The Top 18 Easiest To Use Audience Intelligence Platforms

See the top Audience Intelligence Platforms products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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YouScan

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.6

9.3

Ease of Use

Average: 8.6

9.3

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

47%

Mid Market

37%

Enterprise

17%

OMNA from Stirista

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.6

9.4

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

61%

Mid Market

29%

Enterprise

11%

GWI

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.7

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.2

Customer Segment Breakdown

Small Business

24%

Mid Market

45%

Enterprise

31%

Pulsar Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.6

9.9

Ease of Use

Average: 8.6

9.2

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

34%

Mid Market

34%

Enterprise

31%

Meltwater

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.4

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

42%

Mid Market

38%

Enterprise

20%

Brandwatch Consumer Intelligence

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.4

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

31%

Mid Market

34%

Enterprise

35%

StatSocial

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.8

Ease of Use

Average: 8.6

7.8

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

21%

Mid Market

44%

Enterprise

35%

Adobe Real-Time CDP

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.0

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.8

Customer Segment Breakdown

Small Business

39%

Mid Market

22%

Enterprise

38%

Infegy Starscape

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.6

Ease of Use

Average: 8.6

8.7

Meets Requirements

Average: 8.8

9.4

Customer Segment Breakdown

Small Business

34%

Mid Market

46%

Enterprise

19%

#10

Salesforce Data 360 (formerly Data Cloud)

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.5

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

9.2

Customer Segment Breakdown

Small Business

21%

Mid Market

43%

Enterprise

37%

#11

Adobe Analytics

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.6

7.4

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

9.5

Customer Segment Breakdown

Small Business

27%

Mid Market

30%

Enterprise

43%

#12

Demandbase One

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.6

7.8

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#13

Choozle

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.6

Ease of Use

Average: 8.6

8.7

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

73%

Mid Market

21%

Enterprise

#14

Audiense

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.8

Ease of Use

Average: 8.6

9.1

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

51%

Mid Market

33%

Enterprise

16%

#15

Quantcast Platform

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.4

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

34%

Mid Market

41%

Enterprise

25%

#16

Zoomph

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.6

9.4

Ease of Use

Average: 8.6

8.8

Meets Requirements

Average: 8.8

8.7

Customer Segment Breakdown

Small Business

38%

Mid Market

42%

Enterprise

21%

#17

Dstillery

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.6

8.5

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

7.9

Customer Segment Breakdown

Small Business

28%

Mid Market

57%

Enterprise

16%

#18

TelmarHelixa

7.1

Overall Usability Score

7.1

Usability Score Breakdown

Ease of Admin

Average: 8.6

7.6

Ease of Use

Average: 8.6

7.7

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

28%

Mid Market

39%

Enterprise

33%