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Compare Adobe Marketo Engage and Bloomreach 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (49.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us 1 License Per Year
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansBloomreach
Star Rating
(729)4.6 out of 5
Market Segments
Mid-Market (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust segmentation and reporting features. Many find that once set up, the platform operates smoothly without the need for manual intervention, making campaign management more efficient.
- Users say Bloomreach stands out for its powerful personalization capabilities, allowing for tailored content and product recommendations based on real user behavior. This feature is highlighted as a significant advantage, enabling businesses to connect data with actionable insights effectively.
- According to verified reviews, Adobe Marketo Engage has a larger user base, reflected in its higher total number of reviews. This suggests a broader range of experiences, which can provide potential buyers with more comprehensive insights into the platform's performance.
- Reviewers mention that Bloomreach offers a more user-friendly experience, particularly in terms of ease of setup and administration. Users appreciate how intuitive the platform is, which can lead to quicker onboarding and less time spent on configuration.
- G2 reviewers highlight the quality of support provided by Bloomreach, with many users rating it significantly higher than Adobe Marketo Engage. This aspect is crucial for businesses that may require ongoing assistance and guidance as they navigate their marketing automation needs.
- Users report that while Adobe Marketo Engage has strong capabilities in areas like email campaigns and lead nurturing, it may not be as agile in adapting to specific user workflows compared to Bloomreach, which is noted for its flexibility in accommodating diverse marketing strategies.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Free Trial
Adobe Marketo Engage
Free Trial is available
Bloomreach
Free Trial is available
Ratings
Meets Requirements
8.3
2,608
8.8
607
Ease of Use
7.3
2,663
8.3
618
Ease of Setup
6.7
1,314
7.7
323
Ease of Admin
7.6
1,173
8.4
276
Quality of Support
7.5
2,458
9.2
604
Has the product been a good partner in doing business?
7.7
1,166
9.1
277
Product Direction (% positive)
8.0
2,577
9.1
582
Features by Category
Email Marketing
8.3
1753
|
Verified
9.1
365
|
Verified
8.7
1741
|
Verified
9.2
344
|
Verified
8.1
1718
|
Verified
8.9
337
|
Verified
8.5
1652
|
Verified
8.8
318
|
Verified
Online Marketing
7.8
1700
|
Verified
7.7
254
|
Verified
7.8
1520
|
Verified
8.6
316
|
Verified
7.9
1577
|
Verified
8.8
343
|
Verified
7.4
1576
|
Verified
8.4
317
|
Verified
7.4
1341
|
Verified
7.9
210
Lead Management
8.5
1357
|
Verified
8.7
274
|
Verified
7.9
1254
|
Verified
8.5
293
|
Verified
8.2
1628
|
Verified
9.2
336
|
Verified
8.2
1595
|
Verified
8.2
226
|
Verified
8.4
1647
|
Verified
8.4
239
|
Verified
8.0
1537
|
Verified
8.8
300
|
Verified
8.3
1551
|
Verified
8.2
248
|
Verified
8.2
1593
|
Verified
8.5
247
|
Verified
Campaign Management
8.3
1605
|
Verified
8.3
251
|
Verified
8.3
1497
|
Verified
7.7
179
7.3
1194
|
Verified
7.6
187
|
Verified
7.0
949
7.1
168
Social
7.3
752
|
Verified
7.2
152
7.5
803
|
Verified
7.4
156
7.6
791
|
Verified
7.4
171
|
Verified
7.5
758
|
Verified
7.2
156
|
Verified
7.5
720
|
Verified
7.7
187
|
Verified
Reporting & Analytics
7.7
1643
|
Verified
8.6
338
|
Verified
7.2
1418
|
Verified
8.4
288
|
Verified
7.2
1237
|
Verified
8.2
256
|
Verified
7.2
1165
|
Verified
8.2
264
|
Verified
6.9
1016
|
Verified
7.1
159
Platform
7.7
900
|
Verified
8.6
251
|
Verified
8.0
890
|
Verified
8.6
231
|
Verified
8.4
916
|
Verified
8.7
260
|
Verified
7.7
638
|
Verified
8.4
202
|
Verified
7.3
640
|
Verified
8.4
220
|
Verified
7.7
896
|
Verified
8.8
249
|
Verified
7.6
597
8.0
188
|
Verified
Agentic AI - Marketing Automation
7.4
65
7.3
22
7.5
64
7.3
21
7.3
64
7.0
20
7.0
64
7.3
20
7.3
64
7.3
20
7.5
64
7.3
21
Integration
8.0
915
|
Verified
8.5
259
|
Verified
7.9
868
|
Verified
8.4
251
|
Verified
8.1
794
|
Verified
7.8
214
|
Verified
Content
Not enough data
8.2
52
Not enough data
8.3
53
Not enough data
8.1
53
Not enough data
8.0
47
Not enough data
7.9
49
Not enough data
8.7
55
Not enough data
8.6
54
Not enough data
8.4
52
Not enough data
8.4
48
Design
Not enough data
7.8
48
Not enough data
7.9
53
Not enough data
8.1
48
Not enough data
8.6
53
Platform
Not enough data
7.9
47
Not enough data
7.5
43
Not enough data
8.1
44
Not enough data
8.7
51
Not enough data
8.5
46
Not enough data
8.1
42
Not enough data
8.2
54
Not enough data
8.4
54
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Messenger
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
