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Compare Glassbox and Klaviyo 
Featured Products
At a Glance
Market Segments
Enterprise (78.3% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Glassbox
Star Rating
(804)4.9 out of 5
Market Segments
Enterprise (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about GlassboxKlaviyo
Star Rating
(1,149)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Glassbox excels in user experience, with a high rating for ease of use and setup. Users appreciate its intuitive interface and the ability to create analytical reports effortlessly, making it a strong choice for teams looking for a straightforward solution.
- According to verified reviews, Klaviyo stands out for its robust integration capabilities, allowing seamless connections with various marketplaces. Users highlight the platform's rich segmentation options and easy-to-use templates, which enhance campaign management and automation.
- Reviewers mention that Glassbox provides exceptional support, with a perfect score in quality of support. Users feel confident knowing they can rely on timely assistance, which is crucial for enterprises managing large volumes of user data.
- Users say that Klaviyo's workflow structure is compelling, especially in team settings. The platform's ability to facilitate A/B testing and campaign scheduling is frequently praised, indicating its effectiveness for small businesses looking to optimize their marketing efforts.
- G2 reviewers highlight that while Klaviyo has a strong presence among small businesses, Glassbox is favored by enterprises for its comprehensive data capture and real-time user behavior insights. This makes Glassbox a better fit for organizations needing in-depth analytics and reporting capabilities.
- According to recent user feedback, Klaviyo is continuously evolving, which users appreciate. However, some express a desire for improvements in autonomous task execution, suggesting that while it is effective, there is room for growth in automation features compared to Glassbox's superior performance in this area.
Pricing
Entry-Level Pricing
Glassbox
No pricing availableKlaviyo
No pricing availableFree Trial
Glassbox
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.8
736
9.0
875
Ease of Use
9.7
738
8.7
880
Ease of Setup
9.8
473
8.5
533
Ease of Admin
9.8
343
8.9
484
Quality of Support
9.8
735
8.4
835
Has the product been a good partner in doing business?
9.9
347
9.0
487
Product Direction (% positive)
9.9
727
9.0
824
Features by Category
Email Marketing
Not enough data
9.0
519
|
Verified
Not enough data
9.2
509
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
455
|
Verified
Online Marketing
Not enough data
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.7
443
Not enough data
8.2
250
Lead Management
Not enough data
8.5
344
Not enough data
8.4
272
Not enough data
9.0
464
|
Verified
Not enough data
7.8
218
Not enough data
8.5
352
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
322
|
Verified
Not enough data
8.7
303
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Metrics
9.9
572
Not enough data
9.9
566
Not enough data
9.9
560
Not enough data
9.9
564
Not enough data
9.9
559
Not enough data
9.9
545
Not enough data
9.9
541
Not enough data
9.9
546
Not enough data
9.9
541
Not enough data
Reporting
9.9
554
Not enough data
9.9
540
Not enough data
9.8
532
Not enough data
9.9
532
Not enough data
9.9
528
Not enough data
9.9
520
Not enough data
9.9
532
Not enough data
Other
9.9
522
Not enough data
9.9
505
Not enough data
9.9
503
Not enough data
9.9
497
Not enough data
9.9
490
Not enough data
9.8
486
Not enough data
9.9
488
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Administration
9.9
516
Not enough data
9.9
492
Not enough data
9.9
530
Not enough data
9.8
518
Not enough data
User Identification
9.9
478
Not enough data
10.0
481
Not enough data
10.0
485
Not enough data
Tracking & Reporting
10.0
472
Not enough data
10.0
471
Not enough data
10.0
468
Not enough data
9.9
465
Not enough data
10.0
474
Not enough data
10.0
468
Not enough data
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
9.8
518
|
Verified
Not enough data
9.8
514
|
Verified
Not enough data
9.8
515
|
Verified
Not enough data
A/B Testing
9.8
501
|
Verified
Not enough data
9.8
506
Not enough data
9.8
526
|
Verified
Not enough data
9.9
494
|
Verified
Not enough data
Visitor Information
9.8
540
|
Verified
Not enough data
9.8
561
|
Verified
Not enough data
Agentic AI - Session Replay
8.5
11
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Product Analytics
10.0
449
Not enough data
9.9
449
Not enough data
