The Themes function in Trac searches allows us to save time by providing relevant context about what is being said around the topic/brand/product. Similarly, it is quite convenient to generate benchmarks through Core, so we can measure how the entire competitive set is behaving and stay ahead of trends. Review collected by and hosted on G2.com.

The Trends module, while I find it interesting to see the behavior of my topic over a certain period and visualize some indicators that reinforce this conversation, I don't feel it adds much more. I don't think it has a clear and strong differentiator compared to other trend monitoring tools like Google Trends, for example. Review collected by and hosted on G2.com.

We have been Pulsar customers since 2016, and the best part is that the platform keeps evolving. We use three products, Trac, Core, and Trends, and all of them share the same strength: a clean interface backed by a lot of underlying data. Seat flexibility has also mattered a lot for us: we can add plenty of users, so every team member who needs access to a client's data can have it directly, instead of routing requests through one person.

Core is the tool we rely on most, both for our own channels and for competitive analysis. Linking our owned accounts gives us cleaner, more complete metrics than public data scraping would, and for competitors, having everything pulled into one organized view saves us from juggling multiple platforms.

Integrations are where Pulsar has given us the most unexpected value. Their API is solid enough that we've been able to build custom integrations on top of it, feeding directly into our own internal reporting workflows instead of relying on manual exports. That's turned Pulsar from a tool we check into a data source our team can build around.

On the AI/Intelligence side, we've taken that a step further by connecting Pulsar's API into some of our internal AI tools, so parts of our team can access profile, post, and follower data without pulling reports by hand. It's not a native Pulsar feature, but it says a lot about how usable and well structured their data layer is that we could build it.

Trac feels similar to Core in day to day use, same clean, uncluttered interface, which makes switching between the two tools frictionless for the team.

Performance has been consistently strong: the data comes back fast and already organized, so it's ready to use without extra cleanup on our end.

On pricing, it's the most competitive we've found in the market for the level of data and functionality we get.

Support has also stood out: they combine AI assisted responses with human agents, so simple questions get resolved quickly while anything more complex still gets a real person. Review collected by and hosted on G2.com.

There are a few things someone could dislike about Pulsar, although most of those issues aren’t really their fault. With all the privacy actions being taken by social platforms, certain data has been limited. Aside from that, we haven’t had any real issues that have made me dislike the tool. Review collected by and hosted on G2.com.

I love having everything in one place, from social mentions to tracking mentions across a specific topic, a brand category, or even individual brand mentions. I also like the flexibility the dashboards provide: I can track mentions within a specific search and monitor SOV between brands. The platform’s UI/UX definitely has a learning curve, but once you get familiar with it and use it consistently, it becomes pretty straightforward. Review collected by and hosted on G2.com.

The first thing is that it’s not as easy to learn as some other platforms, but once you get used to it, you’ll really nail it. That said, I do wish the integration with the Instagram API were easier. Review collected by and hosted on G2.com.

What I like the most is the tracking tool by Boolean and core in influence. In the first one, what I highlight the most is that I can find deep conversations on a topic, not only on X but also on other sources like Tiktok, Youtube, Facebook, and Instagram, providing me with a more complete overview.

In the case of core, I love it! I've used it to track influencers... as well as the competition, but when I used it for influence, it really had much more value! Review collected by and hosted on G2.com.

The limits in conversation :(

Having to stop some tracking like in massive events such as the World Cup or politics in Colombia... we had to halt some KPIs, we couldn't track them and had to remove that topic from the client's strategy. Review collected by and hosted on G2.com.

The tool is very complete, intuitive and helpful. I benefit a lot from having all insights from multiple sources in one place, and it's valuable to be shared with clients with the report capability. The different tools are great for different clients, categories and needs. Review collected by and hosted on G2.com.

The boolean search can be a little tricky to use sometimes, even with the guide it's hard to identify where the mistakes are. Review collected by and hosted on G2.com.

The query builder is what I lean on most - boolean search and filtering

by platform, language and region let me scope a topic tightly so the

data stays clean instead of noisy, with source coverage well beyond the

obvious networks. The other standout is the support: onboarding was

hands-on, and when I bring my account manager specific or product development requests, they actually solve them rather than deflecting. Review collected by and hosted on G2.com.

The main downside is the learning curve. The query builder is powerful,

but getting good results takes real investment in the boolean logic and

the platform's quirks, and a lot of it ends up self-taught. What takes the edge off is the support: when I needed some specific Reddit queries

set up, I worked through it with my account manager and he came back

with a working solution within 24 hours. Review collected by and hosted on G2.com.

I really like the flexibility Pulsar offers in getting access to new data and information, making it much easier to follow and identify emerging trends to help my team get a clear picture of what people are interested in and talking about in real time.

It’s super useful for our client work around major events like the World Cup, where we can quickly track conversations, monitor volume growth over time on specific keywords or topics, and even track teams and celebrities based on the latest games. We're able to pull together interesting insights quickly for our reports without getting bogged down in messy data. Review collected by and hosted on G2.com.

There’s definitely a bit of a learning curve when setting up new queries. If you aren’t used to building complex Boolean logic or navigating different platform views, it takes some trial and error upfront to cut through the noise and get to what you actually need. Setting up a new topic or event can feel a little tedious at first, but the Pulsar support team is super helpful and always ready to jump in to assist with setup, which really helps alleviate the heavy lifting. Review collected by and hosted on G2.com.

I like that it lets me collect a lot of data and then presents it in very helpful charts for analysis. It also supports Indonesian, which is important for most of the work I do. Review collected by and hosted on G2.com.

The analysis of Indonesian keywords in bios is still far from my expectations. It continues to categorise Indonesian prepositions as topics, which makes the results less accurate and less useful. Review collected by and hosted on G2.com.

Pulsar’s intuitive UI/UX makes powerful tools accessible to everyone, even non-coders. The new SAGA tool is incredibly conversational and approachable, and their excellent support team went above and beyond to provide tailored training and a perfectly priced package for our usage. Review collected by and hosted on G2.com.

It can sometimes feel limiting because of external factors, such as the data history associated with certain social platforms. Review collected by and hosted on G2.com.

I like how shareable the topics are, which makes teamwork feel genuinely collaborative. I also appreciate the setup system, because it pushes you to prioritize the source and the research questions so the findings stay relevant and on point. I’ve also learned that Pulsar is plugged in OmniAI, which makes the social listening experience even more beginner-friendly. On top of that, I really value Anna’s ongoing support in upskilling our strategy team, especially her quick responses and close attention. Review collected by and hosted on G2.com.

The main friction is the process to retrieve the data from certain platforms (Pinterest, Twitch), sometimes it may cause some lagging and requires seperate queries for the set up. Review collected by and hosted on G2.com.