# Nielsen One Reviews **Vendor:** Nielsen **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 12 ## About Nielsen One Nielsen ONE is a comprehensive cross-media measurement solution designed to provide a deduplicated and comparable view of audience engagement across all platforms and devices. By integrating data from linear TV, connected TV (CTV), desktop, and mobile, Nielsen ONE enables media buyers and sellers to plan, optimize, and measure campaigns with confidence. Key Features and Functionality: - Cross-Platform Measurement: Offers a unified view of audience engagement across linear TV, CTV, desktop, and mobile platforms. - Deduplicated Metrics: Provides deduplicated reach and frequency metrics, ensuring accurate measurement of unique audiences. - Comprehensive Coverage: Utilizes a combination of big data and panel insights to deliver representative measurement of ads and content. - Advanced Planning Tools: Includes features like Nielsen ONE Planning, which helps identify the optimal media mix to reach target audiences effectively. Primary Value and User Solutions: Nielsen ONE addresses the complexities of today's fragmented media landscape by providing a holistic, cross-platform measurement system. For advertisers and agencies, it offers the ability to understand and reach their target audiences more effectively, ensuring that media investments are directed toward impactful channels. For publishers and platforms, Nielsen ONE delivers insights into content performance across various devices, aiding in content development strategies and monetization efforts. ## Nielsen One Reviews ### 1. Excellent platform for Earning against Data **Rating:** 4.5/5.0 stars **Reviewed by:** Nilesh P. | Asst.Executive Quality Control (Microbiology), Pharmaceuticals, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Nielsen One?** This site is giving free money against browsing my data which is wonderful way for me as well them. **What do you dislike about Nielsen One?** They allow account opening on invitation based **What problems is Nielsen One solving and how is that benefiting you?** This gives us benifit by giving free money every month against my data. ### 2. Great company in Media (Market Research) **Rating:** 4.0/5.0 stars **Reviewed by:** Febri Teguh R. | Senior Research Executive, Analytic & Insight - Retail Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Nielsen One?** Nielsen media is the only one that can measure for rating on TV. But, not only that Nielsen media also can measurement to digital platfrom. As we know we are in this degital era. **What do you dislike about Nielsen One?** As my understanding, Nielsen media still not cooperating yet with Youtube. As we know youtube is the biggest video platform where most creator make their creativity. This is opportunity to colaborate with youtube to make some analysis. **What problems is Nielsen One solving and how is that benefiting you?** To be honest, I dont have any problems that I solving with Nielsen Global Media. So I dont have any experience of benefitvthat I realized. Thats it for my experice for Nilesen Media. ### 3. Greatly recommend Nielsen, a platform which provides in-depth consumer's consumption trends. **Rating:** 4.0/5.0 stars **Reviewed by:** Sajjad A. | Director Sales & Distribution , Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Nielsen One?** The data points are unique & measurable, eventually helping a professional to analyze any category's insight while understanding consumer behavior. **What do you dislike about Nielsen One?** The sample data might be too small to extrapolate a larger framework, plus no other source exists to verify those results. **What problems is Nielsen One solving and how is that benefiting you?** I always use it to measure category size, my share in it, potential to grow further, and which new channels can be activated to further fuel growth. ### 4. Nielsen **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Nielsen One?** I like that Nielsen is the currency for both television and radio (audio) ratings. I also like the fact that Nielsen has quite a few divisions which provide clients with an option to access additional information and do surveys to discover additional insights. **What do you dislike about Nielsen One?** Nielsen is a most reactive company. They are not proactive and rarely are ahead of the curve. Nielsen consistently tries to sell its Scarborough data even though it is not MRC accredited and our repeated stance that we will not buy it until such time that it is. When Nielsen presents an overview of the consumer attitudes as a result of COVID, they virtually ignore African Americans, Hispanics, and other races/ethnicities. Providing demographic information for 18-34, 18-49, and occasionally 25-54 is excellent for the general market. Providing only 12+ for African Americans and Hispanics is not. When clients request the African American and Hispanic data, Nielsen either can't offer it (due to the limited size of its survey) or it takes entirely too much time to get the data. **What problems is Nielsen One solving and how is that benefiting you?** We use Nielsen and its divisions to access information about network radio viewership ### 5. The industry's Gold Standard for media and online analytics! **Rating:** 4.0/5.0 stars **Reviewed by:** Ernesto A. | Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Nielsen One?** I use Nielsen for radio and TV broadcast analytics for one of the major media companies and we've been able to find opportunities for our advertisers that they couldn't have known about otherwise. **What do you dislike about Nielsen One?** It does have a learning curve, specially for markets that have daily ratings. **Recommendations to others considering Nielsen One:** They have the necessary infrastructure to help any company get started and continue to grow. **What problems is Nielsen One solving and how is that benefiting you?