8.1
6
Channels
Not enough data
8.3
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
7.3
5
Not enough data
Not enough data
Customers
Not enough data
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Analytics
Not enough data
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Content Management
Not enough data
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Design & Development
Not enough data
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Templates
Not enough data
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Personalization
Not enough data
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Multichannel
Not enough data
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Administration
Not enough data
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Agentic AI - E-Commerce Personalization
Not enough data
8.3
5
Not enough data
8.3
5
Campaigns
Not enough data
9.0
77
Not enough data
9.2
80
Not enough data
9.0
76
Not enough data
9.2
86
Not enough data
9.2
81
Analytics
Not enough data
8.7
86
Not enough data
8.5
81
Optimization
Not enough data
9.2
84
Not enough data
8.9
82
Not enough data
8.6
68
Not enough data
8.6
73
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.2
55
Not enough data
9.4
54
Targeting
Not enough data
9.2
50
Not enough data
8.9
50
Triggered Content
Not enough data
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Personalized Content
Not enough data
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
SMS Platform
Not enough data
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Agentic AI - SMS Marketing
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.5
216
|
Verified
Not enough data
8.7
208
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
207
|
Verified
Intelligence
Not enough data
8.5
219
|
Verified
Not enough data
7.8
178
|
Verified
Not enough data
8.0
181
|
Verified
Merchandising
Not enough data
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Analytics
Not enough data
8.9
24
Not enough data
8.9
22
Administration
Not enough data
8.7
24
Not enough data
9.1
28
Functionality
Not enough data
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Management
Not enough data
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Support
Not enough data
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
SEO Auditing & Monitoring
Not enough data
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
SEO Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Generative AI
Not enough data
8.6
6
Not enough data
7.2
6
Publishing
Not enough data
8.4
21
Not enough data
8.6
21
Not enough data
7.3
17
Development
Not enough data
8.2
20
Not enough data
8.4
24
Not enough data
8.3
20
Not enough data
8.0
19
Analytics
Not enough data
8.7
21
Not enough data
8.3
22
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Product Discovery
Not enough data
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Integration
Not enough data
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Development
Not enough data
7.6
43
Not enough data
7.5
40
Management
Not enough data
8.2
48
Not enough data
8.5
47
Integration Options
Not enough data
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Computing
Not enough data
7.6
93
Not enough data
7.0
98
Not enough data
7.0
106
Experimental Design
Not enough data
8.3
100
Not enough data
8.2
94
Not enough data
7.6
96
Analytics
Not enough data
8.3
117
Not enough data
7.5
99
Agentic AI - A/B Testing
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.4
12
Conversational AI - Conversational Commerce Platforms
Not enough data
6.7
6
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
6.7
5
Platform integration - Conversational Commerce Platforms
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
9.0
5
Not enough data
8.3
5
Agentic AI - Personalization
Not enough data
7.1
12
Not enough data
6.9
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
12
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
7.7
40
8.6
117
8.3
49
8.1
84
|
Verified
7.5
35
8.3
93
|
Verified
8.4
42
Campaigns
8.3
103
7.5
38
8.2
103
|
Verified
8.6
43
8.3
101
8.1
40
8.1
99
|
Verified
7.8
33
8.7
98
|
Verified
9.4
43
8.5
98
|
Verified
9.0
43
Engagement
8.1
94
|
Verified
8.4
40
Platform
8.4
113
|
Verified
8.3
36
8.3
110
|
Verified
8.1
36
8.3
106
|
Verified
8.1
35
Agentic AI - Mobile Marketing
8.7
5
9.3
5
8.0
5
9.3
5
7.7
5
9.0
5
8.3
5
9.3
5
8.3
5
9.3
5
9.0
5
8.7
5
Categories
Categories
Shared Categories
Adobe Marketo Engage and Bloomreach are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Personalization, Personalization Engines, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Retail
20.2%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.6%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
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