GWI

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205 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
122
80
3
0
0
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
10/14/2026
Validated Reviewer
Verified Current User
Review source: Organic

Rich, Reliable Data and shitty AI tool

|GWI
There is a strong amount of data, with a wide range of questions and different profiles represented. There are also enough respondents for the results to feel reliable. Interface is globally very user-friendly.
Verified User in Consulting
AC
Verified User in Consulting
Small-Business (50 or fewer emp.)
09/25/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy-to-Use Platform with Rich Data, Appreciate Studies Deep Dive Support, and Built-In with AI tool

|GWI
-Easy to use interface (UX/UI) -Volume of datapoint available -Support with case and studies each quarter or webinar -AI integration directly on the platform
Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
09/22/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Consistently On-Point Reports and Graphs That Make Insights Easy

|GWI
The reports and graphs are consistently on point. From audience cohort viewpoints to topical focus reviews, GWI reports are a simple, clear way to quickly get a feel for any given topic.

About

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HQ Location:
London, England

Social

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com