G2

Nisarg B.

Digital Marketing Executive

Mid-Market (51-1000 emp.)

11/15/2026

"Semrush: An Essential Part of My Daily SEO Workflow"

5/5

What do you like best about Semrush?

My overall experience with Semrush has been great. I particularly like the accuracy of its data and its easy-to-use interface. The platform performs well, with reliable insights for keyword research, competitor analysis, backlink tracking, and SEO performance monitoring. Integrations with Google Analytics and Search Console make workflows easier. Its AI features and learning resources are also useful. Pricing could be more affordable, but considering its features and overall performance, I think it's a worthwhile investment for SEO professionals. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

One area where Semrush could improve is its paid marketing data, especially Google Ads insights. More accurate and detailed data on competitor ad campaigns, keywords, and estimated ad spend would make the platform even more useful for PPC professionals. Improving the reliability of these insights would help users make better-informed paid marketing decisions. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I started my digital marketing career in 2023, and Semrush has been part of my daily workflow since my very first month. Honestly, I can't imagine my SEO routine without it.

Without Semrush, competitor research, keyword analysis, and identifying SEO opportunities would require switching between multiple tools and data sources. It brings everything together in one place, making our work much easier and more efficient.

I realised its true importance when we once lost access to Semrush for a week due to a technical issue. I could clearly see a drop in the overall productivity of our marketing team. Based on that experience, I believe Semrush helps improve our team's productivity by at least 20%. Review collected by and hosted on G2.com.