Modelling digital audiences based on personas, affinities, brand/business affinities, personality-fit, or digital audience targeting needs.

Crossing those audiences against one another helps us isolate the insights we are after to best support our clients. Review collected by and hosted on G2.com.

I wish we could build baselines audiences on just demographics (location, age, gender, etc). This allows us to benchmark the other audiences against a baseline to truly isolate what sets them apart.

I also wish we could upload a .csv or comparable data sheet to rapidly build audience recipes, instead of building them account by account, platform by platform.

It can take time to build them, although new AI-in-browser tools will potentially make this easier in the future. Review collected by and hosted on G2.com.

StatSocial is a comprehensive resource for betting understanding audiences. No matter the brand or interest, we've been able to find so much value in digging into metrics and affinities that not only allow us to better understand our brand, but the brand we work with. The StatSocial team is wildly responsive, helping us get the most out of the tool anytime we need. Review collected by and hosted on G2.com.

Nothing, really! It's been helpful at every turn. Review collected by and hosted on G2.com.

What I value most about StatSocial is the level of granularity it offers when building and analysing audiences. The ability to select from a wide range of attributes and behaviours makes it very flexible and powerful for nuanced audience work.

The audience build functionality is particularly strong. It allows for detailed, tailored audience definitions that go beyond surface-level demographics, which is especially useful for strategic planning and deeper insight work. Review collected by and hosted on G2.com.

At times, the platform can feel a little opaque in terms of how certain metrics are calculated. I do not always feel fully confident in how the index scores and audience percentage figures are derived, which can make it harder to explain or fully trust these outputs in client-facing work.

I also often see the same brands and influencers appearing repeatedly across different audience reports. My sense is that this may be driven by accounts with large historical followings that are less relevant or influential today, although this is just an assumption. Greater clarity or filtering around recency and relevance would help address this. Review collected by and hosted on G2.com.

I like the great customer service. The team is always available to answer questions and jump in to trouble shoot when I'm stuck. I feel like they are real partners in this business, not just a vendor. I also like the ability to reach multiple platforms within the social network and build custom audiences that can easily go to multiple platforms. We have had a very easy integration from using the StatSocial platform to build the audiences and sending them to Meta and TTD. I like the update to increase audience scale before sending to platforms as well. While I have not used the function, I like that they also have created an export to GPT to help analyze data. Review collected by and hosted on G2.com.

I do not like that they updated their demo targeting so we cannot target by ethnicity. This is a big demo for our clients. There are ways to work around it, overall I really like StatSocial, I just wish they would bring back demo targeting by ethnicity. Review collected by and hosted on G2.com.

I like that our reps are so hands-on with us. They guide us really well and give us great insights. The platform is decently easy to work with. I trust it to give me accurate data. The reps are very conversational and interested in strategizing what works best with our business. It's great to brainstorm with them. They have a lot of insight that sometimes we don't have. Review collected by and hosted on G2.com.

The website organization could be a little cleaner. An AI integration with summaries or suggestions could be helpful. Most times when we send audiences to our platforms, the volume decreases a lot, and I wish that was more accurate. Review collected by and hosted on G2.com.

Tool continues to improve with more intuitive ux and more attributes / audience insights Review collected by and hosted on G2.com.

Improve the fluidity of the page / tool / data update loading Review collected by and hosted on G2.com.

The cluster analysis feature gives a good perspective on the different audience breakouts/segments that have been helpful for clients Review collected by and hosted on G2.com.

When setting the location filter to USA, sometimes global cities pull through (e.g. London, Toronto) Review collected by and hosted on G2.com.

I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export raw data is useful as it allows me to analyze and compare different audiences, and further complements the data with other sources for more detailed analysis. It's great to use StatSocial with tools like ChatGPT since the unstructured data can be easily compiled for extrapolation and validation. It also complements social listening tools well, allowing me to see how an audience is engaged with certain creators, influences, and media outlets. Review collected by and hosted on G2.com.

There's a steep learning curve to understand the taxonomy of the StatSocial data output, like multipliers, baselines, and comparing different audiences. However, once understood, it's a powerful tool to leverage. Review collected by and hosted on G2.com.

StatSocial provides powerful audience insights that help us truly level up our marketing strategy. Their data allows us to reach highly relevant audiences we wouldn’t be able to access organically through social platforms alone. Using StatSocial, we achieved a 6x ROAS on our competitor conquesting campaign. The platform is easy to activate, integrates seamlessly into our workflows, and has become a go-to solution whenever we identify new growth opportunities. Review collected by and hosted on G2.com.

We would love to hav StatSocial directly integrate with some of our measurement tools to help us tell a story of our audience and how it relates to our customers. Review collected by and hosted on G2.com.

The level of depth and richness of data that you can get is unmatched. It's very customizable, allows you to drill into highly complex or niche audiences, the customer support and reps are always very quick and responsive, and generally it's easy to use. It's an invaluable, irreplaceable tool for our team. Review collected by and hosted on G2.com.

The UX of the tool, its navigation, can sometimes be less intuitive. There are also some elements of the taxonomy that could make the tool more efficient and functional for an end-user. For one, the taxonomy could be more frequently updated to account for recency. Existing affinities within the taxonomy could be cleaned/audited more periodically to ensure the categorization, naming, general details of the taxonomy are up to date. It would also be a gamechanger to get more visibility into the makeup of interests & affinities (what specific accounts contribute to certain interests, etc). Review collected by and hosted on G2.com.