Very user friendly, exceptionally helpful team

TRAC has been a valuable resource in helping us enhance our existing third-party audience platforms and build deeper audience understanding. By giving us access to both qualitative and quantitative insights, traditionally only available through formal research methods, it allows us to explore dimensions of audience behaviour that pure quantitative data alone can’t capture. In addition, our Account Manager Emily has been on hand to tackle a variety of questions, suggesting approaches for niche sectors and challenging client requests. We definitely would not have had as successful an uptake to projects without her support and exceptional platform knowledge to guide us through. We have been able to integrate Pulsar data from the platform into our own reporting tools. This has been valuable to reduce time spent on client comms while still providing a view of top performing content and category themes for their internal reporting.

The support team are always very responsive and helpful.