Best Media and Influencer Targeting Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside media monitoring software to understand how media members receive a user’s brand. It is related to press release distribution software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

Scan the web and track media/content sources based on user-specific keywords and other filters
Provide users with possible PR leads relevant to their industry
Offer tools and/or templates for lead outreach
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Featured Media and Influencer Targeting Software At A Glance

Leader:
Meltwater
Meltwater
Highest Performer:
Press Ranger
Press Ranger
Easiest to Use:
Press Ranger
Press Ranger
Top Trending:
Sprout Social Influencer Marketing
Sprout Social Influencer Marketing
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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87 Listings in Media and Influencer Targeting Available
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Meltwater
(2,506)4.1 out of 5
9th Easiest To Use in Media and Influencer Targeting software
View top Consulting Services for Meltwater
OverviewPros and Cons
Product Description

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users: Social Media Manager, Marketing Manager · Industries: Marketing and Advertising, Public Relations and Communications · Market Segment: 41% Small-Business, 37% Mid-Market
User Sentiment

Reviewers like the comprehensive coverage Meltwater provides, its user-friendly interface, the ability to schedule posts across multiple platforms, the robust database of reporters, and the responsive customer support. Users mentioned that Meltwater can be difficult to navigate, the AI features are not impressive, the initial setup can be challenging, and the platform sometimes scrapes irrelevant data, causing data quality issues.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Helpfulness
ConsImprovement Needed, Learning Curve, Not Intuitive, Technical Issues, Complexity
User SatisfactionSeller Details
Meltwater features and usability ratings that predict user satisfaction
8.0
Newsroom
Average: 8.5
8.1
Impact Measurement
Average: 8.3
7.9
Media Database
Average: 8.5
8.4
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,904 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
Sprout Social Influencer Marketing
(404)4.2 out of 5
4th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

Sprout Social Influencer Marketing is a comprehensive software solution designed to assist brands and agencies in activating influencer programs on a large scale, utilizing data-driven insights. This

Users: Account Executive, Social Media Manager · Industries: Marketing and Advertising, Public Relations and Communications · Market Segment: 45% Mid-Market, 40% Small-Business
Pros and ConsUser Satisfaction
ProsInfluencer Management, Influencer Discovery, Ease of Use, Campaign Management, Analytics
ConsInfluencer Management, Inaccuracy, Search Functionality Issues, Creator Issues, Technical Issues
User SatisfactionSeller Details
Sprout Social Influencer Marketing features and usability ratings that predict user satisfaction
6.7
Newsroom
Average: 8.5
8.1
Impact Measurement
Average: 8.3
8.1
Media Database
Average: 8.5
8.8
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
116,425 Twitter followers
LinkedIn® Page
www.linkedin.com
1,801 employees on LinkedIn®
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Muck Rack
(379)4.6 out of 5
2nd Easiest To Use in Media and Influencer Targeting software
View top Consulting Services for Muck Rack
OverviewPros and Cons
Product Description

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to

Users: Senior Account Executive, Account Executive · Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 51% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Database Quality, Features, Helpful, Customer Support
ConsLimited Functionality, Data Inaccuracy, Incomplete Media Coverage, Media Monitoring, Expensive
User SatisfactionSeller Details
Muck Rack features and usability ratings that predict user satisfaction
7.6
Newsroom
Average: 8.5
8.1
Impact Measurement
Average: 8.3
9.2
Media Database
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
58,542 Twitter followers
LinkedIn® Page
www.linkedin.com
403 employees on LinkedIn®
impact.com
(2,037)4.5 out of 5
7th Easiest To Use in Media and Influencer Targeting software
View top Consulting Services for impact.com
OverviewPros and Cons
Product Description

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and

Users: CEO, Owner · Industries: Marketing and Advertising, Computer Software · Market Segment: 62% Small-Business, 17% Mid-Market
User Sentiment

Users frequently mention the ease of use, detailed reporting, and the wide variety of partnerships available on the platform. Users mentioned that the platform can feel complex for new users, there are occasional bugs, and the support quality isn’t great.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, User Interface, Affiliate Marketing, Helpful
ConsNot Intuitive, Learning Curve, Complexity, Poor Usability, Technical Issues
User SatisfactionSeller Details
impact.com features and usability ratings that predict user satisfaction
7.0
Newsroom
Average: 8.5
7.5
Impact Measurement
Average: 8.3
8.0
Media Database
Average: 8.5
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,740 Twitter followers
LinkedIn® Page
www.linkedin.com
3,332 employees on LinkedIn®
Press Ranger
(63)4.9 out of 5
Entry Level Price:$79.00
1st Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

