I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export raw data is useful as it allows me to analyze and compare different audiences, and further complements the data with other sources for more detailed analysis. It's great to use StatSocial with tools like ChatGPT since the unstructured data can be easily compiled for extrapolation and validation. It also complements social listening tools well, allowing me to see how an audience is engaged with certain creators, influences, and media outlets.

I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of interests and preferences is incredibly helpful. And, the insights from the AI-generated Audience personas and quick summaries as well as the ability to download data make the platform quick and easy to use. We use the platform constantly for better understanding an audience and who/what influencers them.

What I value most about StatSocial is the level of granularity it offers when building and analysing audiences. The ability to select from a wide range of attributes and behaviours makes it very flexible and powerful for nuanced audience work. The audience build functionality is particularly strong. It allows for detailed, tailored audience definitions that go beyond surface-level demographics, which is especially useful for strategic planning and deeper insight work.