G2

Ragna H.

Travel Consultant

Small-Business (50 or fewer emp.)

7/9/2026

"Powerful, Scalable Insights with Seamless Google Integration"

5/5

What do you like best about Google Analytics 360?

What I like most about Google Analytics 360 is how it delivers detailed, reliable insights into customer behavior at scale. Its advanced reporting, customizable dashboards, and seamless integration with other Google products such as Google Ads make it straightforward to evaluate marketing performance and make data-driven decisions. I also appreciate the higher data limits, faster processing, and enterprise-level support, which are especially valuable for organizations that manage large volumes of website traffic. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics 360?

One drawback of Google Analytics 360 is its steep learning curve, particularly when you start using advanced features and building custom reports. For new users, the interface can feel complicated, and setting up accurate tracking often requires a fair amount of technical expertise. Although it offers powerful capabilities, it can take time to interpret the data effectively, and the premium pricing may be hard to justify for organizations that don’t need enterprise-scale analytics. Review collected by and hosted on G2.com.

What problems is Google Analytics 360 solving and how is that benefiting you?

Google Analytics 360 helps us tackle the challenge of understanding how users interact with our website and marketing campaigns by bringing all our data into one place. It allows us to track customer journeys, measure campaign performance, pinpoint where users drop off, and make informed decisions based on real data instead of assumptions. As a result, we’ve been able to improve marketing effectiveness, optimize the user experience, and allocate resources more efficiently, which ultimately supports better business outcomes and a stronger return on investment. Review collected by and hosted on G2.com.