Press Ranger is an AI-powered PR tool that makes pitching journalists quick, easy, and effective. Good press is the #1 business growth hack - but how do you actually get it? You can hire an expensi

Users: Owner, CEO · Industries: Marketing and Advertising · Market Segment: 84% Small-Business, 2% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Database Quality, Features, Coverage Quality
ConsLimited Functionality, Not Intuitive, Expensive, Limited Customization, Connection Issues
User SatisfactionSeller Details
Press Ranger features and usability ratings that predict user satisfaction
10.0
Newsroom
Average: 8.5
10.0
Impact Measurement
Average: 8.3
8.9
Media Database
Average: 8.5
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Press Ranger
HQ Location
,
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
Notified PR Platform
(340)4.4 out of 5
10th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrat

Users: CEO, President · Industries: Public Relations and Communications, Financial Services · Market Segment: 54% Small-Business, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Client Service, Helpful, Distribution Efficiency
ConsLimited Functionality, Expensive, Not Intuitive, Difficult Navigation, Poor Customer Support
User SatisfactionSeller Details
Notified PR Platform features and usability ratings that predict user satisfaction
9.2
Newsroom
Average: 8.5
8.3
Impact Measurement
Average: 8.3
8.3
Media Database
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Notified
Company Website
Year Founded
2004
HQ Location
New York, New York
Twitter
@Notified
5,508 Twitter followers
LinkedIn® Page
www.linkedin.com
1,181 employees on LinkedIn®
CisionOne
(1,289)3.9 out of 5
View top Consulting Services for CisionOne
OverviewPros and Cons
Product Description

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

Users: Account Executive, Account Coordinator · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 43% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Media Outreach, Coverage Quality, Features
ConsData Inaccuracy, Not Intuitive, Learning Curve, Incomplete Media Coverage, Media Monitoring
User SatisfactionSeller Details
CisionOne features and usability ratings that predict user satisfaction
7.3
Newsroom
Average: 8.5
7.2
Impact Measurement
Average: 8.3
7.9
Media Database
Average: 8.5
8.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Company Website
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,790 Twitter followers
LinkedIn® Page
www.linkedin.com
3,867 employees on LinkedIn®
Agility PR Solutions
(397)4.1 out of 5
Entry Level Price:Contact Us
11th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

Users: Director, Managing Director · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 59% Small-Business, 24% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Database Quality
ConsLimited Functionality, Data Inaccuracy, Not Intuitive, Expensive, Incomplete Media Coverage
User SatisfactionSeller Details
Agility PR Solutions features and usability ratings that predict user satisfaction
7.7
Newsroom
Average: 8.5
8.1
Impact Measurement
Average: 8.3
8.0
Media Database
Average: 8.5
8.6
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Agility PR Solutions
Company Website
Year Founded
2003
HQ Location
Ottawa, Canada
Twitter
@agilityprs
4,605 Twitter followers
LinkedIn® Page
www.linkedin.com
227 employees on LinkedIn®
Onclusive
(213)4.3 out of 5
Entry Level Price:Contact Us
5th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

Users: Communications Manager · Industries: Public Relations and Communications, Information Technology and Services · Market Segment: 37% Mid-Market, 35% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Detailed Information, Helpful, Analytics, Features
ConsData Inaccuracy, Inaccuracy, Limited Coverage, Not Intuitive, Incomplete Media Coverage
User SatisfactionSeller Details
Onclusive features and usability ratings that predict user satisfaction
8.0
Newsroom
Average: 8.5
8.5
Impact Measurement
Average: 8.3
8.0
Media Database
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Onclusive
Company Website
Year Founded
2002
HQ Location
London, GB
Twitter
@Onclusive
3,696 Twitter followers
LinkedIn® Page
www.linkedin.com
1,003 employees on LinkedIn®
MediaHQ
(74)4.6 out of 5
6th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

MediaHQ will transform your media relations. In one place you can build media lists, distribute press releases, pitch your story and read press release reports. It makes sharing your news instant and

Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 57% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Database Quality, Contact Information, Customer Support, Distribution Efficiency
ConsLimited Functionality, Data Inaccuracy, Expensive, List Management, Media Monitoring
User SatisfactionSeller Details
MediaHQ features and usability ratings that predict user satisfaction
9.3
Newsroom
Average: 8.5
7.9
Impact Measurement
Average: 8.3
9.0
Media Database
Average: 8.5
9.2
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
MediaHQ
Year Founded
2006
HQ Location
Dublin , IE
Twitter
@mediahqnews
10,144 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
BuzzSumo
(106)4.5 out of 5
Entry Level Price:$199.00
OverviewPros and Cons
Product Description

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Industries: Marketing and Advertising, Internet · Market Segment: 61% Small-Business, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsContent Management, Content Creation, Features, Ease of Use, Engagement
ConsExpensive, Information Overload, Initial Difficulty, Interface Issues, Learning Curve
User SatisfactionSeller Details
BuzzSumo features and usability ratings that predict user satisfaction
9.2
Newsroom
Average: 8.5
8.9
Impact Measurement
Average: 8.3
9.0
Media Database
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,790 Twitter followers
LinkedIn® Page
www.linkedin.com
3,867 employees on LinkedIn®
Critical Mention
(220)4.3 out of 5
3rd Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into act

Users: Account Executive, Assistant Account Executive · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 49% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsFeatures, Client Satisfaction, Client Service, Contact Information, Coverage
ConsLimited Search Functionality, Navigation Difficulty, Search Functionality, Search Issues
User SatisfactionSeller Details
Critical Mention features and usability ratings that predict user satisfaction
10.0
Newsroom
Average: 8.5
9.4
Impact Measurement
Average: 8.3
8.5
Media Database
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Onclusive
Year Founded
2002
HQ Location
London, GB
Twitter
@Onclusive
3,696 Twitter followers
LinkedIn® Page
www.linkedin.com
1,003 employees on LinkedIn®
Respona
(199)4.8 out of 5
Entry Level Price:Starting at $198.00
OverviewPros and Cons
Product Description

Respona is the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. Respona’s mission is to allow brands to connect with relevant publications

Users: CEO, Founder · Industries: Marketing and Advertising, Computer Software · Market Segment: 58% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, User-Friendly Layout, Campaign Management, Contact Information, Content Management
ConsExpensive, Filtering Issues, Limited Automation, Outdated Information, Platform Performance
User SatisfactionSeller Details
Respona features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
9.5
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Respona
Year Founded
2018
HQ Location
Rockville, Maryland
Twitter
@ResponaApp
201 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
Podchaser Pro
(73)4.7 out of 5
12th Easiest To Use in Media and Influencer Targeting software
OverviewPros and Cons
Product Description

Podchaser Pro offers the world's most advanced podcast database, contact directory, and intelligence tools — including audience size, contacts, demographics, charts, sponsor history, and more — bringi

Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 85% Small-Business, 14% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Search Functionality, Database Quality, Demographics Analysis
ConsGeographic Bias, Expensive, Information Overload, Limited Coverage, Poor Contact Management
User SatisfactionSeller Details
Podchaser Pro features and usability ratings that predict user satisfaction
7.4
Newsroom
Average: 8.5
8.3
Impact Measurement
Average: 8.3
9.2
Media Database
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Podchaser
Year Founded
2017
HQ Location
Oklahoma City, Oklahoma
Twitter
@Podchaser
42,116 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
Streamforge
(23)4.7 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Streamforge is an intelligence platform designed to assist brands and agencies in identifying the most suitable influencers by prioritizing audience relevance. Unlike traditional methods that often re

Industries: Computer Games, Marketing and Advertising · Market Segment: 48% Small-Business, 39% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Interface Ease-of-Use, Easy Setup, Filtering Features, Intuitive
ConsInaccuracy, Creator Issues, Email Issues, Filtering Issues, Inaccurate Information
User SatisfactionSeller Details
Streamforge features and usability ratings that predict user satisfaction
5.6
Newsroom
Average: 8.5
8.6
Impact Measurement
Average: 8.3
8.1
Media Database
Average: 8.5
9.7
Has the product been a good partner in doing business?
Average: 9.1
Seller Details
Seller
Streamforge
Company Website
Year Founded
2018
HQ Location
Montreal, CA
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
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