G2

André L. M.

Global Data & Tech Associate Director for Cartier and Richemont

Mid-Market (51-1000 emp.)

10/15/2026

"A Powerful and User-Friendly Hub for Media Data"

4.5/5

What do you like best about Funnel?

What I like most about Funnel.io is how easy it makes working with media data.

The interface is clean, modern, and intuitive, while still providing the flexibility needed for more advanced data exploration. It covers the majority of the advertising platforms we use for our clients, and the overall performance is very good. Data exploration is fast and responsive, although very large datasets sometimes require us to narrow the date range or number of fields.

The support and onboarding teams are also excellent, very responsive, friendly, and easy to work with.

I also appreciate Funnel's recent investment in AI capabilities, particularly the addition of the MCP Server. It's still early, but it looks very promising and I'm interested to see how these capabilities evolve. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There’s not much to dislike. With very large datasets, the exploration tool can sometimes reach its limits, requiring us to reduce the date range or number of fields.

I’d also like to see better cross-subscription management, particularly an easy way to export a consolidated list of all data connectors across our Funnel subscriptions. Review collected by and hosted on G2.com.

What problems is Funnel solving and how is that benefiting you?

Funnel serves as the central collection layer for our campaign data, bringing data from multiple media platforms into one place before it is pushed to the client’s database for further adjustments and processing.

This greatly simplifies the data pipeline and reduces the complexity of managing many different media data sources independently.

It's very useful having all data sources in one place, readily available to be explored or even exported. Review collected by and hosted on G2.com.