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GWI

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174 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 3 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
103
68
3
0
0
Lorena G.
LG
Lorena G.
03/12/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review
Translated Using AI

Easy and Friendly, But Improvement Needed in Searches

I like that GWI is easy to use and understand. It is a user-friendly platform that provides the necessary information for advertising campaigns effectively. I also appreciate that the initial setup was easy.
Mark C.
MC
Mark C.
03/10/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Insightful Audience Analysis Made Easy

I like the huge depth of information that GWI provides about people, including their likes, behaviors, and needs, as well as how many of them there are. The platform and interface are intuitive and easy to use, which I really appreciate. Overall, the initial setup was easy, which was a nice experience.
khushi p.
KP
khushi p.
02/16/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Deep Insights with Some Cultural Gaps

I use GWI to gather data and insights on the UAE and KSA markets to integrate into our media strategy at our agency. It helps us represent research credibly and explore top-ranking media platforms for selected audiences. I like that I can go deeper by layering different data points to create specialized audiences, which helps uncover deeper insights. Crosstabs work best for me. Lorenzo, our account manager, provided great support during the initial setup.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009