Audiense Pricing Overview
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
- Compare with your competitors for Twitter
- Twitter and Instagram audience insights
- Manage Twitter Lists for Twitter
- Monitoring/Listening for Twitter
- DM Bots and Broadcast for Twitter
- Rule Builder for Twitter
- Tailored audiences for Twitter
- Audience Manager for Twitter
- Tweet Analytics
- Intersection and Affinity Report for Twitter
- Adv. Subscription Experiences/Bots
Social segmentation and profiling
- Starts at x60 reports per year - Unlimited Seats
- Audience segmentation Instantly understand who makes up your target audience.
- Demographics such as countries, cities, how they describe themselves, names.
- Interests in brands, celebrities or influencers and categories (ie: Music, Tech, etc.)
- Content from social channels (Facebook, Instagram and Twitter) and the websphere.
- Create benchmarks with different segments, countries or even other competitors.
- Compare segments with baselines and other audiences.
- Includes
- Monitoring/Listening capabilities (Included 100,000 tweets)
"All you can eat" - based on number seats
- Audiense Insights
- Twitter Marketing
- Limited Reports / Unlimited Seats
- Unlimited Reports / Limited Seats
Audiense Pricing FAQs
Audiense does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.
According to G2 reviews, Audiense's pricing structure suits different audiences across its tiers. The Twitter Marketing plan at $948 fits small businesses and individual social media managers focused on X account growth and community management. The Audiense Insights tier from $8,352 is best suited for mid-market marketing agencies, market research firms, entertainment companies, and PR professionals needing deep audience segmentation and psychographic data. G2 reviewers from industries including marketing and advertising, media production, and entertainment dominate the higher tiers. The Audiense Insights Unlimited plan from $25,000 targets enterprise organizations requiring unlimited reporting across large teams, particularly in broadcast media, music, and large-scale PR.
Audiense offers a free trial for evaluation but no permanent free tier. G2 reviewers note the free version provides only basic reports with limited functionality, making it insufficient for professional audience intelligence work. Audiense's paid plans begin with Twitter Marketing at $948, unlocking community management, DM bots, tailored audiences, and tweet analytics. The Audiense Insights tier from $8,352 adds deep audience segmentation, psychographic profiling, IBM Watson integration, and up to 60 reports annually with unlimited seats. Audiense Insights Unlimited from $25,000 combines all features with unrestricted reporting. G2 users frequently cite the jump from free trial to paid as significant but necessary for meaningful insights.
Audiense's pricing is generally viewed as a premium investment that delivers strong returns for professional users. G2 reviewers frequently praise the depth of audience segmentation, IBM Watson personality integration, and time savings compared to manual research. Several G2 users explicitly note the price is high but justified for daily professional use, with one reviewer stating it would quickly pay for itself. However, G2 reviews of Audiense consistently flag cost as a barrier for individual users, students, and small teams, with some noting the entry-level Audiense Insights tier at $8,352 annually feels excessive for occasional use. Agencies and enterprise clients tend to report the strongest ROI.
