Compare Exponea vs Marketo

See this
comparison of Exponea vs. Marketo
based on data from user reviews. Exponea rates 4.8/5 stars with 132 reviews. Marketo rates 4.1/5 stars with 1,858 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Exponea Core
-
Marketo Solution Bundles
Contact Us
 
Omni‑Channel Orchestration
-
 
Web Optimization Platform
-
 
Product Recommendations
-
 
Predictions
-
 
Free Trial Unavailable
Free Trial Unavailable
Exponea
Exponea Core
-
Omni‑Channel Orchestration
-
Web Optimization Platform
-
Product Recommendations
-
Predictions
-
Free Trial Unavailable
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
8.3
Ease of Use
Ease of Use
8.5
7.1
Ease of Setup
Ease of Setup
8.1
6.4
Ease of Admin
Ease of Admin
8.8
7.6
Quality of Support
Quality of Support
9.6
7.2
Ease of Doing Business With
Ease of Doing Business With
9.4
7.6
Product Direction (% positive)
Product Direction (% positive)
9.3
7.9
Meets Requirements
Exponea
9.2
Marketo
8.3
Ease of Use
Exponea
8.5
Marketo
7.1
Ease of Setup
Exponea
8.1
Marketo
6.4
Ease of Admin
Exponea
8.8
Marketo
7.6
Quality of Support
Exponea
9.6
Marketo
7.2
Ease of Doing Business With
Exponea
9.4
Marketo
7.6
Product Direction (% positive)
Exponea
9.3
Marketo
7.9

Features

Email Marketing
Building and Personalizing Emails
Exponea
9.2
Marketo
8.2
Sending Outbound Emails
Exponea
9.2
Marketo
8.7
Manage Email Deliverability
Exponea
8.9
Marketo
8.0
Automated Email Responses
Exponea
9.3
Marketo
8.5
Online Marketing
Landing Pages and Forms
Exponea
8.2
Marketo
7.7
Dynamic Content
Exponea
9.1
Marketo
7.7
A/B Testing
Exponea
9.3
Marketo
7.8
Mobile Optimized
Exponea
8.8
Marketo
7.1
Search Tracking and Optimization
Exponea
9.1
Marketo
7.2
Lead Management
Marketing Lead Database
Exponea
9.1
Marketo
8.5
Data Quality Management
Exponea
9.0
Marketo
7.7
Segmentation
Exponea
9.4
Marketo
8.2
Lead Scoring and Grading
Exponea
9.0
Marketo
8.2
Lead Nurturing
Exponea
9.1
Marketo
8.3
Online Behavior Tracking
Exponea
9.3
Marketo
7.9
Automated Alerts and Tasks
Exponea
8.9
Marketo
8.2
CRM Lead Integration
Exponea
8.9
Marketo
8.2
Campaign Management
Program Management
Exponea
9.1
Marketo
8.3
Event / Webinar Marketing
Exponea
9.6
Marketo
8.3
Calendaring
Exponea
9.2
Marketo
7.0
Budgeting
Exponea
9.1
Marketo
6.7
Social
Social Listening
Exponea
9.6
Marketo
6.8
Social Sharing
Exponea
9.7
Marketo
7.3
Social Campaigns
Exponea
9.4
Marketo
7.3
Social Engagement
Exponea
9.4
Marketo
7.1
Social Ads
Exponea
9.2
Marketo
7.1
Reporting & Analytics
Basic Reporting
Exponea
9.5
Marketo
7.5
Web Analytics
Exponea
9.2
Marketo
7.0
ROI Analytics
Exponea
9.0
Marketo
6.9
Revenue Analytics
Exponea
9.3
Marketo
7.0
SEO / Keyword Analytics
Exponea
9.3
Marketo
6.5
Platform
Customization
Exponea
9.2
Marketo
7.5
Workflow Capability
Exponea
8.8
Marketo
7.8
User, Role, and Access Management
Exponea
8.7
Marketo
8.3
Internationalization
Exponea
9.0
Marketo
7.4
Sandbox / Test Environments
Exponea
8.7
Marketo
6.9
Performance and Reliability
Exponea
9.5
Marketo
7.5
Output Document Generation
Exponea
9.2
Marketo
7.4
Integration
Data Import & Export Tools
Exponea
8.7
Marketo
8.0
Integration APIs
Exponea
9.3
Marketo
7.8
Breadth of Partner Applications
Exponea
9.0
Marketo
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.0%
17.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
37.1%
57.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
15.9%
24.5%
Exponea
Small-Business
47.0%
Mid-Market
37.1%
Enterprise
15.9%
Marketo
Small-Business
17.9%
Mid-Market
57.6%
Enterprise
24.5%

Reviewers' Industry

 
Marketing and Advertising
15.9%
Computer Software
28.0%
 
Retail
13.6%
Information Technology and Services
12.2%
 
Information Technology and Services
12.9%
Marketing and Advertising
12.0%
 
Telecommunications
8.3%
Internet
6.7%
 
Internet
6.1%
Financial Services
4.2%
 
Other
43.2%
Other
36.9%
Exponea
Marketing and Advertising
15.9%
Retail
13.6%
Information Technology and Services
12.9%
Telecommunications
8.3%
Internet
6.1%
Other
43.2%
Marketo
Computer Software
28.0%
Information Technology and Services
12.2%
Marketing and Advertising
12.0%
Internet
6.7%
Financial Services
4.2%
Other
36.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Marian G.
User in Internet

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
Exponea
Most Helpful Favorable Review
Marian G.
User in Internet

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Screenshots

 
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Videos

 

Watch a 3 Minute Demo of Exponea in Action

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Exponea

Watch a 3 Minute Demo of Exponea in Action

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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