** We've been able to identify what our stations strengths and weaknesses regarding viewership, which helps to better position our station according to our clients' needs. ### 6. great tool for getting audience data **Rating:** 4.0/5.0 stars **Reviewed by:** James C. | Director of Advertising Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about Nielsen One?** accurate numbers and a broad depth of information related to viewing habits. great to have access into streaming habits. also important for judging sentiment and how viewers are responding to certain content. they have access to the most users so their data tends to be the most complete. **What do you dislike about Nielsen One?** definitely not cheap and the metrics beyond first-run ratings could continue to evolve - would be nice to have more options for streaming across numerous platforms. **Recommendations to others considering Nielsen One:** make sure that you have a full team/adequate resources to get full value out of the platform - it is definitely a lot of information to go through. **What problems is Nielsen One solving and how is that benefiting you?** we're now better able to learn more about what program people view have an affinity with our target audience. being able to have access to that raw data allows us to provide better insights to our clients. ### 7. Marketing at it's best **Rating:** 5.0/5.0 stars **Reviewed by:** jasmine w. | Marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2020 **What do you like best about Nielsen One?** The Nielsen group as a whole is amazing. Their system allows you to reach hundreds of ppl in short time. Plus, I love the company as a whole. Even the Nielsen panel, which I am a part of. **What do you dislike about Nielsen One?** I have not come across anything negative, as of yet. I will update if I do. **What problems is Nielsen One solving and how is that benefiting you?** The Nielsen group helps me save time when I need a quick analysis of profitability for a new implementation in my field. ### 8. Great Media Studies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2020 **What do you like best about Nielsen One?** I like their new efforts in the digital space regarding tracking viewership on desktops, tablets, and mobile phones. The sample data is extremely accurate and well chosen. **What do you dislike about Nielsen One?** Competitors like Comscore are stealing market share. **Recommendations to others considering Nielsen One:** The best for media information! I highly recommend for up to date accurate information **What problems is Nielsen One solving and how is that benefiting you?** Giving an accurate and appropriate advertising budget for projects ### 9. Use Nielsen Daily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Nielsen One?** For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but needs to pull comprehensive reports. **What do you dislike about Nielsen One?** Would really love it if Nielsen offered insights and the ability to pull numbers for streaming and digital content. Currently, we rely on traditional and of that most SVOD viewership is not taken into account. Moving forward, this is the future of the industry and Nielsen needs to catch up and make it readily available to it's customers. **Recommendations to others considering Nielsen One:** Nielsen is the standard of the industry, there really is no other data and measurement company that is as trusted as Nielsen. It has some processes still logged in the past but they are moving forward to make improvements in these areas, and try to accommodate the future of the data measurement we need (streaming for example). I have also had great experiences with our contact/service at Nielsen when I have needed help in the past. **What problems is Nielsen One solving and how is that benefiting you?** Data collection, metrics measurement and validating ROI on traditional series. ### 10. Best Linear Database **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Nielsen One?** Nielsen is best option out there for linear data. It’s widely used, understood, and integrated. **What do you dislike about Nielsen One?** Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric. **What problems is Nielsen One solving and how is that benefiting you?** Understanding reach and ratings of linear tv along with campaign ratings. ### 11. Nielsen Marketing Cloud Makes Media Planning Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan G. | Copywriter, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2018 **What do you like best about Nielsen One?** I like the use of AI technology in Nielsen’s Marketing Cloud solution. It allows me to make live changes, as they happen. **What do you dislike about Nielsen One?** I am not a huge fan of the multi-touch attribution, as I don’t often use it. **What problems is Nielsen One solving and how is that benefiting you?** Nielsen has allowed me to execute my media plan across multiple channels, making strategies easy to implement and follow. ### 12. UI is lacking **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Nielsen One?** Credible data that is the linear currency in the ad sales industry. **What do you dislike about Nielsen One?** UI is slow and hard to use. Not straightforward or user friendly. **Recommendations to others considering Nielsen One:** Expensive, monopolistic. **What problems is Nielsen One solving and how is that benefiting you?** How to craft stories to sell media effectively. - [View Nielsen One pricing details and edition comparison](https://www.g2.com/products/nielsen-one/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+12%3A13%3A20+-0500&secure%5Bsession_id%5D=e4f3e83d-6c14-485b-a2fb-debfa50c2955&secure%5Btoken%5D=3072fbf5bec432b1f8427d20adfb5652033eb20969efc22bddc6cf316c557d3e&format=llm_user) ## Nielsen One Features **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Nielsen One Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,106 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,192 reviews)