9.9
450
Not enough data
10.0
452
Not enough data
9.9
457
Not enough data
10.0
451
Not enough data
9.9
468
Not enough data
10.0
445
Not enough data
Agentic AI - Product Analytics
9.5
7
Not enough data
9.8
7
Not enough data
9.2
6
Not enough data
10.0
6
Not enough data
Analytics
10.0
294
Not enough data
10.0
297
Not enough data
10.0
293
Not enough data
10.0
297
Not enough data
10.0
295
Not enough data
10.0
311
Not enough data
Administration
10.0
307
Not enough data
10.0
290
Not enough data
10.0
290
Not enough data
Generative AI
10.0
58
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Experience
10.0
435
Not enough data
9.9
437
Not enough data
9.9
437
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.9
407
Not enough data
9.9
431
Not enough data
9.9
430
Not enough data
Performance
10.0
430
Not enough data
10.0
432
Not enough data
10.0
429
Not enough data
10.0
430
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Platform Basics
9.9
339
Not enough data
9.9
340
Not enough data
9.9
333
Not enough data
9.9
335
Not enough data
10.0
163
Not enough data
Agentic AI - Customer Journey Mapping
9.0
7
Not enough data
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
9.9
471
|
Verified
9.2
14
9.8
475
|
Verified
8.8
14
Platform Data
9.9
472
|
Verified
8.4
15
9.9
470
|
Verified
8.2
14
9.9
476
|
Verified
8.7
14
9.9
473
|
Verified
8.3
13
Platform Additional Functionality
9.8
473
|
Verified
8.3
15
9.9
466
|
Verified
9.1
13
9.9
477
|
Verified
8.3
14
Agentic AI - Customer Journey Analytics
10.0
6
6.0
5
9.3
7
7.0
5
9.5
7
6.3
5
10.0
6
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Feedback Management
9.9
211
Not enough data
9.9
211
Not enough data
9.9
211
Not enough data
Feedback Analysis
9.9
212
Not enough data
9.7
209
Not enough data
9.9
211
Not enough data
Feedback Sources
9.9
210
Not enough data
9.9
212
Not enough data
9.4
210
Not enough data
9.9
209
Not enough data
Generative AI
9.8
67
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
10.0
62
Not enough data
Feature Not Available
Not enough data
Survey Management
10.0
290
Not enough data
10.0
270
Not enough data
10.0
269
Not enough data
9.6
264
Not enough data
Process Management
10.0
264
Not enough data
10.0
266
Not enough data
10.0
268
Not enough data
10.0
280
Not enough data
System Management
10.0
243
Not enough data
10.0
238
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.9
480
Not enough data
9.9
481
Not enough data
9.9
466
Not enough data
9.9
464
Not enough data
9.9
467
Not enough data
Reporting
10.0
467
Not enough data
9.9
466
Not enough data
9.9
467
Not enough data
10.0
460
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Metrics
10.0
457
Not enough data
9.9
469
Not enough data
10.0
470
Not enough data
10.0
467
Not enough data
9.9
470
Not enough data
Variation Testing
10.0
429
Not enough data
10.0
428
Not enough data
10.0
431
Not enough data
10.0
436
Not enough data
10.0
427
Not enough data
10.0
430
Not enough data
Reporting
10.0
459
Not enough data
10.0
456
Not enough data
Personalization
10.0
445
Not enough data
10.0
428
Not enough data
10.0
425
Not enough data
Administration
10.0
426
Not enough data
10.0
428
Not enough data
10.0
429
Not enough data
10.0
429
Not enough data
Categories
Categories
Shared Categories
Glassbox and Klaviyo are categorized as Customer Journey Analytics
Unique Categories
Glassbox is categorized as Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, Digital Analytics, Digital Accessibility Platforms, and Digital Accessibility Tools
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Glassbox
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
37.2%
Insurance
11.5%
Retail
11.1%
Telecommunications
6.3%
Banking
3.6%
Other
30.3%
Retail
19.2%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.0%
Discussions
When do we get to utilize Customer Journey Maps?
2 Comments
Official Response from Glassbox
Hi Farukh, thanks for asking. Augmented Journey Maps (AJM) is indeed one of our most valuable - and highly anticipated - features.
With your impending...Read more
Can you configure struggle scores based on a journey type
2 Comments
DG
Hello there, Tanya, this is supported of course - please reach out to your Customer Success Manager - or reach out to me directly if you like and I will...Read more
What is the best way to insights which are only relevant to me
1 Comment
DG
Hey Joe - we do! in our latest release you can see Business insights, Engagement insights, Experience Insight, and Technical insights - so you can choose the...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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