
    8.4
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,433 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,001 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a unified platform that connects marketing and sales motions, simplifies audience segmentation, and provides insights on campaign performance.
  • Reviewers appreciate the platform's ability to unify data across sales and marketing platforms, its ease of use, and its ability to bring together intent data, account intelligence, and orchestration tools into one unified platform.
  • Reviewers mentioned that the platform can be overwhelming, the initial setup can be difficult, and the data validation feature could use some enhancements.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
223
Lead Generation
199
Insights
197
Features
167
Intent Data
166
Cons
Learning Curve
87
Steep Learning Curve
72
Complexity
58
Missing Features
57
Not Intuitive
57
Demandbase One features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.7
8.8
Has the product been a good partner in doing business?
Average: 9.2
0.0
No information available
8.4
Ease of Setup
Average: 8.8
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,433 Twitter followers
LinkedIn® Page
www.linkedin.com
1,001 employees on LinkedIn®
(213)4.5 out of 5
Optimized for quick response
12th Easiest To Use in Audience Intelligence Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers

    Users
    • Senior Strategist
    Industries
    • Marketing and Advertising
    • Market Research
    Market Segment
    • 46% Mid-Market
    • 34% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Infegy Starscape Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    13
    Customer Support
    7
    Helpful
    7
    Artificial Intelligence
    4
    User Interface
    4
    Cons
    Learning Curve
    4
    Missing Features
    3
    Dashboard Issues
    2
    Dashboard Limitations
    2
    Filtering Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Infegy Starscape features and usability ratings that predict user satisfaction
    8.7
    Ease of Admin
    Average: 8.7
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    6.1
    Ad Integrations
    Average: 7.9
    8.8
    Ease of Setup
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infegy
    Company Website
    Year Founded
    2006
    HQ Location
    Kansas City, MO
    Twitter
    @Infegy
    3,607 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers

Users
  • Senior Strategist
Industries
  • Marketing and Advertising
  • Market Research
Market Segment
  • 46% Mid-Market
  • 34% Small-Business
Infegy Starscape Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
13
Customer Support
7
Helpful
7
Artificial Intelligence
4
User Interface
4
Cons
Learning Curve
4
Missing Features
3
Dashboard Issues
2
Dashboard Limitations
2
Filtering Issues
2
Infegy Starscape features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.7
9.6
Has the product been a good partner in doing business?
Average: 9.2
6.1
Ad Integrations
Average: 7.9
8.8
Ease of Setup
Average: 8.8
Seller Details
Seller
Infegy
Company Website
Year Founded
2006
HQ Location
Kansas City, MO
Twitter
@Infegy
3,607 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®