# How are you using Amplitude Analytics to track feature adoption and retention?

Amplitude Analytics has helped us understand adoption and retention for new and most-used features in our web app, and use that data to guide innovation and roadmap decisions. It has also been a trusted source of usage data, with detailed data points that support decisions around growth and where to invest. The platform feels intuitive and easy to use so far. How are you setting up Amplitude to measure adoption and retention, and what reports do you rely on most?

##### Post Metadata
- Posted at: 13 days ago
- Author title: Sr. Technical Specialist
- Net upvotes: 1


## Comments
### Comment 1

We lean on Amplitude as a central place to monitor daily activity and get more real-time info than we can pull from our internal database, especially for tests and changes we’re rolling out across different events. It’s been quick to spin up near real-time charts, set up views automatically, and share those views with others. The MCP connectors with Claude or ChatGPT have also made it much easier to build new charts and views. One challenge is explaining chart filters in simple terms since the generated filters can be confusing for less technical folks.

##### Comment Metadata
- Posted at: 13 days ago
- Author title: Senior Marketing Analytics Manager
- Net upvotes: 1



## Related Product
[Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)

## Related Category
[Product Analytics](https://www.g2.com/categories/product-analytics)

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