I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of interests and preferences is incredibly helpful. And, the insights from the AI-generated Audience personas and quick summaries as well as the ability to download data make the platform quick and easy to use. We use the platform constantly for better understanding an audience and who/what influencers them.

I like StatSocial for providing access to actual social behaviors, which is valuable because I don't have access to this data in other audience tools. This feature helps me by allowing me to provide recommendations for publications, podcasts, and influencers that we could partner with.

I typically use StatSocial for audience analysis, and it helps me understand which interests to focus on. The filters, such as demographics and brands, are very helpful for understanding the complexities of certain audiences. These features allow me to break down large complex audiences into smaller, more specific ones, which is very valuable in terms of narrowing down.