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GWI

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166 reviews
  • 1 profiles
  • 1 categories
Average star rating
4.4
#1 in 4 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
98
65
3
0
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Alberto O.
AO
Alberto O.
01/05/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI

Intuitive Interface that Empowers Audience Analysis

I like the idea of being able to "cross anything with anything," that is, I like that it puts so many data points in such an intuitive and easy-to-use interface and the fact that they can be used so flexibly. Also, compared to tools I used previously, like TGI Choices, GWI represented a great upgrade in my experience. I also find that the initial setup was very easy. I think the learning curve was simply getting used to "building audiences."
Joanna G.
JG
Joanna G.
08/18/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

GWI great for multimarket research

Great AI features, that help with finding the right questions. The amount of countries in the survey.
Jean L.
JL
Jean L.
Ingeniero en Control y Automatización
08/12/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI

GWI an intuitive, user-friendly, and very comprehensive tool

I like that it is very intuitive, with a very good user experience and design, that definitions can be dragged by blocks, that it quickly gives you universes and quick findings, that it is a very extensive catalog, and that everything is very standardized between waves and the reports it generates.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009