G2

Aman S.

Product Manager

Computer Software

Small-Business (50 or fewer emp.)

12/18/2025

"Enterprise grade analytics with powerful insights"

5/5

What do you like best about Google Analytics 360?

It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ads, and other Google Marketing Platform tools, which make it easier to connect analytics data to activation and advanced analysis. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting often requires technical expertise or dedicated analytics resources. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

It solves the challenge of analyzing large scale, high traffic digital experiences with accuracy and reliability. It helped in enabling our team to move beyond surface level metrics and understand user behavior across channels, devices, and touchpoints. For our company GA360 provided the confidence and depth needed to support marketing, product, and UX optimization. Review collected by and hosted on G2.com.