Compare Google Analytics and Moat Analytics 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (41.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMoat Analytics
Star Rating
(32)4.6 out of 5
Market Segments
Mid-Market (41.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Moat AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in user experience, with many praising its refined UX that allows for seamless dashboard management. Users appreciate features like audience segmentation, which helps them analyze user behavior and demographics effectively.
- Users say that Moat Analytics stands out with its stunning dashboard that provides comprehensive data on ad performance. Reviewers find it simple to use and appreciate the depth of analytics metrics available, making it a strong choice for those focused on advertising insights.
- According to verified reviews, Google Analytics has a robust reporting capability, allowing users to track various metrics such as page views, session length, and bounce rates. This level of detail helps users understand their website performance and user interactions better.
- Reviewers mention that Moat Analytics is particularly effective for tracking performance, viewability, and brand safety. Users appreciate the convenience of being able to view dashboards or schedule reports, which enhances their workflow.
- G2 reviewers highlight that Google Analytics has a higher overall satisfaction score, reflecting its strong market presence and user base. With over 6,400 reviews, users feel confident in its capabilities and reliability for monitoring website performance.
- Users note that while Moat Analytics has a smaller number of reviews, it still garners high ratings for its quality of support and product direction. This suggests that users feel well-supported and see a positive trajectory for the product's development.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMoat Analytics
No pricing availableFree Trial
Google Analytics
No trial information availableMoat Analytics
No trial information availableRatings
Meets Requirements
9.0
5,576
9.1
30
Ease of Use
7.8
5,611
9.3
30
Ease of Setup
8.0
2,816
Not enough data
Ease of Admin
8.3
2,628
Not enough data
Quality of Support
7.5
4,644
9.3
27
Has the product been a good partner in doing business?
8.4
2,406
Not enough data
Product Direction (% positive)
8.5
5,453
9.2
30
Features by Category
Metrics
9.0
4053
Not enough data
8.8
4020
Not enough data
8.7
3943
Not enough data
8.6
3622
Not enough data
8.4
3398
Not enough data
8.4
3595
Not enough data
8.5
3644
Not enough data
8.6
3734
Not enough data
8.2
3312
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3548
Not enough data
8.2
3255
Not enough data
8.4
3505
Not enough data
8.5
3434
Not enough data
8.3
3114
Not enough data
8.5
3683
Not enough data
Other
8.5
3698
Not enough data
8.5
3496
Not enough data
8.3
3289
Not enough data
8.7
3459
Not enough data
8.5
2700
Not enough data
8.0
2424
Not enough data
8.2
2800
Not enough data
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
Not enough data
8.2
2332
Not enough data
8.9
3461
Not enough data
8.9
3565
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Marketing Operations
Not enough data
9.3
23
|
Verified
Not enough data
9.7
26
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.7
23
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.7
25
|
Verified
Not enough data
9.8
26
|
Verified
Not enough data
9.4
22
|
Verified
Not enough data
9.3
24
|
Verified
Not enough data
9.4
26
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Moat Analytics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Moat Analytics is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moat Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
58.1%
Supermarkets
16.1%
Retail
9.7%
Wholesale
3.2%
Online Media
3.2%
Other
9.7%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Moat Analytics has no discussions with answers
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