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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,622)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMoat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric, scoring 9.0, which reviewers mention is crucial for understanding user behavior on websites. In contrast, Moat Analytics, while strong in other areas, does not provide the same depth in session tracking.
- Reviewers mention that Moat Analytics shines in Ease of Use, with a score of 9.3, making it more accessible for users who may not have a technical background. Google Analytics, with a score of 7.8, is noted by users as having a steeper learning curve.
- G2 users highlight that Moat Analytics offers superior Quality of Support, scoring 9.3, which users appreciate for timely assistance. In comparison, Google Analytics has a lower score of 7.5, with some reviewers expressing frustration over the support response times.
- Users on G2 report that Google Analytics provides robust Custom Event Tracking features, scoring 8.5, which allows for tailored tracking of specific user interactions. Moat Analytics, while effective, does not match this level of customization, leading some users to feel limited in their tracking capabilities.
- Reviewers mention that Moat Analytics excels in Campaign Insights, with a score of 9.7, which is particularly beneficial for marketers looking to optimize their campaigns. Google Analytics, while strong in general metrics, does not offer the same depth in campaign-specific insights.
- Users say that Google Analytics provides comprehensive Reporting features, particularly in Real-Time Reporting with a score of 8.8, which is essential for immediate data analysis. Moat Analytics, while effective, does not provide the same level of immediacy in reporting, leading some users to prefer Google Analytics for real-time needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMoat Analytics
No pricing availableFree Trial
Google Analytics
No trial information availableMoat Analytics
No trial information availableRatings
Meets Requirements
9.0
5,510
9.1
30
Ease of Use
7.8
5,542
9.3
30
Ease of Setup
8.0
2,746
Not enough data
Ease of Admin
8.2
2,602
Not enough data
Quality of Support
7.5
4,586
9.3
27
Has the product been a good partner in doing business?
8.3
2,383
Not enough data
Product Direction (% positive)
8.5
5,389
9.2
30
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Marketing Operations
Not enough data
9.3
23
|
Verified
Not enough data
9.7
26
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.7
23
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.7
25
|
Verified
Not enough data
9.8
26
|
Verified
Not enough data
9.4
22
|
Verified
Not enough data
9.3
24
|
Verified
Not enough data
9.4
26
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Moat Analytics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Moat Analytics is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Moat Analytics has no discussions with answers
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